1 / 14100%
1
CASE STUDY
Case Study
Tiffany Burgi
School of Business, Liberty University
Author Note
By submitting this assignment, I attest this submission represents my own work, and not that of
another student, scholar, or internet source. I understand I am responsible for knowing and
correctly utilizing referencing and bibliographical guidelines.
2
CASE STUDY
Abstract
When an organization is considering making changes, much thought needs to go into it. Changes
that need to be made can be driven by the company's leadership or outside entities that are not in
the organization's control. Organizations may need to convey a sense of urgency. Visions and
strategies need to be carefully thought out and decide if they are genuinely a goal that can be
obtained. Learning how to communicate with everyone in an organization while noting that
companies are constantly evolving and are learning it essential.
Keywords: change, workplace, vision, communication, urgency
3
CASE STUDY
Introduction
Organizational change is something organizations cannot avoid. This is a skill that
organizations need to make themselves familiar with. They need to put thought into the planned
changes when they happen. Organizations need to come at the changes from a multitude of
perspectives and angles. They should also have a plan of action for those times when the change
is out of their control. Change will always happen and being prepared for inevitable changes are
the best way to direct the company toward the wanted and best outcome(s).
Best Practices in Organizational Change
Why Change
When a company, agency, organization or anything with leadership and teams that
achieve goals undergo change, there are skills that make the transition with those changes more
accepted and fluid. "Organizational change, defined as the alterations of existing work routines
and strategies that affect the whole organization" (Wee & Taylor, 2018, p. 1). One of the first
things an organization needs to do is realize why change is necessary for them. Some of the
reasons could be the organization has grown, which may require aspects and potentially
dynamics to change to accommodate the growth. The possibility that new technology has
become available that can make employees able to accomplish their tasks more rapidly, easier or
better could be brought into an organization. Sometimes work situations need to change to adjust
to new modifications in the work environment. Technological changes are modifications that
organizations and companies have more control over. Sometimes there are law changes or new
government guidelines that companies need to adapt to and enforce changes because of them.
New laws or guidelines are examples of certain changes that are not solely in the control of the
company. There are parameters set by outside entities that businesses need to follow, and
4
CASE STUDY
changes need to be implemented in organizations guidelines and timelines. Establishing why
change needs to be made will be helpful as organizations start down the path of enacting change.
Urgency
There are many approaches to best practices in organizational change. One practice
method is how leadership conveys the change that needs to take place in the organization.
Relaying a sense of urgency is a practical way of getting people behind leaderships movement
and vision for change to get people on board with the coming changes. Sometimes the sense of
urgency is apparent when there is an evident deadline. For example, this could be a large project
that needs to be completed by utilizing newly acquired technology and choosing new leadership
can completely alter how an organization is run, which are just a few possibilities. It would be
best to make sure that the urgency leaders convey do not leave their employees scared or feeling
unsecure in the organization. Urgency can be an unfamiliar place for some, however, leading in a
way that lets employees understand that things need to be done swiftly is essential. At the same
time, leaders need to instill to those they are leading that they are safe in that urgency. One field
this was an issue was in the medical field and dealing with COVID. A sense of urgency needed
to communicate as protocols and routines were changing, but a sense of safety also needed to be
prevalent (Simonovich et al., 2021) Because of COVID, there were significant changes in every
aspect of daily life and how things were managed in nearly every settings or situation, especially
in the medical field. How aspects of life were handled in the past were just that, a thing of the
past.
One perspective regarding changes is the fact that change may not be permanent. When
considering how COVID has been handled, some things have permanently changed, and yet,
others have gone back to how society functioned before the pandemic. When leaders are aware
5
CASE STUDY
that change is temporary, they need to communicate that to those they lead. Furthermore, leaders
also need to be clear when the change is permanent and also when they are unsure if changes will
be permanent or a short-term fix.
When the urgency is conveyed in the best and potentially transparent way, it will provide
the corporation that will need to complete the changes that need to be made (Kotter, 2012).
Conveying urgency during organizational change is beneficial when it is clear and transparent in
the communication of its urgency.
Develop a Strategy
If leaders want, need, or are forced to make changes in a workplace, there needs to be a
roadmap and plan. Those in charge need to develop a strategy. A strategy is going to give those
in leadership the best ways, tools, or techniques required to make those changes successfully. If
leaders go into a situation where they know that changes need to be made and just “wing it,” the
outcome may not be favourable for anyone involved. However, if leaders take the time and plan
out the best methods to handle change for everyone involved as well as look at the areas needing
modification from many perspectives, then leaders will have a higher chance of succeeding.
