Review Test Submission: Quiz 2
Content
User Stephanie Meghan Kittrell
Course 201940 Fall 2019 BUSI 330-D09 LUO
Test Quiz 2
Started 11/4/19 4:42 PM
Submitted 11/4/19 5:21 PM
Due Date 11/4/19 11:59 PM
Status Completed
Attempt Score 39 out of 45 points
Time Elapsed 39 minutes out of 45 minutes
Instructions
Time limit: 45 minutes
30 true/false and multiple-choice questions
Open-book/open-notes
Do not hit the BACK button as this will lock you out of the quiz.
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Results Displayed Submitted Answers, Feedback
Question 1
1.5 out of 1.5 points
In the VALS framework, each consumer segment exhibits unique media preferences. Which
segment would be the most likely to visit Instagram?
Selected Answer:
Experiencers
Response
Feedback:
correct
MC Qu. 262 In the VALS framework, each consumer segment exhib...
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 04-03 Identify the major psychological influences
on consumer behavior.
Level of Difficulty: 2 Medium
Topic: Psychological Influences
Question 2
1.5 out of 1.5 points
The second stage in the consumer purchase decision process involves gathering facts about
possible choices, and may include internal and external sources. What is this stage called?
Selected Answer:
information search
Response
Feedback:
correct
MC Qu. 13 The second stage in the consumer purchase decision...
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Learning Objective: 04-01 Describe the stages in the consumer purchase
decision process.
Level of Difficulty: 1 Easy
Topic: Consumer Purchase Decision Process
Question 3
1.5 out of 1.5 points
In the Maslow hierarchy of needs, the most basic needs are physiological, followed by safety,
social, and personal. What category of needs is at the highest level?
Selected Answer:
elf-actualization needs
Response
Feedback:
correct
MC Qu. 145 In the Maslow hierarchy of needs, the most basic n...
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 04-03 Identify the major psychological influences
on consumer behavior.
Level of Difficulty: 2 Medium
Topic: Consumer Needs and Wants
Question 4
1.5 out of 1.5 points
An ad for Brink's Home Security shows a woman using her treadmill, unaware that would-be
robbers are just outside. They break down the front door, are startled by a loud alarm, and
then run away. The woman answers an immediate call from the security company, and a
representative reassures her that help is on the way. The ad is intended to appeal to which
level of Maslow's hierarchy of needs?
Selected Answer:
safety needs
Response
Feedback:
correct
MC Qu. 139 An ad for Brink's Home Security shows a woman usin...
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Apply
Learning Objective: 04-03 Identify the major psychological influences
on consumer behavior.
Level of Difficulty: 3 Hard
Topic: Consumer Needs and Wants
Question 5
1.5 out of 1.5 points
Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as
Selected Answer:
selective comprehension.
Response correct
Feedback:
MC Qu. 181 Interpreting information so that it is consistent ...
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Learning Objective: 04-03 Identify the major psychological influences
on consumer behavior.
Level of Difficulty: 1 Easy
Topic: Psychological Influences
Question 6
0 out of 1.5 points
Public sources of information for an external information search include which of these?
Selected Answer:
friends and relatives
Response
Feedback:
incorrect
MC Qu. 53 Public sources of information for an external info...
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 04-01 Describe the stages in the consumer purchase
decision process.
Level of Difficulty: 2 Medium
Topic: Consumer Purchase Decision Process
Question 7
1.5 out of 1.5 points
One evening while watching Hulu, your stomach growls. Before the next episode starts, you
see an ad for Jimmy John’s. You walk to the nearest shop and buy a sandwich, which tastes
great. In terms of behavioral learning, your hunger is a
Selected Answer:
drive.
Response
Feedback:
correct
MC Qu. 205 One evening while watching Hulu, your stomach grow...
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Blooms: Apply
Learning Objective: 04-03 Identify the major psychological influences
on consumer behavior.
Level of Difficulty: 3 Hard
Topic: Psychological Influences
Question 8
1.5 out of 1.5 points
College students who wear clothing displaying the Greek letters for fraternities or sororities
to which they belong are demonstrating pride in __________ group.
Selected Answer:
an associative
Response
Feedback:
correct
MC Qu. 291 College students who wear clothing displaying the ...
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Blooms: Apply
Learning Objective: 04-04 Identify the major sociocultural influences on
consumer behavior.
Level of Difficulty: 3 Hard
Topic: Sociocultural Influences
Question 9
1.5 out of 1.5 points
________ is an example of a public source of information consulted during an external
search.
Selected Answer:
Consumer Reports magazine
Response
Feedback:
correct
MC Qu. 52 ________ is an example of a public source of infor...
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 04-01 Describe the stages in the consumer purchase
decision process.
Level of Difficulty: 2 Medium
Topic: Consumer Purchase Decision Process
Question 10
1.5 out of 1.5 points
A(n) __________ for information is needed when past experience or knowledge is
insufficient, the risk of making a wrong purchase decision is high, and the cost of gathering
information is low.
Selected Answer:
external search
Response
Feedback:
correct
MC Qu. 46 A(n) __________ for information is needed when pas...
