Social Media Marketing 1
Defending the Practice of Social Media Marketing
Melinda S. Williams
Liberty University
BUSI 520: Strategic Marketing Management
Dr. Muriel Wilson
March 7, 2021
Social Media Marketing 2
Defending the Practice of Social Media Marketing
Concept
Social media marketing is one of the fastest and most popular means of modern
marketing. For example, a majority of people in this country actively use several social media
networks, creating easy accessibility for company’s marketing campaigns (Marshall & Johnston,
2019). Social media has also turned the tide for companies as now the consumer is in the driver’s
seat as social media allows for two-way communication (Marshall & Johnston, 2019). With this
communication, comes positive and negative dialogue between consumers and the fact that
companies cannot control that dialogue and can only try to have conversations with the
consumers and respond to their dialogue (Marshall & Johnston, 2019). Additionally, a company
must monitor and engage with the consumer continuously as social media is never ending
(Marshall & Johnston, 2019). On a positive note, however, companies have found that the best
marketing strategy is through word of mouth and social media platforms further this medium and
