Chapter 1
Which term refers to a reputation for adhering to high moral and ethical values?
competence
character
community
transparency
accountability
Which of the following is true of credibility?
Its importance in the post-trust era has decreased.
People gain credibility more easily than they lose it.
It is an important basis for effective
communication.
Neither words nor actions can damage a reputation for credibility.
It has no relationship to transparency and accountability.
Which term refers to the knowledge and skills needed to accomplish business tasks, approach
business problems, and get a job done?
transparency
accountability
power
competence
character
Marti is a graphic designer. He took a series of courses on basic coding. He used what he
learned to solve a big problem for his team. In doing so he demonstrated
competence.
caring.
transparency.
ethics.
character.
One of the traits associated with competence is “a focus on action.” This specifically implies
establishing an atmosphere of trust and goodwill.
seizing business opportunities when they present themselves.
adhering to high moral and ethical standards.
seeking a low-profile, passive role in your organization.
being accountable to no one but yourself.
Being a "giver" is a trait associated with
character.
transparency.
caring.
communication.
competence.
In the business world, caring can be demonstrated
by considering the needs of colleagues and
subordinates. sharing relevant information with
stakeholders. emphasizing the results of decisions and
actions. focusing mainly on the tasks that need to be
done. recognizing and acting on business
opportunities.
Which of the following actions demonstrates caring?
Angelo invites a member of his team to attend a skill-building workshop.
Mary makes sure to communicate using me-oriented phrases.
Austin carefully separates his personal values from corporate values.
Lijun makes sure all employees receive a copy of the company's ethics
policy. Caroline sees and takes advantage of a business opportunity.
Jerry, the CEO of Turbo Inc., is a successful business leader with a reputation for caring. Which
of the following statements would prove this?
He prioritizes the development of his company over the well-being of his team.
His communication style is me-oriented, not we-oriented.
He strives to understand the interests and aspirations of his employees.
His leadership style is result-oriented and not relationship-oriented.
He believes he is accountable to nobody but himself.
A business leader can cultivate a sense of community by
encouraging employees to work as individuals rather than as a team.
developing new strategies to sell different products to different markets.
having a communication style that is we-oriented, not me-oriented.
refusing to give in to pressure by the stakeholders.
prioritizing the development of his company at the expense of his employees.
Which of the following statements accurately describes the role played by character in the
establishment of credibility?
Character has become less important in the post-trust era.
Character-based traits are the least important determinants of trust in the workplace.
A decrease in transparency positively influences character.
Character is especially important in long-term, collaborative
relationships. An increase in accountability adversely affects character.
The rules of conduct or moral principles that guide individual or group behavior are known as
transparency.
accountability.
values.
ethics.
character.
What is the definition of business ethics?
the skills needed to solve and overcome business problems
the ability to seize business opportunities when they present themselves
communication patterns that are me-oriented, not we-oriented
the extent to which employees care for the needs of the company
commonly held principles in the business community for acceptable
behavior
The dominant business ethic in corporate communications is , which is “a principle that
allows those affected by administrative decisions, business transactions, or charitable work
to know not only the basic facts and figures but also the mechanisms and processes. It is the
duty of civil servants, managers, and trustees to act visibly, predictably and understandably.”
expertise
transparency
caring
competence
hierarchy
Which action demonstrates that Elandria acts with transparency?
She shares her company’s trade secrets with its competitors.
She accepts only small gifts from clients.
She keeps conversations with stakeholders confidential.
She shares all relevant information with stakeholders.
She considers herself accountable only to her team.
A majority of employees surveyed believe that a top manager who violated ethics policies at
their company would be
punished and held
accountable. offered ethics
training.
given a chance to correct his or her behavior.
quietly moved to a different branch of the
company.
allowed to continue in his or her position with no consequences.
Which of the following factors reduces the incidence of unethical behavior?
opposing personal and corporate
values a transparent atmosphere
unaccountable business leaders
a closed communication structure
the subjective interpretation of business values
Corporate values are
self-formulated values that individuals adhere to.
personal values practiced only in the workplace.
unwritten rules by which an industry works.
laws imposed by the government on corporations.
the stated and lived values of a company.
When personal values and corporate values are aligned, employees have more
transparency.
integrity.
conflict.
autonomy.
confidence.
Personal values are
the values that individuals prioritize and adhere to.
the values that are practiced only in the
workplace. unwritten rules by which an industry
works.
the stated and lived values of a company.
guidelines that the government expects public companies to follow.
Which of the following is a reason for increased transparency in business?
Machines are handling many tasks once done by people.
The Internet has made it difficult to keep corporate
secrets.
Public scandals have made people distrustful of corporations.
Stakeholders have demanded a larger role in corporations.
There is greater competition in the marketplace.
The FAIR (Facts, Access, Impacts, Respect) test is intended to evaluate
the contemporary relevance of your business’s ethics.
the financial state of your company.
the relationship between stakeholders of different companies.
the credibility of your business communication.
the profits made by your company’s investors.
In high-trust relationships
communication is formal in nature.
people view each other negatively.
people are less likely to
miscommunicate.
team members are less willing to cooperate.
people prefer covering up mistakes rather than admitting them.
Challenging rationalizations is a way to
educate colleagues about corporate policies.
empower yourself to speak up about ethics
violations. improve communication with colleagues.
demonstrate your competence level.
encourage cooperation among team members.
Gala wants to improve her employees' engagement. To do so, she should try to increase their
skills and experience on the job.
openness about their motives.
accountability to team members.
awareness of stakeholder interests.
emotional connection to their
work.
Chapter 2
In the interpersonal communication process, the messages exchanged are
sequential and individual.
simultaneous and individual.
simultaneous and mutual.
sequential and mutual.
simultaneous and exclusionary.
Jana decides to convey her consent by saying, "yes," and nodding. What process has Jana
demonstrated?
feedback
encoding
noise
decoding
receiver
Frank is having difficulty hearing the point his coworker is making because of loud hammering
outside the window. What type of noise is Frank experiencing?
physical
physiological
semantic
psychological
cognitive
Matt and LaRita grew up in communities that view authority in very different ways, so they
have difficulty understanding each other at times. The problem is being caused primarily
because of
psychological noise.
a filter of lifetime experiences.
differences in emotional
intelligence. emotional hijacking.
differences in self-awareness.
David was already feeling stressed about a deadline he was having trouble meeting. When he
went to make photocopies of an important graph, he saw a sign on the copier saying it was
out of order. An immediate jolt of rage ran through David's system, and he kicked the
machine and broke his toe. What did David experience?
psychological noise
high self-management
emotional intelligence
emotional hijacking
high self-awareness
Why does emotional hijacking occur?
People are hard-wired to feel emotions about a situation before they reason it out.
People spend too much time developing self-awareness, so they become overly emotional.
People have a high emotional intelligence, which makes them less emotional.
People experience a great deal of physiological noise that interferes with reasoning.
People deliberately use their emotions to manipulate the reactions of others.
Asking oneself how certain emotions alter or distort one’s thinking helps improve
self-awareness.
sight-reading.
empathy.
relationship management.
physical noise.
What term is used for events that cause strong, often negative, emotional responses?
noise
messages
hijacking
stress
triggers
Which of the following is most likely to be true about people who exhibit high self-
management?
They show a sincere interest in others’ efforts, ideas, and successes.
They react defensively and with a me-first attitude when threats are perceived.
They discuss frustrations in the context of solving problems and improving relationships.
They frequently vent frustrations without a constructive work purpose.
They are unable to control their emotional impulses.
People who speak out constructively about differences of opinion are most likely to have
low self-management
skills. low empathy.
high self-awareness.
high relationship management
skills. low self-awareness.
involves favorable explanations for why others have behaved in a certain way.
Decoding
Relationship management
Self-management
Mitigating information
Emotional hijacking
In tense and emotionally charged situations, it is important to
maintain your point of view.
speak loudly and
assertively. hold judgment.
be uncompromising.
ask cross-examination questions.
Which of the following is a sign of a person paying attention?
a closed body position
a slouched and relaxed position
a cursory glance accompanied by a
smile a nod to indicate
acknowledgement
a deep breath to relax oneself
Which of the following people displays a learner mind-set?
Natasha walks away when someone says something she disagrees with.
Sam, a factory worker, declares that executives have no idea what real work is.
Emilie declares in a meeting that there is only one correct procedure to follow.
During a department meeting, Sasha reminds people that disagreements are normal.
Selena always agrees with everything her manager and supervisor say.
Which of the following is a funnel question?
What did you learn in the meeting you had with our colleagues in Baltimore last week?
Now that we know we want to reduce the company budget, what subcategories should
we consider?
In what way do you think our shipping practices contribute to our high
expenses? How can we reduce our expenses for office supplies to meet our
budget goals?
Is your suggestion consistent with our goal to reduce our overall budget?
What are probing questions?
Probing questions break the ice and gradually ease people into conversations about shared
business interests.
Probing questions move from general to specific and are intended to increasingly deconstruct a
business issue.
Probing questions are intended to analyze a business problem from every angle in order to
uncover its root causes.
Probing questions focus on what should be done to solve business problems and accomplish
business objectives.
Probing questions are narrow-ended questions that are actually opinions presented in question
form.
Which of the following is a solution-oriented question?
What have your experiences with the new software been?
Now that we know our absentee rate is high, how can we learn the reasons for that problem?
Why do you think our personnel policies contribute to employee dissatisfaction?
How can we change our process to ensure we meet the new deadline?
Could you explain your suggestion in greater detail?
What is sight-reading?
the process of interpreting messages from others into
meaning understanding and managing emotions to serve goals
intelligent observation of nonverbal communication
understanding your emotions as they occur and how they affect you
having the discipline to hold off emotions in order to meet long-term intentions
When you are trying to read another person’s nonverbal clues, which of the following should
you focus on the most?
the nose
the chin
the feet
the neck
the eyes
Which of the following employees is most likely to have a blue motivational value system?
Ted wants to make sure that decisions have been completely thought out.
Darwin focuses on encouraging the growth of coworkers.
Michele dislikes it when people do not fight back if they have been
wronged. Elise wants the team to remain as flexible as possible.
Therese gets annoyed when she perceives that people do not take work seriously.
Which of the following employees is most likely to be a hub?
Before his next project starts, Joseph wants his boss to explain the rewards for a good job.
Lila values efficiency and precision in coworkers.
Magdala tries hard to give everyone credit for their contributions.
Khadija urges her team to be flexible and to consider all available
options. Robert's coworkers see him as rigid and nit-picky.
Which of the following is a strength of introverts?
gaining the support of other
colleagues acting quickly if they see an
advantage asking thoughtful,
important questions making a positive
first impression meeting people at
large social events
Which of the following employees is most likely to be an extrovert?
Len meets everyone in the department by his third day on the job.
Irina is patient and persevering at long, detailed tasks.
Aun takes time to consider the ramifications of every decision.
Bob has a small network of colleagues he works with closely.
Phil prefers to work alone rather than on a team.
is a show of respect for the dignity and importance of others.
Synchronizing
Civility
Decoding
Empathy
Optimism
Which of the following employees is acting with incivility?
Rena displays interest in her coworkers’ personal accomplishments.
Kathy’s motto is “Let’s agree to disagree” when contentious issues arise.
Ben asks rather than orders his administrative assistant to take care of tasks.
Scot t usually greets female colleagues by saying, “Hello there, girls.”
Pilar refuses to multitask when her coworkers are talking to her.
Chapter 3
What happens during the storming stage of team development?
Team members focus on gaining acceptance and avoiding conflict.
Team members discuss competing ideas about how the team should approach work.
The team decides on a work plan, including their roles, goals, and accountabilities.
