Social Media
Policy Liberty
University CJUS
520
Elizabeth West
July 2, 2015
In a world where information is at the fingertips of most humans, there are gross
advantages and disadvantages to having “personal internet” [ CITATION Int10 \l 1033 ].
While the Internet’s purpose has surpassed its created intent, it continues to thrive as the
“communication process of human society”[ CITATION Aue11 \l 1033 ]. The exposure
that many officers receive in their communication can help to promote the department
and the public’s view of what honorable officers are doing for the community. Many
departments promote Shop with a Cop at Christmastime and the involvement of their
officers in 5K charity races and so on. Without the use of social media, such as
Facebook, Instagram, and Twitter, it might be difficult to reach the same number of
people using the local newspaper or word of mouth.
A department’s responsibility to maintain the integrity of their years of dedication
to the community begins with a policy implemented to direct and sustain their
employee’s conduct. Policies and procedures are put in place among most departments to
protect not only the department but also the employees’ rights. Most of these policies are
governed by the city, municipality, or county ordinances and are decided by city
councils, quorum courts, and administration. While these policies are necessary and
beneficial, they have now become antiquated regarding personal Internet and social
media. In order to maintain a current policy, departments are now updating their policies
and procedures to include Internet usage, electronic messaging, and social media
relations [ CITATION Int10 \l 1033 ].
The implementation of new policies requires the input and cooperation of
multiple departments throughout the administration. Legal, supervisory, and executive
positions must all come to a common agreement on the newly implemented policies
[ CITATION Int10 \l 1033 ]. As new policies are developed in regards to social media
and personal Internet usage, the policy must utilize a “plain language” [ CITATION
Mui08 \l 1033 ]. Plain language can aid in “reader understandability, clarifying policy,
[and saving] time and resources which can save the department costly mistakes in
compliance and legal matters [ CITATION Int10 \l 1033 ][ CITATION Mui08 \l 1033 ].
Many other policies that have been previously put in place can aid in adopting new policy
that may help the department to ensure their employees First Amendment rights are met
[ CITATION Int10 \l 1033 ]. As previously mentioned, the policies that touch on internet
usage and social media relations may help protect the departments from violating such
rights [ CITATION Int10 \l 1033 ]. Each policy must use clear, plain language to indicate
what guidelines must be followed in order to ensure that employees will understand when
or if they have taken advantage of the departmental policy [ CITATION Int10 \l 1033 ].
If the individual chooses to make statements that are “defamatory, derogatory” or
question an officer’s credibility, this is a direct violation of the department’s policy and
abuse of the first amendment right [ CITATION Int10 \l 1033 ].
In developing a policy whether new or existing, there must first be a purpose to
the policy that is readable and clarified in plain language. The purpose statement of the
policy should show the intent of the existence of the policy and the expectations of the
department and employees. This purpose may also help define any specific language
usage that may become ambiguous or confusing so as to maintain full clarity for both
employee protection and legal purposes. Terms such as internet, social media, images, or
defamatory may be clearly serve as examples as to terminology that can be interpreted in
many different forms. Many may interpret “media” as pictures or videos, which may not
include textual commentary on sites such as Facebook.
The policy itself should begin by addressing the Internet and social media as a
whole and build a principle for the policy to be broken down from. It must be clear about
what boundaries are not to be crossed concerning the sharing of information that is
protected and unavailable to the public. The Criminal Justice Information System’s
Security Policy defines “restricted files, which shall be protected as Criminal History
Record Information”[ CITATION CJI14 \l 1033 ], as follows:
1. Gang Files
2. Known or Appropriately Suspected Terrorist Files
3. Supervised Release Files
4. National Sex Offender Registry Files
5. Historical Protection Order Files of the National Crime Information Center
6. Identity Theft Files
7. Protective Interest Files
8. Persons with Information data in the Missing Person Files
9. Violent Person File
10. National Crime Information Center Denied Transaction File [ CITATION CJI14 \
l 1033 ]
Any distribution of these items is a direct violation of the National Crime Information
Center and Criminal Justice Information System Security Policy and if violated, can be
prosecuted for misuse on many different levels. Due to the severity of the violation, it is
imperative that the policy clearly outlines each of these violations along with the
definition for each, so as to ensure clarity [ CITATION CJI14 \l 1033 ].
