Introduction and Types of International Business Environment (IBE)
Clarke Ricks
School of Business, Liberty University
BUSI 690: Policy and Strategy in Global Competition
Dr. Hicks
April 6, 2021
Introduction and Types of International Business Environment (IBE)
he (IBE) International Business Environment is multidimensional as it involves various
things like the political risks, cultural differences, exchange risks, legal & taxation issues.
Therefore (IBE) International Business Environment is crucial for a country’s economy. It
plays a pivotal role in the growth and development of the country.
Introduction
An international business environment refers to the surrounding in which international
companies run their businesses. Therefore, it is mandatory for the people at the managerial
level to work on the factors that comprise of International Business Environment.
The Difference between Business Environment and International Business
International business is an exchange of goods and services that conducts its operations
across national borders, between two or more countries. International business[1] is also
known as Globalization whereas, a Business Environment is the surrounding in which the
international companies operate.
Forms of Business Environment
Cross border trading- Import & Export
Licensing
Franchising
Joint venture
Foreign Direct Investment
Advantages of International Business Environment
The advantages are discussed below:
Helps in expanding the business,
Exposure to more customers
Helps in the proper management of the product life cycle and
Helps in mutual growth.
Types of International Business Environment
In this segment we shall discuss various types of international business environment:
Political Environment in International Business
The political environment refers to the type of the government, the government
relationship with a business, & the political risk in the country. Doing business
internationally, therefore, implies dealing with a different type of government,
relationships, & levels of risk.
There are many different types of political systems, for example, multi-party
democracies, one-party states, constitutional monarchies, dictatorships (military & non-
military). Therefore, in analyzing the political-legal environment, an organization may
broadly consider the following aspects:
The Political system of the business;
Approaches to the Government towards business i.e. Restrictive or facilitating;
Facilities & incentives offered by the Government;
Legal restrictions for instance licensing requirement, reservation to a specific sector
like the public sector, private or small-scale sector;
The Restrictions on importing technical know-how, capital goods & raw materials;
The Restrictions on exporting products & services;
Restrictions on pricing & distribution of goods;
Procedural formalities required in setting the business
Economic Environment in International Business
The economic environment relates to all the factors that contribute to a country’s
attractiveness for foreign businesses. The economic environment can be very different from
one nation to another. Countries are often divided into three main categories: the more
developed or industrialized, the less developed or third world, & the newly industrializing or
emerging economies.
Within each category, there are major variations, but overall the more developed
countries are the rich countries, the less developed the poor ones, & the newly
industrializing (those moving from poorer to richer). These distinctions are generally made
on the basis of the gross domestic product per capita (GDP/capita). Better education,
infrastructure, & technology, healthcare, & so on are also often associated with higher levels
of economic development.
Clearly, the level of economic activity combined with education, infrastructure, & so on,
as well as the degree of government control of the economy, affect virtually all facets of
doing business, & a firm needs to recognize this environment if it is to operate successfully
internationally. While analyzing the economic environment, the organization intending to
enter a particular business sector may consider the following aspects:
An Economic system to enter the business sector.
Stage of economic growth & the pace of growth.
Level of national & per capita income.
Incidents of taxes, both direct & indirect tax
Infrastructure facilities available & the difficulties thereof.
Availability of raw materials & components & the cost thereof.
Sources of financial resources & their costs.
Availability of manpower-managerial, technical & workers available & their salary &
wage structures.
Technological Environment in International Business
The technological environment comprises factors related to the materials & machines
used in manufacturing goods & services. Receptivity of organizations to new technology &
adoption of new technology by consumers influence decisions made in an organization.
As firms do not have any control over the external environment, their success depends
on how well they adapt to the external environment. An important aspect of the
international business environment is the level, & acceptance, of technological innovation in
different countries.
The last decades of the twentieth century saw major advances in technology, & this is
continuing in the twenty-first century. Technology often is seen as giving firms a competitive
advantage; hence, firms compete for access to the newest in technology, & international
firms transfer technology to be globally competitive
It is easier than ever for even small business plan to have a global presence thanks to
the internet, which greatly grows their exposure, their market, & their potential customer
base. For the economic, political, & cultural reasons, some countries are more accepting of
technological innovations, others less accepting. In analyzing the technological environment,
the organization may consider the following aspects:
Level of technological development in the country as a whole & specific business
sector.
The pace of technological changes & technological obsolescence.
Sources of technology.
Restrictions & facilities for technology transfer & time taken for the absorption of
technology.
Cultural Environment in International Business
The cultural environment is one of the critical components of the international business
environment & one of the most difficult to understand. This is because the cultural
environment is essentially unseen; it has been described as a shared, commonly held body
of general beliefs & values that determine what is right for one group, according to
Kluckhohn & Strodtbeck.
National culture is described as the body of general beliefs & the values that are shared
by the nation. Beliefs & the values are generally seen as formed by factors such as the
history, language, religion, geographic location, government, & education; thus firms begin a
cultural analysis by seeking to understand these factors. The most well-known is that
developed by Hofstede in1980.
His model proposes four dimensions of cultural values
including individualism, uncertainty avoidance, power distance & masculinity. Lets look at
each of these.
Individualism is the degree to which a nation values & encourages individual action &
decision making.
Uncertainty avoidance is the degree to which a nation is willing to accept & deal with
uncertainty.
Power distance is the degree to which a national accepts & sanctions differences in
power.
This model of cultural values has been used extensively because it provides data for a
wide array of countries. Many academics & the managers found that this model helpful in
exploring management approaches that would be appropriate in different cultures.
For example, in a nation that is high on individualism one expects individual goals,
individual tasks, & individual reward systems to be effective, whereas the reverse would be
the case in a nation that is low on individualism.
While analyzing social & cultural factors, the organization may consider the following
aspects:
Approaches to society towards business in general & in specific areas;
Influence of social, cultural & religious factors on the acceptability of the product;
The lifestyle of people & the products used for them;
Level of acceptance of, or resistance to change;
Values attached to a particular product i.e. the possessive value or the functional
value of the product;
Demand for the specific products for specific occasions;
The propensity to consume & to save.
Competitive Environment
The competitive environment also changes from country to country. This is partly
because of the economic, political, & cultural environments; these environmental factors
help determine the type & degree of competition that exists in a given country. Competition
can come from a variety of sources. It can be a public or a private sector, come from the
large or the small organizations, be domestic or global, & stem from traditional or new
competitors, GST registration. For a domestic firm, the most likely sources of competition
might be well understood. The same isn’t the case when a person moves to compete in the
new environment
