1. Detail the overall research design in the Ohio Lottery case (See Exhibit OL1). What
are the advantages and disadvantages of this design?
A wide variety of information collection systems were used in the study project's design.
They employed online communication is a type of a poll to determine the significance of the
lottery to each person. It has the advantage of getting a wide variety of opinions on the
lottery, but it also has the disadvantage of some individuals simply typing in a response to get
it done. This form of data gathering is good for gathering samples of data that can be used to
develop a more comprehensive approach to data collection in the future. A phone survey,
which is more intimate since a person is speaking with another person, is another type of
research. This will provide valuable information to the researchers as they can hear what the
person says in response to the question. As it cannot be done on their own schedule, you are
unlikely to have as many people join as you would like. Finally, they conducted one-on-one
interviews with selected individuals. This is by far the most time-consuming technique of
gathering data, but it may also produce the most important information. It is possible to gain
a deeper understanding of someone's sentiments when they respond to inquiries, something
that cannot be obtained over the phone or online. Seeing what a person says in reply can
provide more depth to the real meaning of the answer. The disadvantage is the length of time
it takes, as well as the comfort level of the individual being interrogated in answering the
questions.
2. Evaluate the MET process (Exhibit OL-2). What are some of the strengths and
weaknesses of the MET technique?
One of the strengths with this process is that it allows the individuals to give their
perspective and point of view when it comes to gathering the information through a
survey. That is often not found in a survey so that provides a new and interesting avenue
for the researcher to gather more information. The downside of this process is the
emotional answers that you will get from the participants instead of cut and dry answers
that are easy to compile and analyze. The more emotional responses tend to take more
effort to analyze the collect data and ultimately taking more time.
3. What measurement scales are used in the sample questions provided (Exhibit OL-
3)? Why might the lottery attitude and lottery importance questions have presented
the most challenge to the professional researchers?
The questions use interval scales which are often used to measure attitude and it is
important because it gives a scale without giving a definite origin. (Schindler 2022). This is
important to note because one weakness is the different people's definition strongly agree or
disagree and extremely important at all. The reason that the attitude and lottery importance
questions took the most amount of time is because they are by nature subjective questions
and attitudes can easily be swayed based on wording and previous tasks (Bertrand &
Mullainathan, 2001). Moreover, some people do not realize the cause of their attitudes and
actions, so the questions must be phrased in order to bring those ideas and concepts to the
forefront of one's mind and then connect them to have full understanding. The important
questions are critical because they are the crux of this survey as they try to figure out what is
winning and what drives people to buy lottery tickets.
4. Using text Exhibit 12-2, map out the likely quantitative instrument content.
How Important is Playing the Lottery
Age Extremely
Important
Mildly
Important
Little
Important
Important Little Not
Important
Mildly Not
Important
Not At All
Important
18-24 1 4 2 3 7 5 6
25-34 1 2 3 7 5 6 4
35-44 1 7 2 5 3 6 4
45-54 1 7 2 5 3 6 4
55-64 7 2 3 5 1 6 4
65+ 7 2 3 5 1 6 4
5. The survey contained several questions that would alert the researchers that the
participant was not taking the research process seriously (see case exhibit OL-3). Is
this a good or a poor idea? Why?
There should be some open-ended questions in a survey to allow researchers to identify
whether a participant is taking the survey seriously. This assists the researcher in removing
any individuals who could tamper with the results by providing incorrect information. If this
information were to be included with the data, it may have an impact on the outcome and the
overall purpose of the study. Furthermore, the researcher does not want anybody to
participate who does not care about the subject or believes that the survey has no importance.
These kinds of questions operate as a filter, and although they may be meaningless to the
individual who is answering them, the researcher is well aware of their significance. The
ultimate purpose of the survey is to have a better understanding of how to entice more
individuals to participate in the lottery, and if they receive inaccurate data, they may be
unable to attract more participants. Ultimately, the purpose of this poll is to find out how
individuals feel about the lottery and whether they participate in the game.
6. Evaluate the MET discussion guide for the Ohio Lottery Research.
The guide outlines the framework about what the interviewer has to accomplish and
within how much time. After reviewing this guide, I find that it is through-row in what it is
trying to accomplish. In order to make the interviewee feel comfortable easy questions are to
be asked which offers the interviewer the opportunity to connect with the interviewee. They
also repeat the same question differently to see if they can gather a more in-depth point from
the person and check for his knowledge. The use of pictures to help explain how the person
feels about the lottery is a good approach to obtaining information. This allows the researcher
to find out how they feel and see their interactions with the questions. They can use this to
relate ads and commercials to what the people determine have an impact to the lottery. An
issue that I noticed is that this is still based on a person's feelings and not any real data. Most
of the information is the interpretation of how these people feel, even though they go into
great detail. For the most part, it is a good guide to gathering information, and the
information that is gathered is not based on important data.
Bertrand, & Mullainathan. (2001). Stanford Center on Poverty and inequality. Retrieved March
4, 2022, from https://inequality.stanford.edu/sites/default/files/media/_media/pdf/Reference
%20Media/Oaxaca_1973_Discrimination%20and%20Prejudice.pdf
Griffiths, E. J. (2001). Evaluating an Ecological Approach to Land Restoration: The Case of
Groundwork's Changing Places Programme. The University of Manchester (United Kingdom).
Schindler, P. S. (2022). Business Research Methods (14th ed.). McGraw-Hill Education. p. 1-
624.
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