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Research Paper:
Annotated Bibliography- Internal Communication
Student’s Name: Courtney Rachal
Institutional: Liberty University
Course: BMAL550- Effective Executive Communication
Professor’s Name: Dr. Aristarchus Christson
Date: Sunday, April 6, 2025
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Research Paper: Annotated Bibliography- Internal Communication
Pološki Vokić, N., Tkalac Verčič, A., & Sinčić Ćorić, D. (2022). Strategic internal
communication for effective internal employer branding. Baltic Journal of Management,
18(1), 19–33. https://doi.org/10.1108/bjm-02-2022-0070
Summary
This study explores the relationship between employees' satisfaction with internal
communication (ICS) and their perceptions of employer attractiveness (EA). It uses a large
sample of Croatian employees and finds a substantial positive connection between ICS and EA.
Satisfaction with feedback and communication climate were found to be the most relevant ICS
dimensions for EA.
Analysis
The article provides empirical evidence on the strategic role of internal communication in
fostering a positive employer brand. It is particularly valuable for research linking internal
communication practices with organizational branding and employee engagement.
Reflection
This study will be particularly useful in my research to demonstrate how internal
communication relates to employer branding, and it complements my topic by providing a
quantitative framework for measuring internal communication satisfaction and employer
attractiveness.
Verčič, A. T., & Špoljarić, A. (2020). Managing internal communication: How the choice of
channels affects internal communication satisfaction. Public Relations Review, 46(3),
101926. https://doi.org/10.1016/j.pubrev.2020.101926
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Summary
The research explores how distinct communication networks inside organizations
determine internal communication satisfaction ratings. The authors evaluated the communication
media preferences of 10 big corporations through their employee satisfaction data analysis.
People achieve greater satisfaction through face-to-face encounters and video chats than through
receiving information through newsletters or posters.
Analysis
This research bases its findings on the media richness theory, which states that better
communication media generates higher satisfaction results. Employee preference data obtained
from the research remains valuable, but its findings have become less applicable since the study
exclusively focuses on big organizations.
Reflection
The research utilizes this study as evidence to connect employee satisfaction with
communication media selection types and demonstrate the relationship between communication
methods and internal communication success.
Verčič, A. T. (2021). The impact of employee engagement, organizational support, and employer
branding on internal communication satisfaction. Public Relations Review, 47(1).
https://doi.org/10.1016/j.pubrev.2021.102009
Summary
The study investigates the direct impact of organizational support, employee engagement,
and employer branding on internal communication satisfaction. Research data from 1805
employees working in 12 different large companies supports strong correlations among these
variables, while employer branding positively influences communication satisfaction.
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Analysis
The experiment's significant number of participants, along with its systematic research
design, delivers important findings about satisfaction in internal communication. The analysis
predominantly uses quantitative measurements, yet the study would gain from additional
qualitative research to better grasp employee understanding.
Reflection
The article supports my research by demonstrating how internal communication
satisfaction impacts employee engagement while shaping employer branding. This information
will help me understand strategic internal communication management methods that ensure
improvement in organizational satisfaction.
Yue, C. A., Men, L. R., & Ferguson, M. A. (2020). Examining the Effects of Internal
Communication and Emotional Culture on Employees’ Organizational Identification.
International Journal of Business Communication, 58(2), 169–195.
https://doi.org/10.1177/2329488420914066
Summary
This study examines how internal communication and emotional culture influence
employees' identification with their organization. The research shows that effective, symmetrical
communication and the use of motivating language by leaders contribute to a helpful emotional
culture and augment organizational identification.
Analysis
The article is innovative in exploring emotional culture as a key factor in internal
communication. It broadens the scope of internal communication by linking it to emotional
factors that shape employees' connection to their organization.
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Reflection
This article will provide a unique perspective in my research by connecting emotional
culture with internal communication satisfaction and organizational identity, allowing me to
integrate an emotional dimension into my analysis of internal communication practices.
Altwaijri, S., & Zhang, M. (2023). New Patterns of Internal Communication in Public
Organization: A Case Study of Saudi Arabia. Public Administration Research, 12(2), 1–
1. https://doi.org/10.5539/par.v12n2p1
Summary
This study uses Saudi Arabia as a case study to integrate social media platforms into
internal communication in public organizations. The research highlights a positive relationship
between new communication patterns (social media) and work efficiency and productivity,
though it finds no significant link between social media use and employee engagement.
Analysis
The article provides a contemporary view of how technological advancements reshape
communication in public organizations, particularly in the Middle Eastern context. It emphasizes
the growing importance of social media in organizational communication.
Reflection
This source is valuable for researching how new technologies, such as social media,
transform internal communication practices. It will help me discuss the challenges and benefits
of integrating digital communication platforms in organizations.
