Hierarchy
Hierarchy
is
accomplished
when
a
designer
is
able
to
arrange
graphic
elements
to
have
control
over
how
people’s
eyes
will
see
the
composition.
ad
ena
LL
S10
Li
——
Important
Bb)
em
ie)
a
UNIVERSITY
Alignment
According
to
Landa,
“The
basic
architecture
of
your
composition
is
the
alignment,
how
edges
line
up
or
elements
orient,
how
you
arrange
graphic
elements
into
configurations”
(p.
26).
ie
LIBERTY
UNIWVWERSITY
Alignment
Alignment
Examples:
rey
al
ors
_
ae
_—
ee
ene
eae
eines
L
I
BE
2a
4
WIiIWeERSIT
Y
Fundamentals of Design
HAUS (Hierarchy, Alignment, Unity & Space)
Alignment
7
d
-
1.
PNT
paleins
Ne
nant
-iais
Bayi
AVs
><a
e)(om
1.
Repeating
eye
shapes
2.
Similar
spacing
What is graphic design?
Selecting transcript lines in this section will navigate to timestamp in the video
- [Man] At it's core, graphic design is really combining words, shapes, form, and color to
communicate an idea. When I started out in school, I thought graphic design was about layout,
and I thought great, I get to put some nice typography with some nice images and move them
around on a page, and I love doing that, but the turning point with me, was when I first got into
art school and one of our teachers, Lou Danziger showed us a piece that he had done, it was an
American flag on a paintbrush, and all of a sudden it made sense, graphic design was about
combining forms and ideas and images to make a new concept. That was the part that made it
exciting, all of sudden, it wasn't about layout anymore, it was about ideas. Now one thing I like
to think about graphic design, when people say, "Well can it change the world?" is yes, it can,
and it doesn't change it like working for Green Peace and saving whales, but it does change it in
terms of you do a good job and it makes a company more successful, that's the real point of this,
is to help others succeed, that's the core of graphic design, we work other individuals and
companies and help them along a little bit, kind of make their lives easier to sell a product or
communicate an idea. Now that idea can be in the service of a branding exercise, a poster,
information graphics, television, broadcast graphics, title sequences, you can do interactive
design, experience design and figure out the way someone actually moves through the space and
how they interpret that information. The media isn't as important as the concept itself and that's
where good graphic design really takes hold, smart ideas that communicate a clear message and
do it with skill and craft. It's important to understand there is an actual process and take it step by
step. You've gotta learn how to sketch, how to come up with ideas, how to draw, how to use
typography, how to work with color in new ways, and those are all basic skills. The first thing I
do on any project is sit down and start sketching. I can't jump into something without a good
idea, and that's the process that we all learn. From there, you can move on to more complex ideas
and more high-end tools, that basic part is something you're always gonna return to. And be
patient. It takes time, and it takes practice.
