•
Target audience
CONCEPT
Advertising
14
Which of the following describes a well-run critique?
•
Individualized
and
introspective
•
Competitive and showy
•
Uneasy and contentious
•
Interactive and collaborative
RATIONALE
A well-run critique can be described as interactive and
collaborative when a variety of participants actively provide
feedback.
CONCEPT
The
Critique
1
5
How does a symbol or slogan become credible?
•
Because
of
the
company
or
message
with
which
it
is
associated
•
As a result of the amount of exposure it receives
•
As a result of the experience level of the author
•
Because of the price the client paid for it
RATIONALE
A symbol or slogan becomes credible as a result of the amount
of exposure it receives.
CONCEPT
