busi 610-Week_2_ALL.docx-17-18.docx

Week 2 Discussion Board: Grass Group

Question 19.5 is about choosing the right research method to pass on a reports within the

business. A memo should be enough for the e-speed snapshot. It could discuss with brevity the

importance of the use of the internet. It is more formal to address the importance of the research

you are explaining through this memo. This seems like something that needs to be sent to the

masses because it is an announcement of sorts. A business memo is an appropriate type of

communication to use when making company announcement such as the benefits of the e-speed

that needs to be sent to the masses of your co-workers.

“We need the speed of instant data processing as a company. We have not been very

-Real-time cross-tabulation

-Real-time open-ended verbatim responses.

-Real-time quota status

-Daily status of your projects

-Daily call dispositions reports

While also being fast, dataCAp delivers info that is encrypted to protect privacy of all

data from every user. Speed without compromising the quality of the data is what makes this

processor worth using.”

A memo requires an introduction, a problem statement about what is missing within the

company before presenting the solution. We must list the research methods used such as what

kind of objectives are meant to be achieved through this. The background information about

what is being proposed would be considered heavily useful to know why this product or new

update to the company is useful. It is to the point because a useful product like this doesn’t

require much persuasion. From here we include conclusions that include summarized as the end

and recommendations from credible sources that would give reliable merit for the product that

the company is switching to (Kelchner, 2016).

We see Jesus being brief and full of the same tact when he shared the Gospel with

outsiders. He told them of their depravity, then informed them of their solution and he taught the

disciples to meet the needs of the people whether it be spiritual, mental, or physical as described

through the command in Matthew 10:8.

Question 19.7: Ellen DeGeneres and Oprah Winfrey are two women who have been

incredibly successful in the talk show business. Oprah Winfrey hosted The Oprah Winfrey

Show which aired for many years, but is no longer on the air and was the highest ranked talk

show. Ellen DeGeneres hosts The Ellen DeGeneres Show which has gained a lot of popularity

and has been considered the heir of Oprah Winfrey’s talk show. As revealed through a written

report, there are several items which account for Ellen DeGeneres’ increased popularity that has

led to comparable ratings between Ellen and Oprah such as the upbeat and inspirational vibe of

the show, Ellen’s relaxed and relatable characteristics, and emotional issues. In addition to these

items, there should be other questions addressed concerning what has led to Ellen’s increased

ago, Ellen’s show is airing during this time of an increase in social media usage. Ellen utilizes

many avenues of social media and has a YouTube channel and an app where clips from her

show can be viewed later and shared. This idea of social TV has been a relatively new topic and

Ellen has been able to use it to gain viewers for her show and reach a generation that places a lot

of emphasis on social media. According to Paganiand Mirabello (2011), “social TV allows

people to connect via social networks and mobile devices with people who share their passion

and interest, enhancing the viewing experience in a new way” (p. 43).

Ellen creates a very different environment for her viewers than Oprah Winfrey did. While

characteristics such as upbeat, inspirational, relatable, and relaxed have been used to describe

Ellen and her show, the question of how the environment is different on her show should be

asked. For instance, as stated in an article discussing Ellen’s career, her show has been known

for and liked for Ellen’s ability to provide an environment that is apolitical and filled with humor

(Skerski, 2007). In addition, according to the Los Angeles Times, Ellen’s “tangible empathy has

helped fuel DeGeneres’ growing popularity on multiple platforms, almost as though she made

compassion cool again on TV” (para. 2). Empathy and compassion are attributes important to

others and important to have as Christ followers as stated in 1 Peter 3:8. These things are each

franchising DeGeneres. The network should heavily involve the use of social media and create

an interactive environment for viewers. This may be especially important for a talk show. In

addition, the network should consider the needs of the viewers and the environment that would

be of most interest and most needed for viewers just like Ellen’s show has created an

environment that viewers feel drawn to and feel refreshed and comforted by. Overall, the

network should take into consideration the findings from the study and these additional research

questions discussed when franchising DeGeneres.

There are many factors that can affect the confidence of a small business. Some of these

factors are controllable by the small-business owner, while other factors may be outside of the

small-business owner’s control. Each of these factors are indicators of how well the small-

The education level of the small business owner and their employees can also be a factor

that may affect the confidence of a small business. To continually grow a small business, the

owner must have the education and knowledge needed to compete with other small-businesses,

hire competent employees, as well as increase its sales/revenue. The Bible tells us at Proverbs

1:5 (ESV) to let the wise hear and increase in learning and the one who understands obtain

guidance. Not only must the owner possess the necessary knowledge needed to grow the

business, but the employees must also have the skills and knowledge needed to help the business

owner continuously grow the business (Janeska-Iliev & Debarliey, 2015). Business owners who

lack the skills and knowledge needed for small business growth as well as have employees to

may not be as highly skilled or trained in the profession may not have confidence in the

shows the education level of the participants of the small businesses who answered the questions

that are in the NFIB Research Foundation report compared to the year over year sales growth or

decline of those same small businesses. When used in the correct way, a bar graph can serve as a

very effective tool in presenting data (Cooper & Schindler, pg. 535).

