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The Cascade Classic Bowl
Bailey Dennis
Liberty University
SMGT302: Sport Facilities and Events
Professor Montero
14 November 2023
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Abstract
This comprehensive bid aims to introduce a groundbreaking college football bowl game,
The Cascade Classic Bowl, to Seattle, Washington. The proposal is meticulously crafted with a
focus on community engagement, financial viability, and an unparalleled experience for teams
and fans. Exploring site selection, stadium features, marketing strategies, financial plans, and
organizational details, this bid seeks to establish a new and dynamic football tradition in the
Pacific Northwest.
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This introduction aims to captivate the reader's attention by highlighting the potential of
The Cascade Classic Bowl to become a defining event in the Pacific Northwest's sports
landscape. The bid underscores Seattle's unique blend of innovation, sports enthusiasm, and
potential to foster a deep-rooted football tradition. Key objectives include enriching the local
community, ensuring financial sustainability, and creating an unforgettable experience for all
involved.
Site Selection:
Seattle, a city renowned for its innovative spirit, breathtaking landscapes, and cultural
vibrancy, is chosen as the host for The Cascade Classic Bowl. The bid emphasizes the city's
diverse population, passionate sports community, and its proven track record of successfully
hosting major events. Seattle's accessibility and commitment to fostering sports enthusiasm make
it the ideal location for establishing a new football tradition.
The bid explores the wealth of hospitality options in Seattle, detailing the availability of
2,000+ strategically located hotel rooms for teams and fans. Beyond the stadium, the proposal
showcases Seattle's numerous cultural attractions, outdoor adventures, and diverse culinary
experiences. The bid envisions integrating these elements to offer participants and visitors a
complete and immersive experience, making The Cascade Classic Bowl a city-wide celebration.
The bid provides an in-depth analysis of CenturyLink Field, the selected stadium for The
Cascade Classic Bowl. Details on its seating capacity, modern amenities for players, officials,
and spectators, and the stadium's versatility for additional activities are highlighted. The proposal
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emphasizes how CenturyLink Field will contribute to the overall success of the bowl game,
serving as a central hub for excitement and entertainment.
Marketing & Finance:
Microsoft will have a Naming Rights Partnership, priced at $3.2 million. The partnership
offers exclusive branding opportunities and citywide exposure, aligning with Microsoft's
commitment to innovation and growing community engagement. Prominent logo placement and
extensive media coverage will position Microsoft as a central figure in the narrative of The
Cascade Classic Bowl, while also ensuring the brand gets adequate exposure. Microsoft is also
headquartered in the Seattle area, so interests are high.
Starbucks Corporate Sponsorship:
The Starbucks Corporate Sponsorship, priced at $2.2 million is designed to seamlessly
integrate Starbucks into the fabric of The Cascade Classic Bowl. Logo inclusion, extensive
social media exposure, VIP hospitality, and on-site promotional opportunities will drive high
engagement, and give exposure in a perfect location for Starbucks to brand themselves. The
partnership aligns with Starbucks' commitment to community and experience, ensuring that
Starbucks is not just a sponsor but an integral part of the event. Starbucks is also located in
Seattle, ensuring the encapsulation of the pacific northwest theme.
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Ticket Pricing Breakdown for The Cascade Classic Bowl:
To ensure an inclusive and engaging experience for fans, The Cascade Classic Bowl
offers a variety of ticket options tailored to different preferences and budgets. General Admission
tickets start at an enticing Early Bird rate of $25 for the first 500 purchases, with regular pricing
set at $35. For those seeking a more personalized experience, Reserved Seating options include
Standard Reserved at $50 and Premium Reserved, providing closer proximity to the field, at $75.
For fans looking to elevate their game-day experience, VIP Packages are available. The
VIP Experience, priced at $150, includes premium seating, exclusive access to pre-game events,
and commemorative merchandise. The VIP Plus package, priced at $250, enhances the
experience further with a meet-and-greet with team captains and access to post-game festivities.
Recognizing the importance of student participation, special pricing is extended to
college and high school students. College and university students with a valid ID can secure their
seats for $20, while high school students enjoy a reduced rate of $15. Families are encouraged to
partake in the festivities with the Family Package, priced at $100, accommodating two adults and
two children under 18 with General Admission seating. Group discounts of 10% are applicable to
purchases of 10 or more tickets, fostering a sense of community and enabling larger attendance
groups to enjoy the event together.
Corporate engagement is facilitated through thoughtfully crafted packages. The Bronze
Corporate Package, priced at $800, includes a block of 20 tickets and logo inclusion in event
materials. The Silver Corporate Package, at $1,200, extends to a block of 30 tickets with
additional recognition during the event. For heightened visibility and promotional opportunities,
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the Gold Corporate Package, priced at $2,500, includes a block of 50 tickets, prominent logo
placement, and on-site promotional opportunities.
For those seeking a premium experience, Luxury Suites provide an exclusive setting.