Teams operate efficiently toward accomplishing their goals.
Team members spend time getting to know each other.
Which action is most likely to occur during the norming stage of team development?
Beth does not express her opinion because she wants to avoid conflict.
Colin and Nargis share competing ideas about how to assign
responsibilities.
The entire team agrees on goals, individual tasks, and ways to be accountable.
Beth, Colin, Nargis, and Jamal each work on individual tasks in preparation for a meeting.
Beth, Colin, Nargis, and Jamal each describe how their work history relates to the
project.
Which of the following is true of high-performing teams?
They spend more time discussing social issues.
They embrace differing viewpoints and conflict.
They spend little time discussing values and goals.
They build a work culture around personal
hobbies.
What is the name of the process by which professionals accept critique of their ideas without
taking it personally and becoming defensive?
disassociation
clarification
association
validation
communication
Team refers to a set of shared perceptions and commitment to collective values,
norms, roles, responsibilities, and goals.
communication
development
identity
ethics
culture
The primary value of having diversity on teams is that it helps them
avoid the storming stage.
develop team culture more
easily. learn the skill of
disassociation. welcome new
ideas.
focus on performance.
Claire's team has chosen her to act as facilitator in their meetings. What will Claire be doing?
ensure that each agenda item is properly discussed
discourage expressions of opposing viewpoints
steer conversations toward the manager’s favorite
views schedule meetings and send out the agendas
track association and disassociation
Which of the following should be included in an agenda?
action items and
responsibilities expected
outcomes
key decisions
taken open issues
deadlines for action items
What is one technique that meeting leaders can use to encourage discussion but avoid
arguments during the early part of meetings?
display subjectivity
discourage debate
avoid diversity
promote association
foster disassociation
Ahmad is a team leader. His team needs to problem solve a complicated business transition.
What course of action should he recommend?
The team should schedule a full-day problem solving session.
The team should meet daily without a preset agenda.
The team should focus on agenda items one at a time.
The team should hold a coordination meeting before attempting to problem solve.
Team members should each create a plan independently before a meeting is
scheduled.
Kwan is the leader of a team whose meetings are being disrupted by Liz, who dominates the
discussions with long, irrelevant comments. What is the best way for Kwan to address the
situation?
asking his manager to pull Liz off the team because she is so difficult
criticizing Liz sharply in the meeting each time she is disruptive
waiting to see if it is a temporary behavior that will stop
providing strong leadership in assigning team roles and keeping to the agenda
gossiping about Liz to other team members in the hope that someone will talk to her
Which of the following is a strategy for creating a common sense of purpose on a team?
shutting down conflicts quickly during meetings
establishing a tradition with which to open each meeting
staying within the time limits established for each agenda item
distributing the agenda ahead of a meeting
asking team members to help create the agenda
Which of the following is a reason in favor of using virtual teams?
Working within several time zones is easier than working in one zone.
Experts in different locations can pool their skills and knowledge.
People on virtual teams find it easier to build trust and rapport.
Communication technology eliminates human reliance on nonverbal signals.
Which technique helps virtual teams to remain energized while working toward their goals?
rotating team leaders
eliminating the leader role
rotating team facilitators
eliminating the facilitator
role creating agendas in real
time
One way to profit from diversity on virtual teams is to
make time for socializing during meetings.
encourage team members to IM each
other. ask "what do you think about"
questions. make use of video technology.
hold meetings less frequently.
Which of the following questions will best help virtual teams profit from diversity
by capturing the perspectives of all team members?
“What professional background do you bring to this project?”
“What are the unfinished items from the last meeting?”
“What did you do over the weekend?”
“What do you think about this idea?”
“What would our stakeholders think about this?”
What is the downside of privately texting a team member during a virtual meeting?
You might learn the answer to a question without involving the whole team.
You might feel more distant from that particular colleague.
You might be able to accomplish a task that is not on the agenda.
You might end up derailing the team discussion.
You might lose track of the larger team discussion.
When a team is assigned a group writing project, how much time should they spend
together planning before delegating independent work?
at least 10-15
minutes at least 20-
30 minutes at least 1-
2 hours
at least 1-2 days
at least 1-2
weeks
When working on group writing projects, teams should use version control software to
keep track of all members' changes to documents.
archive meeting agendas and minutes.
ensure that their technology is up to date.
make sure everyone is on the same page about key facts.
compare different collaborative technologies.
During a meeting, Stacy’s team decides that because of their research findings, they should
change the focus of their group paper. This means that Stacy’s original suggestions about the
paper will be discarded. How should Stacy respond?
She should restate the reasons for her ideas.
She should be flexible because it is a group project.
She should ask to be taken off the project.
She should stay on the team but not participate much.
She should write her part of the project the way she wants.
Which is the advantage of using Google Drive to store group documents?
It has a sophisticated version control system that is useful for teams to
use. It has a built-in process to guide people through the steps of revision.
It has a track changes system that shows all edits back to the beginning of the
document. It allows all group members to edit the document in real time.
It has a more sophisticated grammar checker than other programs.
George and Jelena have not been getting along. George thinks that Jelena prevented him from
getting a big promotion. How can Jelena best address the situation?
She should use active listening skills and summarize George's
feelings. She should adopt a message-delivery stance to get her point
across.
She should tell George that his anger is getting in the way of his work.
She should ask a senior manager to be present when she talks to
George. She should avoid interacting with George until he is less
emotional.
A(n) story involves combining your experiences, perspectives, and goals with those
of others to form a common approach to work.
edited
communal
shared
objective
subjective
Which of the following statements about difficult conversations is true?
The either/or approach is the most effective way to handle difficult conversations.
Finding common ground while conversing escalates group tension.
Adopting a judgmental mind-set makes discussions flow more easily.
Managing difficult conversations with success requires self-awareness.
Disagreeing diplomatically involves modifying your opinion to mirror that of others.
Difficult conversations are best handled by
refusing to compromise your views to get your point across.
viewing silence as an indication of acceptance.
agreeing with everything you hear to ease tension.
embracing conflict as an opportunity to exchange perspectives.
adopting a judgmental stance to get the results you want.
Chapter 4
is a measure of your ability to work with and adapt to people from other backgrounds.
Intelligence quotient
Emotional quotient
Cultural intelligence
Emotional intelligence
Cultural quotient
Karin's company is selecting a manager to expand operations in Japan. Karin's boss says
the new manager must display high cultural intelligence. Which of the following would be
most likely to help Karin get the job?
speaking about the strengths of American culture
reminding her boss that she studied Japanese in high
school displaying appreciation for diversity
demonstrating her ability to teach others
identifying the weaknesses of Japanese workers
Outgroup homogeneity effect is the assumption that
communication patterns are identical across all cultures.
other cultures have the same norms and values as your
own. cognitive abilities differ between cultures.
members of other groups are all the same.
the customs of other cultures are inferior to those of your own.
Which of the following statements about stereotyping is true?
Certain cultures can never be stereotyped.
Positive stereotypes, if rigid, are
acceptable.
Popular culture plays an important role in the formation of negative stereotypes.
People with high CQs have the hardest time letting go of stereotypes.
Stereotyping occurs mainly in Western nations and is rarely seen in the East.
Khadija is an international student doing a business internship in Riverside. She has mixed
feelings about life in Riverside. The people are helpful and friendly, but they sometimes make
unflattering and incorrect assumptions about her culture. The behavior of the people of
Riverside is an example of which of the following concepts?
individualism
stereotyping
assertiveness
egalitarianism
hierarchy
Which of the following statements is true of cultural dimensions?
Cultural dimensions are temporary and change considerably within each generation.
Cultural dimensions are the impermanent sets of related norms and values of a culture.
Cultural dimensions are factors that help you understand a culture’s underlying goals and
motivations.
Cultural dimensions tend not to distinguish independent cultures from interdependent cultures.
Cultural dimensions apply to material things but not to abstractions like concepts of time.
deal with the levels of independence and interdependence that people in a
society possess and encourage.
Individualism and collectivism
Hierarchy and egalitarianism
Performance orientation and future orientation
Gender egalitarianism and humane orientation
Uncertainty avoidance and emotional intelligence
Collectivists tend to
pursue their own dreams and goals, even when it means spending less time with family and
friends.
enter friendships and relationships primarily based on shared interests.
view themselves as interdependent, forming an identity based on that of their family and
friends.
make decisions based upon their own needs, rather than the needs of the
community. have loosely tied and temporary social networks that change easily.
Which of the following is most likely to happen in an egalitarian culture?
The boss will have a large corner office with many amenities.
The company will award stock to employees so they can share in the ownership.
The employees will not question the policies that affect them.
Employees will give more respect to colleagues who wear business suits.
Employees will automatically accept the manager’s views during disagreements.
Which of the following is a feature of hierarchical cultures?
Salary ranges between the top and the bottom of an organization are quite narrow.
Subordinates do not take responsibility for the mistakes of leaders.
People of all ranks are encouraged to voice their opinions openly.
Leaders expect employees to comply with their decisions because of their authority.
People tend to distribute and share power evenly.
In societies with low performance orientation, people
value statements of individual accountability more than expressions of loyalty.
view feedback as essential to their improvement.
consider financial incentives crucial to achieving better performance.
hold relationships to be more important than results.
prioritize measurable goals and objectives in meetings.
High future orientation cultures
use inflexible and firm language.
often mention short-term rewards and incentives.
prioritize proven and routine approaches to problems.
focus more on intrinsic motivation.
rarely discuss long-term strategies as part of communications.
The cultural dimension that deals with the level of confrontation and directness considered
appropriate and productive is called
individualism.
uncertainty avoidance.
assertiveness.
performance orientation.
egalitarianism.
In a highly assertive culture, you would be likely to observe people
using subtle, indirect language in meetings.
allowing silence to linger in meetings.
expressing respect for others but letting issues go
unresolved. using competitive language when evaluating
ideas. expressing themselves in controlled, measured ways.
is the degree to which an organization or society encourages and rewards
individuals for being fair, altruistic, friendly, generous, caring, and kind.
Performance orientation
Future orientation
Humane orientation
Individualism
Egalitarianism
Which behavior would you most likely see in a low humane orientation culture?
Each time people meet, they start by asking how the other person is doing.
Discussion of feelings is considered a vital part of decision making.
Coworkers frequently volunteer to help each other finish tasks.
When people form new acquaintances, they avoid physical gestures of welcome.
A business has a task force to eliminate subtle forms of discrimination.
Which of the following is characteristic of people from high uncertainty avoidance
cultures? They often stress orderliness and consistency, even if it means sacrificing
experimentation and innovation.
They develop trust quickly with people from other groups.
They show less resistance to change and less desire to establish rules that dictate
behavior. They tend to be extremely informal in their actions.
They tend to expect informality in most interpersonal business interactions.
People from low uncertainty avoidance cultures
prefer documenting agreements in legal contracts.
keep meticulous records and document conclusions drawn in meetings.
refer to formalized policies, procedures, and rules as a basis for decision making.
prefer informality in most interpersonal business interactions.
favor tasks with sure outcomes and minimal risk.
Which of the following would indicate that a culture has achieved gender egalitarianism?
Women who stay home with children receive a salary.
There are equal numbers of men and women in prestigious professions.
Teachers are paid as much as doctors.
The average woman's salary is higher than the average man's.
Men predominantly hold the culture's lowest-status jobs.
is the belief that your own culture is superior to all others.
Individualism
Collectivism
Ethnocentrism
Egalitarianism
Assertiveness
Why is it important to learn about the customs and etiquette of Brazil, Russia, India, and
China in particular?
They are the closest allies of the United States.
Their cultures are most similar to the culture of the United States.
They have the most difficult cultures to learn.
