Running head: REPLIES 1
Reply to Jobe
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REPLIES 2
Reply Two Jobe
Hello,
I like the choice of your article since they all relate to issues to do with product
placement. Considering the first article, I like that it focuses on issues to do with the mishaps that
can be expected when program linking and placement prominence are not well aligned.
However, you ought to have mentioned that the repetition of prominent placements+for
known+brands hurts brand attitude (Miles, 2009), which is not touched in the article.
For the fact that brand attitude is essential for the reason that it influences consumer
purchase behavior, marketers ought to figure out conditions that can cause a shift in brand
attitude. As noted in the article, which you have emphasized, product placement helps make a
positive association with the brand attitude. Other than stating and explaining the purpose of the
article, I commend you for the researchers’ point of view as well as the actual results obtained
from the study.
Concerning the second article, you are right about what it aims to achieve. I like your
choice on this one as much as the reason for being is to make profits, companies worry much on
developing products that meet the customer pains. As you put it, when companies fail to develop
products that meet customer needs, tastes, and preferences, they lack relevance in the market.
Your example of the railroad, as noted in the article, is exceptional.
The third article is indeed an interesting one by the simple reason it investigates product
placement in films. However, you ought to have mentioned the study's hypothesis and the
researchers’ conclusion based on the finding. From mentioning the article's objectives to stating
REPLIES 3
the findings study, your commentary about the fourth article is a good one. I also like the fact
that you have mentioned researchers’ deduction from the findings.
The issue of product placement and especially selling products that meet measure and
worth to appeal to the customers is well documented in the bible. In Deuteronomy 25:15, the
bible talks of having accurate and honest weights and measures. Also, in Proverbs 11:1, God
calls us as His people to exemplify His character through honesty. Making everything that we do
in businesses line up with reality is a constant challenge.
REPLIES 4
References
Miles, P. (2009). Product Placements. The Impact of Placement Type and Repetition on
Attitude.+Journal of Advertising,+38(3), 21-32.
Nelson, T. (2018).+NKJV, Maxwell Leadership Bible, Ebook: Holy Bible, New King James
Version. Thomas Nelson.
