REPLY LYNDSEE FRYE
Ka’iulani Kini K. Talbot
Liberty University Online
BUSI530-B07: Managerial Finance
Dr. Stephen Lacewell
August 25th, 2022
Author Note
Ka’iulani Kini K. Talbot
I have no known conflict of interest to disclose.
Correspondence concerning this article should be addressed to
Ka’iulani Kini K Talbot.
Email: kktalbot@liberty.edu
Reply to Lyndsee Frye, Discussion Thread: Financial Analysis
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REPLY LYNDSEE FRYE
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Megan, I enjoyed reading your discussion board post, as I was also involved in analyzing
a motor company with the integration of the electric vehicle market. Although I agree with you
on how people perceive Ford Motor Company as outdated, I’m afraid I have to disagree that
Ford may not see a spike in its growth. Ford has adapted to the current economic demands by
adjusting their high gas-consuming vehicles and adapting to the inclusion of Electric Vehicles
(EVs). Combined with recent EV goals for government fleets, Ford's introduction of the electric
F-150 makes the coming EV age inevitable (Massey, 2021). Ford’s net Profit margin may have
decreased due to the investment in the inclusion of technology and energy-efficient vehicles. In
comparison to Tesla, I believe that Ford may see a more considerable increase in sales due to the
current Unites Stated economic downfall and increase in gas prices; a more reliable and
affordable Company may look more desirable to invest as a consumer and get the same
technology as a Tesla, without investing in a luxury price. This can potentially increase their
revenue in the next couple of years and attract better investors to boost Ford’s market
capitalization.