Their business practices are more advanced than those of other countries.
They are expected to become important business markets.
Which topic should you avoid discussing in both Brazil and India?
poverty
deforestation
religion
politics
personal life
One tip for working with colleagues from different generations is to
focus on individuals and their goals.
avoid discussions of politics.
stick to basic technology for
teamwork. defer to the oldest team
member. avoid verbal opposition.
One difference between members of Gen X and members of Gen Y is that Gen Yers are more
likely to
be impressed by titles.
understand technology.
seek continuous
feedback. seek flexible
schedules.
prefer a professional environment.
One reason women are underrepresented in leadership positions is that they are
often excluded from important business meetings.
held to higher standards of ethics than men.
judged less positively than men for being
assertive. less willing to work long hours than
men.
likely to get into arguments with colleagues.
Chapter 5
Which of the following is typically included in the planning stage of writing an effective
business message?
setting a positive and other-oriented
tone making the message easy to read
removing distractions from the message
generating the best ideas to address a business issue
considering whether the message is effective
Which of the following is most likely to be included in the writing stage of developing an
effective business message?
making the message easy to read
responding to reviewer feedback
sending the message for proofreading
identifying the primary message and key points
removing any distractions
Which of the following is typically included in the reviewing stage of developing an effective
business message?
setting a positive and other-oriented
tone removing distractions from the
message finding the needs of the
audience
identifying the primary message and key points
giving importance to the I-voice
Which of the following is most likely to be true about excellent business writers?
They avoid using the other-oriented tone.
They avoid wasting time planning and begin drafting right away.
They spend more time creating the draft than planning it.
They ensure that the facts presented in the message are slanted.
They spend a significant amount of time reviewing their work.
Katya is developing a business message about a green initiative that her company is hoping to
launch. In the process of creating the business message, she studies the background of the
employees and considers their needs and priorities. This action belongs to which step of the
AIM planning process?
message development
ideas structuring
audience analysis
audience review
message analysis
Abbad works as a managing editor. It is very important to him to maintain the quality of his
work. He has set a very high standard for his team. Abbad’s high ideals are referred to as
conclusions.
positions.
values.
priorities.
analogies.
The priorities of a message's targeted audience
should not determine outcomes as they fluctuate.
tend to shift more often than values.
should be considered only during the drafting stage.
refer to the enduring beliefs and ideals that individuals hold.
remain constant for most individuals over time.
To break out of the reputation of an inexperienced newcomer, you should
avoid taking higher-responsibility projects.
draw attention to yourself with an unconventional wardrobe.
create a blog on a social topic.
ask your boss for ideas about improving your professional reputation.
use I-voice frequently in your business messages.
In the course of creating an effective business message, excellent business thinkers are most
likely to
gather information from a single strong source.
avoid using the other-oriented tone.
be rigid in their approach to business problems.
encourage one-way linear thinking.
identify and articulate key questions and problems.
Statements that can be relied on with a fair amount of certainty and can be observed
objectively are known as
facts.
conclusions.
principles.
priorities.
values.
Analyzing a business problem typically
involves using either/or logic to develop the
message. uncovering relevant facts.
ignoring audience priorities until later.
exaggerating the problem.
slanting the facts to fit the message.
The deductive approach is also known as the approach.
indirect
deliberate
direct
primary
inductive
Productivity at the Michigan branch of Brite Paper Manufacturing has decreased significantly
over the last twelve months. Aiden, the branch manager, researches the problem and finds
that many employees are spending significant time on social media while at work. He wants
to construct a report for the company's leadership team, using the deductive approach. How
should he structure the report?
start with a call to action; lay out the supporting reasons; conclude with the primary message
state the primary message; give the call to action; lay out the supporting reasons
lay out the supporting reasons in careful order; state the primary message
start with a call to action; state the primary message; lay out the supporting reasons
state the primary message; lay out supporting reasons; conclude with a call to
action
The inductive approach to writing a business argument
should generally be used when recommending a program or action.
does not require the inclusion of supporting reasons.
is also referred to as the direct approach.
provides the supporting reasons before the primary message.
includes a primary message but not a call to action.
Amal is preparing a report about a planned wave of layoffs at the plant where she works. She
wants to use the inductive method. How should she structure the report?
start with a call to action; lay out the supporting reasons; conclude with the primary message
state the primary message; lay out supporting reasons; conclude with a call to action
lay out the supporting reasons in careful order; state the primary message
start with a call to action; state the primary message; lay out the supporting reasons
state the primary message; give the call to action; lay out the supporting reasons
One tip for building well-reasoned business positions is to
employ either/or logic.
dedicate most of your time to
drafting. slant the facts as
appropriate.
not get distracted by audience
emotions. avoid faulty cause/effect
claims.
Which of the following suggestions should be followed to build a well-reasoned business
position?
Use unsupported
generalizations Exaggerate for
emphasis.
Slant the facts.
Use either/or logic.
Use strong analogies.
What is the most likely impact of slanting facts?
It eliminates the possibility of using the deductive approach for business
messages. It eliminates the possibility of using the inductive approach for business
messages. It reduces the credibility of a business message.
It discourages the use of either/or logic.
It restricts the scope to using the me-first attitude.
Which of the following is most likely to lower a person’s credibility?
refusal to slant facts
exaggeration of facts
desire to take on more
responsibility use of strong
analogies
use of the other-oriented tone
While analyzing the advantages of orientation programs for new employees, Carter learns
that these programs can make new employees more comfortable in their jobs and thus help
them focus on their work. This in turn increases employee efficiency and reduces the
likelihood that they will quit their jobs. Which of the following statements should Carter
avoid making because it exaggerates the facts?
Orientation programs may help new employees settle down in their jobs.
Orientation programs can contribute toward increasing employee efficiency.
Orientation programs help new employees focus on their jobs.
Orientation programs eliminate the likelihood of new employees quitting their jobs.
Orientation programs can help increase employee morale.
Which of the following should be a goal of a business communicator?
to exaggerate facts appropriately in the message
to express the message in a way that respects others
to slant facts to gain as much benefit as possible
to focus on the negative traits of products in the message
to avoid the use of the we-voice
Using diplomatic language is important because
it allows readers to focus on important
differences. allows the writer to convey emotion.
avoids implying an adversarial relationship.
allows writers to effectively implement the I-voice.
encourages careful reading of the message.
Latisha perceives that the writer respects the reader and feels concern about the content of the
message. Latisha's perception relates to the writer's
tone.
positivity.
generalization.
distraction.
suggestion.
Dale is developing a business message that he hopes will convince his colleagues to keep
common areas clean. He wants to focus on employees' shared efforts, interests, and
problems. Which voice should he use?
you-voice
we-voice
impersonal
voice I-voice
informal voice
While examining the pros and cons of introducing a smoking-cessation program for the
employees of Hip Glass Inc., Suyin does extensive research and learns that the pros far
outnumber the cons. She decides to recommend that the company implement the program.
Which of the following statements will increase the positivity of her proposition?
Let me know if you want me to keep working on the program implementation plan.
If we do not start a smoking cessation program, we will never be a healthy
company.
The smoking cessation program would lead to reduced healthcare costs and employee sick
days. I would like to present my argument for why we should implement a smoking cessation
program.
Employee smoking has been negatively impacting the company for far too long.
Chapter 6
To ensure the completeness of a business message, a writer should
be specific.
write at
length. repeat
facts.
use figurative language.
provide extra details.
In order for your colleagues to act immediately on your business message, the message needs
to be
in writing.
spontaneous.
complete.
short.
in italics.
Which of the following is most likely to have a negative impact on your readers’ perceptions
of your credibility?
being concise
being vague
being too exact
avoiding redundancy
using short sentences
The less specific you are while writing your business messages, the greater the possibility that
your readers will
be assured of your
credibility. scan and skim
your message.
read your message more carefully.
be assured that you are not hiding
facts. focus on the main message.
When writers use long paragraphs in business messages, it
shows disrespect for the reader’s time.
conveys how knowledgeable the writer is.
reassures the reader that the information is complete.
has little impact on the reader of business messages.
helps improve the accuracy of business messages.
Jerry's supervisor has asked him to revise a memo because his paragraphs are too long. How
long should Jerry's paragraphs be, on average, in his revision?
100-150 words
40-80 words
150-200 words
80-120 words
200-250 words
One way to make a business message easier to read is to
use short sentences.
avoid parallel
language. eliminate
action verbs. use the
passive voice.
employ buzzwords.
People are most likely to process the information in a message quickly when writers
clearly identify the subject or
doer. use the passive voice.
exaggerate the facts.
avoid parallel
language. use a lot of
buzzwords.
Improving ease of reading with natural style requires that the writer
avoid using action verbs.
avoid using parallel
language. avoid using active
voice.
use short and familiar
words. use relevant
buzzwords.
Why is active voice generally preferable for business messages?
It creates a non-confrontational tone.
It allows writers to introduce complex ideas.
It emphasizes the business orientation of action.
It allows writers to avoid special formatting.
It helps the writer connect with readers emotionally.
The use of uncommon words in a business message is most likely to
increase the other-orientation of the message.
help you appear creative and intelligent.
make it more difficult for readers to interpret the message.
ensure that you do not sound arrogant.
increase the specificity of the message.
In his memo, Ellis explains three functions of the new software he is recommending. What
can Ellis do to make this information easier to process and remember?
avoid wordiness
use buzzwords
employ parallel language
avoid prepositional
phrases
decrease the specificity of the message
To keep their writing natural and engaging, business writers should avoid
short paragraphs.
short sentences.
the active voice.
action verbs.
out-of-place words.
Which of the following is an example of a buzzword?
"in my opinion"
"think outside the box"
"they are"
"needless to say"
"in an effort"
Writers of business messages should avoid sentences that begin with “it is” or “there are”
because they
contain more words than
necessary. contain nonliteral
meanings.
are not flexible enough to allow slanting of facts.
involve the use of action verbs.
require a specific subject.
For business documents, which of the following guidelines about headings helps improve the
ease of reading?
Use headings for complex messages.
For headings and subheadings, use several font styles.
Headings should only hint at the content of the section.
Vary the formatting of headings and subheadings.
For information-rich messages, headings are unnecessary.
Which guideline for navigational design is most likely to improve the ease of reading for
business messages?
Avoid headings.
Avoid numbered
lists.
Use several different fonts.
Use white space
appropriately. Avoid bulleted
lists.
Which of the following statements about navigational design will help improve the ease of
reading?
Do not use headings in information-rich and complex messages.
Consider visual appeal first for all written business communications.
Documents with too much white space look cluttered.
Readers are likely to be distracted by bullets and numbered lists.
Avoid formatting features that distract readers from the main
message.
Documents with a lot of text and not much white space
increase the credibility of a business message.
improve the ease of reading a business message.
make business texts look cluttered.
convey the seriousness of a business message.
improve the accuracy of a business message.
Which of the following steps typically belongs to the reviewing process?
analyzing the audience
identifying the primary message
determining the key points
conducting market research
proofreading the document
The “A” in the FAIR test stands for
access.
argument.
agreement.
audience.
analysis.
The “F” in the FAIR test stands for
features.
fonts.
form.
facts.
formality.
While conducting the FAIR test, which of the following questions will help you analyze the
impact of your business message?
Are there any logical errors?
Are you open about your motives, or do you have a hidden agenda?
Have you thought about how the message will affect stakeholders?
Are you confident in your facts?
Have you avoided slanting the facts?
The three steps of the review process for business messages are conducting the FAIR test,
proofreading, and
editing.
distribution.
feedback.
fact-checking.
delivery.
Which of the following is one of the advantages of using the FAIR test to review business
documents?
It enables business writers to be more concise.
