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Question 1
1 out of 1 points
The purposes of the Health Insurance Portability and Accountability Act include all of the
following EXCEPT:
Answe
r:
Providing health care coverage to
more people
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Question 2
1 out of 1 points
Two of the more costly resources that health care has developed software to manage
include
and
.
Answe
r:
Labor and
supplies
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Question 3
For health care marketing to be socially responsible:
1 out of 1 points
Answe
r:
It must not induce demand for unnecessary procedures, it must be developed
to promote individual well-being, and it must not target advertising at
vulnerable populations
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Question 4
1 out of 1 points
The marketing strategy and plan for any health care organization is derived from:
Answe
r:
All of these are
correct.
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Question 5
1 out of 1 points
Business-to-business (B2B) health care marketing concentrates on organizational buyers.
Which of the following examples does not represent a B2B application?
Answe
r:
A family decision-making unit chooses an inclusive medical package from a
long-term assisted living offering.
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Question 6
Marketing in health care has lagged other industries because:
1 out of 1 points
Answe
r:
Some physicians believe that it is inappropriate or even unethical; consumers
have imperfect knowledge about costs of services, so this constrains consumer
decision-making; and the characteristics of all buyers and sellers are not the
same
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Question 7
1 out of 1 points
Reports by what organization brought to the American public the issues and/or
opportunities in safer care through the use of computers?
Answe
r:
The Institute of Medicine
(IOM)
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Question 8
1 out of 1 points
Which are potential benefits in having clinical data automated and able to be exchanged
with other care settings?
Answe
r:
Reduction in the number of repeat tests needed, and ability to more quickly
identify relevant information about the patient (allergies, etc.)
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Question 9
Which is an example of business-to-business (B2B) marketing?
1 out of 1 points
Answe
r:
Marketing EKG equipment to physician
practices
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Question 10
Direct-to-consumer advertising:
1 out of 1 points
Answe
r:
All of these are
correct.
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Question 11
EHR adoption has been slow as a result of:
0
out of 1 points
Selected
Answer:
All of these are correct.
Incorrect
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Question 12
1
out of 1 points
There are many layers of segmentation at the health care manager's disposal. All of the
following are among them EXCEPT:
Answe
r:
Physiologi
cal
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Question 13
Concerns about cybersecurity include:
Answe
All of these are
1 out of 1 points
r:
correct.
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Question 14
In wisely selecting a target market, positive attributes should include:
1 out of 1 points
Answe
r:
Identifiable, divisible, accessible, with enough
revenue potential
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Question 15
The higher the stage a hospital is on the EMRAM, the
1 out of 1 points
Answe
r:
More clinical automation they
have in use
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Question 16
1 out of 1 points
Increased use of technology adds challenges to the health care workplace, including
Answe
r:
All of these are
correct.
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Question 17
1 out of 1 points
Which level of the EMRAM represents an organization's ability to electronically exchange
data with other organizations?
Answe
7
r:
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Question 18
E-health is comprised of the following:
1 out of 1 points
Answe
r:
The use of telecommunications to delivery
health information
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Question 19
A hospital marketing manager can segment the market by:
1 out of 1 points
Answe
r:
All of these are
correct.
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Question 20
0 out of 1 points
Health information systems that are commonly used to manage functions include all of
the following EXCEPT:
Selected
Answer:
HR systems.
Incorrect
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Question 21
1 out of 1 points
What methods are defined by the HITECH portion of ARRA to increase adoption of EMRs
in hospital and physician settings?
Answe
r:
Financial incentives for early adoption and penalties
for late adoption
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Question 22
1 out of 1 points
PHI, NOPP, and HIPAA all are acronyms whose root words have implications around what?
Answe
r:
The privacy and security of patient
information
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Question 23
Which of the following are characteristics of the EMRAM?
1 out of 1 points
Answe
r:
All of these are
correct.
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Question 24
1 out of 1 points
Health care managers must be able to achieve the following with regard to health
information systems and technology:
Answe
r:
All of these are
correct.
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Question 25
1 out of 1 points
Strategic health care marketing seeks to satisfy customer needs through profitable
relationships by creating, communicating, and delivering
in selected markets.
Answe
r:
Customer
value
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Question 26
1 out of 1 points
Concerns about health information systems in general and EHRs in particular include
which of the following?
Answe
r:
All of these are
correct.
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Question 27
What are the three primary reasons that EMR adoption is not higher in the U.S.?
1 out of 1 points
Answe
r:
High cost, user unfriendliness, and lack
of standards
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Question 28
1 out of 1 points
Software unnecessary in the health care setting due to its business goals includes:
Answe
r:
None of these are
correct.
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Question 29
Computer systems were not used initially by clinicians because early systems:
1 out of 1 points
Answe
r:
Took more time to use and were
cumbersome to use
The following are all forms of health information technology that are currently in use
EXCEPT:
Answe
r:
z-
health
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Question 30
1 out of 1 points