Mandiwana, A. R., & Barker, R. (2022). Measuring integrated internal communication: A South
African case study. Communitas, 27(2). https://doi.org/10.18820/24150525/comm.v27.5
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Summary
This paper presents a case study on developing a new tool to measure integrated internal
communication (IIC) at the University of South Africa library. The study introduces the
Integrated Internal Communication Audit (IICA) tool and identifies employees' communication
preferences, such as email and face-to-face meetings.
Analysis
The article provides an innovative approach to measuring internal communication
satisfaction, particularly in an academic setting. The IICA tool significantly contributes to the
field, offering a modern solution to assess and improve internal communication systems.
Reflection
This research will support my work by offering a practical tool for measuring internal
communication satisfaction, which could be incorporated into the methodology for evaluating
internal communication in various organizational contexts.
Kimani, B. (2024). Internal communication strategies and employee engagement. Journal of
Public Relations, 2(1), 13–24. https://doi.org/10.47941/jpr.1695
Summary
This study investigates the association between internal communication strategies and
employee engagement. It highlights the significant role of two-way communication, leadership
communication, transparent communication, and numerous channels in increasing employee
engagement. The research addresses information overload and language barriers to improve
communication effectiveness.
Analysis
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The study presents valuable comprehension of how specific internal communication
approaches influence employee engagement. It adds to the body of knowledge by addressing
research gaps, especially in the context of political public relations and engagement strategies.
Reflection
This article will be helpful for my research on internal communication and employee
engagement. It provides a comprehensive review of the strategies that enhance engagement,
which aligns well with my study of how communication practices can foster organizational
success.
Romero-Rodríguez, L. M., & Castillo-Abdul, B. (2024). Internal communication from a
happiness management perspective: State-of-the-art and theoretical construction of a
guide for its development. BMC Psychology, 12(1). https://doi.org/10.1186/s40359-024-
02140-7
Summary
This paper provides a systematic review and meta-analysis of how Happiness
Management can influence internal communication practices. The authors create a guide to
improve internal communication based on nine key dimensions: leadership attitudes,
organizational climate, and employee recognition. This guide was validated by a panel of
experts, ensuring its reliability and practicality.
Analysis
The research explores an innovative angle by integrating Happiness Management with
internal communication. It adds a psychological dimension to communication strategies,
highlighting the importance of emotional well-being and trust in enhancing employee
engagement and organizational culture.
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Reflection
This resource will serve as an analytical framework when studying internal
communication processes. The study presents an innovative approach to employee welfare and
workplace culture, enhancing my research's understanding of traditional communication models.
Santos, S., Augusto, L., Ferreira, S., Espírito Santo, P., & Vasconcelos, M. (2023).
Recommendations for internal communication to strengthen the employer brand: A
systematic literature review. Administrative Sciences, 13(10), 223.
https://doi.org/10.3390/admsci13100223
Summary
The systematic review explores how internal communication builds organizational
strength in their employer brand. The review combines scholarly works on internal
communication strategies that boost employer appeal through research on messaging techniques,
open dialogue, and diverse communication methods. The article states that organizations need
synchronized internal communications that align with their external messages.
Analysis
The article provides practical tips about workplace communication systems that enhance
employer branding effectiveness. This study gives fundamental information about how
organizational communications link with employer attraction while sustaining employee
dedication and winning new talent.
Reflection
The research findings in this study serve as critical evidence for my investigation of
internal communication relationships with employer branding. The research findings
demonstrate that enhanced communication strategies enhance employer branding quality, a
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critical focal point in my research about internal communication effects on an organization's
reputation and identity.
Kalistratova, T. (2024). Internal Communications As A Way To Manage Staff Satisfaction.
Journal of Management Sciences and Applications, 3(2), 223–231.
https://doi.org/10.37075/jomsa.2024.2.05
Summary
The research examines the connection between internal communication systems,
employee satisfaction, and organizational performance measurement. The author views internal
communication as a strategic management tool to change job satisfaction through motivated
employees. The study shows that motivational factors act as a connecting mechanism between
communication and job satisfaction. Kalistratova emphasizes how effective communication
strategies can produce satisfied employees, superior productivity, and lower staff turnover rates.
Analysis
Kalistratova’s research employs an established framework that connects internal
communication to workplace satisfaction and business results. Incorporating motivation as a
mediator improves understanding of communication's role by revealing its indirect benefits. This
article demonstrates organizational value by recommending that effective communication
delivers benefits beyond information transmission to create satisfied employees. Organizations
that try to enhance employee retention and engagement find this finding useful.
