Running Head: BUS 690 1
Bus 690
Name
Course
Date
2
BUS 690
Bus 690
Introduction
The success of an organization is in most cases dependent on the assessment that the
managerial team completes to make it easy for them to learn about the practices that are needed
to facilitate the necessary change (Stouten, Rousseau & De Cremer, 2018). After Understanding
the problems that exist in an organization, the managerial team comes up with the acceptable
practices that may make it easy for the effective management of the issues that may make it
challenging for the attainment of the goals. The increase in the rate of application of technology
as well as the need to develop a stable method of communication calls for the application of the
most effective practice that makes it easy for the development of the good practice that may
make all to feel appreciated. One of the organizations that have succeeded over the past years in
the development of the most influential communication platform that makes the community feel
engaged is Twitter. This organization is among the organizations that have a broad customer
base, serving customers from different parts across the globe. In addition to the application of the
right means of communication, Twitter has succeeded in the application of the right way that the
customers can offer feedback in the areas that they believe that the management should improve,
the organization puts in place the measures that are needed to assist in the improvement of the
rate of provision of the right services that are required in order to improve the rate of
communication among the members of the community that the organization serves.
The primary change that the managerial team in this company has put in place is that it
assisted it in the practical realization of the various goals that the organization attained include
the provision of the services that the community requires to facilitate the development that was
needed. Over the past years, as a result of the development and improved performance that this
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organization had in the local areas, the management put in place the considerations that have
made it easy for the firm to make it to the global platform. Most of the projects that the
organization has engaged in over the recent past are an indication of the goals that it has in the
practical realization of not only the local but also the global level success.
Objectives and resources
Having the right resources in an organization plays an essential role in the practical
realization of most of the goals in an organization. In this organization, the main effort that the
managerial team has put in place over the past years have made it relatively easy for the
improvement of the organization. As a result of this, the position of this organization as the
global market leader has improved, thus making it relatively easy for this company to attain more
of the goals that it has. The integration of the right technology is the most important practice that
has assisted the organization to effectively realize the development of the needed products and
ensuring that the customers that it serves from different areas across the globe are well served.
The level of competition that is experienced in the telecommunication sector is relatively high.
As a result of the high level of competition that is experienced in most of the areas that
the companies that offer these services serve, it requires the development of the most effective
practice that may result in the effective attainment of most of the goals. With the right supply
chain integration in the organization, the management succeeds in the effective management of
the plans that exist in its operation and at the same time facilitate the overall expansion of the
organization to cover a relatively large area that may make it easy for the company to improve
the overall functionality. In the aim of the organization to cover an extended area in the provision
of the proper communication and interaction services to the general community, the management
has been able to learn about the right services that the community may need, as well as the most
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appropriate practice that is required in order to facilitate the integration of the right resources that
may be helpful in the realization of most of the global goals.
In relation to the intention of the organization to attain an international transition, the
management needs to evaluate the historical data records of the organization to give the
organization insight on some of the practices that it engaged in over the past years that made it
easy for the practical realization of the organizational goals. This assessment is helpful since it
gives the management insight on the changes that have occurred over the past years in the
organization and that could have contributed towards some of the changes that are needed to
make it easy for the successful expansion to a global level.
Mission statement
For the company to ensure that most of the goals are effectively accomplished, the
integration of the practices that show that the company is willing to consider and address the
problems that the community experiences assists it in the reduction of the issues that it may
encounter. The success of the company is dependent on the consideration of the problems that
the community encounters to assist in the development of the right measures that may bring
about the needed changes. The mission of Twitter is to ensure that most of the gaps that the
current organizations in the sector have failed to address effectively.
The customers are the primary consideration that this organization focuses on and aims at
ensuring that they are well helped. Initially, most people believed that the group that is fit to be
the customers of the organization are the people who fall in the middle ages and the celebrities.
However, after the development of this organization, they were able to make it in an approach
that assists in ensuring that most of the needs of different people from the various areas from the
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globe are well addressed. The application of the right technology is one of the issues that assist in
the increase of the number of people who find Twitter as the most appropriate social network
plays an essential role in facilitating the improved success of this organization in arriving at most
of its goals. The customers of this organization further entail of the influential organizations that
rely on this social platform as a way of sending a message to its customers regarding the
operations of this organization. Since Twitter offers advertising services to its customers at an
affordable rate, it has been able to ensure that most of the people are able to learn about the
operations of the organizations and the different products that they offer to the community.
Products and services
Twitter offers different products to people from different areas in the globe (Alkhammash
et al., 2019). Since it is a global company, the integration of different languages is one of the
practices that makes it easy for people from different areas to learn about the effective use of
services. Among the services that are offered are; communication practices, learning services and
affordable advertising that the community may rely on when advertising different products that
they provide to the general community. In addition to this, the products of this organization assist
it in covering a relatively large area when solving most of the needs in the community.
