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METHODOLOGY ON EFFECTS OF HUMAN RESOURCE PRACTICES ON
EMPLOYEE TURNOVER IN THE FLOWER INDUSTRY
Research Design
Creswell (2009) defines research designs as plans and the procedures for research that span the
decisions from broad assumptions to detailed methods of data collection and analysis. Research
design represents the arrangement of conditions for collection and analysis of data with the aim
of combining relevance to the research purpose with economy to the procedure so that the
questions regarding decisions on what, where, when, how much and by what means concerning
the research study constitute a research design (Orodho, 2008). This study adopted survey design
both analytical and descriptive. According to Sapsford (2006) a survey is a detailed and
quantified description of a population. Surveys involve the systematic collection of data, whether
this is by interviews, questionnaire, or observation methods so at the very heart of surveys lays
the importance of standardization.
This research was to investigate factors influence employee turnover in flower farms in North
Rift, Kenya. Hence, a survey research design was considered appropriate for the study
because the data was collected from cross sectional representation of the population. The views
obtained therefore represented the views of the entire population under study. Information was
collected from respondents about their experiences and opinions in order to generalize the
findings to the population that the sample was intended to represent. This method was the most
appropriate for obtaining factual and attitudinal information for research questions about
opinions, characteristics and present or past behavior (Neuman, 2000). Since this study sought to
obtain information from flower farms employees about human resource practices the survey
design was the most appropriate.
Research Paradigm
According to Bryman (2004), a paradigm is a set of beliefs that prescribes how research in a
specific discipline should be implemented and how the results should be interpreted. According
to Tashakkori & Teddlie, 2010 a paradigm is essentially a set of beliefs that encompasses the
theories of a group of researchers, with these ideas underpinning their research methods and
interpretation. Within the context of social and behavioural sciences, paradigms largely follow
two main approaches. Guba and Licoln apply the terms scientific and naturalistic to the concept
of a paradigm, while Tashakkori and Teddlie (2010) use the terms positivist and constructivist.
The nature and underlying understanding of these two theories of the paradigm have been a great
source of debate. For example, Burrell and Morgan (1979) discuss the influence that a paradigm
position can have on the ensuing design approach; a largely quantitative research method can be
indicative of underlying positivist paradigm beliefs, while a qualitative approach is more
suggestive of a constructivist paradigm position. According to Bryman, while these types of
research design may be indicative of the nature of the paradigm position, they are not fixed
(2004).
In their studies, Tashakkori and Teddlie (2010) address the way in which debates relating to
paradigms have evolved throughout history, and assert that the once‐dominant logical positivism
that was founded on the need for observable facts became less popular with the emergence of the
popularity of the post‐positivist position. Essentially derived from the underlying beliefs of
positivism, post‐positivism acknowledged the theory‐ladenness of observation, ladenness of
facts, and the value‐ladenness of science and research as being constructivist in nature
(Tashakkori & Teddlie, 2010).
As these theories developed they gradually were superseded by constructivist perceptions of
social reality (Tashakkori & Teddlie, 2010) during what was known as the mono method era.
During this period researchers began to confine their studies to either a quantitative or qualitative
approach, underpinned by their post‐positive or constructivist beliefs respectively. Paradigm
Wars according to (Tashakkori & Teddlie, 2010) describe how the mono‐method approach to
scientific study was challenged in the 1960s, with the resulting approach being a mixture of
qualitative and quantitative research and thus a hybrid of post‐positivism and constructivist
beliefs.
In the 1990s, mixed‐method approaches that encompassed both qualitative and quantitative
studies became highly popular (Creswell, 2003). The period of paradigm wars marked the
emergence of debate that focused on the ways in which paradigm and methodology are related
(Tashakkori & Teddlie, 2010). Some scientists viewed the differences between post‐positivism
and constructivism as being entirely conflicting, and did not agree to the viability of mixed
method research. They became known as the compatibility theorists in response to this, a third
set of beliefs eventually emerged: the pragmatic paradigm. Many pragmatists, like Tashakkori
and Teddlie (1998), believe that the pragmatic paradigm approach has resolved the
disagreements of the paradigm wars; and subsequent studies have employed a mixture of
qualitative and quantitative research to good effect (Meekers, 1994; Morse, 1991).
