Integration of Faith and Learning Character Assignment Page 2
Abstract
This paper will discuss Marketing Management in how faith in the marketing field
impacts our character and decision making. Faith can impact businesses in so many ways
especially character. Character is defined as the good qualities of a person that usually include
moral or emotional strength, honesty, and fairness. (Character Definition & Meaning |
Britannica Dictionary, n.d.) This paper will discuss how marketing management and faith go
hand in hand and how business’ moral marketing management and decision making is affected in
the fast- food industry chain, Chick-Fil-a by providing scripture that relates to character.
Integration of Faith and Learning Character Assignment Page 3
Romans 5:3 states, “Not only that, but we also glorify in tribulations, knowing that
tribulation produces perseverance, and perseverance, character and hope. In this verse, Paul talks
about how our troubles and tribulations help us persevere and build character. In this verse, Paul
goes into the importance of suffering and the reward that will come for us after death. For those
who are not Christian, there is not a life after death but only suffering.
Working at Chick-Fil-a, , there are a lot of deadlines that will come up and the fact that
have to use perseverance to make it through to be able to make sure that customers are happy
with their order but also going the extra mile to make sure their customers are taken care of. .
In working for Chick-fila-a , it is a very fast paced company, but also providing great customer
service at the same time. (Journal of Marketing | American Marketing Association, 2024)
Chick-fil-a is a Christian company, so they always strive to promote their Christian values while
promoting great service. Chick-fil-a’s mission is “To glorify God, by being a faithful steward of all
that is entrusted to us. To have a positive influence of all who come in contact with Chick-fil-a.”
(Chickfila.com) This in a sense, shows customers that Chick-fil-a is working for a greater
meaning and that their perseverance in the moments when everything is fast paced and you
feel like you aren’t going to get it through the day, creates that endurance knowing that they are
doing it for a greater purpose and has their values at the forefront of everything that they do.
Truett Cathy’s mission was to be more than about just making chicken, he wanted a bigger
purpose behind it. (“Making Marketing Human: Lessons From Chick-fil-A” – Frank Grillo and Karl
Hellman, 2018)
In marketing, perseverance and enduring is important because it helps build our
character in that moment. It shows us that even in the moment and we are so stressed out
Integration of Faith and Learning Character Assignment Page 4
about everything going on around us; that everything pays off with the end result. As Christians,
it Is the same way as we are striving our entire lives to glorify God in everything that we do and
that we live for him and only him that if we believe in him and accept him as our Lord and
savior, it will pay off in the end because we won’t have an eternity of suffering. We will
ultimately get to live our eternity with him in Heaven and be able to glorify him for the rest of
eternity. That is what we as Christians strive for, as an eternity with him is worth far more to
endure through the trials and tribulations on earth so we can live eternally with Him in Heaven.
Integration of Faith and Learning Character Assignment Page 5
References
Character Definition & Meaning | Britannica Dictionary. (n.d.).
https://www.britannica.com/dictionary/character
Chick-fil-a Culture | Chick-fil-a | https://chick-fil-a.com/careers/culture
Journal of Marketing | American Marketing Association. (2024, March 19). American Marketing
Association. https://www.ama.org/journal-of marketing/#:~:text=Editorial%20Mission,outlet
%20for%20substantive%20marketing%20scholarship.
Making Marketing Human: Lessons from Chick-fil-A” – Frank Grillo and Karl Hellman. (2018, May 6).
https://www.marketingjournal.org/making-marketing-human-lessons-from-chick-fil-a-frank-
grillo-and-karl-hellman/
Romans 5:3 (NIV). (n.d.). Bible Gateway. https://www.biblegateway.com/passage/?
search=Romans%205%3A3&version=NIV
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