ANNOTATED BIBLIOGRAPHY 1
Annotated Bibliography
Liberty University Institutional Affiliation
BUSI710 – Foundations of Applied Research Methods
Dr. Steward Huang
April 12, 2021
Author Note
Immacula Pierre
Correspondence concerning this article should be addressed to Immacula Pierre
Email: igpierre@liberty.edu
Annotated Bibliography
ANNOTATED BIBLIOGRAPHY 2
Arrow, K. J. (2015). Economic welfare and the allocation of resources for invention (pp. 609-
626). Princeton University Press.
This book talks about the risks taken by businesses during resource allocation. It outlines
the reasons for the failure of perfect competition systems in regard to the allocation of
resources. One of these reasons includes uncertainty at the time of resource allocation.
The author proposes that this uncertainty arises when there is inadequate economic
information. Such information includes marketing factors such as social media. Research
by corporations is suggested as a way in which these risks can be reduced. This research
should focus on these factors, and the conclusions drawn can be used to advise businesses
on how to allocate resources. In the book is a developed model of conducting this
research. This book’s information will help them achieve the objectives of this research
towards solving the general problem. The proposed research models will be applied with
the aim of identifying how social media influences the sales made by a company through
its impacts on consumer buying behaviors.
Dolan, R., Conduit, J., Frethey-Bentham, C., Fahy, J., & Goodman, S. (2019). Social media
engagement behavior: a framework for engaging customers through social media content.
European Journal of Marketing.
This Journal talks about factors affecting the active and passive involvement of social
media users. The authors discuss that the information in social media has played different
roles in the user's lives. Social media users satisfy various human wants and needs
through these networks. On these sites, internet-savvy people find entertainment, all sorts
of information, and remunerative content. The dynamic nature of social media is talked
about largely. This Journal's data will be crucial in understanding the engagement of
ANNOTATED BIBLIOGRAPHY 3
consumers and their experiences with social media. It will therefore be of help in solving
the general problem, as well as in answering the qualitative research question concerning
the effects of social media on consumer behavior.
Galan, M., Lawley, M., & Clements, M. (2015). Social media's use in postgraduate students'
decision-making journey: an exploratory study. Journal of Marketing for Higher
Education, 25(2),287-312.
The aim of this article was to describe the decision-making process required of
postgraduate students intending to research social media. It spells out the reasons why
students use social media: to find about student life and read reviews from former
students. The article is a good source of information for this research. Its findings can be
extrapolated to help determine the involvement of the youth in online markets. This will
play a great role in the solution to the specific problem of the study.
Gill, P., Stewart, K., Treasure, E., & Chadwick, B. (2008). Methods of data collection in
qualitative research: interviews and focus groups. British Dental Journal, 204(6), 291–
295. https://doi.org/10.1038/bdj.2008.192
The purpose of this paper is to discuss the data collection techniques that are used in
qualitative research. Qualitative research employs a variety of data collection techniques,
such as observations, textual or visual analysis, and interviews (individual or group). The
authors delve deeper into these two approaches, examining their purpose, when they are
appropriate for use, and how they function in practice.
ANNOTATED BIBLIOGRAPHY 4
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016).
Social media marketing efforts of luxury brands: Influence on brand equity and
consumer behavior. Journal of business research, 69(12), 5833-5841.
This journal looks at the relationship between social media marketing and brand equity
creation. The study links social media marketing efforts and their consequences,
including price premium, loyalty, and brand preferences. From the study, a structural
equation model is developed to bridge gaps in prior social media literature. This article
sheds light on how social media is likely to affect brand image and awareness. The
consumer has a way of behaving towards a brand. This information will thus be helpful in
determining how this behavior is influenced by social media.
Jisana, T. K. (2014). Consumer behavior models: an overview. Sai Om Journal of Commerce &
Management, 1(5), 34-43.
This Journal aims to describe consumer behavior and factors that influence consumer
behavior. How consumers make decisions on acquiring goods and services using their
limited resources such as time and money is discussed. One key factor that stands out is
the information regarding a product. The author comments that consumer behavior
patterns are vastly affected by the variety, reliability, and availability of information
regarding the desired product. Thus, the contents of this Journal will assist in evaluating
how social media, as a source of information, affects consumer behavior. In this way,
both qualitative and quantitative research questions will be answered.
ANNOTATED BIBLIOGRAPHY 5
Keller, T., & Altdorf, K. L. (2016). The design of work. In Every good endeavor: Connecting
your work to God's work. New York, New York: Penguin Books.
