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Kimberly Williams
School of Business, Liberty University
Author Note
Kimberly Williams
I have no known conflict of interest to disclose.
Correspondence concerning this article should be addressed to Kimberly Williams.
Email: kwilliams290@liberty.edu
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Keywords:
Abstract
RESEARCH OR INTERVIEW PAPER ASSIGNMENT INSTRUCTIONS
Choose 1 of the following 2 options for your Research or Interview Paper Assignment.
Your paper will be at least 7 and at most 9 double-spaced pages for the main content (not
including the cover page and reference page). Your choices include:
1. A research paper
Steps for writing the research paper:
a) Choose a topic in managerial economics.
b) Submit the topic and the outline of the paper by email to the instructor
anytime for approval.
c) Make sure you include real-world examples in your discussion.
d) A minimum of 3 references besides the textbook are required. Liberty
University library has excellent resources for your search for journals.
Use the Turnitin link in Module 7: Week 7 to verify that your paper consists of original
material. A paper with more than 20% from Turnitin would not be accepted.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
TOPIC SUBMISSION:
As someone who recently fell victim to Uber’s peak load pricing, I propose to do a
research paper on pricing strategies. The outline of this research paper will include how pricing
strategies play a vital part in the profitability of a company. I will delve into the pricing strategy
of peak load pricing and how it impacts the company’s revenue, along with the advantages and
disadvantages. I will also address how the ethical considerations of this topic.
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II. Background
Explanation of pricing strategies and revenue management in managerial economics.
Introduction to dynamic pricing.
III. Theoretical Framework
Detailed discussion of the principles and theories behind strategic pricing and revenue
management.
Explanation of dynamic pricing, including its advantages and disadvantages.
IV. Case Study: Uber
Brief background of Uber.
Detailed analysis of Uber's surge pricing model.
How it works.
Its impact on Uber's revenue and profitability.
Discussion on customer response to surge pricing.
V. Implications
Examination of the impact of Uber's dynamic pricing strategy on the broader
transportation and ride-sharing industry.
Lessons for other industries and businesses from Uber's dynamic pricing model.
VI. Limitations and Future Research
Potential drawbacks or challenges in implementing dynamic pricing strategies.
Ethical considerations associated with dynamic pricing.
Suggestions for future research on strategic pricing and revenue management.
VII. Conclusion
Recap of main findings of the paper.
Restatement of the thesis.
Closing thoughts on the future of dynamic pricing and its role in revenue management.
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Strategic Pricing and Revenue Management: A Case Study of Uber's Dynamic Pricing
Model
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Pricing strategies play a crucial role in the profitability of a company. This topic could
delve into different pricing strategies, including dynamic pricing, and their impacts on revenue.
Real-world example: Uber's use of surge pricing during high-demand periods.
Peak Load Pricing- pg 364
Title: Strategic Pricing and Revenue Management: A Case Study of Uber's Dynamic
Pricing Model
I. Introduction
Brief overview of the topic.
Peak-load pricing is a “pricing strategy in which higher prices are charged during peak
hours than during off-peak hours (BOOK, p. 364).”
Importance of strategic pricing and revenue management.
Thesis statement.
"Investigating Uber's implementation of dynamic pricing,
this research will elucidate how strategic pricing strategies can
significantly influence a company's revenue generation and overall
profitability, while also addressing the accompanying customer
response and ethical considerations."
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References
List of sources used in the paper.
References
https://scholar.google.com/scholar?as_ylo=2019&q=how+analysis+of+uber
%27s+surge+pricing+model+scholarly+articles&hl=en&as_sdt=0,10&as_vis=1
https://www.scielo.br/j/tva/a/Y6XjBk7z9N8f7mvTWnMygzP/abstract/?lang=en
https://www.sciencedirect.com/science/article/pii/S0148296320304951
https://pubsonline.informs.org/doi/abs/10.1287/mnsc.2021.4058
https://www.anderson.ucla.edu/faculty_pages/keith.chen/papers/SurgeAndFlexibleWork_Workin
gPaper.pdf
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