Discussion 2
Benjamin Kim
Liberty University
BUSI 680 – Advanced Project Management I
Must objective Must
meet if
1234567
impacts
Meets all safety and
environmental standard
Y, N,
N/A YYYYYYY
PG or G rating Y, N,
N/A YYNYYYY
No adverse effect on other
operations
Y, N,
N/A YYYYYYY
Want
objectives
Relative
importance
Single
project
impact
definition
Weighted
score
Weighted
score
Weighted
score
Weighted
score
Weighted
score
Weighted
score
Weighted
score
Win best
picture of the
year
70 0/1/2 70 140 0 70 0 140 0
Win best
animated
feature film
60 0/1/2 60 0 0 120 0 120 0
Generate
additional
merchandise
10 0/1/2 20 0 0 20 0 20 0
Raise
environmenta
l concerns
55 0/1/2 0 0 0 110 0 110 110
Generate
profit >18% 70 0/1/2 140 140 70 140 140 140 140
Advance state
of film
animation
40 0/1/2 40 0 0 40 0 80 0
Provide bases
for new
theme ride
10 0/1/2 0 10 0 20 0 20 0
Total weighted score 330 290 70 520 140 630 250
Priority 3 4 7 2 6 1 5
Project Proposal 1: My Life with Dalai Lama
This film project comes in with a rank of 3 out of 7 projects with a total weighted score
of 330. It meets all must objectives but had limited or no impact on most of the want objectives
besides for profitability. It’s not really a story that will be exciting or draw much interest. But
being based on a popular children’s story, there should be some likelihood of merchandise like
dolls and other toys that could potentially generate some additional revenue for the project.
Project Proposal 2: Heidi
This project ranks 4 out of the 7 proposals with a total weighted score of 290. It meets all
must objectives however, doesn’t deliver much impact for the want objectives. The one want
objective this proposal impacted strongly is the possibility of winning best picture of the year.
One of the factors that strongly played a critical role in award winning movies according to
McCullough and Conway (2018) is simple dialogue. In addition to that, this is a big budget
movie with high profile stars as well as award winning composers to compile the soundtrack and
musical score for the movie. With these factors, this proposal has a strong chance and thus has
high impact on the want of winning best picture award. However, beyond this want, the movie
does not fulfill most of the other want objectives.
Project Proposal 3: The Year of the Echo
This project ranked at the bottom of all proposals with a total weighted score of only 70.
But more importantly, this film doesn’t even fulfill all the must objectives, therefore it doesn’t
even qualify to be considered as a potential project. With the sex, lies, and drug undertones
prevalent in the movie, it will certainly not be earning a G or PG rating.
Project Proposal 4: Escape from Rio Japuni
This was the second ranked of all the proposals with a total weighted score of 520,
having relatively high impact on the want objectives while meeting all of the must objectives.
Being an animated movie with personified animals with excitement in the environment of the
Amazon rainforest, the movie certainly would have a chance to win best animated feature film.
With so many animal characters in the movie, there will also be great potential for additional
merchandise revenue as well as a potential to lead to a children’s ride in one of the company’s
theme parks, likely some sort of animal, jungle themed. It is also one of the few proposals that
have the undertones of raising environmental concerns of rainforest deforestation.
Project Proposal 5: Nadia!
This is the second to lowest ranked proposal with a total weighted score of 140, fulfilling
only one of the want objectives. Being a low budget film, it also has a higher chance of providing
an over 18% profit. Besides for this one want objective, however, this proposal fulfills nothing
else besides the must objectives.
Project Proposal 6: Keiko – One Whale of a Story
This was the top ranked proposal for me with a weighted score of 630. The proposal
easily meets all must objectives but also presents with strong possibilities of being a best picture
of the year film as well as a best animated feature film being that it incorporates state of the art
computer imagery, while also being a big-budget film. It’s a story that can appeal to the masses
and would also hold potential for things like merchandise and ride potential at one of the
company’s theme parks. This is one of the few proposals that hits just with high impact on just
about all of the want objectives, while also meeting all must objectives.
Project Proposal 7: Grand Island
This final proposal is ranked 5 out of 7 proposals with a weighted score of 250. It meets
all must objectives, but is not really a story that will have widespread appeal and is rather a more
clearly directed movie towards environmentalists.
Conclusion
All companies require projects in order to continue growing and ensuring success.
However, not all projects should be accepted and taken on by the company. This is where strong
project management is vital to ensure the right projects, and equally important, the right mix of
projects is taken on. Just because there are ten great projects, doesn’t mean the company should
take on all ten projects, especially if they are all the same type and share all the same risks and
rewards. Larson and Gray (2021) explain the important of good project selection in terms of
evaluating the best projects but also in terms of balancing the company’s portfolio of projects
well. One of the methods of evaluating project proposals is the analytic hierarchy process that
ranks projects based on diverse project risk levels (Chatterjee, Hossain, & Karr, 2018). Another
method, which we use in this discussion is evaluating the proposals based on what the projects
have and can potentially offer, viewed in terms of must and want objectives. However, none of
these evaluation methods will ever be fool proof and fully accurate, which makes it all the more
important for us as Christians, to ensure that whatever project is chosen, and even in the project
selection processes, we “commit our work to the Lord” (Proverbs 16:3, ESV) so that “the Lord
will establish our steps” (Proverbs 16:9, ESV).
References
Chatterjee, K., Hossain, S.A. & Kar, S. (2018) Prioritization of project proposals in portfolio
management using fuzzy AHP. OPSEARCH 55, 478–501. https://doi-
org.ezproxy.liberty.edu/10.1007/s12597-018-0331-3
English Standard Version Bible. (2001). https://esv.literalword.com/
Larson, E. W., & Gray, C. F. (2021). Project management: The managerial process (8th ed.).
New York, NY: McGraw-Hill
McCullough, H., Conway, L.G. (2018). 'And the Oscar goes to . . .': Integrative complexity’s
predictive power in the film industry. Psychology of Aesthetics, Creativity, and the Arts,
12(4). 392-398. http://dx.doi.org.ezproxy.liberty.edu/10.1037/aca0000149
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