This book follows a biblical framework in emphasizing the importance of viewing our
daily work through the lens of God's plan. It begins in Genesis, with the authors tracing
the origins of who we are as humans and the role of work in that design. Work is not a
result of the curse, but is a necessary component of our formation. In the first section of
this biblical account, the authors make the case for God's intention for our work, the
dignity of work, and the role of work in cultivating and serving our world.
Mansell I, Bennett G, Northway R, Mead D, Moseley L. The learning curve: the advantages and
disadvantages in the use of focus groups as a method of data collection. Nurse Res.
2004;11(4):79–88.
The authors discuss the complexities and practicalities of using focus groups in the
context of a two-part study of palliative care services, the first of which was conducted
via mail questionnaire. Four focus groups with a purposively selected sample of general
practitioners, health providers, and health authority personnel, as well as representatives
from voluntary organizations and service users, were conducted. The authors note that
they do not believe that participants should validate the transcripts because participants
recall what they wish they had said or what they believe they said, rather than necessarily
validating the data's status. The authors discuss the steep learning curve they encountered
during the investigation. The most critical lesson is to ensure that the focus group design
is the optimal method for data collection for the current project.
ANNOTATED BIBLIOGRAPHY 6
Nash, J. (2019). Exploring how social media platforms influence fashion consumer
decisions in the UK retail sector. Journal of Fashion Marketing and Management:
An International Journal.
This Journal explores the impact of social media on Fashion Marketing and Management.
The author talks about social media as a motivator and facilitator of perceptions in
fashion products sold in the UK. The information herein will aid in answering the
qualitative research questions.
New International Version Bible, (2011). The NIV Bible. https://www.biblegateway.com/
(original work published in 1973)
This easy-to-read history of how the Bible came to be is beautifully illustrated with both
color and black-and-white photographs. It covers the book's creation from its inception to
the present day. The chapters are arranged chronologically to illustrate both the
advancement of printing technology and the various controversies surrounding scripture
selection.
Nissen, V. (2019). Advances in consulting research: recent findings and practical cases.
Springer.
The articles in this book examine consulting from a variety of perspectives, including
various approaches to and fields of consulting, consulting providers, clients and markets,
as well as technologies and trends. The book serves as a valuable resource for students
interested in consulting careers or who wish to be informed consulting clients. The author
provides an in-depth examination of current developments and trends in consulting,
paving the way for future contributions to this critical field.
Ratnapalan S, Hilliard R. Needs assessment in postgraduate medical education: a review. Med
ANNOTATED BIBLIOGRAPHY 7
Educ Online. 2002. [Accessed 2021 May 09]. p. 8. Available
from: http://cogprints.org/2531/1/f0000040.pdf
The authors discussed the educational needs of postgraduate trainees and reviewed
various methods for assessing those needs in the context of postgraduate medical
education, including questionnaire surveys, interviews, focus groups, chart audits, chart-
stimulated recall, standardized patients, and environmental scans.
Robson, C., & McCartan, K. (2016). Real World Research (4th ed.). Wiley
This is a step-by-by-step guide for conducting practical research It allows those without
a social science background to follow the latest research and be on the cutting edge. It
brings together different subject matter and methodologies from across the disciplines,
valuing the mixture of approaches as well.
Stake, R. E. (1995). The art of case study research. Sage Publications, Inc
In this book, [the author develops] a view of case studies that draws from naturalistic,
holistic, ethnographic, phenomenological, and biographic research methods. The author
briefly presents a disciplined, qualitative mode of inquiry into the single case
Valkenburg, P. M., & Piotrowski, J. T. (2017). Plugged in: How media attract and affect
youth. Yale University Press.
This book talks about the relationship between social media and the youth. In it are
descriptions of how the youth use social networks, how it positively and negatively
impacts their life choices. The authors explain how the involvement of the youth in social
media has influenced advertisement and commercialism. In it, is explained how peer
influence motivates the choices made by the young. This book will help the research
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achieve its specific objectives, address the specific problem, and help answer the
formulated research questions.
Odoom, R., Anning-Dorson, T., & Acheampong, G. (2017). Antecedents of social media usage
and performance benefits in small-and medium-sized enterprises (SMEs). Journal of
Enterprise Information Management.
This paper talks about the motivations and benefits of performance accrued from social media.
The effects of social media are described as positive. Small and medium-sized businesses are
likely to employ different motivational strategies. The effects of Facebook and Twitter on the
performance of these businesses are compared. The findings of the study will help this research
achieve its general objectives by providing evidence of how social media affects the success of a
business.
