Question 1
6/ 6pts
Creative must match features of the channel. For Snapchat, you should
Post longer form of videos
Post short timely messaging
Post images & short videos
Post pictures of dogs with hats
Question 2
6/ 6pts
Advertising placed with social media channels is considered this form of
marketing?
Paid
Earned
Owned
Influencer
Question 3
6/ 6pts
They have developed large social followings based on perceived authenticity,
expertise and popularity in a subject area or niche which makes them
valuable to marketers.
Shared
Owned
Influencer
Question 6
6/ 6pts
On average, using celebrity influencers provides a bigger ROI.
True
False
Question 7
6/ 6pts
Social’s ability to spread WOM is legendary, this concept is associated with
“buzz” or “going viral.”
Multiplier and Accelerator Effects
Brand Voice Factors
Content marketing
User Generated Content
Question 8
6/ 6pts
One reason social media works is that we like being with people who share
our viewpoints and social gives us control over our inner circle of digital
friends.
Cognitive Consistency or Confirmation Bias
Reinforcement (Conditioning)
Social’s Multiplier and Accelerator Effects
Mobile and Always on
Question 9
6/ 6pts
That consumer traffic generated by the audience finding you is considered
best and most effective form of social.
Paid
Earned
Owned
Shared
Question 10
6/ 6pts
Another reason is that we are more like Pavlov’s Dog than we would like to
accept. We respond to the sound indicating awaiting social post.
Cognitive Consistency or Confirmation Bias
Reinforcement (Conditioning)