Information regarding a department’s social media or internet page must also be
listed along with this policy to ensure that any person operating these sites also has a
clear understanding to the purpose of the existence of these sites. Often, departments will
post information about criminals they have apprehended in order to give commendation
to the officer’s hard work. It is imperative that their postings or listings never include
personal or restricted information as listed above, which can be a violation of the arrested
individual’s privacy rights. Additionally, the policy should clearly define the purpose here
for specific types of pages, whether Facebook, Twitter, Instagram, web pages, and the
like to explain the account’s existence. Community outreach is a common purpose for
social media sites for departments [ CITATION Int10 \l 1033 ]. However, the pages can
also be utilized for “investigation and recruitment or employment” [ CITATION Int10 \l
1033 ].
As it will be difficult to determine what changes may come from future
development of social media, it is important to make very clear the section of the policy
regarding personal social media usage. The language should make clear any violations
that exist for the transmission of information or data over the Internet, whether by
computer access or mobile devices. Additionally, the access should define if usage is
inappropriate by usage of company time, interaction with other employees or personnel,
disruptive to the function of the department, or defamatory towards the department or
future of its operations [ CITATION Int10 \l 1033 ].
The appropriate use of social media for personal use should be defined in the
policy to clarify that company time is not the appropriate time to utilize social media. If
an officer’s location, purpose, or identities are disclosed while on-duty, this could result
in an officer safety issue, further compromising their task or life [ CITATION ACI15 \l
1033 ].
All state, federal, and local laws that protect the distribution of information on
individuals suspected of committing crimes should be defined in the section regarding
mobile devices. There are discrepancies throughout departments as to whether
photographs of individuals, images of evidence, vehicles, or other pertinent information
may be transmitted via mobile device, whether through electronic messaging or text
messaging. This section must clearly define whether or not this action is acceptable as an
action for officers, dispatcher, administration, or any other personnel that may come into
contact with private or sensitive information [ CITATION Int10 \l 1033 ].
Because this method of communication is now the forefront for humankind, it is
expected to evolve and adapt to culture and society. As social media becomes a more
powerful outlet for the distribution of information, the dangers for misuse will become
more enticing to officers and law enforcement individuals alike. Many social media users
often unassumingly share information about their positions or opinions on their
department without realizing that they represent their departments and their colleagues.
Sharing frustrations or accolades alike may cause a disruption in workplace productivity
or project the department in a negative light. It is the responsibility of each employee to
act in a respectful manner while using social media and uphold their promise to their
department and colleagues to show accountability and respect.
CJUS POLICE
DEPARTMENT SOCIAL
MEDIA POLICY
PURPOSE:
1. Provide a standard by which all employees must abide by regarding internet and
social media relations, both on and off duty.
2. Make recommendations for appropriate usage of social media sites and
professional usage pertaining to the CJUS Police Department.
3. Outline and define the intent of department, state, and federal violations, the
purpose and use of department based “pages”, and appropriate use of company
devices and time.
DEFINE:
1. Internet – A global computer network providing a variety of information
and communication facilities, consisting of interconnected networks using
standardized communication protocols [CITATION Oxf \l 1033 ].
2. Social Media – Websites and applications that enable users to create and share
content or to participate in social networking [ CITATION Oxf \l 1033 ]. Social
media sites include but are not limited to Facebook, Twitter, Instagram,
Google, Vine, and Pinterest. (For the purpose of timeliness this list is expected
to change frequently over time and must not be assumed to pertain to only this
list.)
3. Media – Not limited to verbal postings, pictures, videos, music videos, links,
and/or blogs, media is defined as the distribution of online content.
INTRODUCTION:
1. The internet is a productive and efficient means of communication throughout
the world and can be beneficial to our department. The CJUS Police Department
expects the highest of moral behavior when accessing information on the internet
and urges employees to visit only secure webpages or visit content that is trusted.
2. CJUS Police Department expects all employees to maintain a professional and
ethical appearance on any social media sites they are access. This policy includes
the relationship of any employees they may be in contact with on their social
media accounts, the type of information or content they share, and the expressions
and beliefs that are posted.
3. By no means should the employee share information that may in any way reflect
the expression or beliefs of the CJUS Police Department.