It helps ensure that there are no logical errors in the message.
It eliminates the need for feedback.
It organizes text so navigational designs are unnecessary.
It eliminates the need for the other-oriented tone.
Chapter 7
Which of the following channels of communication is low in planning, is used for team
meetings, and is a richer form of interacting than conference calls but typically requires more
expensive equipment and careful scheduling?
videoconferences
texting
phone conversation
email
blogging
Which of the following communication channels is low in richness but high in control?
phone conversations
email
conference calls
webinars
spoken communication
Kari works in the west coast branch of Coastal Cable. Lou works in the east coast branch.
They need to collaborate on a project. Which communication channel should they use?
email
phone or video calls
blogs
social networking
texting
The team that is planning the annual company sales meeting has members in several offices.
They need to have a conversation about the agenda for the sales meeting. Which of the
following will they most likely use?
email
blog posts
a conference call
social networking
texting
Cameron, the head of the design department, wants to share new logos with the marketing
team in another city. Which of the following is the best communication channel for Cameron
to use?
a phone
conversation social
networking texting
a webinar
a blog
Which of the following is a synchronous communication channel that is high in control?
a phone
conversation a
conference call
texting
a webinar
social networking
Which of the following is most likely to be included as an attachment to an email?
a signature block
a subject line
a list of the recipients
a database
the body of the message
In an email, the most critical information should be placed
at the beginning of a message.
as close to the signature block as possible.
in the subject line.
in an attachment.
in a post script after the signature block.
When dealing with email, many business professionals consider use of the a breach of
privacy.
“carbon copy”
feature attachment
function “draft”
feature
“blind carbon copy”
feature spam filter
Which of the following, when used, is most likely to contribute to email chains?
a priority flag
the “forward” feature
a signature block
the attachment function
a spam filter
Reply email chains become especially confusing when
some recipients reply only to the sender and others reply to everyone.
one recipient deletes the email and others reply to it.
all recipients decide to mark the email as spam and block the sender.
recipients forget to include a salutation in their emails when they reply.
recipients include attachments in their reply emails.
What is the primary advantage of using word processing software to compose important
email messages?
It automatically prompts you when the length of your paragraph exceeds the desired limit.
It automatically generates a subject line for your message.
It will help you to type your message more quickly.
It is better at reviewing text for typos and grammatical problems than email
systems. It has a better selection of fonts and special characters than email systems.
The effect means that recipients are more likely to perceive messages that
are intended as neutral as negative.
emotional
neutrality
defusing
negativity
positivity
Which of the following involves an act or thought process committed by the sender rather
than the receiver of an email?
negativity effect
neutrality effect
cyber silence
flames
reinterpretation
Flames are a form of
active incivility.
passive incivility.
defusing.
reinterpretation.
cyber silence.
Which of the following involves releasing and overcoming anger and frustration so that you
can make a more rational and less emotional response?
reinterpretation
relaxation
civility
defusing
flaming
Which statement correctly describes the current state of texting in the workplace?
Texting is an established form of communicating in the workplace, and everyone agrees it
should be formal.
Texting is an established form of communicating in the workplace, and everyone agrees it
should be informal.
Texting is an established form of communicating in the workplace, and attitudes toward it vary
significantly.
Texting is a new, undeveloped form of communication in the workplace, and attitudes toward it
are consistent.
Texting is a relatively new, undeveloped form of communication in the workplace, and attitudes
toward it vary.
Uma and Edward are assigned to partner on a project, but they have never worked together
before. Uma texts Edward, “Are you available to meet at four this afternoon?” Edward replies,
“Yep. CU then.” What advice would you give them about their communication styles?
They don’t need to change anything at this point.
Edward should tell Uma to loosen up when texting.
Uma should gently remind Edward to be more formal.
They should stop texting and write emails instead.
Both should adjust their style slightly to be more like the other’s.
Why is it better to call instead of text if you need to change a meeting time?
Texting is almost always
asynchronous. Calling is faster.
Calling is more respectful.
Calling offers more
control.
Texting requires a lot of coordination.
Which of the following is true of an e-interruption?
It increases workers’ ability to multitask.
It takes less than a minute to refocus after an e-interruption.
It increases the creativity of workers.
It distracts workers from immediate tasks and decreases productivity.
It decreases the stress caused by busy schedules.
Which of the following guidelines should be followed to minimize e-interruptions?
Avoid unnecessarily lengthening an email chain.
Check digital messages after every 10 minutes.
Turn on message alerts.
Reply to all the messages
immediately. Avoid the use of
automatic messages.
The heavy volume of digital messages received on a daily basis makes it necessary for
business professionals to perform the delicate task of balancing the
need to answer emails with the need to answer texts.
time they spend reading messages with the time they spend writing messages.
need to respond to others with their own need to focus on work.
time they spend in spoken conversation with the time they spend on work.
need to respond to others with the need to write more emails.
Which of the following is an advantage of using phone conversations as a communication
channel?
They are better for building relationships than more recent technologies such as email.
They increase people’s ability to plan and strategically develop messages.
They have more permanence than most other communication channels.
They give people access to more cues than videoconferencing does.
They are the best method for communication among a large group.
When initiating a phone conference, you can show respect for your conversation partners'
time by
using video technology.
eliminating all social chat.
greeting participants by
name.
explaining how long the meeting will take.
allowing them to mute their lines.
Which of the following guidelines is helpful when leading a group video call?
Send out instructions about how to use the technology in advance of the meeting.
Make sure to position the camera to show a lively background to maintain others’
interest. Use as many interactive tools for as much of the meeting as possible.
Spent at least fifteen minutes chatting before moving on to the purpose of the meeting.
Avoid looking directly into the camera so that you do not seem too arrogant.
Chapter 8
The Age is an era in which people engage in networked communication,
collaborate across boundaries, and solve problems communally.
Social
Machine
Information
Industrial
Society
Which statement correctly compares the rate that technology changes to the rate that
workplaces change?
Technology can change in a matter of months, while workplaces sometimes take decades to
change.
Technology can change in a matter of days, while workplaces sometimes take centuries to
change.
Technology can change in a matter of weeks, while workplaces sometimes take months to
change.
Technology can change in a matter of years, while workplaces take only weeks to change.
Technology can change in a matter of decades, while workplaces take only years to change.
Web 2.0 communication tools are often referred to as
Information Age
tools.
Personal brand.
Industrial Age
tools.
Social media.
Information media.
User 1.0 is an individual who is most likely to
use peer-to-peer programs as the main communication tools.
depend on a content creator and avoid expressing his or her own opinion.
connect to the Internet from various devices.
stay connected online all the time.
use social networking tools to keep in touch with other employees.
One risk of social media use in companies is that it can
make knowledge management a difficult task.
prevent employees from developing necessary job skills.
impede the training process.
cause confusion over which communication channels to use.
Which of the following is a property of a social software system dashboard?
You can swap or exchange your dashboard with colleagues.
You can customize your dashboard to display selected
features. You can view others’ dashboards within your
dashboard.
You can delete your dashboard to avoid distractions.
You can use the same one across most social media platforms.
The format of a blog is most similar to that of a
journal.
report.
status update.
spreadsheet.
textbook.
Traditionally, a blog contains entries
by the managers of a company.
professional writers.
anyone with approved access.
all members of an
organization. just one or a few
individuals.
Which of the following is an advantage of having a team blog?
It usually contains just a few sentences per entry, so it is easy to read.
It focuses on specific topics and areas of expertise, so it helps the team network.
It is a way to give stakeholders an insider view by posting about the inner workings of the
organization.
It is a place to post team updates, progress reports, discussions, timelines, goals, and
announcements.
It allows members of the team to get to know people outside of their organization.
Which statement is a helpful guideline for forums?
Use strong, rigid language to make points.
Avoid complaining or blaming.
Keep the posts under 140
characters. Ignore competing points
of view.
Use leading subject lines on posts.
Katya's team has begun collaborating through an online forum. Which of the following
guidelines should Katya follow?
Limit participation to once or twice a month.
Avoid asking questions.
Use a cool, detached tone to stay professional.
Build on the ideas of others.
Avoid helping others so they can learn.
Liam is the most active participant on his company's social networking platform. Which
behavior is his manager most likely to ask him to change?
He never addresses colleagues by name to keep things professional.
He always uses a friendly, but direct tone.
He often requests that colleagues post work-related data.
He spends time on the platform each day.
He often reminds colleagues to share their ideas through the platform.
What is the primary goal of blogs written for organizations and aimed at external audiences?
providing information to employees
engaging in effective public relations
providing information to the media
encouraging debate about the
industry
brainstorming new product ideas
When stakeholders judge whether the communications and actions of an organization match
their needs and interests, they are evaluating the organization’s
reputation.
media.
tools.
brand.
products.
What is the first component of a traditional press-release style public relations message?
boilerplate
contact information
headline
dateline
story
What are the two most common formats for public relations messages placed on a company
blog?
the op-ed piece and the product analysis
the product analysis and the executive biography
the executive biography and the organization
history the organization history and the press
release
the press release and the op-ed piece
Which of the following guidelines should people who maintain professional blogs follow in
order to be responsive to their readers?
Read the comments to learn reader
concerns. Use a businesslike tone.
Run contests so readers can win small prizes.
Use I-statements often to establish
expertise. Include lots of images.
Tia, who works at Draft Inc., has many Facebook friends. About half of her Facebook posts
are company-related. She raves about new projects, expresses excitement about the
company's public events, and frequently praises her colleagues. How is Tia's online presence
likely to be perceived?
Her superiors will be distressed that she discusses Draft Inc. online.
Her colleagues are unlikely to notice her posts.
Her superiors are likely to view her posts skeptically and distrust her.
Her superiors will be pleased that she shows so much enthusiasm for Draft Inc.
Her colleagues will be frustrated that their accomplishments are being shared publicly.
Cho's social media posts send the meta message, “You can always count on me.” This suggests
that Cho is
competent.
independent.
caring.
fun-loving.
self-centered.
A reputation for being fun-loving will be sought after in the domains.
personal and public
professional and public
personal and private
professional and private
professional and social
Jessica wants to get ahead in her career, so she has a professional blog. Which of
the following posts is most likely to damage her reputation?
an analysis of changing demographics in her company’s key market
an explanation about how to get the most out of a spreadsheet program
a summary of a lecture she heard at a recent training seminar
a story about having fun at a bar with colleagues after a sales
meeting a favorable review of a best-selling business book
Len has asked you to evaluate his professional blog. Which of the following aspects of his blog
would you suggest that Len change because it might damage his online reputation?
A few posts review professional articles related to his profession.
About one-half of his posts detail one of Len’s accomplishments.
A few posts give details about seminars being offered to people in his field.
About one-fourth of his posts analyze market trends.
A few posts discuss the impact of developments in technology.
Maria, who works in the design department, wants her online presence to signal that she is a
business professional. Which profile picture should she choose?
a computer-generated avatar
a photograph of her at an art museum
a photograph of her in her work clothes smiling
a photograph of her with her children
a logo that she designed
Which of the following would a company consider an unethical use of social media by its
employees?
mentioning their employment when praising the company’s products
declining to answer a question about technical matters that are not their expertise
spreading the word about a promotional giveaway that the company is running
refusing to give advice about what the company stock might do
criticizing a supervisor by name after receiving a poor review
Which of the following would a company consider an ethical use of social media by its
employees?
pretending to be a satisfied customer when praising the company’s
products discussing company secrets with a friend who works for a
competitor letting friends on Twitter know about a publicly posted job
opening
posting on a family member’s Facebook page that it is a good time to buy the company’s stock
revealing the problems in the development of a new product
Chapter 9
Which of the following messages generally takes the least time to complete?
persuasive messages
bad-news messages
routine messages
crisis communications
messages public relations
messages
Routine messages should be direct and
front-loaded.
back-loaded.
middle-loaded.
detail-loaded.
subject-loaded.
