Running Head: INITIAL POSTS AND RESPONSES 1
Response
Institution
Name
Date
INITIAL POSTS AND RESPONSES 2
Topic One Audits :
Initial Post
Generally, BCG facilitates implementation of strategic market planning. Companies that
have high growth rate or BCG are more profitable. The goal of BCG is to generate a constant rate
of development with a corresponding comparative market share. By doing so, BCG creates a
relationship between cash flow and profitability across different business entities. All business
firms have a common goal of making money through provision of quality and better services to
clients. Thus, BCG makes it easy for companies to meet the set goals and targets. Business firms
with established recognition and reputation for their goods and services are characterized by a
constant growth in the cash cows thus maintaining a positive and strong market share (Claessens,
2018).
Differently, according to BCG goals and plans, companies that have a high number of
Problem Children compared to the Stars stand high chances of recording loses. Therefore, such
firms need to establish business strategies with a common goal of transform the Problem Children
to cash cows through raising both the rate and relative market share. When combined with business
