Question 1
2 out of 2 points
The first step to survey construction is to think about the purpose of the survey. This is important for all the reasons below except:
Selected Answer:
to anticipate all possible responses
Question 2
2 out of 2 points
Which of the following is not a suggestion for survey construction?
Selected Answer:
provide alternatives that can have multiple interpretations
Question 3
2 out of 2 points
A(n) is an in-depth observation of an individual, animal, event, or treatment method.
Selected Answer:
case study
Question 4
2 out of 2 points
This chapter discusses research by the National Sleep Foundation finding that 36% of respondents reported falling asleep while
driving. These results were obtained from what type of research?
Selected Answer:
survey research
Question 5
2 out of 2 points
A friend in your class wants to construct close-ended questions for a survey. From the reasons listed below, why do you think your
friend is interested in using close-ended questions?
Selected Answer:
faster to score
Question 6
2 out of 2 points
According to our textbook, Ong and Weiss (2000) studied cheating behavior using which of the following research designs?
Selected Answer:
converging research
Question 7
2 out of 2 points
Which of the following is similar to archival research in the use of existing documents?
Selected Answer:
content analysis
Question 8
2 out of 2 points
In the summer of 1960, Jane Goodall went to East Africa to live among the chimpanzee population. What type of research was
Goodall conducting?
Selected Answer:
naturalistic observation
Question 9
2 out of 2 points
Researchers studied Clive Wearing to better understand which of the following phenomena?
Selected Answer:
how new memories are formed
Question 10
2 out of 2 points
Which example below best illustrates a negative correlation?
Selected Answer:
the more satisfied a couple is in their relationship, the less likely they are to get a divorce
Question 11
2 out of 2 points
Which sentence below does not accurately describe correlations?
Selected Answer:
a correlation shows cause and effect among variables
Question 12
2 out of 2 points
What type of research evaluates the relationship among variables?
Selected Answer:
correlational research
Question 13
2 out of 2 points
Which of the following is an example of a source of information for archival research?
Selected Answer:
all of the above
Question 14
2 out of 2 points
Which of the following is an example of archival research?
Selected Answer:
using census information to answer a research question
Question 15
2 out of 2 points
What is the first step to questionnaire construction?
Selected Answer:
consider the purpose of survey
Question 16
2 out of 2 points
is confidence in saying the observed change in the dependent variable is due to the independent variable.
Selected Answer:
Internal validity
Question 17
2 out of 2 points
Recently, the Mozart effect was studied by Jones and Estell by dividing high school participants into two groups. The first group
listened to Mozart’s music and the second group did not. Both groups completed a series of spatial problems tasks. Results
showed that the group of participants who listened to Mozart’s music had higher scores on the spatial problems tasks. In this
example, what is the dependent variable?
Selected Answer:
scores on spatial tasks
Question 18
2 out of 2 points
Which of the following is not a subject variable?
Selected Answer:
volume of music
Question 19
2 out of 2 points
A variable is .
Selected Answer:
an event or characteristic with at least two possible values.
Question 20
2 out of 2 points
Which of the following statements is correct?
Selected Answer:
The conditions of the independent variable are known as the treatment conditions.
Question 21
2 out of 2 points
The dependent variable is .
Selected Answer:
the variable being measured.
Question 22
2 out of 2 points
Consider the following research question, “Does the type of advertisement influence the level of interest in the toothpaste?” To
answer this question, a marketing researcher has participants view a Facebook advertisement or watch the television advertisement
about the toothpaste. Next, the researcher asks all participants to indicate their interest in buying the toothpaste. In this example,
what is the dependent variable?
Selected Answer:
the level of interest in the toothpaste
Question 23
2 out of 2 points
is the extent to which obtained results in a study can be generalized to other settings.
Selected Answer:
External validity
Question 24
2 out of 2 points
A(n) is a characteristic or attribute of a participant that can impact a study.
Selected Answer:
subject variable
Question 25
2 out of 2 points
Which of the following is not one of the three most common types of validity?
Selected Answer:
reliable
Question 26
2 out of 2 points
Which of the following statements best describes a subject variable?
Selected Answer:
A subject variable can influence the results and is not manipulated by the researcher.
Question 27
2 out of 2 points
Which of the following is the most common type of reliability assessment?
Selected Answer:
test-retest
Question 28
2 out of 2 points
is a reliability assessment used when a research design calls for multiple observers to observe an event.
Selected Answer:
Interobserver reliability
Question 29
2 out of 2 points
Owens et al. (2011) manipulated texting while driving conditions (i.e., driving with no texting, driving while texting on a personal
phone, driving while texting using an in-vehicle texting system) to see if this influenced visual and steering behaviors of drivers.
Participants completed the task by texting the researcher on a closed course. In this design, the texting condition served as the
.
Selected Answer:
independent variable.
Question 30
2 out of 2 points
Reliability is .
Selected Answer:
the consistency of a measure to produce similar results on different occasions.
.
