BUSI 745 LU Significance of Price in the Marketing Mix Discussion-assign.pdf

Topic: Price

For this week’s discussion you will research three peer-reviewed journal articles on one of the 4Ps –

Price. Discuss why this might be one of the most important of the 4Ps. Once you have selected your

three peer-reviewed journal articles, post a 750-words minimum synopsis of the major points from the

research you read. Use subject headers for each of the article titles. Cite the author within the write-up.

BUSI 745

An authored reference is one that has a human’s name associated with it. Per the directions, these

are required for the initial response due on THURSDAY and ONE each for the REPLIES due no

later than SUNDAY .

Remember, you cannot repeat any of the sources from previous postings.

Initial Posting The thread must be a minimum of 750 words and a maximum of 1,250 words. : A

minimum of two authored references are required for your initial response, including a new

reference from a Marketing Journal to support the topic being researched. Scholarly Marketing

authored references used as described in the directions in the 7 Edition of the APA Manual

th

format (must be cited within the thread and not be repeated in any of the replies).

posted prior to the week that this discussion board is active do not post early. –

Utilize the 7TH Edition APA Manual.

This course utilizes the Post-First feature in all Discussion Board Forums. This means you will

only be able to read and interact with your classmates’ threads after you have submitted your

thread in response to the provided prompt. For additional information on Post-First, click here

for a tutorial.

Submit your thread before 11:59 p.m. (ET) on Thursday in Module/Week 2, 3, 4 & 6. Submit

your replies by 11:59 p.m. (ET) on Sunday of Module/Week 2, 3, 4, & 6.