Pragmatists’ associate paradigm with the nature of the research questions developed (Creswell,
2003). As it is not possible to conduct research in a single‐dimensional approach, a ‘what works’
tactic allows researchers to focus on questions that cannot be handled via a purely quantitative or
purely qualitative approach. Darlington and Scott (2002) add to this argument, asserting that
many decisions that are made while designing a research study are not based on decisions that
are philosophical in nature, but on practical concerns related to the type of methodology that will
be best suited to the study. Essentially, therefore, the pragmatic paradigm rejects a strict choice
between post positivism and constructivism (Creswell, 2003).
Tashakkori and Teddlie (1998)) and Creswell (2003) view the pragmatic paradigm as a
philosophy that supports an intuitive approach to research and scientific study. Adopting this
approach allows scientists to make informed decisions about which methods to apply, based on
their individual value systems (Creswell, 2003). As such, it may be claimed that the pragmatic
paradigm is suitable for social and management research as well as for scientific research, as it
offers a harmonious combination of quantitative and qualitative approaches suitable for
practitioner‐based research. This research was guided by the philosophy of pragmatism.
Pragmatic research reflects the researcher’s innate disposition toward systematic enquiry. It also
allows a flexible approach to the investigation, accommodating an outcome‐and adaptive‐
oriented enquiry method (Johnson & Onwuegbuzie, 2004) and allowing for the use of
mixed methods (Calori, 2000; Cherryholmes, 1992; Creswell, 2003). This kind of
developmental and iterative approach helps the researcher to engage with issues as they emerge.
In addition, it allows for both qualitative and quantitative data and analysis to be used, and both
inductive and deductive forms of enquiry.
Research Approach
A research project that employs both qualitative and quantitative techniques can be said to be
using a mixed method approach. This approach incorporates different types of data to help in
better answering the research questions (Hayati, Karami, & Slee, 2006). It has been suggested
that a mixed method approach is best suited to exploratory research, as the questions being posed
have not been answered before (Gable, 1994; Karami, Analoui, & Rowley, 2006; Scandura &
Williams, 2000). A mixed method approach adds to the credibility of outcomes as the
quantitative data is supported by qualitative data (Easterby‐ Smith et al.,Easterby‐Smith,
Thorpe., & Lowe, 1991; McGrath, 1982; Scandura & Williams, Employing both qualitative and
quantitative techniques brings a further perspective to the research questions. As Punch (2005)
contends, qualitative techniques help in determining the attitudes, behaviours, and perspectives
of the research subjects while quantitative techniques help in understanding the environment of
the study. When combined, the methods will present a lucid picture and will offer clear answers
to the research questions. Greene, Caracelli and Graham (1989) discuss five benefits of
employing a mixed‐methods approach: Triangulation using different sets of data and
methodology in order to test hypotheses and consistency of findings; Complementary
confirming the validity of the results from one study by employing a different research method;
Development applying the results from one method in the design of further research; Initiation
challenging research results from one method; Expansion developing methods in order to explore
them further and garner additional detail. It is generally recognized that a mixture of qualitative
and quantitative methods provides the most reliable insights and research findings.
Study Area
The study was undertaken in flower farms in North Rift Region of Kenya. North Rift Kenya is
positioned in the Northern part of the former Rift Valley Province. It comprises of several
counties, namely: Nandi, Uasin-Gishu, Trans Nzoia, Elgeiyo Marakwet, West Pokot, and
Turkana. The main economic activity is agriculture which includes floriculture. This area is
predominantly affected by perennial conflict and insecurity due to scarce natural resources,
livestock rustling, cross border banditry, land disputes, ethnic rivalries and proliferation of illegal
small firearms. These issues are further compounded by the poor communication infrastructure
in the region. During the time the study was conducted it was relatively peaceful thus enabling
the researcher to complete the research in time. The area covers 91375.4 square kilometres and
has a population of 4,203,988. This study however focussed on six flower farms four were in
Uasin Gishu and two were in Trans Zoia. The researcher selected these farms for study due to the
following; accessibility, budgetary constrains, the farms employed both men and women so
information obtained will represent the whole population rather than one predominant gender.