Markets
With the right market of most of the products that the organization offers, it has been able
to reduce most of the problems that it faces and at the same time ensure that there is an overall;
improvement of the market cover. This company has its market all over the world where the
primary intention is to ensure that a reasonable number of people across the globe are well
connected.
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Technology
With the right technology that Twitter puts in place, it has been able to reduce the
chances of failure and at the same time, increase the quality of services that are offered to the
community. As a result of the increased number of customers that are served by this
organization, the management ensures that the technology that is applied is the most appropriate
that may assist in ensuring that the goals are well addressed.
Financial soundness
The main concern that the management has in mind when engaging in most of the
practices that it undertakes is to ensure that it increases the level of financial stability. As a result
of the problems that may exist due to financial constraints, the practices that are undertaken by
the management shows its readiness to ensure that the related economic issues are well
addressed.
For the ethical practices that are meant to assist in the attainment of most of the goals of
this organization, the consideration of the problems that are encountered in the area as well as
some of the practices that may require additional efforts. The beliefs that the organization has is
necessary for making it easy for the significant reduction of most of the barriers that may hinder
the effective operations of the organization. The competitive advantage that Twitter has in this
area is that it is able to provide the community with the right products and services that involve
the improvement of the level of competency as well as the creation of the right image in the
overall sector (Dong & Rim, 2019). As a result of the provision of most of the practices that the
organization offers, it has been able to ensure that the issues involving social and environmental
areas that it operates are well addressed, an issue that contributes towards the effectiveness of the
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measures that may define its overall success. The employees that work in this organization are
the ones who have played an essential role in bringing about its success. For that reason, it is
worth noting that the management ensures that they are offered with the right treatment and
perceived as critical assets that may facilitate the level of success in the organization. The
employees in this organization are given a chance to make suggestions that are needed to
facilitate the necessary changes and in ensuring that the organization can realize most of its
objectives.
Existing model
The existing model in an organization plays an essential role in facilitating the needed
changes and at the same time making it easy for the practical realization of the gaps that are
experienced in the sector that this company serves. For Twitter, having the right business model
has made it relatively easy for the practical realization of the goals that are meant to facilitate the
growth of the organization at the global level. Similar to the other social networks that are known
to offer the related communication services to the community, Twitter engages in the application
of licensing that is meant to make it easy for the organization to attain the needed financial
resources. Data licensing as well as other practices that twitter engages in are well known to
make it easy for the significant increase of the level of economic stability in the organization,
thus making it relatively easy for the organization to reduce the chances of failure (Ramprabu et
al., nd). The other approach is the business model of the organization is that it relies on
advertising as a way to obtain the financial support that is needed to make it easy for the
organization to attain most of its needs. The occurrence of the expenses that may affect the
operations of the organization is well managed through the application of the measures that
ensure that the method that is used is likely to make it easy for the organization to attain more.
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After learning about the needs in the market as well as the challenges that are encountered in its
operation, the management can come up with the right practices that may assist in the overall
reduction of the possibilities of increased expenses that may occur in the general operations of
the organization.
Strengths
One of the strengths that this
organization has is that it has been
able to focus on the high rate of
innovation that may benefit the
customers and elevate the level of
customer experience.
The broad audience that this company
has is the other strength that the
organization have.
Most marketers rely on this
organization as the right platform that
may assist them in marketing their
different products.
Weaknesses
Online harassment is the main
challenge that this organization
encounters.
The organization encounters a
reasonably high cost concerning the
primary operations that it undertakes,
thus affecting its overall performance.
Based on the operations that this
organization engages in, the low
revenue that it records is among the
problems that it experiences that may
make it relatively hard for the
practical realization of most of the
speculated goals.
Opportunities
Threats
The company faces major regulatory
threats that come from the governing
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High chances of diversification may
have an impact on the company’s
operations.
As a result of the improved
performance of the organization, it has
been able to target different user
groups thus making it easy for the
practical realization of most of the
goals that may assist in the effective
performance in the company.
bodies in the different countries that it
expands its services.
The increased number of the
organization that offer related services
is the other threat that this company
faces that makes it relatively
challenging for the provision of the
most effective services to all.
Although it is a growing company,
there is a notable reduction in the
attraction that this company gets in
comparison to the other organizations
that operate in the company.
The other threat that this organization
experiences that may have a notable
effect on its overall performance are
the fluctuation of currencies in the
areas that it operates
The success of this organization has for a long time depending on the approaches that the
managerial team puts in place to assist in the practical realization of most of the goals that it may
have. one of the practices that play an essential role in the improvement of the overall
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performance of the organization in the provision of these services is the fact that it has a
significant number of employees who assists in the practical completion of the tasks that are
meant to assist in the realization of most of the organizational goals. The inclusion of the right
resources in the organization is the other practice in this organization that facilitates the
improved performance in this organization, thus reducing the enhanced version of the
organization. The company has a rich source of investment opportunities that are needed to allow
for the generation of the finances that are required in order to make it easy for the attainment of
most of the gaps that need to be managed in this sector. In addition to this, the target audience of
the organization makes it relatively easy for the company to find it easy for the realization of the
speculated goals.