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Learning Objective: 04-01 Describe the stages in the consumer purchase
decision process.
Level of Difficulty: 1 Easy
Topic: Consumer Purchase Decision Process
Question 11
1.5 out of 1.5 points
Figure 5-4
Figure 5-4 shows the three buy classes encountered by organizational buyers. Column A is
referred to as a
Selected Answer: new buy.
Response
Feedback:
correct
MC Qu. 160 Figure 5-4 shows the three buy classes encou...
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Learning Objective: 05-03 Explain how buying centers and buying
situations influence organizational purchasing.
Level of Difficulty: 1 Easy
Topic: Buying Situations
Question 12
1.5 out of 1.5 points
Which of the following statements about e-marketplaces that act as independent trading
communities is false?
Selected
Answer:
This independent type of trading community is favored by large
companies.
Response
Feedback:
correct
MC Qu. 173 Which of the following statements about e-ma...
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 05-04 Recognize the importance and nature of online
buying in industrial, reseller, and government organizational markets.
Level of Difficulty: 2 Medium
Topic: Electronic Commerce
Question 13
1.5 out of 1.5 points
European Style Furniture (ESF), headquartered in New York, acquires fine furniture from
several high quality manufacturers in Europe and enjoys exclusive distribution rights from
them to sell to furniture stores throughout the United States. In this context, ESF is most
likely classified as
Selected Answer: a reseller.
Response
Feedback:
correct
MC Qu. 28 European Style Furniture (ESF), headquartere...
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Blooms: Apply
Learning Objective: 05-01 Distinguish among industrial, reseller, and
government organizational markets.
Level of Difficulty: 3 Hard
Topic: Organizational Markets
Question 14
0 out of 1.5 points
Which of these statements regarding organizational buyers is most accurate?
Selected
Answer:
Manufacturers purchase processed goods and resell them to suppliers who in
turn resell them to ultimate consumers.
Response
Feedback:
incorrect
MC Qu. 11 Which of these statements regarding organiza...
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 05-01 Distinguish among industrial, reseller, and
government organizational markets.
Level of Difficulty: 2 Medium
Topic: Organizational Markets
Question 15
1.5 out of 1.5 points
When the John Deere Co. employs engineers who work full-time with the company's
suppliers to improve their efficiency and quality and reduce their costs, it is practicing
Selected Answer: supplier development.
Response
Feedback:
correct
MC Qu. 77 When the John Deere Co. employs engineers wh...
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 05-02 Describe the key characteristics of
organizational buying that make it different from consumer buying.
Level of Difficulty: 2 Medium
Topic: Organizational Markets
Question 16
1.5 out of 1.5 points
General Electric manufactures electric motors for its clothes dryers. The firm uses a formal
vendor rating system to evaluate suppliers and notify those whose parts did not meet quality
standards. If a supplier fails to correct the problem, GE will drop it as a future supplier.
Which stage in the organizational buying decision process would GE make this evaluation?
Selected Answer: postpurchase behavior stage
Response
Feedback:
correct
MC Qu. 116 General Electric manufactures electric motor...
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Blooms: Apply
Learning Objective: 05-03 Explain how buying centers and buying
situations influence organizational purchasing.
Level of Difficulty: 3 Hard
Topic: B2B Buying Process
Question 17
1.5 out of 1.5 points
Organizational buying criteria serve the same purpose as __________ criteria used by
consumers.
Selected Answer: evaluative
Response
Feedback:
correct
MC Qu. 71 Organizational buying criteria serve the sam...
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 05-02 Describe the key characteristics of
organizational buying that make it different from consumer buying.
Level of Difficulty: 2 Medium
Topic: B2B Buying Process
Question 18
0 out of 1.5 points
Merrill Lynch and Thompson Financial had a three-year, $1 billion project that put
workstations on the desks of 25,000 of Merrill Lynch's brokers. These machines put the world
of investing information at brokers' fingertips. Thompson, the supplier, was obliged to not
only deliver technology and services on time and on budget, but also constantly improve
customer-satisfaction levels among Merrill's brokers and customers. This is an example of
Selected Answer: a tying arrangement.
Response
Feedback:
incorrect
MC Qu. 81 Merrill Lynch and Thompson Financial had a t...
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Blooms: Apply
Learning Objective: 05-02 Describe the key characteristics of
organizational buying that make it different from consumer buying.
Level of Difficulty: 3 Hard
Topic: Buyer-Seller Relationships
Question 19
1.5 out of 1.5 points
In a buying center, __________ have formal authority and responsibility to select the supplier
and negotiate the terms of a contract.
Selected Answer: buyers
Response
Feedback:
correct
MC Qu. 131 In a buying center, __________ have formal aut...
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Learning Objective: 05-03 Explain how buying centers and buying
situations influence organizational purchasing.
Level of Difficulty: 1 Easy
Topic: Buying Center
Question 20
1.5 out of 1.5 points
The predominant person-to-person trading community in the world is
Selected Answer: eBay.
Response
Feedback:
correct
MC Qu. 176 The predominant person-to-person trading com...
