9/1/23, 10:30 PM
Final Paper
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Organizational Team Project: JCPenney
Jake Galluccio, Matthew Moore, Zyaiah Harvey, RaeAnne Fuqua, Caleb Hughes
School of Business, Liberty University
BUSI 240-003: Organizational Behavior
Professor Kristin Boyce
April 11, 2022
9/1/23, 10:30 PM
Final Paper
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2/13
Introduction
JCPenney is a model of unrequited revenue stock and poor customer service intel within
the malls of America. The main changes needing to be implemented within the company have to
do with proper etiquette training of employees and decisive management control among new and
current team members. As well as issues with pricing and holding dead weight assets. There have
been reports of major quantities of overstock and false pricing strategies to persuade customers
into purchasing products. Not to mention the leadership leaving a lot to be desired. As of
February 2022, there are now just under 700 JCPenney stores across the US, which is a drastic
change from the year 2019 where there were nearly 1,000 stores. The big branch store went from
having over 95,000 employees to under 60,000 from 2019 to 2022. As a result of the poor
customer service and leadership problems, the branch began failing and falling apart. There was
constant change in CEO’s which didn’t allow anyone to get used to their leadership and it made
it hard for the company to get momentum. Once upon a time, JCPenney was a beloved store
where it was the most valued store having almost anything and everything one could want while
shopping, from toys to clothes. The company attempted to regain the eyes of shoppers with new
store redesigns and rebrands. But as of 2010, they have not made a single dollar in revenue