When composing a routine message email, where should you place the primary message to
capture attention?
in the subject line
in the signature block
in an attachment
in the body of the email
in a post script
Carla wants her email messages to emphasize her credibility. Which of the following should
she be most certain to do?
Use the word "I" to demonstrate her authority.
Make sure she has included all necessary information.
Use long paragraphs to demonstrate knowledge.
Repeat the primary message at the end of the
email. Avoid using a greeting or informal language.
When developing routine messages, you should aim to create a helpful, professional
tone during the stage.
brainstorming
planning
writing
reviewing
proofreading
During the writing stage of routine message development, focus on
giving the message a writer-centered
tone. making the message easy to read.
correcting typos in the message.
seeking feedback from colleagues.
analyzing the audience of the message.
Which of the following actions is most likely to be part of the reviewing stage?
proofreading the message
analyzing the audience
creating a reader-centered tone
gathering relevant information
developing the primary
message
Which type of routine message should you ask a colleague to review before you send it?
a message offering sympathy
a message setting up a lunch date
a message thanking someone for help
a message speaking on behalf of a
team a message expressing
congratulations
Which of the following are you most likely to include in a routine request?
a description of
responsibilities the rationale
for the request an expression
of gratitude
a claim about the request
an expression of
sympathy
Which of the following statements is most true of a routine
request? You need to be particularly persuasive when writing routine
requests. Avoid including subject lines in routine requests.
One primary goal for routine requests is to acknowledge a
mistake. Your tone should be direct but not bossy or domineering.
You can expect a lot of resistance to routine requests.
In the case of a routine request, one of the primary goals of the message is to
display your gratitude toward the reader.
retain the goodwill of the recipient.
accept responsibility for a harm caused.
acknowledge a mistake.
Nolan asks his team to prepare a proposal for a major client, but he does not outline his
expectations. Which of the following is most likely to result?
Nolan will be admired for his friendly, casual approach.
Nolan's team will be inspired to achieve more than Nolan expected.
Nolan's credibility will be negatively impacted.
Nolan's team will refuse to write the proposal.
Nolan's team will think he is overstepping his authority.
Deadline details are most likely to be included in routine messages that
make announcements.
express gratitude.
convey apologies.
make claims.
set expectations.
Which of the following is an accurate statement about messages that provide directions?
Since describing step-by-step procedures is so specific, insufficient detail can frustrate readers.
For routine matters, several people need to test the written procedures.
Messages that provide directions are distinctly different from those that set expectations.
While writing highly technical and complicated procedures, you should review your own work.
Your ability to foster interpersonal trust is gauged from your ability to provide directions.
Which of the following is an effective strategy for responding to inquiries?
Restrict the number of inquiries to one per email.
Divide the inquiries into segments and reply to them at different times.
Set off each question by using special formatting.
Avoid using bullets or numbered lists.
Use bullets when the order of the inquiries is important.
Which of the following is an announcement?
a staffing plan for a new product launch
a frequently asked questions (FAQ)
page
a set of directions for completing a business task
an update to the employee technology
agreement an apology for an editing error
Which of the following statements about announcements is true?
Formatting announcements for ease of reading can be helpful, but it is not necessary.
Announcements are usually sent to a small, targeted group of employees or customers.
Event announcements should allow readers to gather all relevant information in 10 to 15
seconds.
Employees and customers devote a great deal of attention to the announcements they receive.
Employees gloss over announcements because they contain few facts.
The part of a claim that makes a specific request of the recipient is known as a
rationale.
subject line.
primary message.
call to action.
statement of goodwill.
Which of the following is the most effective technique to use when making a claim?
Dwell on your frustration and dissatisfaction.
Question the intent of the company you are
writing. Lay out a logical explanation of the claim.
Threaten to take your business elsewhere.
Let the recipient decide what action should be taken.
Which of the following is true of messages showing appreciation?
They are only sent by lower-level employees and are always sent to superiors.
A sincere expression of thanks strengthens work relationships.
It is not important to state goodwill in such messages.
Messages showing appreciation are always informal.
Gaining attention is the primary focus of messages showing appreciation.
Appreciation messages should begin with a(n)
duplicate subject line.
statement of goodwill.
rationale for the
appreciation. expression of
thanks.
call to action.
Which of the following is an important element of an apology?
providing responses
making requests
offering commitments
expressing sympathy
offering support
Apologies are most effective when they
are vague.
focus on oneself.
deny responsibility.
are timely.
use clichés.
Which of the following is true of apologies?
For the apology to be effective, others must sense that the apologizer has an agenda.
Effective apologies must focus on you, not on the injured party or parties.
Defensive behavior during an apology validates the apologizer’s sincerity.
Apologies are effective when they employ clichés to express sentiment.
If you are dealing with customers or clients, an apology may imply legal responsibility.
Marta hears that the son of a major client has died. Which of the following is the most
appropriate response?
Avoid complicating the business relationship with personal gestures.
Send the client an email wishing his family well.
Include a eulogy for the client's son in your next newsletter.
Send a handwritten sympathy card to the client.
Wait until the next client meeting to ask how the client is doing.
Chapter 10
People are unlikely to consider your ideas and requests if
they question your
credibility. the requests are
not written.
the requests use active
language. they think the same
way you do.
they feel you already appreciate them.
In order to craft messages that persuade people to modify their ideas, you must spend a
significant amount of time
proofreading the text.
analyzing the audience.
perfecting the hard
sell. gaining attention.
providing a rationale.
The principle of influence known as reciprocation refers to the idea that people feel
obligated to
return favors.
follow others.
talk about themselves.
act on messages.
reply in writing.
The principle of influence known as social proof refers to the idea that people
tend to feel obligated to return favors.
determine what is right by seeing what others
do.
are more likely to be persuaded by people they like.
follow authority figures.
tend to follow through once they have made a commitment.
Which principle of influence operates on the idea that people think there is limited
availability of something they want or need, so they must act quickly?
reciprocation
authority
scarcity
consistency
liking
Jill has been using Meadow deodorant since her mother first bought it for her. She switches
to Confident! brand after her favorite musician endorses it. Which principle of influence does
Jill's action illustrate?
reciprocation
authority
scarcity
consistency
liking
In a case study, psychologists found that horse racing fans become more confident that their
horses would win after placing a bet. Which principle of influence does this example
illustrate?
liking
authority
scarcity
consistency
social proof
Most persuasive messages are said to be implicit because they
provide the rationale for a request before actually stating the
request. state a request and then provide a rationale for the request.
contain full and unambiguous meaning.
require readers to read between lines to understand the entire meaning.
use a we-voice instead of an I-voice.
When statements in a business message contain full and unambiguous meaning, the business
message is said to be
indirect.
explicit.
persuasive.
direct.
implicit.
When a business message provides the rationale for a request before making the specific
request, the message is said to be
indirect.
explicit.
deductive.
direct.
implicit.
Levon is writing a persuasive message. What is the first task his message should accomplish?
offering a solution
providing a rationale
validating readers
overcoming objections
gaining attention
After stating the need in a persuasive message, you should
get attention.
offer a solution.
give a call to
action. show
appreciation.
provide a rationale.
The term refers to the reasons why your product, service, or idea really benefits
your readers.
rationale
counterpoint
appreciation
validation
social proof
Which of the following is true of the call to action in persuasive messages?
In internal persuasive messages, the call to action is always implicit.
In external persuasive messages, the call to action is specific and implicit.
The call to action is the concluding step in persuasive messages.
In the post-trust era, the call to action should involve a hard sell.
The call to action is more likely to be explicit for controversial change ideas.
Avi tends to use the I-voice when he writes persuasive messages. His readers are most likely
to believe that he
cares a lot about their
interests. has a lot in common
with them.
is concerned primarily with what benefits him.
has not thought through his argument.
has a lot of knowledge about the topic.
Which voices forces you to consider the needs and wants of your readers?
the you-voice
the we-voice
the I-voice
the impersonal
voice the they-voice
You can help readers feel that your message impacts them on a personal level by
combining specificity with
you-voice.
we-voice.
I-voice.
impersonal
voice. they-voice.
Internal persuasive messages are typically used to promote
products.
services.
brands.
locations.
ideas.
Laurette is writing a persuasive message directed to her business's customers. To be
successful, this message should
be slightly more direct than internal persuasive messages.
be slightly more explicit than internal persuasive messages.
be based on emotional appeals.
be based on logical appeals.
use the we-voice more than the I-voice.
In an effective external persuasive message, the appreciation statement
states something complimentary about the
readers. manipulates the emotions of the readers.
anticipates the thoughts of skeptical readers.
states what the author wants the readers to do.
states the problem in strongly negative terms.
Which of the following components is likely to be included in the structure of a mass sales
message?
an expression of
sympathy an apology
an expression of gratitude
an attempt to generate
interest an announcement
In the AIDA approach, “I” stands for
intention.
influence.
interest.
intensity.
inconsistency.
What is the second step in the AIDA approach?
build interest
analyze the
audience gather
information
demonstrate intention
call to action
In the context of mass sales messages, what is the last step in the AIDA approach?
gain attention
generate interest
call to action
build desire
analyze audience
Unlike other forms of persuasion, manipulation involves
emotion.
a call to action.
rationales.
deductive reasoning.
Deception.
Chapter 11
In terms of maintaining credibility, the most important quality to convey when delivering bad
news is
self-interest.
sympathy.
tact.
honesty.
appreciation.
Which of the following is a likely consequence of a person waiting a long time to deliver bad
news?
The person’s credibility will be enhanced.
The person will be perceived as kind and sympathetic.
The bad-news recipients will feel less hurt.
The bad-news recipients will speculate and gossip.
The recipients of the bad news will react in a constructive manner.
Which of the following is an example of a bad-news message characterized by low severity
and high controllability?
a manager laying off an employee
a business person rejecting a customer claim
a manager giving a poor performance rating to an employee
a vendor choosing another supplier
one colleague rejecting another colleague's idea
Liam, the art director at Impact Advertising, has decided to lay off a production assistant due
to the loss of a major client. Which of the following will be the best way for Liam to convey
his decision?
sending an email to the employee
breaking the bad news to the employee over the phone
organizing a meeting with the employee and sending a follow-up memo
delivering the bad news to the employee over a video call
leaving a hand-written note on the employee's desk
Which of the following is the richest communication channel for delivering bad-news
messages?
a personal meeting
an email
a phone call
a video call
a memo
Serena, a bank manager at the United Front Bank, heads the business loan department. She
wants to communicate to all of the bank’s long-term customers that interest rates on
business loans are increasing by a full percentage point. Which of the following guidelines
should Serena follow while communicating this bad news?
She should sugarcoat the bad news.
She should display intense concern and sympathy.
She should use specific and simple language.
She should avoid the use of a teaser message.
She should avoid the use of buffer statements.
You are the hiring manager at Innovent, a major IT services firm. Which of the following is an
effective buffer statement you can use to reject a recent job applicant?
Innovent will not be able to hire you because you have insufficient experience.
We are sorry that you do not suit the requirements for the system administrator position.
Your lack of experience in this field means that you are not the best person for our position.
Thank you for your interest in the system administrator position at Innovent.
Innovent is looking for a candidate with better expertise than yours.
In the context of bad news, a teaser message is a message that
prepares recipients emotionally yet does not reveal specific information.
shows excessive display of concern for the recipients.
conveys bad news in a more direct manner than a buffer.
hides the bad news by sugarcoating it.
blames the recipient for the bad news.
