Online · School of Business · Graduate Business
Business Research MethodsBUSI-600
Summer D 2022
Section D01
06/20/2022 to 08/12/2022
Modified 06/08/2022
Contact Information
See detailed faculty information in Canvas.
Course Description
Business research is a systematic inquiry whose objective is to provide
information to solve managerial problems. This course is an introduction on
how to do business research with an emphasis on applied problem solving. It
has a major focus on problem identification and analysis, problem solving
strategies and communication skills.
Requisites
Prerequisites
None
Rationale
Business research provides the information needed to make sound business
decisions. It helps organizations reduce the chance for costly errors in
production, human resources, marketing, entering global markets, and
strategic planning. The emphasis of this course is on teaching the student to
become an effective consumer of business research.
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
A. Relate the use of business information for competitive advantage in
terms of what constitutes good research conducted in an ethical
manner.
B. Clarify the business research questions through secondary data and
exploration.
C. Differentiate business research designs: qualitative, observation,
surveys, and experiments.
D. Critique the sources and collection of business data, including:
measurement, measurement scales, questionnaires and instruments,
and sampling.
E. Summarize techniques for analyzing and presenting business data,
including: data preparation and description, displaying and examining
data, and hypothesis testing.
Course Resources
Required Resource Purchase
Schindler, P. S. (2022). (14th ed.). McGraw-Hill. Business research methods
