CREATIVE DEVELOPMENT QUESTIONNAIRE 1
Promotions Project: Creative Development Questionnaire
Brittney Flinchum Tilson
School of Business, Liberty University
Author Note
Brittney Flinchum Tilson.
I have no known conflict of interest to disclose.
Correspondence concerning this article should be addressed to
Brittney Tilson. Email: bflinchum@liberty.edu
CREATIVE DEVELOPMENT QUESTIONNAIRE 2
Abstract
Creative brief questions are answered for Dove Kids Care soap. Benefits presented in new
advertisement are explained. Advertisement and promotion message strategy questions are
answered.
Keywords: Dove Soap Kids care, product, self-esteem, positive affirmations, big idea,
benefits, blended
CREATIVE DEVELOPMENT QUESTIONNAIRE 3
Creative Brief
1. Who’s your product? (the nature of your product, the interesting aspects of your product)
The product is Dove Kids Care soap. It encourages kids to have fun and care for
themselves. The scents are playful and the soap is foaming, the soaps also come in