Another factor that may affect the confidence of a small business is the age of the

business, or in other words, the length of the time that the small business has been in operation.

Small businesses that have just started operations have some factors such as start-up costs and

customer retention, as well as learning how to become an entrepreneur and the best way to run

the business, that small businesses that have been in operation for longer may not have (Moos &

Facts are usually the basis for a presentation. Not only would I present facts or statistical

data for smart phone application usage but also present on other research and the importance of

short-term cash flow forecasts in businesses. Another fact is that the research is scant on cash

flow forecasting even though most managers use it (Glaum, Schmidt, & Schnurer, 2015).

Statistics are used sparingly in order to maintain audience interest and are explained often

times through visual aids such as charts or graphs. Giving credit to where the statistical data is

gathered from helps validate and prove the data is from reliable sources. Using data correctly,

making sure it is properly interpreted, and relevant to the topic are all important aspects of

statistics. Statistics can show which companies use short-term cash flow analysis and if they are

more profitable. Many companies try to fly blind with forecasting cash flow which may not be

detrimental the first time but companies can only run out of money once. Experts in cash flow

forecasting have shown that “74 percent are able to forecast within a five percent accuracy”

(Glaum, Schmidt, & Schnurer, 2015). Analysts may put more faith into God and that he guides

(Cooper, & Schindler, 2014, p. 552). Example is a single instance that is used for clarification.

Examples are usually not as developed but also are to help the venture capital company believe

or see the point. Some of the examples in the presentation may be hypothetical since forecasts

themselves are often hypothetical. Giving the venture capital company an example of how the

application might work could show how operating cash flows “anticipate cash inflows from sales

to customers and cash outflows to suppliers and employees” for a hypothetical company or even

a real company that uses forecasting (Glaum, Schmidt, & Schnurer, 2015).

Testimony/ Expert opinion is what experts say about the topic. Since I am not well

versed in technology I could try to gain confidence by showing goodwill, sense and moral

character. I would gain ethos by trying to get big business managers or owners to endorse the

need for such an application especially since they are busy and live off smartphones sometimes.

Also, getting a financial or accounting statement or endorsement would also be beneficial. Many

experts will agree within research that short-term cash flow forecasting has not been improved

much over the past fifteen years so an application would be a positive improvement (Ahmed, &

Ali, 2013). Top analysts could also help with application development because they rely on a

range on numbers and other aspects that others without expertise do not.

Analogies show similarities among things. For example, I might be able to compare how

the smartphone application will work by comparing it to say a bank account that allows manual

and pending transactions to show a forecast of funds a person has in their account. Metaphors

content, audience, occasion, venue, and intended effect. They suggest ten different traditional

patterns of organization including topical, spatial, classification, climax order, problem/solution,

chronological, past/present/future, cause/effect/solution, pros/cons/recommendation, and

research briefing to best present the information to the audience.

Using the question prompt, the best way to explain the effectiveness of Toyota’s

advertising to restore public confidence campaign would be to use the cause/effect/solution

pattern. In this type of pattern, the first part of presenting the research describes the cause of the

problem, the next describes its effects, and finally the solution is presented. Using the question

prompt as an example, the presentation would start with the explanation to the audience of the

engineering defect in the accelerator pedal and the antilock brakes. Next, the speaker will

provide a description of how this defect effected sales, brand image and customer loyalty

(Cooper & Schindler, 2014). Lastly, the speaker would present what the research says would be

some of the best solutions for re-instilling consumer confidence.

The cause/effect/solution pattern is best because it informs the consumer of what the

problem was and how the company is going to fix it. When it comes to situations like these, the

company is essentially trying to rebuild the trust lost when the product failed. Swan, Trawick,

and Silva (1985) conducted a study on how to gain customer trust, and while the study was

conducted over 30 years ago, it still has valid points that are relevant today. The researchers

found that trust increases as the customer gains the impression that the salesperson is

dependable, honest, competent, customer oriented, and likable. When using the

cause/effect/solution pattern, the speaker is forced to acknowledge and admit the mistakes that

were made, and the ways that the company will fix them; thereby hopefully rebuilding some of

the trust that was lost. Furthermore, even the fact that Toyota did the proper research and is