Dzofenya Ameduite
School of Business, Liberty University
BUSI530: Managerial Finance
Dr. Charles Smith
March 26, 2023
Financial Analysis: Apple Incorporation
Author Note
Dzofenya Ameduite
I have no known conflict of interest to disclose.
Correspondence concerning this article should be addressed to dzofenya Ameduite
Email: dbameduite@liberty.edu
DISCUSSION THREAD: FINANCIAL ANALYSIS 1
DISCUSSION THREAD: FINANCIAL ANALYSIS 2
To meet the need for personal computers, Steve Jobs, Steve Wozniak, and Ronald Wayne
established Apple Inc. in 1976. Apple Inc. produces various electronic products for the public,
including mobile phones, wristwatches, computers, televisions, and streaming media services. As
a result, apple Inc. dominates worldwide consumer electronics as the leading multinational
technology business. Because of their superior product design, quality, and inventions, rivals like
Microsoft, Samsung, Sony, and Google cannot keep up with Apple Inc., which is why Apple Inc.
is considered the most valuable brand in the world.
Forecasts put the global market for consumer electronics at $1 trillion in 2019 because of
technological advancements in smartphones and portable gadgets (Cohan, 2020). In addition,
consumer disposable income and consumer electronics expenditures will increase at an annual
rate of 2.2% from $85.7 billion in 2019 to $112.5 billion in 2020 (Kangyi, 2021). Due to the
current business climate and temporary retail closures, revenue in the consumer electronics
market declined during the Covid-19 epidemic. However, consumers are increasingly buying
electronic devices online instead of in stores. According to Apple Inc., the company leads the
market with online services such as iTunes, App Store, Mac App Store, Apple Music, Apple Pay,
Apple Care, Apple TV, Apple Arcade, and Apple News. Furthermore, advertising expenditures
have increased the company’s e-commerce income from $11.450 billion in 2019 to $13.348
billion in 2020 (Kangyi, 2021). Cook(2023) states that Apple has a fruitful future with a
substantial market share in multiple high-profit industries, and as a potential investor, investing
in Apple becomes essential.
Apple Incorporation is a trusted company for potential investors due to its investments in
research and development, stable stock prices, and high trading volume. In addition, its business
growth is a positive indicator for potential customers.
DISCUSSION THREAD: FINANCIAL ANALYSIS 3
As a result of consistent commercial success and rising profits, Apple Inc. is now among
the world’s five most valuable brands. As a result, stock in Apple Inc. could soon experience a
significant price gain due to its strong performance, which would lead to a greater demand for its
shares.
DISCUSSION THREAD: FINANCIAL ANALYSIS 4
References
Cook, D. (2023, March 19). Why Apple, Warner Bros. Discovery, and AMD Are No-Brainer
Buys Right Now | The Motley Fool. The Motley Fool.
https://www.fool.com/investing/2023/03/19/why-apple-warner-bros-discovery-and-amd-
are-no-bra/
Cohan, P. S. (2020, November 26). Consumer Electronics. Consumer Electronics | SpringerLink.
https://doi.org/10.1007/978-1-4842-6519-2_2
Kangyi, W. (2021). Analysis of financial policy at Apple company in 2020. Proceedings of the
2021 International Conference on Enterprise Management and Economic Development
(ICEMED 2021).
https://doi.org/10.2991/aebmr.k.210601.026