External factors
Although the practices that occur in the organization have an impact on the operations of
Twitter Company, there are other factors that are beyond the management of this organization
that may further influence the overall performance in the provision of the right services that the
customers may need (Xuan, nd). The political factors in the general community play an essential
role in the decision that the team may make. The government may come up with new legislation
that could have a negative influence on the overall performance of the company mentioned.
Social change is the other external factor that could have a notable effect on the primary
operations of the organization where the members of the community may engage in practices
that may show their changes in preference. With the high number of social networks and other
methods of communication, the operations of the organization may be affected by how the
organization operates. The level of automation in the Twitter company may also have a notable
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effect on the rate of production in this organization, thus influencing how it may attain most of
the objectives.
Historical financial statement
Operating Activities
The fiscal year is January-December. All
values USD millions.
2017
2018
2019
Net Income before Extraordinaries
(108.06M)
1.21B
1.47B
Depreciation, Depletion & Amortization
395.87M
425.5M
465.55M
Depreciation and Depletion
349.37M
406.5M
449.05M
Amortization of Intangible Assets
46.5M
19M
16.5M
Deferred Taxes & Investment Tax Credit
(6.42M)
(801.72M)
(1.12B)
Deferred Taxes
(6.42M)
(801.72M)
(1.12B)
Investment Tax Credit
-
-
-
Other Funds
582.06M
421.02M
475.97M
Funds from Operations
863.45M
1.25B
1.28B
Extraordinary
-
-
-
Changes in Working Capital
(32.24M)
89.32M
148.91M
Receivables
2.67M
(130.87M)
(67M)
Accounts Payable
8.37M
(1.53M)
2.95M
Other Assets/Liabilities
(13.97M)
126.47M
120.28M
Net Operating Cash Flow
831.21M
1.34B
1.43B
Investing Activities
2017
2018
2019
Capital Expenditures
(160.74M)
(483.93M)
(540.69M)
Capital Expenditures (Fixed Assets)
(160.74M)
(483.93M)
(540.69M)
Capital Expenditures (Other Assets)
-
-
-
Net Assets from Acquisitions
-
(33.57M)
(29.66M)
Sale of Fixed Assets & Businesses
2.78M
13.07M
6.16M
Purchase/Sale of Investments
20.13M
(1.55B)
(554.06M)
Purchase of Investments
(2.69B)
(5.34B)
(5.85B)
Sale/Maturity of Investments
2.71B
3.79B
5.3B
Other Uses
(10.1M)
(5M)
(9.5M)
Other Sources
35M
-
11.78M
Net Investing Cash Flow
(112.93M)
(2.06B)
(1.12B)
Financing Activities
2017
2018
2019
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Cash Dividends Paid - Total
-
-
-
Common Dividends
-
-
-
Preferred Dividends
-
-
-
Change in Capital Stock
33.36M
32.7M
43.17M
Repurchase of Common & Preferred
Stk.
-
-
-
Sale of Common & Preferred Stock
33.36M
32.7M
43.17M
Proceeds from Stock Options
-
29.29M
42.38M
Other Proceeds from Sale of
Stock
33.36M
3.42M
788,000
Issuance/Reduction of Debt, Net
(102.78M)
964.68M
(439.95M)
Change in Current Debt
-
-
(130.21M)
Change in Long-Term Debt
(102.78M)
964.68M
(309.75M)
Issuance of Long-Term Debt
-
1.32B
691.93M
Reduction in Long-Term Debt
(102.78M)
(358.3M)
(1B)
Other Funds
(8.96M)
(19.26M)
(19.59M)
Other Uses
(8.96M)
(19.26M)
(19.59M)
Other Sources
-
-
-
Net Financing Cash Flow
(78.37M)
978.12M
(416.38M)
Exchange Rate Effect
9.91M
(14.3M)
4.58M
Miscellaneous Funds
-
-
-
Net Change in Cash
649.82M
248.02M
(94.21M)
Free Cash Flow
670.47M
855.78M
892.88M
(Source yahoo finance)
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References
Alkhammash, E. H., Jussila, J., Lytras, M. D., & Visvizi, A. (2019). Annotation of smart cities
Twitter micro-contents for enhanced citizen’s engagement. IEEE Access, 7, 116267-
116276.
Dong, C., & Rim, H. (2019). Exploring nonprofit-business partnerships on Twitter from a
network perspective. Public relations review, 45(1), 104-118.
Rambabu, S. V. DREAM WARRIORS PRODUCTION HOUSE USES TWITTER AS A
MARKET PLACE TO ENGAGE AUDIENCE.
Stouten, J., Rousseau, D. M., & De Cremer, D. (2018). Successful organizational change:
Integrating management practice and scholarly literature. Academy of Management
Annals, 12(2), 752-788.
Xuan, C. Marketing Secrets of Twitter.