Flower farms in North Rift, Kenya are relatively a new development in the area hence the
researcher had an interest to establish how well human resource practices were being
implemented. This is therefore the first research of its kind in the flower industry dealing with
human resource practices.
Target Population
Farm Managers Supervisor Employees Total
Majimazuri Equator
flowers Zena Roses
Panacol Flowers
Anderson flowers
Sirgoek
8
6
7
3
4
2
12
10
7
7
6
6
970
772
975
825
826
476
990
788
989
835
836
484
Total 30 48 4844 4922
Population is a large collection of all subjects from where a sample is drawn (Zikmund, Babin
Carr & Griffin, 2012). The target population or the unit of observation is a group of individuals,
or objects that a sample is drawn for measurement (Kombo & Troomp, 2009). The study targeted
employees and management in six flower farms in North Rift Kenya. The farms have a total of
4922 employees as shown in Table 3.1.
Sample size and Sampling Procedures
Sample size determination
Krejcie and Morgan (1970) as cited by Kasomo (2001) based the sample size for this study on a
sample size determination formula. The sample size calculation is in Appendix IV. The total
sample size for the study was as shown in Table.
Sample Size
Sam
plin
g
Procedures
Sampling procedures are the plans or strategies used by a researcher to select a sample of participants
Farm Managers Sample
Size
Supervisor Sample
size
Employees Sample
size
Total
Sample
Majimazuri
8 1
12
1
970 70 72
Zena Roses
6 1
10
1
772 55 57
Equator flowers
7 1 7 1
975 69 71
Panacol Flowers
3 1 7 1
825 58 60
Anderson flowers
4 1 6 1
826 59 61
Sirgoek
2 1 6 1
476 34 36
Total Target 30 48 4844
Total Sample size 6 6 345 357
chosen from a given population to gain or obtain information about the large group, (Cresswell, 2011).
Employees were stratified into 3 groups (top management, supervisor and employees. The study used
purposive sampling to select participants from the top management employees.. Cresswell, (2011) state
that purposive sampling which is also known as deliberate or convenience sampling allows researchers to
use cases that have the required information with respect to the objectives of their study.
Stratified sampling was used to select employees from the middle level management, supervisors and
lower cadre employees. Simple random sampling was applied to select the actual participants for the
study from each flower farm. Under Simple random sampling, each member of a population has an equal
chance of being included in the sample. Also, each combination of members of the population has an
equal chance of composing the sample. Simple random sampling is the easiest method of sampling
and it is the most commonly used. Advantages include additional information on the frame such as
geographic areas other than the complete list of members of the population along with information for
contact.
Also, since simple random sampling is a simple method and the theory behind it is well established,
standard formulas exist to determine the sample size, the estimates and these formulas are to use
(Stebbins, 2001). On the other hand, this technique makes use of auxiliary information present on the
frame that could make the design of the sample more efficient. And although it is easy to apply simple
random sampling to small populations, it can be expensive and unfeasible for large populations because
all elements must be identified and labeled prior to sampling. It can also be expensive if personal
interviewers are required since the sample may be geographically spread out across the population,
(Silverman, 2011). However, the method was still appropriate for the study since the study sample was
not so large. This implied the selection by the researcher, of participants for a particular study he/she
deems in the best position to provide the relevant information needed for such a study. This section
provides the sampling process adopted for this study. The study adopted stratified sampling to select
employees where respondents were grouped in different farms then random sampling employees in every
stratum. Stratified sampling identified sub groups in the population and their proportion and selected from
each group to form a sample. This was intended to group the flower farms and their population into
homogenous subsets that share similar characteristics. It also ensured equitable representation of the
population in the sample (Oso and Onen, 2009). Purposive sampling was also adapted to select managers
and supervisors who participated in the study in every farm.
Data Collection Instruments
Data collection instruments are means by which primary data is collected in social research (Kothari
2009). The methods are varied in terms of time, cost of money or other resources at the disposal of
researcher (Orodho, 2008). The study used questionnaires and observation to collect primary data.