Using an authoritarian approach or a micromanagement style of strategies are typically not the
most effective methods to implement when leaders need staff to change their behaviors (Kotter,
2012). One potential strategy to utilize related to developing plans for change is inclusion.
Inclusion is making sure that all those involved in the change-making are a part of the strategy
making to enact the necessary changes. This method will allow all employees involved to have a
voice and give them ownership of the plan. Leaders are also making sure there is diversity
involved in the strategy (Plotnikova et al., 2021). An essential aspect to keep in mind is to ensure
that the vision that leadership has fits into the scope for the strategy–the vision cannot outweigh
6
CASE STUDY
the strategy meant to implement it. There can be lofty goals that negatively impact the change
vision. Sometimes, leaders need to take a step back and look at the plans and scale them back in
order to develop a conclusive strategy. Realistic goals need to be set for the strategy to be
successful.
Communicating Vision
When it comes to change, communicating the change is a crucial piece of implementing
change successfully in the workplace. Having a vision for what leaders want to see happen
within organizational change can become personal and spirited. Knowing how to communicate
that vision is vital to making sure it is understood and accepted in order to become successful.
"The real power of a vision is unleashed only when most of those involved...have a common
understanding of its goals and direction" (Kotter, 2012, p.87). Providing a shared understanding
is important to know how to do and do well because the vision will not be successful if it is not
understood readily by the employees.
There is a much more diverse workforce in current times. That means many different
traditions, cultures, and languages are coinciding in various workplaces. However, those
traditions, cultures, and languages are aspects that need to be taken into consideration in the
workplace. Communication is one of the most significant factors that will impact diversity. For
example, even if people speak the same language, such as English, that does not mean they
communicate in the same way. To ensure that a leaders vision is spread throughout the
organization it needs to be well articulated. If the staff cannot tell those in charge what the vision
is shows that it was not communicated well (Morrice et al., 2019). One way to ensure that
employees are going to share the vision is to ask the staff what is the best way for them to
receive it. For instance, there may need to be interpreters brought in for employees that speak
7
CASE STUDY
different languages. Additionally, materials may need to be distributed in different languages in
order to reach all individuals involved. Leaders may even need to provide visual presentations. A
single employee may only need one type of the communication techniques to understand the
vision, but another employee may require a different technique. An aspect to consider is that
leaders may need to provide access to more than one of the types of communication methods.
One important fact is also to be open to questions from staff members, so that all parties involved
know the plan and are on the same page. The team may also need to refer back to the initial
rollout of the vision, and new questions may arise as things are implemented.
The communication skill those in charge need in the workplace will not be something
they simply learn once and are done. Having perfect communication will not a skill anyone will
ever be able to possess (Graves, 2021). If someone ten years ago relies on the communication
skills and methods they learned in that era to convey their vision, it will not be received by all
involved because the workforce diversity has substantially changed. The way people
communicate in the workplace has also changed (Marhamat, 2021). Now using, video
conferencing and electronic mail is used far more now than in the past. Business skills are being
taught in universities, but how to effectively communicate with others are not as widespread
(Oliveri & McCulla, 2019). Leaders need to take the initiative to learn those skills. Leaders
should also provide those who they are in charge of opportunities to learn new and practical
skills. "You know these things so well you can teach each other all about them" (Romans 15:14,
New Living Translation). Christians are called to share knowledge with others and people are
compelled to teach generation after generation. Those in leadership need to provide educational
opportunities in all areas they are leading in and look to those in charge to do the same. Those in
8
CASE STUDY
charge should always and continuously be searching for ways to hone their communication skills
and learn how to do so with all other generations, cultures, abilities and languages.
Empowering Employees
Empowerment is a powerful tool to utilize in order to have favorable outcomes with
employee's performance and organizations as a whole. Empowerment promotes critical and
creative thinking as well as something that becomes a motivator for the work of employees.
Empowering others can also stimulate innovation in work output and conduct. It can also provide
a sense of belonging and safety with employees (Domínguez-Escrig et al., 2019). "It could be
argued that empowerment allows those employees that usually do not have any control over their
work to become responsible for it" (Domínguez-Escrig et al., 2019, p. 932).