Single Suites, priced at $5,000, include 15 tickets, catering, and dedicated suite staff. Double
Suites, at $10,000, extend the experience for larger groups with 30 tickets, catering, and
dedicated suite staff.
It is essential to note that all ticket prices are subject to applicable taxes and fees. The
Early Bird prices are available for the first 500 tickets sold, encouraging early engagement and
excitement. The VIP Packages, Luxury Suites, and Corporate Packages are limited and available
on a first-come, first-served basis. The pricing strategy is designed to cater to a diverse audience,
ensuring accessibility for various demographics while providing opportunities for enhanced
experiences and corporate engagement, contributing to the overall success and sustainability of
The Cascade Classic Bowl.
Organization:
This bid strategically selects January 9th, 2024, at 3:00 PM as the date and time for The
Cascade Classic Bowl. This selection aligns with the broader college football bowl season,
ensuring optimal viewership and participation. The timing allows for a compelling narrative,
positioning the bowl game as a marquee event in the post-New Year period. This bid also
presents a meticulously planned and immersive schedule spanning the week leading up to the
main event on January 9th. The schedule includes:
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January 4th: Team Arrival and Welcome Reception (Evening): Teams are welcomed
with a grand reception, introducing them to the unique culture of Seattle. Local dignitaries,
sponsors, and fans participate, fostering a sense of excitement and camaraderie.
January 5th: Community Outreach Programs and Youth Clinics (Morning to
Afternoon): Teams engage with the local community through youth football clinics, school
visits, and charitable initiatives. This not only leaves a positive impact but also integrates the
teams into the fabric of Seattle.
January 6th: Official Practices and Media Day (Morning to Afternoon): Teams
have dedicated practice sessions, allowing fans to witness the preparation for the main event. A
Media Day provides an opportunity for players and coaches to interact with the media,
generating buzz and coverage.
January 7th: Fan-Focused Experiences and Pep Rallies (Full Day): Various fan-
focused events, including autograph sessions, pep rallies, and interactive experiences, are
organized throughout the day. These events aim to enhance the fan experience and build
anticipation for the game.
January 8th: Cultural Celebrations and VIP Receptions (Morning to Evening):
Seattle's vibrant culture is showcased through cultural events, live performances, and culinary
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experiences. VIP and sponsor receptions are organized to express gratitude and strengthen
partnerships.
January 9th: Game-Day Festivities (Morning to Afternoon): A grand parade through
downtown Seattle leads to the stadium, creating a festive atmosphere. Game-day festivities
include tailgating, live music, and interactive zones, building excitement leading up to kick-off.
January 9th: Halftime Show and Awards Ceremony (During Halftime): The halftime
show features entertainment that reflects the spirit of the Pacific Northwest. An awards ceremony
recognizes outstanding players, coaches, and community contributors, adding a ceremonial
element to the event.
January 9th: Post-Game Celebrations (Evening): Following the game, post-game
celebrations are organized, allowing fans to join in the festivities and creating lasting memories
for both participants and spectators.
Legacy Initiatives Throughout the Week: Beyond the immediate schedule, legacy
initiatives, such as scholarship presentations, community investments, and environmental
initiatives, are integrated to ensure a lasting positive impact on Seattle.
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Media Engagement Throughout the Week: Throughout the week, media engagement
opportunities are strategically integrated to ensure extensive coverage, creating a captivating
narrative that extends beyond the stadium and reaches a global audience.
This comprehensive schedule aims to build excitement for the main event on January 9th,
2024, at 3:00 PM, while also engaging the local community, creating memorable experiences for
fans, and leaving a lasting legacy in Seattle. Each element is carefully planned to contribute to
the overall success and cultural significance of The Cascade Classic Bowl on this specific date
and time.
Conclusion
In conclusion, The Cascade Classic Bowl bid is more than a football game; it's a
transformative cultural event poised to leave an enduring mark on Seattle and the Pacific
Northwest. This bid envisions a legacy of community engagement, sustainability, and global
appeal. As we bring sports and innovation together, our media and broadcasting strategies aim to
position Seattle as a global football hub. Beyond the game, we commit to community initiatives,
youth programs, and sustainable practices that will contribute to Seattle's growth. The Cascade
Classic Bowl is not just an event; it's an annual celebration, uniting communities and fostering a
passion for sports. This bid is an opportunity to establish a lasting tradition that encapsulates
Seattle's dynamic spirit and cultural richness. We look forward to the privilege of hosting this
iconic bowl game, making Seattle a perennial destination for football fans worldwide.
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References
Ammon, R. (2010). Internships in sport management. Venture Publishing.
Revell, E. (2022, December 28). How much does it cost to sponsor a college football bowl
game?. Fox Business. https://www.foxbusiness.com/sports/how-much-does-cost-sponsor-
college-football-bowl-game
Staff, S. (1968, December 13). Bowl selection process. The Official Website of the Southeastern
Conference. https://www.secsports.com/article/18165241/bowl-selection-process