Questionnaires consist of specific short questions related directly to the research questions (Copper and
Schindler, 2011) which are asked verbally by the interviewer or answered by the respondents on their
own and the number of the closed ended questions should always exceed the open ended (Bryman,
2012). This study used structured questionnaires which were self administered to obtain the primary data.
The items were adopted from other relevant studies to ensure consistency and flow of survey was
preserved. Secondary data was collected trough document analysis.
Data Collection Techniques
This study utilized quantitative and qualitative data. According to Creswell (2009) research involves
collecting and analyzing quantitative and qualitative data. Quantitative data includes closed-ended
information such as that found on attitude, behavior, or performance instruments. Sometimes quantitative
information is found in documents such as census records or attendance records. The analysis consists of
statistically analyzing scores collected on instruments, or public documents to answer research
questions or to test hypotheses. This section presents the data collection instruments that the study
adopted. These Instruments are; questionnaires, observation and document analysis, as discussed below.
Primary Data
According to Donald Currie (2005) Primary data is data that are only obtainable directly from an original
source. In certain types of primary research, the researcher has direct contact with the original source
of the data. The decision to collect primary data for a research project is influenced by the kind of
research that the searchers are carrying out. A researcher carries out primary research when the data you
need is not available from published sources. For example, if you are carrying out an assignment, a major
project or a degree dissertation, you may need information that is only available from key individuals,
such as managers, a group of employees in an organisation, customers or other members of the public.
Conversely, you may need to know how groups and individuals react to particular situations and ideas, or
how they behave when they are carrying out their jobs. There are two main methods used to collect
primary data in this research. The methods were questionnaires and observations.
Questionnaires
A questionnaire is a set of questions on a topic or group of topics designed to be answered by a
respondent. This implies that the respondent is in full control of the questionnaire and will thus complete
and return it at their on convenient time. According to Kombo& Tromp (2006), a questionnaire is a
research instrument that gathers data over a large sample. The questionnaire was suitable for this study,
mainly because the variables under study could not be directly observed such as views, opinions,
perceptions feelings and attitudes of the respondents. Such information is best collected through
interviews, (Kothari, 2008). Since it was a standard research instrument, it allowed for uniformity in the
manner in which questions were asked and made it possible to compare across respondents, (Cohen and
Manion, 2003). It was also suitable because the target population was literate and thus there were limited
chances of difficulties in responding to questionnaire items.
However, a questionnaire has some disadvantages. For example it may not gauge the respondents’
sincerity; it might not reach the targeted destination, and is not useful when the target population is
illiterate. The questionnaire contained closed to elicit attitudes, views, perceptions and opinions from the
subordinate staff. The items were in 5 point Likert scale to enable the researcher to code responses easily
using descriptive statistics. Questionnaires were administered by the researcher. They were constructed
by researcher and approved by supervisors. According to Creswell (2009) the questionnaire is an efficient
research tool because the researcher is likely to obtain personal ideas from the respondent. The
respondents are free to read questions, complete the questionnaire and return it at the end of the activity.
The questionnaire formed the major source of primary data used in the study.
Gillham (2007) points out, the popularity of questionnaire is also probably based on some of their
inherent advantages. They are low cost in terms of both time and money. In contrast to, say, interviews,
questionnaires can be sent to hundreds or even thousands of respondents at relatively little cost. The
inflow of data is quick and from many people. Also respondents can complete the questioners at a time
and place that suits them. Data analysis of closed questions is relatively simple and questions can be
coded quickly. Respondents’ anonymity can be assured, but Gillham (2007), rightly noted that in small
scale surveys, this can be largely nominal in character. It may not be difficult for the researcher to
recognize the responses of individuals. But real anonymity can also be double edged. The data from
questionnaires was purely quantitative and all the objectives were covered; section A sort information on
demographic profiles on the respondents. Section B delt with management styles, section C delt with
intrinsic and extrinsic rewards, section D work life balance and finally section E health and safety.
