1/31/24, 12:43 PM
Quiz: Marketing: AVIA314: Principles of Aviation Administration (B01)
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Quiz: Marketing
Due May 29, 2023 at 11:59pm Points 40 Questions 17
Time Limit 60 Minutes
This quiz is no longer available as the course has been concluded.
Attempt History
Attempt Time Score
LATEST Attempt 1 28 minutes 32 out of 40
Correct answers are hidden.
Score for this quiz: 32 out of 40
Submitted May 24, 2023 at 8:04am
This attempt took 28 minutes.
0 / 2 pts
Question 1
Incorrect
Incorrect
What does the "hub-and-spoke" system describe?
The route system that expanded nonstop routes.
The route system that decreased the number of nonstop routes.
The route system that has hurt corporate ight departments.
0 / 2 pts
Question 2
Incorrect
Incorrect
In short, what did the Airline Deregulation Act do for the airline
industry?
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Miguel Irizarry
1/31/24, 12:43 PM
Quiz: Marketing: AVIA314: Principles of Aviation Administration (B01)
https://canvas.liberty.edu/courses/455694/quizzes/2227652
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Caused a division between manufacturers and operators.
Reduced the number of applicable federal and state operating
regulations.
Helped to create an industry free-market.
2 / 2 pts
Question 3
What is the underlying issue in revenue diversion?
Airline revenue being diverted to support general aviation
infrastructure.
Airport revenue being used for non-airport needs.
Operational revenue being moved to non-taxable categories on the
balance sheet.
2 / 2 pts
Question 4
Flight operations are conducted under what three parts to the Federal
Code?
Part 91, Part 121, and Part 135.
Part 61, Part 141, and Part 119.
Part 45, Part 25, and Part 97.
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Quiz: Marketing: AVIA314: Principles of Aviation Administration (B01)
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2 / 2 pts
Question 5
What appears to be creating a shortage of helicopter rated pilots?
Training costs.
Limited number of manufacturers.
Downsizing of the military.
2 / 2 pts
Question 6
What event has caused the airline industry to be a fast changing and
volatile environment?
The war on terrorism.
Crude oil shortage.
Introduction of the Airbus A380.
2 / 2 pts
Question 7
Who makes recommendations to the FAA on its corrective actions?
CAA.
NTSB.
FATA.
2 / 2 pts
Question 8
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Quiz: Marketing: AVIA314: Principles of Aviation Administration (B01)
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How does the text dene management?
A combination of leadership and experience.
Communication and providing an example.
Getting things done through others.
2 / 2 pts
Question 9
What would be a concern if using the care-taker management
approach?
Taking care of the business often leads to missing outside
inuencers.
Taking care of the business often leads to missing subtle internal
changes.
The manager is not properly using their problem solving skills.
2 / 2 pts
Question 10
"I'm so busy doing the urgent things that there isn't time to do the
important things."
This is a statement that most managers make.
This type of situation is primarily due to managerial indecisiveness.
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Quiz: Marketing: AVIA314: Principles of Aviation Administration (B01)
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This statement is from a manager who struggles with setting
priorities.
2 / 2 pts
Question 11
What are the key functions of a manager proposed by Fayol?
Planning, Organizing, Controlling.
Planning, Delegating, Directing, Monitoring, Adjusting.
Planning, Organizing, Directing, Controlling.
0 / 2 pts
Question 12
Incorrect
Incorrect
Which best describes contribution analysis?
Looking at how each sale impacts prot or overhead.
Analysis of revenue contribution.
Analysis of each transaction to revenue.
2 / 2 pts
Question 13
What is the economist's true pricing theory?
Price is set at the price that will provide maximum prot to lowest
cost.
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Quiz: Marketing: AVIA314: Principles of Aviation Administration (B01)
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Price is set at the intersection of the seller's supply curve and the
buyer's demand curve.
Price is set to the average cost the consumer is able to pay.
0 / 2 pts
Question 14
Incorrect
Incorrect
What is the underlying assumption behind regression modeling?
Relationships that have held in the past will hold true in the future.
Key variables will follow a pattern.
Consistent historical performance can be easily forecast.
2 / 2 pts
Question 15
What are the four P's of marketing?
Product, Persuasion, Price, and Performance.
Prospects, Pricing, Presentation, and Performance
Product, Price, Place, and Promotion.
5 / 5 pts
Question 16
Your Answer:
(Use a minimum of two paragraphs to address the following question)
What are the pros and cons of participative decision-making?
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Quiz: Marketing: AVIA314: Principles of Aviation Administration (B01)
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There are several factors in participative decision making. The pros of it is
that there is an increase in productivity which means that the employee does
not have higher ups breathing down their necks, which in return causes the
employee to assume responsibilities and causes more productivity. Another
trait is job satisfaction which causes the employee to be more happy in their
jobs. Various other pros about this decision making is motivation, improved
quality of life and reduced cost to the corporation that is implementing this
type of decision making.
However just like any other decision making, there are cons to this type of
decision making. The decision making slows down because when there are
many people involved in the decision making process it causes the process to
be a lot more slow and it can hinder any project. One last thing is that is can
cause a security issue. As mentioned before when there are a lot of people
involved during the early stages it can be cause a security threat when a lot of
people know information pertaining to the project.
5 / 5 pts
Question 17
Your Answer:
(Use a minimum of two paragraphs to address the following question)
Describe three elements of distribution and how they function.
Lets begin with what is distribution channel. A distribution channel is what
determines the path goods and services will take from the manufacturer to
the nal consumer. The three types of channels is direct. This channel is when
a company is full responsible for delivering products to consumers. These
goods and services do not go through any middle man before reaching their
nal destination. This type of channel gives manufacturers total control over
distribution channel. The second is the indirect channel which are when
products are delivered by the middle man, and not by the sellers themselves.
The middle man can range from wholesalers, retailers or distributors. Through
this channel manufactures do not have control over their distribution
channels.
Lastly, the last channel is hybrid which are a mix of direct and indirect
channels. This type of channel has a partnership with intermediaries but the
manufacturer still has control of their products when it becomes in contact
with the customers. An example of this is when a brand promotes products
online but do not deliver them directly to the customer. The manufacturer has
control and they can pick which distributor the want as well.
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Quiz: Marketing: AVIA314: Principles of Aviation Administration (B01)
https://canvas.liberty.edu/courses/455694/quizzes/2227652
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Quiz Score: 32 out of 40
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