Reflection
The research demonstrates how communication remains essential to Human Resource
Management and organizational development processes. A focus on motivation demonstrates a
new method to study internal communication practices about workplace job satisfaction. Better
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communication strategies enabled by these insights help HR practitioners and managers build
higher workplace morale and employee retention systems. This article establishes opportunities
for future investigation regarding how communication approaches should adapt to address
various organizational characteristics.
Nguyen, C. M. A., & Ha, M.-T. (2023). The interplay between internal communication,
employee engagement, job satisfaction, and employee loyalty in higher education
institutions in Vietnam. Humanities and Social Sciences Communications, 10(1), 1–13.
https://doi.org/10.1057/s41599-023-01806-8
Summary
The research explores how internal communication affects higher education employee
engagement while measuring its effects on satisfaction and workplace loyalty in the Vietnamese
education sector. Social exchange theory shows through data that successful communication
methods boost employee contentment while building longer-term staff loyalty. Employee
engagement is the primary mediating factor that reveals the effect of communication on long-
term institutional commitment among academic staff.
Analysis
Nguyen and Ha's paper illustrates that internal communication is key to employee
satisfaction and educational loyalty. Their model connects communication, engagement,
satisfaction, and loyalty, providing a framework to enhance employee retention. Highlighting
employee engagement as a mediator illustrates the impact of communication on attitudes and
behaviors.
Reflection
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This article is useful to educational management practitioners who prioritize employee
satisfaction for success. The article provides insight into leveraging communication to build
engagement and loyalty. The paper proposes investigating internal communication practices in
settings such as higher education to maximize outcomes.
Santiago, J. K. (2020). The influence of internal communication satisfaction on employees’
organizational identification: Effect of perceived organizational support. Journal of
Economics and Management, 42(4), 70–98. https://doi.org/10.22367/jem.2020.42.04
Summary
Santiago's paper addresses the impact of employee satisfaction with internal
communication on employees' organizational identification, mediated by perceived
organizational support. It confirms that employees who are satisfied with internal communication
have stronger identification. The study uses social exchange and identification theories to
propose that adequate internal communication facilitates satisfaction, commitment, and loyalty.
Analysis
This research links internal communication to organizational identification, the key
motivator of employee loyalty. It exclusively illustrates the effect of perceived organizational
support on employees' communication attitudes and attachment. This research is useful for
connecting communication practice to organizational goals.
Reflection
Santiago's study offers key findings regarding organizational identification and loyalty.
The study stresses that communication satisfaction is a key driver of a strong culture. HR
practitioners must use effective communication practices to enhance belonging and support. The
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research further suggests investigating the impact of internal communication on employee
retention and engagement.
Sumarno, A., & Iqbal, M. A. (2022). The Effect Of Internal Communication And Employee
Well-Being On Employee Performance, Mediated Through Employee Engagement
(Study At Pt Wuza). Dinasti International Journal of Management Science, 3(6), 1015–
1031. https://doi.org/10.31933/dijms.v3i6.1303
Summary
This study explores the relationship between internal communication, employee well-
being, and employee performance, focusing on employee engagement as a mediator. The
findings suggest that internal communication significantly influences employee performance,
while employee well-being has a notable effect on employee engagement. However, the study
found that employee engagement does not mediate the impact of internal communication or
well-being on performance.
Analysis
This study offers valuable insights into the impact of internal communication on
employee performance, providing a framework for examining how engagement acts as a
mediator. The use of SEM analysis adds rigor, though the limitation lies in its reliance on a
single case study, limiting generalizability.
Reflection
This article will support my research by offering a quantitative approach to internal
communication and employee performance. Including employee engagement as a mediator
aligns with my focus on internal communication's impact on organizational outcomes.
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Sulaiman, I. F., Owolabi, O. S., Zaabnot, S. M. M., Malik, A. A., & Abubakar, I. Y. (2025).
View of The Role of Internal Communication on the Effectiveness of Employee Decision
Making. Lucp.net. https://ejournal.lucp.net/index.php/ijmhs/article/view/3567/3220
Summary
This study investigates how administrative, formal, and informal internal communication
affects employee decision-making at a government institution in Oman. The research reveals a
significant positive relationship between internal communication and decision-making
effectiveness, with formal communication proving the most influential.
Analysis
The article provides an in-depth exploration of the role of different types of internal
communication in decision-making processes. It contributes to the understanding of how internal
communication practices influence employee behavior. However, it is limited by its focus on one
sector (government), which might not apply universally.
Reflection
This study is valuable for my research on internal communication as it emphasizes the
importance of communication channels in employee decision-making. The findings will help
contextualize my discussion on how communication strategies can enhance employee
effectiveness and organizational decision-making.