Observation
Observation involves the systematic viewing of people in action and the recording, analysis and
interpretation of their behaviour (Saunders et. al., 2012). The observational method is often associated
with ethnographic methodology in that it studies people in their natural settings. There was need to
employ naturalistic observation methods in gathering the data so that the researcher may observe the
employees in their natural phenomenon. An essential ingredient of naturalistic observation is careful
record keeping (Burney, 1998), particularly the use of observational schedules. Observation method was
used because the study took place in the flower farms where employees were in their natural setting. This
was an important method that would help to find the comparison between the data collected from the
questionnaire and the reality in the flower farms. The data obtained from this section covered all the
objectives of the study and the results were integrated with the quantitative results from the questionnaire
in chapter four.
Secondary Data
Document Analysis according to Lindlof and Taylor (2002) can be linked to the talk and social action
context that the researcher is studying. Documents are not only stable, exact and broad, but are also
reliable because they are not created as a result of, or to suit, the research context (Yin 2009). He argues
that documents help researchers reconstruct past events as well as ongoing processes that are often
relatively accurate and documents reflect a certain kind of rationality at work. Blaxter et. al., (2001)
says that using documents may confirm, modify or contradict a researchers finding, enable a researcher to
focus attention on analysis and interpretation and also complement primary data. Lindlof and Taylor
(2002) started that common documentary sources for research are government reports; flower farms
records, employee unions, Federation of Kenyan Employers.
This was an important method of data collection because the study reviewed the various literatures that
have been written by various authors. This will become the background of the available information
where the study will establish new findings that foster new knowledge to flower farming. However,
secondary data has advantages and setbacks. Its advantages are; Cost effective. This is likely to be less
than would have been incurred if the data is collected from scratch. The researcher can get data without
necessarily going to the field to obtain primary data. If the data is publicly available, then scholars will
have the opportunity to carry out replication studies to fine tune or validate initial findings (Welch,
2000).Data often come from sources developed by teams of researchers who have many years of
experience in research design and data collection (Boslaugh, 2007).Convenience for student research this
was suggested by (Szabo & Strang, 1997).
Given that they often have to complete dissertations to very demanding timelines. It also has some
disadvantages. Data might be incomplete, obsolete, inaccurate, or biased. In case of this set back a
researcher can use unpublished studies. Data mining researcher may go round that data by looking for
themes of hypotheses. The data could be split into two separate sub-samples, the first used for
exploration and the second for hypothesis. The data obtained from this section focused on all the
objectives and the results were integrated with the quantitative results from the questionnaire in chapter
four.
Validity and Reliability of the Research Instruments
This section deals with validity and reliability of the research instruments.
Validity of the Study Instrument
Validity is the degree to which an instrument measures what it is expected to measure (Bryman, 2012). It
is also regarded as the extent to which the differences found with a measuring instrument reflect true
differences among those tested (Kothari, 2011). There are various types of validity that include
construct, content, convergent concurrent, and predictive (Drost, 2011). This study adopted both the
construct and content validity. The construct validity was specifically applied by use of a questionnaire
that was divided into sections to collect information for each of the objectives and also taking into
considerations the conceptual framework (Nasrudin & Othman, 2012) while the content validity was by
KMO and Bartlett's Test
Objective One
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .712
Approx. Chi-Square 136.197
Bartlett's Test of Sphericity Df 55
Sig. .000
Objective Two
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .506
Approx. Chi-Square 656.283
Bartlett's Test of Sphericity Df 351
Sig. .000
Objective Three
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .502
Approx. Chi-Square 592.893
Bartlett's Test of Sphericity Df 276
Sig. .000
Objective Four
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .909
Approx. Chi-Square 677.717
Bartlett's Test of Sphericity df 30
Sig. .000
Dependent Variable :
employee turnover: Indicators: dismissal, Attrition and resignation
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .772
Approx. Chi-Square 63.083
Bartlett's Test of Sphericity Df 15
Sig. .000
achieved by adopting and revising instruments that had been used in earlier studies and subjecting the
questionnaire to experts who are a panel of peers to assess whether the questions are effective
(Bryman, 2012). According to Foxcroft (2004), a panel of experts to review the test specifications and the
selection of items, the content validity of a test can be improved. The experts were able to review the
items and comment on whether the items cover a representative sample of the behaviour domain. To test
the validity of the instruments used in the study, the questionnaire was availed to supervisors together
with a panel of experienced researchers of Moi University. The results from the piloting together with the
comments from the experts were incorporated in the final instrument. Also factor analysis was employed
to check on the factors to be reduced.
