Alharbie, Abeer “Business Growth thru Social Media Marketing,” International Journal of
Innovation and Applied Studies, vol. 13, no. 4, pp. 873–880, December 2015.
In Business Growth thru Social Media Marketing, Abeer Alharbie writes, “Social media has
changed the name of the game for businesses when it comes to marketing their products and
services. These new online platforms provide an avenue for a more personal interaction among
companies, prospects and existing customers which is no longer one-directional but rather an
open forum with immediate responses. With its accessibility and affordability, even small
businesses can now execute marketing initiatives that has a wider reach and larger impact
especially in branding” (Alharbie, pg. 873)
Conick, H. (n.d.). Marketing's Ethical Line Between Social Media Habit and Addiction.
Retrieved April 16, 2018, from
https://www.ama.org/publications/MarketingNews/Pages/marketings-ethical-line-between-
social-media-habit-addiction.aspx
This article looks into the ethics and moral implications that brands have consumers when it
comes to social media marketing and social media addiction. This article will be used to in
evaluating the ethics of social media marketing compared to traditional marketing methods.
Greenwood, S., Perrin, A., & Duggan, M. (2016, November 11). Social Media Update 2016.
Retrieved April 16, 2018, from http://www.pewinternet.org/2016/11/11/social-media-
update-2016/
This is the latest report from the Pew Research Center regarding social media use.
According to the report, “Nearly eight-in-ten online Americans (79%) now use Facebook, more
than double the share that use Twitter (24%), Pinterest (31%), Instagram (32%) or LinkedIn
(29%)” (Duggan, Greenwood, and Perrin, 2016).
Grudem, W. (2003). Business for the Glory of God: The Bible’s teaching on the moral
goodness of business. Wheaton: IL: Crossway.
In Business for the Glory of God, Grudem uses the business aspects of ownership, productivity,
employment, commercial transactions, profit, money, inequality of possessions, competition, and
borrowing and lending in illustrating his purpose. Grudem aims to show readers that not business
does not have to be “bad” or “dirty”, he wants to show readers that they can run and do business
while glorifying God. Grudem states that his purpose is “to argue that many aspects of business
activity are morally good in themselves and that in themselves they bring glory to God---though
they also have great potential for misuse and wrongdoing” (Grudem, pg. 12).
Javalgi, R.G. & Russell, L.T.M. J Bus Ethics (2018) 148: 703. Retrieved April 16, 2018,
from, https://doi-org.ezproxy.liberty.edu/10.1007/s10551-015-2958-9
This article from the Journal of Business Ethics, gives reader insight to the definitions,
concepts, and theories of International Marketing Ethics. The article also reviews topics
including ethical problems, moral philosophies, and culture and ethics in International
Marketing.
Neti, S. (2011). Social media and its role in marketing. International Journal of Enterprise
Computing and Business Systems, 1(2), 1-15.
In her article, Social Media and its Role in Marketing, Sisira Neti states, “Social media is hot.
Social Media is now the trend. And for businesses, it represents a marketing opportunity that
transcends the traditional middleman and connects companies directly with customers. This is
why nearly every business on the planet—from giants like Starbucks and IBM to the local ice
cream shop—are exploring social media marketing initiatives” (Neti, pg. 1).
Roberts, M. L., & Zahay, D. (2013). Internet marketing (3rd ed.). Mason, OH: Cengage.
This textbook gives readers insight into the world of internet marketing, including how internet
marketing’s influence on traditional marketing methods.
V. Kumar (2015) Evolution of Marketing as a Discipline: What Has Happened and What to
Look Out For. Journal of Marketing: January 2015, Vol. 79, No. 1, pp. 1-9.
The article Evolution of Marketing as a Discipline: What Has Happened and What to
Look Out For gives readers insight to how marketing has evolved, including social media
marketing. Stating, “increasing prominence has influenced companies to increase their social
media budgets to rapidly create or promote their brand through viral content, social media
contests, and consumer engagement efforts. Furthermore, with social media sites now enabling
businesses to gather statistics on the impact, reach, and progress of a product/service, the
opportunity to gain insights on customer behavior, customer preferences, product penetration,
and branding is tremendous” (Kumar, pg. 5).
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