Once leaders have relayed their vision clearly and have a sound strategy, they need to
empower those involved to implement the changes that are necessary in the organization. One
simple tool to utilize to empower those around those in charge is to listen. When people feel like
they have truly been listened to and felt heard, they feel a sense of assurance, like someone is on
their side, which makes them feel empowered (Itzchakov, 2020). It is simple when leaders are
with their team it is vital to listen to them. Leaders should not start thinking out other plans, or
start thinking about a potential response to what their employees are talking about. Instead,
simply listen to them and truly hear them it. Making this adjustment in style is just that simple.
One other way to empower employees is to provide them with resources. This empowerment
route provides employees tools and techniques to enhance their already good work and may aid
them in achieving more success in their work. This kind of empowerment is a structural one
(Sievers et al., 2021).
Case Studies in Organizational Change
9
CASE STUDY
Leadership as an Implementation Driver: Identifying Best Practices to Support
Organizational Change (Lancet et al., 2021)
A charter school where changes needed to be made to ensure that disabled students were
receiving the same level of education went through organizational change. They looked at twenty
charter schools and their leadership and they assessed how they went about organizational
change. They looked at the change and if it helped or hurt the communities dealing with disabled
students.I
The researchers saw that there were varying kinds of commitment in working and helping
the students with disabilities. The varying commitment had a direct correlation with the student's
successes. The priorities that were placed for disabled students were having a clear vision,
making sure the education setting was a safe space, they were always encouraging the students
and activating listing to the students and providing them value.I
At the twenty schools the study looked at, they were always seeing that with disabilities
that were prioritized, it was because the staff that were working with wanted to truly see them
succeed and each student had their unique needs to be met. The staff understood what was
needed and felt like they contributed to the vision. Their desire to hold a high standard was
helpful in the development of the vision for the dedication of students with disabilitiesI(Lancet et
al., 2021). This case study shows how and when the leadership understands the vision. The
vision was communicated clearly to the leadership.
Best practices for organizational change management within electrical contractors. (Lines
& Smithwick, 2018)
In this study, they found organizational change management implementation correlated
with how successful the contractors were. They looked at ninety-four contractors, interviewed
10
CASE STUDY
eleven of them and how organizational change management was implemented. The researchers
looked at the timeline for the change to see if it could be realistically met. This also gave them
things to look at for training to be successful. They were also able to see what other things
needed to be provided to help them be successful and empowered. They checked in with the
contractors to see specific things that would arise on a case-by-case scenario. When they checked
in with the contractors, they could learn what kinds of resistance there was for the organizational
change management.
The study was able to meet their goals of finding out the efficacy of the organizational
change management and how they could best support the contractors in implementing them.
Having extensive interviews with eleven of the contractors supported their findings (Lines &
Smithwick, 2018). This case study shows how providing empowerment was helpful for the
employees. It also highlights how the changes/vision needs to be realistic.I
Focusing on internal stakeholders to enable the implementation of organizational change
towards corporate entrepreneurship: A case study from France (Chebbi et al., 2019)
This study used Kotter's eight steps change model to measure outcomes. They looked at
who the stakeholders were and how they affected the organizational changes.ITo begin, they
established a sense of urgency. They saw that the old standard way of doing things was no longer
working. They knew to stay competitive in their industry, they needed to make changes quickly.
Upper management acknowledges that they needed to have a group of employees that would
support any of the changes that were to come.I
They created a vision showing the changes and the organizational structure to those
changes. They appealed to the stakeholders about the necessity of the changes. To communicate
that vision, the chief executive officer gave a speech highlighting the changes. They talked about
11
CASE STUDY
how things would be better, and the staff would have an impact. They established that there
would be open communication for staff and leadership. They discussed that there would be
training for the changes (Chebbi et al., 2019). This case study shows how establishing urgency is
needed. Preparing a strategy and how to communicate it was also shown in the case study.I
Faith Driven
As Christian leaders, it is essential to represent in the best, most profession and
appropriate way possible. It is important to bring up those serving under leaders so they will be
equipped to lead in the future. Christians have been told to prepare in various ways in the Bible
and this trait lends itself to organizational change. Making sure that faith affects leadership will
transfer trust, purpose and establish a true belief of empathy in the workplace (Jones et al., 2018).
Christians are called to do better and be better.
Conclusion
Making changes needs to be taken into consideration to become a well-thought-out
process. There are factors that need to always be thought of, and research needs to be done to
ensure the process of making these changes is the best one chosen. In some situations, some
methods are appropriate, and others may not be the best fit. Overall, much thought needs to
happen before organizational changes begin.