Validity factor analysis
Kaiser Meyer-Olkin and Bartlett Test of Sphericity
Table Kaiser-Meyer-Olkin and Bartlett’s Test Results
To assess the factorability of items, two indicators were examined Kaiser Meyer-Olkin Measure of
Sampling Adequacy and Barletts Test of Sphericity. These tests were generated by SPSS, and helped to
assess the factorability of data or suitability of data for structure detection (Pallant, 2010). Kaiser-Meyer-
Olkin (KMO) test was used to assess sampling adequacy. The index ranges from 0 to 1 (Tabachnick &
Fidell, 2007). For adequate sample, KMO test statistic should be greater than 0.5 (Hair et al., 2013). The
world-over accepted index is 0.6 or higher to proceed with factor analysis (Fabrigar, Wegener,
MacCallum and Strahan, 1999). Table 3.3 shows KMO statistics of 0.712, 0.506, 0.502, 0.909 &0.772
for objectives one, two, three, four and dependent variables which is greater than the conventional
probability value of 0.5 and over .60 for a satisfying sample. This implies an acceptable degree of sample
adequacy for factor analysis.
On the
other
hand Table 3.3 also presents the results of Bartlett’s test of sphericity. Bartlett test of sphericity was
performed to assess the appropriateness of using factor analysis (Hair, et al., 2013). For factor analysis to
be recommended suitable, the Bartlett’s test of sphericity should have p-value of less than 0.05 (Fabrigar
et al., 1999). Bartlett’s test of sphericity indicates a chi-square of 136.197, 656.283, 592.893, 677.717 &
63.083 with an associated p-value of 0.00 which is lower than the conventional probability value of
0.05. It was thus concluded that factor analysis was an appropriate approach for assessing construct
validity of the scale.
Reliability of the Instrument Table Reliability of the Instrument
Reliability Statistics
Reliability is the consistency of measurement (Bollen, 1989; Abbot and McKinney, 2013) despite the
changing conditions. There are a variety of methods that can be used to test reliability in behavioral
research that include; test-retest reliability, alternative forms and split halves and internal consistency
(Drost , 2011). The internal consistency was selected due to its higher stability in comparison to the others
(Bryman, 2012). And tested using the Cronbach’s alpha statistic (1951) which measures consistency
within the instrument assessing how well a set of items measures a particular behavior or characteristic
within the test. The estimates of reliability should be based on the average inter correlations among all the
single items in the test (Drost, 2011). The Cronbach’s alpha (α) coefficient when used for reliability test
the value should be 0.8 although 0.7 can be adopted as a satisfactory level (Bryman, 2012). In this study a
Cronbach alpha of 0.829 was obtained indicating that the instruments were reliable Pilot test was
administered on 30 respondents at Ravine Roses in Baringo County. After which Cronbach’s alpha was
used to present the average of all possible split-half correlation and so measures the consistency of all
Cronbach's Alpha N of Items
.829 101
items and the results were 0.829. The extent of this consistency is measured by reliability consistency
using a scale from 0.00 which is(very unreliable) to 1.00 (perfectly reliable). A score of greater than 0.7 is
generally deemed to be acceptable (Gray 2014). The results are presented on the table above.
Measurement and Scaling Technique
Measurement is the assignment of a number to an object which reflects the degree of possession of a
characteristic by that object (Panneer selvam, 2006). Scaling is a description of procedures of assigning
numbers to degree of opinions, attitudes and other concepts (Kothari, 2011). The study used closed
ended questions and a 5-point Likert scale for measuring the objectives. The closed ended questions
presented on the Likert scale is designed to examine how strongly the subjects agree or disagree with a
statement (Sekaran and Bougie, 2010). The 5-point Likert will range from strongly disagree to strongly
agree or from highly significant to highly insignificant. Likert scaling is one- dimensional (Trochim,
2006) and is usually preferred due to the fact that the concepts are easy to understand as one has more or
less of it; they are reliable and provide more information (Kothari, 2009). The measurement and scaling
technique of using the Likert was applied in the study.