Which of the following would damage the effectiveness of a written message designed to
convey bad news to colleagues or employees?
using a neutral subject line that is simple and indirect
ending the message with an expression of goodwill
starting the message with a buffer statement
avoiding discussion of the immediate impact of the bad news on recipients
using a teaser message that signals bad news but does not reveal specific information
Which of the following helps organizations maintain credibility when delivering bad news?
giving generalized
feedback providing a clear
rationale
using a specific, negative subject line
focusing on the impact to the message sender
avoiding talk of long-term solutions or benefits
When delivering negative feedback in person, you can potentially leave your message
recipient feeling better by using a
slick design.
emotional tone.
positive tone.
complex style.
neutral delivery.
To keep an organization free of the mum effect, it is necessary to
prevent employees from sharing bad news.
foster a transparent and open work
culture. share bad news as impersonally as
possible. increase the layers of
bureaucracy.
convey negative messages with an accusatory tone.
Which of the following is the best example of a company experiencing the mum effect?
Managers at Coral Motor Company believe in delivering bad-news messages to subordinates
personally.
A transparent work culture at Sylphs Inc. allows employees to transfer bad-news messages to
top executives in an accurate state.
In Sandman Corp., as messages move up the chain of bureaucracy, they get filtered at each level
to soften bad news.
Elixir Machine Corp. provides an honest, caring environment for employees and encourages
them to openly discuss their problems.
Employees of the Gray Kingdom Inc. freely exchange both good and bad news, as they are not
blamed for it later.
Expressing thanks or gratitude for a request or idea while immediately dismissing the request
or idea with a yes-but statement is known as
sugarcoating.
token appreciation.
the mum effect.
the sandwich approach.
the FAIR test.
When delivering bad news to customers via a written message, use
the you-voice.
specific examples of their
mistakes. passive verbs.
a lot of industry-specific
jargon. a complex message
style.
Ideally, which of the following should a manager avoid when delivering negative performance
reviews?
adopting a team-centered
orientation sugarcoating the bad
news
asking employees for their perspectives on their poor performance
emphasizing problem solving rather than blaming
linking an individual’s poor performance to organizational performance
Isabelle, customer relations manager at Future Tools, Inc., must inform her clients of a 25
percent price increase for all services. In doing so, she should be sure to
provide extensive detail on the reasons why prices are going up.
remind clients of the sacrifices made by Future Tools employees to keep prices artificially low
over the years.
warn clients that Future Tools will not survive if prices do not increase.
emphasize clients' options for saving money, such as bundling services or choosing less
comprehensive plans.
appeal to clients' emotions and plead with them to remain loyal to Future Tools.
The sandwich approach to delivering bad news
softens the bad news but encourages bad
performance. makes the message open, clear, and
specific.
focuses more on attitudes and intentions than on actions and results.
is the best way to deal with poor performers.
makes the feedback and expectations specific and direct.
In delivering negative performance reviews, a focus on the of an employee is
least likely to provoke defensiveness or a counterproductive response.
attitude
actions
intentions
beliefs
personality
Negative performance reviews that lack measurable and realistic goals are most likely to
demoralize employees.
be highly effective and fair.
increase the employees’ accountability.
provide a clear path for employees to gain positive ratings.
help employees maintain good terms with their supervisors.
To avoid counterproductive responses to negative emotions such as fear, anxiety, and anger, a
person should
accept that negative feedback is an inevitable part of life.
find a way to sugarcoat bad news.
withdraw from interacting with people who are likely to be critical of him or her.
learn to recognize and name these emotions.
display defensive behavior during negative communication.
Which of the following is an example of reframing thoughts in order to respond to negative
feedback constructively?
I am doing fine, so I do not need anyone else’s feedback.
My boss does not pay enough attention to my work to evaluate it.
Getting an honest assessment of my work will help me succeed.
I am too busy to respond to feedback.
My boss is not perfect and has no right to criticize me.
Terrence needs to deliver negative feedback to an employee, Chad, using his company's
appraisal software. Before delivering the feedback, he should first
discuss Chad's poor performance with other managers in the company.
privately warn Chad's coworkers that they may face increased scrutiny due to Chad's ongoing
poor performance.
meet with Chad in person and establish goals for improvement.
rank the performance of each employee on a scale of one to ten.
send a company-wide email reiterating key performance
objectives.
Which of the following statements is true of reviewing bad-news messages before delivering
them?
Strong emotions may affect the tone of the message, therefore bad-news messages need
intense reviewing.
When you deliver a bad-news message in person, you have more control, so it does not require
reviewing.
Asking colleagues to review your bad-news message and give feedback is not a wise practice.
Only your most trusted colleagues should be invited to review messages that feature
confidential material.
Reviewing bad-news messages consumes time and should be avoided unless the messages are
for external recipients.
Which of the following questions will help you to apply the "access" aspect of the FAIR test
when reviewing a bad-news message?
Have I gathered all the relevant facts?
Would recipients consider my communication respectful?
What have I done to lessen the negative impacts on
recipients?
Are my motives clear, or will others perceive that I have a hidden agenda?
Is my perspective of the facts influenced by defensiveness, favoritism, or some other bias?
Chapter 12
The first step in developing research-based business reports is
collecting secondary data.
collecting primary data through surveys.
identifying what decision makers want to accomplish.
determining the format of the research report.
converting secondary data in charts and tables.
Which of the following is a type of primary research?
conducting survey research
extracting relevant information from the Internet
reading through newspapers
referring to a competitor’s previous business reports
using information from government surveys and reports
One advantage of open-ended questions is that they
are more objective than closed questions.
are easier for researchers to quantify and analyze than closed questions.
help researchers understand an issue in more depth than closed questions.
restrict respondents to rating scales and multiple choice.
are more frequently used in surveys than closed questions.
Which of the following statements about online surveys is true?
Online surveys are always convenient and eliminate the need for paper-and-pencil
questionnaires.
Getting dozens of responses through online surveys is time-consuming.
Data from online surveys can be automatically dumped into a spreadsheet.
Online survey technology is less likely to be used in the workplace than for personal use.
Online surveys are typically conducted during secondary research.
Which type of question is designed to gain the response that the survey designer prefers and
produces unreliable and unusable information as a result?
leading
exhaustive
unambiguous
open-ended
closed
In general, survey questions should
make the researcher’s biases clear.
be short enough to answer in a few seconds.
require a written explanation of the answer.
have overlapping response choices.
cover multiple ideas.
"A survey question should have response choices that are exhaustive." This means that
there should be no overlap between the response choices.
the question should suggest the correct answer to its
respondents. more than one idea should be included in the
question.
the test of the questions and its answer choices should be long.
all possible answers should be included among the respondent's choices.
"A survey question should have response choices that are unambiguous." This means that
there should be no overlap between the response choices.
the question should suggest an answer to the
respondents. more than one idea should be included in
the question. the text of the question and its choices
should be long.
all possible answers should be included among the respondent's choices.
Linda wants to compile a list of clients who have made purchases from her company over the
past six months. The best source for this information is likely her company's
newsletter.
statistical software.
spreadsheet software.
databases.
annual report.
Tamika has conducted a series of performance tests on several different prototypes of her
company's new product, and wants to perform a quick analysis of the results. Which of the
following software should she use?
spreadsheet software
statistical software
accounting software
word processing
software presentation
software
Julie is feeling overwhelmed by the number of surveys and spreadsheets of data she has
compiled. When she tries to analyze them, she keeps thinking of more questions and issues.
Julie can best focus her efforts by
paying the most attention to survey responses.
asking a colleague to review the data for her.
paying the most attention to chartable data.
remembering her key research problem.
looking for the flashiest or most startling findings.
Peter wants to create a chart that shows how market share is divided among the
top companies in his industry. Which of the following options should he use?
a pie chart
a line chart
a bar chart
an organizational chart
a clustered column chart
Which of the following statements about bar charts is true?
Bar charts cannot be used to compare amounts or
quantities. Bar charts can be used to represent only a few
types of data.
Bar charts are typically used to illustrate the pieces within a
whole. Bar charts are more versatile than pie charts and line
charts.
Bar charts must always have their baselines set at ten.
Denise, the founder of a small app development company, wants to show investors how the
company's user base has grown since the company was founded two years ago. This
information would best be presented in a
bar chart.
pie chart.
line chart.
organizational chart.
clustered-column chart.
Octavio wants to compare the gross national product for six different countries for the
year 2016. The best way for him to display this information is with
a bar chart.
a pie chart.
a line chart.
an organizational chart.
a clustered-column chart.
Which of the following is a helpful guideline for formatting line charts?
The scale should be about two-thirds of the range included in a chart.
Series names should not be placed on the lines.
At least four data series (lines) should be included.
Unusual fonts and special effects can add to a chart’s readability.
Lighter colors should be used to represent the most important data series in a chart.
Which of the following is a helpful guideline for formatting bar charts?
Bars should be about one-third the width of the space in between bars.
The baseline of bar charts should be the first increment of the scale above zero.
Bars should be arranged in ascending or descending order in most cases.
A legend should be used even if the chart has only one data series.
Lighter colors should be used to represent the most important data series.
Which of the following is a helpful guideline for formatting tables?
Arrange entries in ascending or descending order.
Do not distinguish between items in a category.
Avoid labeling every column and row.
Use grid lines on all borders of the
tables.
Present comparative data series horizontally.
Which of the following relates to how current and representative data is?
reliability
adaptability
relevance
expertise
bias
Which source of data typically tends to score high on the parameter of adaptability?
primary research
business periodicals
scholarly journals
industry publications
government reports
Which of the following research sources is most likely to be biased by the writers' career
objectives?
scholarly journals
white papers
industry publications
business periodicals
external blogs
The biggest disadvantage to using the Internet as a source of research, rather than business
databases and other sources available at the library, is that
there is a limited amount of information on the
Internet. it costs more to do research on the Internet.
information on the Internet is less reliable than information gathered in business databases.
it is difficult to learn what professionals are saying about a business topic on the Internet.
the information on the Internet is text-only, while library sources contain a variety of media.
Experienced writers use word processing software, spreadsheets, or databases for recording
information about their research sources during the research stage to increase the of
their research.
adaptability
credibility
relevance
expertise
reliability
Which of the following practices reduces the credibility of research?
entering into the process with preexisting assumptions
discussing data relationships with colleagues
providing all relevant facts, even if they do not fit into convenient conclusions
using business databases such as EBSCO and IBISWorld
focusing on transparency and disclosure
Sales data suggests that demand for Turnkey Software's products remains strong. However, a
recent customer satisfaction survey indicates that many customers have grown dissatisfied
with Turnkey's technical support and are actively looking for alternative products. When
organizing the data at Turnkey's quarterly meeting, the analyst should
focus on the sales data to reinforce the idea that Turnkey is a leading software company.
ignore the customer satisfaction survey as irrelevant to the company's profits.
focus on full disclosure of data and show that, while sales remain strong, the company must
address its customer service situation.
adjust the scale of charts to make the customer satisfaction data appear less alarming.
consider what company stakeholders expect to hear and find new data to support those
conclusions.
Chapter 13
Which of the following aspects of writing business reports relates to the component of
credibility known as competence?
providing facts that help decision
makers involving decision makers in the
process addressing the needs of
decision makers reporting information
honestly
reporting information transparently
If you want to increase your credibility when writing a business report, you should work to
support managers’ preconceived ideas.
avoid disturbing decision makers by keeping them out of the process.
draw the reader's attention to your writing style.
provide facts and conclusions that will help decision making.
cover up unpleasant facts.
Most business proposals deal with
analyses of business databases.
recommendations for courses of
action. analyses of spreadsheets.
summaries of survey research.
decisions about allocating resources.
