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Aa balanceda scorecarda isa aa vitala strategica managementa toola thata cana bea useda ina
thea organizationala contexta fora thea purposea ofa identifyinga anda strengtheninga thea
internala operationsa anda performance.a Ita isa regardeda toa bea aa vitala toola whicha cana
helpa leadersa anda managersa withina ana organizationa toa developa keya performancea
indicatorsa (KPIs)a relatinga toa diversea strategica objectives.a Purbaa hasa identifieda aa
balanceda scorecarda asa aa formala managementa techniquea thata cana helpa ina thea
development,a implementationa asa wella asa managementa ofa businessa strategies.a
Thea toola isa ofa higha strategica importancea sincea ita helpsa organizationsa toa focusa ona
improvinga organizationala performance,a makinga bettera anda morea informeda
decisionsa anda evaluatinga productiona processesa (Taufika eta al.,a 2021).
Aa managera cana usea thea balanceda scorecarda toola fora thea purposea ofa makinga well-
informeda decisionsa ina thea businessa context.a Thea scorecarda fundamentallya
shedsa lighta ona foura varyinga perspectives,a includinga thea financiala perspective,a
customera perspective,a internala businessa processa perspectivea anda learninga anda
growtha (organizationala capacity)a perspective.a Aa managera cana assessa pasta
performancea anda identifya areasa wherea improvementsa cana bea introduceda toa
achievea thea businessa goalsa anda objectivesa ata ana optimala level.a Accordinga toa
Viviana,a thea usea ofa aa balanceda scorecarda cana simplifya anda streamlinea thea
decision-makinga processa fora businessa ownera ada managersa (Zambranoa eta al.,a
2021).a Thea managementa toola cana bea structureda toa sharea valuablea knowledgea
anda thusa facilitatea thea usea ofa availablea informationa thata cana helpa toa makea
sustainablea anda effectivea decisionsa (Zambranoa eta al.,a 2021,p.a 10).a Fora
example,a in-deptha insighta intoa thea learninga anda growtha perspectivea cana helpa
managersa toa makea vitala decisionsa relatinga toa thea traininga anda developmenta
aspectsa ofa thea staffa membersa withina thea organization.a Similarly,a detaileda
insighta intoa thea internala processesa relatinga toa qualitya controla aspectsa cana createa
ana opportunitya fora thea managersa toa strengthena thea existinga controlsa soa thata thea
qualitya ofa thea offeringsa cana bea improved.a Thea usea ofa thea toola cana significantlya
contributea toa thea decision-makinga processa bya identifyinga thea areasa thata needa toa
bea strengtheneda withina thea organization.
Althougha thea balanceda scorecarda toola camea intoa existencea decadesa ago,a ita isa
stilla useda asa ana effectivea strategica toola thata aidsa ina thea decision-makinga process.a
Fora example,a thea balanceda scorecarda toola helpsa smalla firmsa toa supporta thea
computationa anda calculationa ofa thea incentivesa thata needa toa bea paida toa thea staffa
membera duringa theira appraisala (Sharmaa &a Sharma,a 2020,pa .4).a Similarly,a ita
helpsa managersa toa makea vitala decisionsa abouta increasinga thea effectivenessa ofa
thea existinga processesa anda practicesa relatinga toa budgeting,a planninga anda riska
managementa (Sharmaa &a Sharma,a 2020,a pa .a 8).
References
Sharma,a D.,a &a Sharma,a U.a (2020).a Analysisa ofa balanceda scorecarda usagea bya
privatea companies.a Pacifica Accountinga Review.
Taufik,a D.a A.,a Purba,a H.a H.,a &a Hasbullah,a H.a (2021).a Balanceda Scorecard:a
Literaturea Reviewa anda Implementationa ina Organization.a Jurnala Operationsa
Excellence:a Journala ofa Applieda Industriala Engineering,a 13(1),a 111-123.
Zambrano,a G.a V.a C.,a López,a A.a C.a C.,a Rivera,a D.a N.,a &a Vera,a M.a L.a V.a (2021).a
Balanceda Scorecarda fora decisiona makinga anda developmenta ofa sustainabilitya
strategiesa fora aa tourisma destination.a Journala ofa businessa anda entrepreneuriala
studies,a 5(3).
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