BUSI 600 Report Modules.pdf

Introduction

The main course project for Business 600 is a literature review. The structure for this

project best described by the chart Research Report Sections and Their Order of Inclusions

would be a technical long report (Cooper, & Schindler, 2014). A literature review will include

prefatory information, introduction, methodology, findings conclusion and bibliography (Cooper,

& Schindler, 2014). Some literature reviews could also include an appendix, but this is an

optional section depending on the writer and the audience. This specific literary review will not

include an appendix. Research must be presented in a concise and orderly manner for the

audience to not only to take the time to read it, but also so that it presents a very logical apology.

The prefatory information per Cooper and Schindler (2014) are tools for the audience to

use to understand the report and they also help the audience use the report. Prefatory information

in a report can include letter of transmittal, a title page, authorization statement, executive

summary, and table of contents (Cooper, & Schindler, 2014). This literature review will include a

title page and an abstract.

Introduction

An introduction needs to contain a problem statement, the research objectives, and any

relative background (Cooper, & Schindler, 2014). The literature review for this course will focus

on five different topics; business intelligence, values based leadership, halo effect, ethical

treatment of participants and decision theory. The introduction to the literature review will

author limits the subject they are collecting information for (Winchester, & Salji, 2016).

A research paper should address relevant limitations within the research and findings.

Saper (2015), states, “All work has limitations, both in the ways in which the research was

conducted and the ways in which the results can be interpreted, and you should make those

clear” (p.10). Saper (2015) further notes that this provides the researcher to note the researches

shortcomings before other readers make a note of it (p.10). In some cases, the limitations can be

particularly helpful because they address areas where the researcher desired to study but was

unable to due to time or other circumstances. The researcher may interest others who may help

them study this further. We all require help from time to time, just as in Exodus 17:12 when

Moses could no longer hold his hands up over the battle, Aaron and Hur held his hands up for

him so that he did not falter.

Findings

The findings section of a report includes the conclusion which contains the summary and

The bibliography is where all sources used in the paper are noted. Because this literature

review will be written in APA format the section will be labeled references rather than

bibliography.

It is imperative that a literature review be thorough. The main reason for this is because a

literature review is only the first step when conducting research (Leach, 2012). Once the

literature review section is completed then the author can continue with the remaining steps to

conducting their research.

This discussion will focus upon a report about Ellen DeGeneres possibly being heir apparent to

Oprah Winfrey. This report highlights how DeGeneres and her show have many of the same

success.

The first question would concern the show topics and their effects upon the audiences.

Often, the topic that is the main issue on the show will have variance with the audiences, where

some may not be interested on the aspects of that topic. However, there are some topics that

more people will be interested in. Thus, the show will garner more viewers and ratings based

upon this topic.

This question is an expansion of the social aspects of television. Television has become a

major source of entertainment and news for Americans and their families, and as noted in the

report both DeGeneres and Winfrey have a huge impact amongst women (Cooper & Schindler,

2014, 537). It is noteworthy that “Gender identity is a determining factor in the consumption of

television fiction” (LaCalle & Pujol, 2016). Thus, the researchers should examine which issues

ratings and why there is a lag for DeGeneres behind Winfrey. Per Nielsen, they look at all aspects

of the audience and the devices that they use to watch shows (Nielsen, n.d.). The researchers can

examine the times of the shows and the entertainment value of the shows to determine how this

affects the viewing audiences.

Question 2

executives must be able to make use of cross marketing tools to ensure this is done well and is

successful. This will aide them in ensuring that people who normally do not watch DeGeneres

become engaged in her show.

One aspect of this marketing is the use of social media marketing. This is when the

executives make the push for Ellen DeGeneres’ show through the various forms of social media,

as a television show to watch and to present her to Winfrey watchers as someone that they can

rely on to meet their needs in viewing.

Overall, when television executives examine how to continue television viewership and

Question 19.8

Introduction

Veselinovic, n.d.). That small business became the company known as FUBU, a six-million-

dollar corporation (Jean-François, & Veselinovic, n.d.). Even Jesus had a small business before

strengths of the post, however, they are at the same time the biggest weakness, because there is

no evidence to back up the claim. The two factors listed are inflation, and interest rates.

There are several factors that affect small business confidence. Listed in the question in our

textbook are political uncertainty, employment, capital outlays, inventories, the economy, sales,

credit, expansion, and earnings. However, there are several other factors that affect small

business confidence that were not mentioned in the question.

Inflation

The first factor is inflation. Inflation affects firms and confidence in a negative way.

Inflation dampens consumer confidence and spending. It also increases costs. When inflation is

high it causes small business to raise their prices, and it also indicates a decline in spending

(Pfajfar, and Žakelj, 2016). Time after time per Pfajfar, and Žakelj (2016) in their article

inflation was addressed early in the Old Testament. Leviticus 19:35 commands that

measurements no matter what was being measured be done correctly. God wanted his people to

be fair in their dealings.

Interest Rates

Secondly, interest rates are another factor that affect confidence. Interest rates affect

investments, either by rising or falling. Rising interest rates discourage investment and cause

consumers to rethink, or cancel, risky investments.

The main reason interest rates affect the optimism and the confidence of small business is

because many of them do not have an unlimited cash flow. It is a domino effect inflation causes

interest rates to rise which causes prices to rise, which causes spending to slow. It also affects the

amount of new business that will start up (Gugler, Mueller, Weichselbaumer, & Yurtoglu, 2012).

When interest rates are high loans are harder to get, which keeps small business owners from

expanding (Gugler, Mueller, Weichselbaumer, & Yurtoglu, 2012). The lack of expansion brings

down confidence and optimism.

dollar, or any other currency will affect confidence, as well. When the dollar is stronger, we

have more buying power and it shows. The opposite is true when the dollar is weaker.

The one thing that is certain is the future of economics depends on the confidence and

optimism of small business that are existing and those that will be starting. There are so many

more factors that could be explored or added to this report. However, the most important part of

Introduction

This case presents the situation of an individual who is pitching a research plan for a

smartphone application to a venture capital company. The application produces cash flow

forecasts on a short-term scale basis. This article will describe how the researcher would use

each type of supporting material to create interest, clarify the presentation point, provide

emphasis to a point, and offer proof that allows the venture capital to believe in the product.

Venture capitalists are individuals who participate in the financing of businesses which

are often new and untested business ventures. A venture capitalist may choose to invest in

promising.

“venture capitalists and business angels that are equity investors, market (size, level of

competition, growth) and financial information (level of profitability, use of the money, etc.) are

very important”.

The individual pitching the research plan for the cash-flow app is at an advantage here,

since the app could in fact be used by venture capitalists when determining potential cash-flows