12
CASE STUDY
References
Chebbi, H., Yahiaoui, D., Sellami, M., Papasolomou, I., & Melanthiou, Y. (2019). Focusing on
internal stakeholders to enable the implementation of organizational change towards
Corporate Entrepreneurship: A case study from France.IJournal of Business Research,I119,
209–217. https://doi.org/10.1016/j.jbusres.2019.06.003I
Domínguez-Escrig, E., Mallén Broch, F. F., Lapiedra Alcamí, R., & Chiva Gómez, R. (2019).
Leaders who empower: A gateway to radical innovation.IJournal of Management &
Organization,I27(5), 930–947. https://doi.org/10.1017/jmo.2019.73I
Graves, C. G. (2021). Good communication revisited: Evaluative rhetorics and a disciplinary
commonplace.IWestern Journal of Communication,I85(4), 527–548.
https://doi.org/10.1080/10570314.2021.1887509I
Grenny, J., Patterson, K., Maxfield, D., McMillan, R., & Switzler, A. (2013).IInfluencer: The
New Science of Leading Change: 2nd ed. McGraw-Hill Education.I
Holy Bible new living translation. (2021). DaySpring; Candace Cameron Bure
Itzchakov, G. (2020). Can listening training empower service employees? the mediating roles of
anxiety and perspective-taking.IEuropean Journal of Work and Organizational
Psychology,I29(6), 938–952. https://doi.org/10.1080/1359432x.2020.1776701I
Jones, J., Murray, S., & Warren, K. (2018). Christian Leadership In a Secular World.IThe
Journal of Applied Christian Leadership,I12(2), 90–107.I
Kotter, J. P. (2012).ILeading change. Harvard Business Review Press.
Lancet, S., McKittrick, L., & Morando Rhim, L. (2021). Leadership as an implementation driver:
Identifying best practices to support organizational change.IJournal of Disability Policy
Studies, 104420732110667. https://doi.org/10.1177/10442073211066793I
13
CASE STUDY
Lines, B. C., & Smithwick, J. B. (2018). Best practices for organizational change management
within electrical contractors.IInternational Journal of Construction Education and
Research,I15(2), 136–159. https://doi.org/10.1080/15578771.2018.1479723I
Marhamat, B. (2021, September 10).ICouncil post: Workplaces have changed – and it's time they
change again. Forbes. Retrieved March 10, 2022, from
https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2021/09/10/workplaces-
have-changed--and-its-time-they-change-again/?sh=395cc7da75bfI
Morrice, L., Tip, L. K., Collyer, M., & Brown, R. (2019). ‘You can’t have a good integration
when you don’t have a good communication’: English-language learning among resettled
refugees in England.IJournal of Refugee Studies,I34(1), 681–699.
https://doi.org/10.1093/jrs/fez023I
Oliveri, M. E., & McCulla, L. (2019). Using the occupational network database to assess and
improve English language communication for the workplace.IETS Research Report
Series,I2019(1), 1–17. https://doi.org/10.1002/ets2.12265I
Plotnikova, A., Pandza, K., & Sales-Cavalcante, H. (2021). How strategy professionals develop
and sustain an online strategy community – the lessons from Ericsson.ILong Range
Planning,I54(5), 1–16. https://doi.org/10.1016/j.lrp.2020.102015I
Simonovich, S. D., Spurlark, R. S., Badowski, D., Krawczyk, S., Soco, C., Ponder, T. N.,
Rhyner, D., Waid, R., Aquino, E., Lattner, C., Wiesemann, L. M., Webber‐Ritchey, K., Li,
S., & Tariman, J. D. (2021). Examining effective communication in nursing practice
during COVID‐19: A large‐scale qualitative study.IInternational Nursing Review,I68(4),
512–523. https://doi.org/10.1111/inr.12690I
14
CASE STUDY
Sievers, F., Reil, H., Rimbeck, M., Stumpf-Wollersheim, J., & Leyer, M. (2021). Empowering
employees in Industrial Organizations with IOT in their daily operations.IComputers in
Industry,I129, 1–13. https://doi.org/10.1016/j.compind.2021.103445I
Wee, E. X., & Taylor, M. S. (2018). Attention to change: A multilevel theory on the process of
emergent continuous organizational change.IJournal of Applied Psychology,I103(1), 1–13.
https://doi.org/10.1037/apl0000261I
Students also viewed