Gabriel is writing a proposal on how to improve efficiency at an Amazon distribution center.
In order to structure the proposal in such a way that increases the likelihood of it persuading
the decision makers, Gabriel should
make sure the proposal is at least 50 pages long.
speak with decision makers ahead of time to find out what they want and
expect. structure the entire report as a spreadsheet.
refrain from discussing the business goals because it would be
redundant. use only secondary data.
Which of the following is a benefit of giving a clear statement of the business problem or
challenge when starting a report?
It signals that you have been methodical in collecting, analyzing, and reporting findings.
It eliminates the need for readers to read the whole report.
It decreases the length of your report.
It helps establish the purpose and value of the report.
It allows decision makers to judge the quality of your data.
Which of the following raises the credibility of a report?
supplying the facts with precision
avoiding the use of cause-effect
statements stressing positivity rather than
objectivity shielding the urgency of the
problem
using the APA style instead of the MLA style
Which of the following is an advantage of documenting your research sources?
It helps establish the purpose and value of the report.
It makes your report easier to navigate.
It decreases the length of your report.
It displays your thorough, detail-oriented approach.
It provides the unique context of the problem.
Which of the following should be provided throughout a document to indicate the
information you have drawn from other sources?
citations
summaries
examples
recommendations
figures
To use another person’s ideas and pass them off as one’s own is known as
paraphrasing.
quotation.
citation.
plagiarism.
summarizing.
To avoid plagiarism on a sentence and paragraph level, writers should
document all references to the ideas of others.
avoid using direct quotations from other sources.
alter the original words but keep the sentence
structure. avoid using summaries and paraphrases if
possible.
use only one or two sources for a report.
You should use direct quotations when
the quotation emphasizes the credibility of the original speaker or writer.
you want to decrease the length of your report.
the quotations come from primary research.
you want to express the idea of another speaker in your own words.
you want to avoid documenting references to others’ ideas.
The best way to avoid plagiarism on a documentwide level is by
changing the words of the original speaker to alter the meaning.
using direct quotations or verbatim restatements from another
source. significantly altering the original words and sentence
structure. supplying your own original ideas, conclusions, and
recommendations. combining information from one or two sources.
How does paraphrasing avoid becoming plagiarism?
It uses almost the same wording as the original.
It automatically helps you document references to others’ ideas.
It significantly alters the original words and sentence structure, but gives credit to the
originator. It uses the original quotation, but does not include quotation marks.
If it is done effectively, then you need not give credit to the original speaker or writer for the
idea.
Your report is essentially plagiarized if
your report is more than 50 pages long.
you combine information from more than 10 sources in insightful ways.
the majority of ideas in your report are based on just one or two sources.
the report focuses on positivity rather than objectivity.
you supply your own ideas, conclusions, and recommendations in a report.
The purpose of an executive summary is to
combine information from various sources in novel and insightful ways that do not require
citation.
provide a memo of transmittal.
raise the credibility of your report by carefully providing cause-effect statements.
represent briefly the most important elements of your report, including key findings and
conclusions.
provide a reference list of all your sources at the end of the report.
In generally, how long should an executive summary be for a 35-page report?
three to five
sentences one
paragraph
two pages
five pages
ten pages
Which of the following components of a formal report falls into the category of "back
matter"?
the reference
list the title page
the table of
contents the cover
the executive summary
Which of the following components in a formal report falls into the category of "front
matter"?
the reference list
the conclusion
appendixes
attachments
acknowledgments
The primary purpose of including tables and charts in a business report is to
raise the credibility of your report by highlighting cause-effect statements.
summarize the most important elements of the report, including key findings and conclusions.
place a clear problem statement at the beginning of the report so that it is not deemed
inconsequential.
support the story line that you have established for your report.
Marissa is revising a report and decides to use bullet points in one section. Why might she
choose to use bullet points?
They help the writer focus more on positivity rather than objectivity.
They help readers rapidly process and group dense information.
They help establish the purpose and value of the report.
They allow decision makers to judge the quality of the data.
They signal that the writer has been methodical in collecting, analyzing, and reporting findings.
Which of the following statements about cover pages is true?
Decision makers will not take cover pages with a glossy finish
seriously. A cover page should be included for each section of the
report.
Cover pages should be used to summarize the most important contents of a report.
A cover page should mention the information sources used in the report.
A cover page is generally the most emphasized aspect of the document design.
Which of the following is a likely effect of providing a well-designed table of contents?
It allows decision makers to judge the quality of your data.
It helps you focus more on positivity rather than
objectivity.
It helps you demonstrate that your facts are unbiased and precise.
It creates the impression that you are organized.
It helps establish the purpose and value of the report.
Which of the following is most likely to be included in an appendix?
financial statements and marketing materials
the report title, the names of those who wrote and/or are submitting the report, and a date
all first-level headings and sometimes all second-level headings
a summary of key findings, conclusions, and recommendations
a clear statement of the central business problem
Which statement is a helpful guideline to use in creating business reports?
Business reports should state the central business problem at the end of the report.
A business report should not combine ideas from more than two sources of information.
A well-designed table of contents demonstrates the quality of the data used in the
report. Cover pages should be used to summarize the most important elements of a
report.
Business reports should project objectivity first and positivity second.
Isabel is in the final stages of writing an important business report. Before she turns it in, she
should
try to get others’ perspectives on it first.
avoid revising it because this may create conflicts between sections.
ask her collaborators to review only their own part of the work.
review and proofread it in a single sitting.
check that it has a positive tone rather than an objective tone.
Chapter 14
One of the ways to convey competence to your audience while giving a presentation is to
preview your slides before showing them to the audience.
include images and charts in your slides.
clearly know what you are talking about.
offer your views honestly and
transparently.
show that you are interested in the needs of your audience.
n the AIM content planning process, how do you develop your ideas?
by making sure that you are addressing the audience’s needs
by speaking to the audience in the way that is most appealing
by identifying key facts and conclusions related to your topic
by speaking to the audience in a way that is easy to listen to
by focusing on key takeaway concepts and providing supporting points
If you want your presentation to appeal to professionals with a red motivational value
system, you should
discuss immediate goals.
use relationship-centered terms.
use descriptive, vague language.
use opinion-oriented language.
focus on future goals and tangential topics.
If you want your presentation to appeal to professionals with a hub motivational value
system, you should
avoid discussing pragmatic
goals. avoid being overly logical.
emphasize subjective decisions based on opinions.
use extremely confident language.
stress the benefits to different stakeholders.
Which of the following is true of visual learners?
They dislike presentations given in loud, clear voices.
They learn well from illustrations and simple
diagrams. They need breaks at least every 20 minutes.
They need group activities or hands-on activities.
They make up the smallest portion of the population.
Which of the following is true of kinesthetic learners?
They make up about 40 percent of the population.
They need gestures and metaphors to understand.
They learn best from illustrations and simple diagrams.
They need group activities or hands-on activities.
They respond well to PowerPoint slides rich in figures.
In order for your presentation to be successful, you will need to
use the I-voice extensively to convey authority.
eliminate all white space.
save the primary message until the
end. use an indirect message structure.
include well-developed takeaway messages.
Which component of a presentation is analogous to the conclusion in a written document?
the preview
the introduction
the view
the body
the review
Most audience members expect your presentation to include
an elaborate explanation on every slide.
an executive summary and an
appendix. complex charts and
diagrams.
a preview, view, and review.
a cover page and a reference list.
Ladonna is giving a presentation on how summer hours programs—which allow employees
to work an extra half-hour a day so they can take every third Friday off—affect morale. She
begins her presentation with a funny story about how she lost her room key on her last
vacation. Everyone in the audience laughs. How appropriate was this as an attention-getter?
It was inappropriate because it did not affect the audience emotionally.
It was appropriate because it broke the ice and relaxed the audience.
It was inappropriate because humor tends to give the audience a bad feeling about the
presenter.
It was appropriate because Ladonna made allies of the audience by laughing at herself.
It was inappropriate because it did not engage the audience in thinking about her ideas.
Zitkala-Sa often uses jokes to start her presentations or to keep her audience engaged while
presenting to figures. People love her presentations while still retaining the information.
Which of the following is most likely true of the jokes Zitkala-Sa includes in her presentations?
She includes them at the same time as presenting complex charts to inject a serious note.
She ties her jokes to the presentation's key messages.
She avoids eye contact with her audience while telling jokes.
She uses funny visuals to make the jokes more memorable.
She often makes up a humorous story about the company.
If you choose to include the background of your company in your presentation, you must
make sure that the story of your company
is compelling even if it is exaggerated.
has a humorous twist.
is already familiar to your audience.
connects to the needs of your audience.
is presented and explained in detail.
The positioning statement in a presentation should be
explained with complex
visuals. as concise as possible.
positioned at the end.
followed by an attention-getter.
extremely humorous.
Which of the following is the last step of the PREP method for justifying your views in a
presentation?
stating your position
providing your
perspective proving by
example providing
evidence
Which of the following is the main function of a review in a presentation?
to gain buy-in on specific
actions to justify your views
to provide an overview statement
to capture the interest of the audience
to appeal to the learning-style of the audience
The review of your presentation should begin
by recapping your message in a few sentences.
presenting your conclusion.
adding one final piece of evidence to support your ideas.
thanking your audience for attending.
revisiting the sentence you used to open your presentation.
Which of the following guidelines should be kept in mind while designing presentation slides?
Include as much information as possible on every slide.
Fill up all the white spaces with pictorial representations.
Recall that the slides exist to complement your presentation.
Use compelling images on nearly every slide.
Use low-contrast backgrounds and colors.
Which of the following guidelines should be kept in mind while designing an electronic slide
presentation?
Use complex charts and diagrams.
Create a storyboard with your slide
titles.
Make your slides the focal point of your presentation.
Use low-contrast backgrounds and colors.
Use a variety of fonts to create interest.
In creating effective presentation slides, you should
use low-contrast backgrounds and
colors. avoid leaving white space on the
slides.
use a variety of fonts and colors to create visual
interest. limit text to no more than six lines of ten words
each. use compelling images as much as possible.
Which of the following makes presentation slides appear uncluttered?
plenty of white space
low-contrast backgrounds and
colors complex charts and diagrams
smaller font sizes
frequent use of compelling images
Which of the following helps to make presentation slides more readable?
reducing font sizes to include more text
using paragraphs instead of bulleted lists
using multiple colors in a single slide
using several fonts in a single slide
using high-contrast backgrounds and colors
What is an advantage of using charts and diagrams in presentations?
They help simplify complex data relationships.
They help reduce the overall presentation time.
They help convey messages through emotional appeal.
They help increase the amount of information on the
slides.
They help the audience to connect emotionally with the presentation.
The story line approach is useful for various types of presentations because it
increases the duration of the presentation.
allows the listeners to engage on a deeper level intellectually.
allows the speaker to use more charts and images than the norm.
does not arouse negative emotions, which may disrupt the narrative.
increases the number of images the presenter can use.
In the story line approach to business presentations, what is a resolution?
a clear beginning to a story
the context of a business situation
a business situation that involves challenges or tensions
the moral or lesson of a story
a solution to the challenges or tensions
Dahia comes to the conclusion while reviewing her presentation that she has left out
key information in order to shed a better light on her assessment. Which of the four
steps for evaluation does this omission relate to?
facts
audience
impacts
access
respect
Chapter 15
Hadiya is skilled at reading the emotional signals of her audience and making quick, subtle
adaptations to her presentation to connect with them. Hadiya is good at showing her
caring.
character.
competence.
presence.
authenticity.
