MACY’S MATRICES 1
Macy’s Matrices
Introduction
Macy's, a prominent American department store chain, has a rich history dating back to
its founding in 1851 by Rowland Hussey Macy in New York City (Biron, 2023). Macy's opened
its first storefront at 14th Street and 6th Avenue in NYC. According to Biron, Macy's has gained
recognition from its inception for its dedication to delivering top-tier products and outstanding
customer service. The store's success has led to substantial growth, marked by the establishment
of new branches in locations nationwide. Macy's has been a key influencer in shaping the retail
sector. In 1858, Macy's reported approximately $85,000 in sales in its first year (Macy's, 2023a).
This achievement began Macy's journey to becoming one of the world's largest retailers. The
Macy's brand continued to grow, and by the early 20th century, it had become an iconic symbol
of American retail. The flagship Macy's store in New York City occupies an 11-story building at
Herald Square and is a testament to the company's enduring presence and influence in the
industry (Macy's, 2023). However, Macy's history also includes challenges, such as closing
numerous stores nationwide because of dwindling foot traffic and increased e-commerce sales
(Biron, 2023). Despite these fluctuations, Macy's remains a key player in the retail sector,
adapting to changing consumer trends and maintaining its status as a household name.
Existing Mission
Macy's mission statement, "Mission Every One: Empowering More Voice, Choice, and
Ownership," reflects the company's dedication to fostering a brighter and more inclusive future
(Macy's, 2023b, para 1). According to the company's corporate website, Macy's is "on a mission
to create a brighter future with bold representation for all" (Macy's, 2023b, para 2). In addition,
MACY’S MATRICES 2
Macy’s has “committed $5 billion to create a more equitable & sustainable future for people,
planet & community” (Macy’s, 2023d, para 1).
The current mission highlights the company's commitment to bold representation for all,
specifically empowering diverse voices, ensuring choice, and promoting ownership in various
aspects of the business. Macy's current mission statement emphasizes the importance of
amplifying diverse voices within the organization and the broader community. This commitment
aligns to create an inclusive environment where different perspectives are heard and valued. The
mission statement also highlights Macy's commitment to providing choices for its customers and