Measurement of Independent and Dependent Variables
The Likert scale dominated the questionnaire due to the fact that it can be used in a wide variety of
circumstances: when the value sought cannot be asked or answered with certainty ;when the value sought
is an opinion, effect or belief or when the value sought is considered so sensitive in nature that the
respondents cannot answer except if it is in large ranges and the fact that it can easily be evaluated
through standard techniques such as stepwise regression analysis and factor analysis (Montgomery, Peak
and Vining, 2001).
Data Analysis and Processing
Table Data Analysis by Objective Measurement and Test
OBJECTIVE Nature of
objective
Independent
variable
Dependent
Variable
STATISTICAL
TESTS
Management commitment
and employee turnover
Inferential
descriptive
Non metric Metric
Correlation Ordinal
Regression,
Rewards and employee
turnover
Inferential
descriptive Non metric Metric
Correlation Ordinal
Regression,
Work life balance and
employee turnover
Inferential
Descriptive Non metric Metric
Correlation Ordinal
Regression,
Health and safety and
employee turnover
Inferential
descriptive Non metric Metric
Correlation Ordinal
Regression,
From Table above data analysis is the application of reasoning to understand data that has been gathered
with the aim of determining consistent patterns and summarizing the relevant details are revealed in the
study (Zikmund, Babin, Carr and Griffin, 2012). Data processing entails editing, classification and
tabulation of data collected so that easy to analyze (Kothari’, 2009). Data entry converts raw data
gathered by secondary or primary methods to a medium for viewing and manipulation. The analysis used
descriptive and inferential statistics. The hypothesized relationship was examined and tested using
Pearson correlation analysis and Regression analysis. Data after collection is processed and analyzed for
the intended purpose (Cresswell, 2011). The processing involved editing and scrutinizing the completed
questionnaire so that data was accurate, consistent with the facts gathered and uniformly entered at the
field and after all the questionnaires had been gathered so that it was arranged for coding and tabulation.
The data was coded through assignment of numbers to facilitate quantitative analysis.
Ethical Considerations
According to Jwan and Ong’ondo (2011) research ethics are the moral principles that guide a
research study from its inception through to its completion and publication. The respondents were assured
of anonymity by asking them not to write their names on the questionnaires. The researcher also took
individual responsibility for the conduct and consequences of the research by adhering to the time
schedule agreed upon with the management of flower farms. The appropriateness and acceptability of our
behaviour as researchers was affected broader social norms of behaviour. Ethical issues in this study were
categorized into three.
Ethical issues relating to Research Process
The researcher maintained privacy of actual and possible participants. Maintenance of the confidentiality
of data provided by individuals or identifiable participants and their anonymity. The researcher respected
the willingness of the despondence to participate not to participate in the research. Ethical issues Relating
to the Individual Researchers. The researcher took step to avoid plagiarism, fraud and abuse of
privileges. Plagiarism was avoided by acknowledging the author. It is also the stealing of ideas from
another scholar Creswell et al (2003). It’s a criminal offence, punishable by law. Fraud is a
situation where the researcher takes data that has been collected. An instance is when a researcher
completes a questionnaire on behalf and in the absence of the respondent Creswell et al (2003). Fraud
was avoided by collecting primary data. Absence or misuse of researcher’s privileges refers to a
situation where the researcher misuses the trust of the subject. The researcher maintained confidence of
the despondence by remaining honest.
Issues Relating To Research Subjects
During the study the researcher upheld the right of the despondence: the right not to participate, not to be
harassed or, not to be contacted at unreasonable time and place, of participants to determine with reason
when they will participate in the data collection process, , of participants not to answer any question, or a
set of questions. To achieve this researcher contacted the participants during lunch brakes and issued
questionnaires to those who were willing to take.
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