Ishtiaque, F., & Habib, L. (2023, January 29). Impact of Internal Communication in
Organizational Development. ResearchGate.
https://www.researchgate.net/publication/367523910_Impact_of_Internal_Communicatio
n_in_Organizational_Development
Summary
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The article examines how internal communication systems boost organizational
development, specifically in the private banking industry. Through effective internal
communication, organizations develop better team collaboration, higher employee spirit, and
enhanced employee career opportunities. Communication effectiveness is critical for maintaining
organizational stability and operational performance.
Analysis
This research presents real-world evidence about using strategic internal communication
to advance organizational achievements. The research details banking sector practices yet
demonstrates universal principles about how communication enables organizational
advancement.
Reflection
The research details how internal communication strategies drive organizational success,
and this article provides essential data for this investigation. The exploration of employee
morale, together with employee engagement, will help me study how communication impacts
employee execution and organizational advancement.
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Bibliographies
Altwaijri, S., & Zhang, M. (2023). New Patterns of Internal Communication in Public
Organization: A Case Study of Saudi Arabia. Public Administration Research, 12(2), 1–
1. https://doi.org/10.5539/par.v12n2p1
Kalistratova, T. (2024). Internal Communications As A Way To Manage Staff Satisfaction.
Journal of Management Sciences and Applications, 3(2), 223–231.
https://doi.org/10.37075/jomsa.2024.2.05
Kimani, B. (2024). Internal Communication Strategies and Employee Engagement. Journal of
Public Relations, 2(1), 13–24. https://doi.org/10.47941/jpr.1695
Mandiwana, A. R., & Barker, R. (2022). Measuring integrated internal communication: A South
African case study. Communitas, 27(2). https://doi.org/10.18820/24150525/comm.v27.5
Nguyen, C. M. A., & Ha, M.-T. (2023). The interplay between internal communication,
employee engagement, job satisfaction, and employee loyalty in higher education
institutions in Vietnam. Humanities and Social Sciences Communications, 10(1), 1–13.
https://doi.org/10.1057/s41599-023-01806-8
Pološki Vokić, N., Tkalac Verčič, A., & Sinčić Ćorić, D. (2022). Strategic internal
communication for effective internal employer branding. Baltic Journal of Management,
18(1), 19–33. https://doi.org/10.1108/bjm-02-2022-0070
Romero-Rodríguez, L. M., & Castillo-Abdul, B. (2024). Internal communication from a
happiness management perspective: state-of-the-art and theoretical construction of a
guide for its development. BMC Psychology, 12(1). https://doi.org/10.1186/s40359-024-
02140-7
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Santiago, J. K. (2020). The influence of internal communication satisfaction on employees’
organizational identification: Effect of perceived organizational support. Journal of
Economics and Management, 42(4), 70–98. https://doi.org/10.22367/jem.2020.42.04
Santos, S., Augusto, L., Ferreira, S., Espírito Santo, P., & Vasconcelos, M. (2023).
Recommendations for Internal Communication to Strengthen the Employer Brand: A
Systematic Literature Review. Administrative Sciences, 13(10), 223. mdpi.
https://doi.org/10.3390/admsci13100223
Sulaiman, I. F., Owolabi, O. S., Zaabnot, S. M. M., Malik, A. A., & Abubakar, I. Y. (2025).
View of The Role of Internal Communication on the Effectiveness of Employee Decision
Making. Lucp.net. https://ejournal.lucp.net/index.php/ijmhs/article/view/3567/3220
Sumarno, A., & Iqbal, M. A. (2022). The Effect Of Internal Communication And Employee
Well-Being On Employee Performance, Mediated Through Employee Engagement
(Study At Pt Wuza). Dinasti International Journal of Management Science, 3(6), 1015–
1031. https://doi.org/10.31933/dijms.v3i6.1303
Verčič, A. T. (2021). The impact of employee engagement, organizational support, and employer
branding on internal communication satisfaction. Public Relations Review, 47(1).
https://doi.org/10.1016/j.pubrev.2021.102009
Verčič, A. T., & Špoljarić, A. (2020). Managing internal communication: How the choice of
channels affects internal communication satisfaction. Public Relations Review, 46(3),
101926. https://doi.org/10.1016/j.pubrev.2020.101926
Yue, C. A., Men, L. R., & Ferguson, M. A. (2020). Examining the Effects of Internal
Communication and Emotional Culture on Employees’ Organizational Identification.
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International Journal of Business Communication, 58(2), 169–195.
https://doi.org/10.1177/2329488420914066
Ishtiaque, F., & Habib, L. (2023, January 29). Impact of Internal Communication in
Organizational Development. ResearchGate.
https://www.researchgate.net/publication/367523910_Impact_of_Internal_Communicatio
n_in_Organizational_Development