During a presentation, promptly complying with requests raised by audience members
establishes your reputation as being responsive.
reduces your actual presentation time.
helps you focus more attention on your slides.
disrupts the flow of your presentation.
makes you seem self-serving.
Which of the following statements about delivering presentations with confidence is true?
Feeling some nerves before a presentation is usually a bad sign.
Rehearsing too much for presentations will confuse you.
Focusing on people during presentations will cause you to lose your train of thought.
Experiencing some nervousness can heighten your ability to deliver forcefully.
Using notes during a presentation is considered a sign of weakness.
Your co-worker Keith has to give a presentation to a group of managers, and he is
feeling nervous. Which of the following tips would be the best advice you could give
him?
Visualize yourself speaking with confidence and
ease. Think of what can go wrong so you can prepare
for it. Arrive a little late to the venue.
Rehearse up until the last minute.
Focus on your notes rather than the audience.
Which of the following will help you manage your nervousness before your presentation?
resisting the urge to envision yourself presenting
watching what foods and beverages you consume
avoiding talking to the audience before starting your presentation
focusing on people in the audience with skeptical expressions
arriving for your presentation at the last minute
During presentations, speakers show their by knowing their content well.
caring
character
competence
arrogance
authenticity
Your colleague Anshul has to give a presentation to the whole company. What tip should you
give him about managing his nerves?
Take several deep breaths to alleviate your anxiety.
Stay distant from the audience before starting your presentation.
Drink large amounts of coffee before your presentation for
energy. Do not think too much about your presentation ahead of
time.
Avoid referring to colleagues by their names during your presentation.
Which of the following will help you maintain a flexible approach during your presentation?
leaning on or gripping the podium for support
telling your audience about things that have not gone as expected
arriving early to deal with surprises regarding equipment, room layout, or attendance
being occupied with your own agenda rather than focusing on the audience’s needs
sticking to the original plan even when you encounter problems
In the middle of his presentation, Rey loses his train of thought. What should he do?
Tell the audience that he has lost his place.
Shuffle through his notes while explaining what he is doing.
Find a way to end the presentation quickly.
Read the rest of the presentation without looking up.
Repeat his last statement to regain his thought process.
Which of the following presenters is using the room to his or her advantage?
Jason positions himself slightly down the center aisle because the front rows are empty.
Lucille leans on the podium and grips its edge so no one sees her hands trembling.
Kudzai places herself in a corner of the room to avoid eye contact with the audience.
Ellen paces back and forth across the width of the room while speaking.
Alex frequently turns to read the text on his slides while presenting.
In which of the following scenarios is the speaker acting advantageously?
Luis sits casually on a table while presenting.
Nelson stands just in front of the podium to seem more
accessible. Carter stares at his notes to deal with his nervousness.
Shaniqua grips the podium while she speaks to the audience.
Nicole paces around the room while presenting.
What does “E” stand for in the SOFTEN model of nonverbal communication in presentations?
examples
ethical behavior
eye contact
ethos
elaboration
What does “T” stand for in the SOFTEN model of nonverbal communication in presentations?
theme
transitions
training
tone
talk
Which of the following statements about the SOFTEN model of nonverbal communication in
presentations is true?
Going through your presentation quickly is recommended as it shortens your presentation time.
Leaning back and lowering your shoulders while presenting projects confidence.
Keeping your arms to your sides or gesturing with palms up is more inviting to the audience.
Speaking in a monotone ensures that your voice does not distract the audience.
Gesturing with your hands, arms, body, and head is melodramatic and should be avoided.
Which of the following statements is a helpful guideline for nonverbal communication
during presentations?
Use your facial expressions to connect with your audience and show enthusiasm for your
topic. Avoid gesturing with your hands, arms, body, and head as that makes you seem
melodramatic. Do not make too much eye contact because audiences interpret that as being
aggressive.
Avoid smiling because it can make you seem fake and insincere.
Demonstrate warmth by standing with your hands on your hips or folding your arms.
Ronald, a manager at Anderson Social Foundation, has to make a presentation at a fund-
raising event. Which of the following nonverbal behaviors should Ronald use during his
presentation to build the audience’s trust in him?
Ronald should lean forward but keep an upright posture.
Ronald should remain behind the podium.
Ronald should use dramatic gestures.
Ronald should speak more quickly than usual.
Ronald should maintain eye contact with his audience.
Which of the following types of attire should generally be avoided in business-related
settings?
a tailored business
suit a blazer and slacks
jeans and a polo shirt
a dress shirt and pants
khakis and a button-down shirt
In the context of workplace attire, which of the following items of clothing distinguishes
men's formal business dress from business casual dress?
a necktie
tailored shirts
a suit coat or blazer
tailored pants
conservative shoes
Kimberly has to deliver a presentation at a formal business meeting. Which of the following
outfits will help Kimberly project authority and competence?
a dress shirt with chinos
a dress shirt, tailored pants, and conservative
footwear a high-level business casual dress
a tailored business suit with a skirt and leather shoes
a dress shirt with dress pants and high heels
Which of the following accurately matches the type of attire with the attribute it projects?
formal business dress projects
authority casual dress projects
competence
high-level business casual projects friendliness
formal business dress projects creativity
low-level business casual projects trustworthiness
If you want to draw your audience’s attention to you, you should
avoid previewing your slides before showing them to the audience.
open your presentation with your slides.
explain and elaborate on the content in your slides.
turn out the lights so that the audience can view your slides easily.
face the screen instead of the audience to speak with confidence.
Which of the following is a disadvantage of using handouts during presentations?
They can distract your audience members.
They send the message that you are low-
tech.
They cannot adequately present numerical information.
They alter the direction of the presentation.
They fail to provide important details and information.
Which strategy will help make the question-and-answer portion of presentations as smooth
and effective as possible?
Never pause before answering a question as it indicates a lack of knowledge.
Give a detailed and elaborate explanation for every question.
Never admit that you do not know the answer to a question.
Reframe the questions to match your agenda.
Avoid fielding questions as much as possible.
During presentations, how can you be an audience member who shows support for the
presenter?
Check text messages, but do not accept phone
calls. Ask questions that pertain to the speaker’s
topic.
Publicly advise the speaker on how to improve the presentation.
Lean back in your chair to show how relaxed you are.
Avoid eye contact to keep from distracting the speaker.
How can a team ensure that it gives a cohesive presentation?
Allow members to work independently as much as possible.
Divide up the presentation roles according to strengths.
Whoever is speaking should stand away from the team to command audience attention.
Avoid repeating each other's points to keep from boring the audience.
Be clear with one another about your objectives and key messages.
Chapter 16
Which of the following refers to one’s ability to maintain effective workplace relationships?
caring
intelligence quotient
competence
character
credibility
In the context of attributes that establish credibility during the job application process, being
is associated with competence.
fair
analytical
generous
straightforward
open-minded
One of the best ways to understand the needs of a potential employer is to
go to job fairs on campus.
analyze the job position
announcement. network with friends
and relatives.
take time to analyze your interests and qualifications.
represent your employment and education accurately.
Which of the following features of Elliott's résumé is most likely to cause problems with hiring
managers?
He didn't include an objective
statement. His list of jobs contains
conflicting dates.
He listed only three references and their contact information.
He listed general subjects rather than specific classes like ECON 302.
He didn't use industry jargon in his descriptions.
Which of the following statements from a résumé best describes experience in a way that
emphasizes action?
answered phone calls
entered data in an online
system waited tables
resolved customer complaints
consistently responsible for team-building
activities
Which of the following statements effectively quantifies accomplishments in a previous job?
organized a workshop for 100 sales representatives
led team that raised funds for the poor
greeted clients and scheduled appointments by phone
conducted team meetings
supervised workers in the production department
How should you position your contributions in a résumé?
Your most important contributions should be scattered
throughout. Quantifiable accomplishments should be positioned at
the bottom. Your most important contributions should be
positioned first.
Your least important contributions should be positioned first.
Information about your personal strengths should be positioned at the bottom.
In his résumé, Leo lists the attributes “360-degree thinking” and “able to push the envelope.”
The use of such clichés will most likely
make Leo seem like an overly qualified candidate.
indicate that Leo has vague and inflated beliefs about his abilities.
communicate only specific accomplishments and not overall traits.
secure Leo an interview right away.
communicate that Leo lacks self-confidence.
Functional résumés present their information in terms of
educational degrees.
key skills.
work and education over
time. life experience.
personal references.
Chronological résumés present the information in terms of
educational degrees.
key skills.
work and education over
time. life experience.
personal references.
Brian has just completed his graduate program and does not have any job experience. If
Brian is looking for a job, which of the following résumé formats would be ideal for him?
a résumé that lists his key skills from school, community, and volunteer activities
a résumé that lists his course work in chronological order with the grades he earned
a résumé that describes the ideal job he would like to have and describes how he would be a
good fit for that position
a résumé that lists statements from personal references describing his key skills
a résumé that lists his keys skills as demonstrated in his course work
In addition to being a place to build a network, LinkedIn is also a place to
find job opportunities and pursue professional learning.
find job opportunities but little else.
pursue professional learning but little else.
find romantic partners who work in your field.
list all the personal activities omitted from your résumé.
Which of the following statements best describes how HR professionals might use your
LinkedIn profile?
They may offer you a job on the basis of your LinkedIn Profile alone.
They are unlikely to look at your LinkedIn profile at all.
They may use your profile to supplement your résumé.
They will search your LinkedIn profile to find negative information about you.
They may message some of your contacts for references without your knowing.
Which of the following should be included in a résumé in order to improve your chances of
gaining a new position?
strengths and
weaknesses hobby details
personal references
high school education
objective statement
Which of the following should you avoid while constructing your list of references?
developing relationships with potential references over time
including professors with whom you took a significant number of classes related to your field
preparing a consistently formatted reference list consisting of just three to five individuals
including current supervisors who are not happy that you are leaving your current position
contacting your references ahead of time
Which of the following should an applicant include in a cover letter when applying for a job?
the position being applied for
clichés describing previous job
performance areas that could use
improvement
hobbies and recreational activities
personal details such as age and marital status
Which of the following is the ideal length of an effective cover letter?
three to five lines
three to five short
paragraphs five to seven long
paragraphs two to three
pages
three to four pages
When you seek employment with a company that does not have an open position, you
will submit a(n) cover letter.
informal
unformatted
unsolicited
unconventional
combination
Which of the following would be the best person to review your résumé and cover letter to
make sure it is as professional as possible before you submit it to a major corporation?
a college
professor your
parent
your best friend
a business
executive an intern
Which of the following actions by an interviewee is most likely to sabotage the interview
process?
arriving more than ten minutes early
asking the interviewer about his or her
experiences failing to send a thank-you note
afterward inquiring about the chances for
advancement dressing provocatively
Which of the following is an effective way of responding to questions during an interview?
providing long, elaborate answers for each question
saying “I” instead of “we” when talking about accomplishments at work
taking complete credit for what your team accomplished at work
ignoring questions pertaining to weaknesses
downplaying your abilities and your success stories
One way to prepare for interviews is to plan out some success stories using the STAR method.
What does the S stand for in the acronym STAR?
success
story
summary
situation
sales
During job interviews, telling stories about your can create a positive
connection between you and your potential employers.
negative experiences with a previous employer
successes in the past
setbacks in your professional
life personal likes and dislikes
high school education
Many job applicants feel hesitant to because they assume that doing so may
annoy hiring managers.
share their career goals during interviews
discuss their work experience during interviews
follow up after job interviews
discuss personal success stories during interviews
submit cover letters with their résumés
When you decide to accept a new position and leave your current organization you should
avoid
bragging about your new job.
writing a formal letter of
resignation.
giving your supervisor advance notice.
showing appreciation for your past opportunities.
thanking colleagues who have supported you .