Research Design on effect of human resource management practices on retention of
millennial work force
This study used a descriptive survey design. The design entails describing characteristics
of the population or case that is being studied. The researcher proposed this design
because it primarily focuses on describing the nature of a demographic segment of a
given population. Thus, the study of determining the effect of human resource practices
in the retention of millennial employees at Consolidated Bank.
Population of the Study
A population is an entire group of objects, events or individuals with mutual features that
fit in a given description (Mugenda & Mugenda, 2003). The population of this study was
all the millennial employees of Consolidated Bank of Kenya Limited. The bank has a
total of 313 employees out of which 97 of them are millennial (25-35 years) according to
the latest Kenya Bankers Association Bank employees’ demographics report released in
2019. The study conducted a census of all the 97 millennial employees.
Data Collection
To collect the primary data the researcher used questionnaires. The questionnaire
consisted of a total of 10 structured questions organized into 3 sections (See Appendix
A). Each section of the questionnaire shall contain specific research questions touching
on the effect of recruitment and selection, learning and development, reward and
motivation, employee relationships, job design, succession planning, work-life balance,
job design and
performance management on the retention of millennial workforce at the bank. The
respondents comprised the millennial employees in the bank. The questionnaires
were given to the respondents and were collected upon filling.
Data Analysis
The researcher used descriptive statistics to analyze the data collected. Data emerging
from section I of the questionnaire (See Appendix A) was analyzed using simple
descriptive statistics such as mean, standard deviation and frequencies to facilitate
better understanding of the demographic background of the respondents. Data
emerging from section II to III of the questionnaire was analyzed using simple
regression analyses to establish the effect of the seven HRM practices (being
recruitment and selection strategies, learning and development programs, reward and
motivation, job-design, succession planning, work-life balance and performance
management) on retention of the millennial workforce in the bank. Data gathered was
represented using tables to enable easy understanding. The simple
regression model that was used in this study is as follows:
Where; Y=Millennial employee retention
A0 = Constant variable that affects millennial employee
retention b1b2b3…b6 = Coefficients of the independent variables
X1X2X3… X6 = Independent variables affecting millennial employee retention based
on literature reviewed, X1 being recruitment and selection strategies,
X2 learning and development programs, X3 reward and motivation
systems, X4 job design, X5 succession planning, V6 work-life balance
and X7 performance management.
Y=A0+b1X1 + b2X2 + b3X3 + … + b7X7 + e
e=error term