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Learning Objective: 05-04 Recognize the importance and nature of online
buying in industrial, reseller, and government organizational markets.
Level of Difficulty: 1 Easy
Topic: Buyer-Seller Relationships
Question 21
1.5 out of 1.5 points
Which of the following examples best demonstrates a company's appreciation for another
country's values?
Selected
Answer:
In predominantly Muslim countries, a clothing company eliminated outdoor
advertising placements showing scantily clad models.
Response
Feedback:
correct
MC Qu. 100 Which of the following examples best demonst...
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Blooms: Apply
Learning Objective: 06-03 Identify the environmental forces that shape
global marketing efforts.
Level of Difficulty: 3 Hard
Topic: Global Environmental Forces
Question 22
0 out of 1.5 points
Which of the following issues raises concerns about the ethics of protectionism?
Selected Answer: Tariffs have declined from an average of 40 percent to less than 5
percent.
Response
Feedback:
incorrect
MC Qu. 28 Which of the following issues raises concern...
AACSB: Ethics
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 06-02 Identify the major developments that have
influenced world trade and global marketing.
Level of Difficulty: 2 Medium
Topic: Global Environmental Forces
Question 23
1.5 out of 1.5 points
Five developments in the past decade have significantly influenced the landscape of global
marketing. One of them is
Selected Answer: the presence of a networked global marketspace.
Response
Feedback:
correct
MC Qu. 24 Five developments in the past decade have si...
AACSB: Diversity
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 06-02 Identify the major developments that have
influenced world trade and global marketing.
Level of Difficulty: 2 Medium
Topic: Global Environmental Forces
Question 24
1.5 out of 1.5 points
The Economic Espionage Act
Selected
Answer:
makes the theft of trade secrets by foreign entities a federal crime in the
United States.
Response correct
Feedback:
MC Qu. 90 The Economic Espionage Act
AACSB: Diversity
Accessibility: Keyboard Navigation
Blooms: Remember
Learning Objective: 06-02 Identify the major developments that have
influenced world trade and global marketing.
Level of Difficulty: 1 Easy
Topic: Marketing Globalization
Question 25
1.5 out of 1.5 points
Starbucks and Tata Global Beverage have together formed Tata Starbucks Private Limited in
order to bring Starbucks to India. The global market entry strategy is known as
Selected Answer: a joint venture.
Response
Feedback:
correct
MC Qu. 191 Starbucks and Tata Global Beverage have toge...
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Blooms: Apply
Learning Objective: 06-04 Name and describe the alternative approaches
companies use to enter global markets.
Level of Difficulty: 3 Hard
Topic: Market Entry Strategies
Question 26
1.5 out of 1.5 points
By skillfully using ________, global marketers can tie positive meanings to their products,
services, and brands to enhance their attractiveness to consumers.
Selected Answer: cultural symbols
Response
Feedback:
correct
MC Qu. 115 By skillfully using ________, global markete...
AACSB: Diversity
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 06-03 Identify the environmental forces that shape
global marketing efforts.
Level of Difficulty: 2 Medium
Topic: Global Environmental Forces
Question 27
1.5 out of 1.5 points
Figure 6-4
According to Figure 6-4, point C would most likely represent what option for entering the
global marketplace?
Selected Answer: joint venture
Response
Feedback:
correct
MC Qu. 156 According to Figure 6-4, point C would...
AACSB: Diversity
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 06-04 Name and describe the alternative approaches
companies use to enter global markets.
Level of Difficulty: 2 Medium
Topic: Market Entry Strategies
Question 28
1.5 out of 1.5 points
Generally, as the proportion of middle-income households in a country increases, the nation's
purchasing power
Selected Answer: increases.
Response
Feedback:
correct
MC Qu. 137 Generally, as the proportion of middle-incom...
AACSB: Diversity
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 06-03 Identify the environmental forces that shape
global marketing efforts.
Level of Difficulty: 2 Medium
Topic: Global Environmental Forces
Question 29
1.5 out of 1.5 points
A global market entry strategy in which a foreign company and a local firm invest together to
create a local business in order to share ownership, control, and profits of the new company is
referred to as
Selected Answer: a joint venture.
Response
Feedback:
correct
MC Qu. 187 A global market entry strategy in which a fo...
AACSB: Diversity
Accessibility: Keyboard Navigation
Blooms: Remember
Learning Objective: 06-04 Name and describe the alternative approaches
companies use to enter global markets.
Level of Difficulty: 1 Easy
Topic: Market Entry Strategies
Question 30
1.5 out of 1.5 points
Figure 6-5
Global companies have five strategies for matching products and their promotion efforts to
global markets. According to Figure 6-5, A refers to which type of strategy?
Selected Answer: product extension strategy
Response
Feedback:
correct
MC Qu. 212 Global companies have five strategies for ma...
AACSB: Diversity
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 06-05 Explain the distinction between standardization
and customization when companies craft worldwide marketing programs.
Level of Difficulty: 2 Medium
Topic: Alternative Marketing Mix Strategies for Global Marketing
Monday, November 4, 2019 5:22:03 PM EST