4. Employees should follow the same guidelines listed under employee conduct in
the handbook when questioning interaction or the sharing of information on the
internet.
DISSEMINATION OF CJIS DATA:
1. It is the responsibility of each employee of the CJUS Police Department to
maintain a professional attitude and appearance online as well as protect the
information made available to our department by means of access to the National
Crime Information Center and Criminal Justice Information Systems databases.
2. Information that is protected from sharing with the general public is defined by
the CJIS Security Policy as:
a. Gang Files
b. Known or Appropriately Suspected Terrorist Files
c. Supervised Release Files
d. National Sex Offender Registry Files
e. Historical Protection Order Files of the National Crime
Information Center
f. Identity Theft Files
g. Protective Interest Files
h. Persons with Information data in the Missing Person Files
i. Violent Person File
j. National Crime Information Center Denied Transaction File [
CITATION CJI14 \l 1033 ]
3. State law mandates that any and all information accessed from the NCIC
terminal may not be released to the general public and in doing so is a violation
of CJIS Policy. This includes the sharing of drivers’ license photos provided by
the Department of Revenue and descriptive information such as:
a. Name/Aliases
b. Sex
c. Race
d. Date of Birth
e. Social Security Number
f. Any Miscellaneous Identifying Number(s)
g. Address
h. Phone Number [ CITATION CJI14 \l 1033 ]
4. As a result of releasing this information, an employee could face termination,
prosecution up to six years in a state penitentiary, and/or fines up to $10,000.
DEPARTMENT PAGES
1. The CJUS Police Department maintains an internet based website that is
maintenanced by the administration of the department.
2. The purpose of the website is to serve as recruitment for future open positions,
develop ongoing community outreach, provide contact information, and serve to
inform the public of the department’s purpose.
3. Many other departments near our jurisdiction choose to maintain a Facebook page
and we have created one for the purpose of highlighting the strengths and
accolades of our employees. This page is not for your personal use. Please use all
manner of ethical standards when interacting with this page.
COMPANY TIME
1. It is strictly enforced that any employee not contributing to the purpose of the
company website or Facebook page not use company time to engage in social
media. This is considered a misuse of company time and will be handled
according to Human Resources Misuse Policy.
2. Any devices issued to an employee by the department, ie. Mobile phones, laptops,
tablets, etc. should not be used to download unauthorized content or access social
media or unauthorized websites for personal use. These devices may also not be
used to share information about any individuals from protected files that are not
sent through secure communication means, including information found in
Dissemination of CJIS Data section.
3. The department is aware that many officers and investigators will need to use
these devices to conduct investigatory work and they are expected to maintain a
professional demeanor at all times.
4. Anyone found misusing their department issued devices, including desktop
computers, will be subject to the Human Resources Misuse Policy.
REFLECTION OF DEPARTMENT
1. It is the purpose of this department to maintain the highest of professional
standards for each employee and reflect upon them as such. The expectation
that
each employee act in the same way towards the department is imperative to
uphold. When interacting with others on social media, the CJUS Police
Department expects high moral conduct from each employee. This includes the
avoiding the use of:
a. Inappropriate language, slang, slander, and banter.
b. Posting or sharing of political content, whether related to this department
or not.
c. Expressing views or opinions that may serve as a reflection of
the department.
d. Interaction with any illegal groups, pages, or persons.
e. Maintaining a social media presence that would reflect anything but how
you would want to represent yourself in person in the workplace.
WORKS CITED
ACIC, Field Agent. (2015, June 29). Arkansas Crime Information Center Security
Systems Operator. (E. West, Interviewer)
Auer, M. (2011). The policy sciences of social media. Policy Studies Journal , 39
(4), 709-736.
CJIS, U. (2014). Criminal Justice Information System Security Policy. ver. 5.3 . Federal
Bureau of Investigation.
International Association of Chiefs of Police. (2010). Social Media. IACP National Law
Enforcement Policy Center , 1-6.
Muir, C. (2008). Writing policies and procedures. Business Communication Quarterly ,
71 (1), 86-88.
Oxford, D. (2015, 6 29). Oxford Dictionaries. Retrieved from Definition:
http://www.oxforddictionaries.com/us/definition/american_english