Kristin N. Isham
March 29 , 2019
th
Unit 1 DB #2
Beginning Development of Global Strategies
How do you define a global strategy? Compare and contrast global strategy with other
international expansion strategies.
A global strategy can also be described as a business strategy, it can engage in business,
company or even firm operations in a global business environment setting and then serve
consumers all over the world. These known global type business strategies related closely to the
business developing type strategies, that are acquired by businesses to be able to meet their short
and even long – term objectives. Differentiation and the diversification factors are currently
relevant in national and global business strategy, this is in the beginning stages of competition
with national and international markets. The pressure that tends increase globalization and also
the rise of the global competition has prompted the academicians and managers to end up
rethinking the formulation of the global business strategy (Economywatch, 2010).
Identify a minimum of 3 possible countries for globalization. Research each of these
locations in the furniture industry, and document both the pros and cons of using these in
global strategy.
The benefits of globalization: Countries that are the ones that a great for manufacturing
products. China is one of few that have strong currencies and increasingly growing consumers
population. Russia, India, Brazil and even China are the countries mainly chosen to for
manufacture sites to produce products consumer want, need and desire. This is based on their
recent economic growth, political stability, sound infrastructure (utilities), and overall cost that
goes into the operations (M.U.S.E, 2019).
By running a SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis is the
best, effective and effect way to articulate and see what the actual pros and cons are that affect
each country. Because not all the countries will have the same pros and cons, each country in the
world is ran differently, their functionality is different and well as their rules, regulations,
policies and laws are different. Just like here in the United States, even though we are the most
divers in almost everything, we too have deaffrications comparable to other nations in the world.
1) United Kingdom:
a. S – Strengths:
i. Every single element within the furniture manufacturing is carried out
within the European Union (EU)
ii. The industry for furniture is able to rely on the higher end quality, that
are the primary suppliers and the materials of each component.
iii. By making the furniture items in the EU, gives the consumer different
types of benefits and allows for reasonable pricing as well.
b. W – Weaknesses:
i. The cost of labor is higher in the EU
ii. The labor force is increasingly ageing
iii. The EU still actively applies the protective measures for export
markets.
c. O – Opportunities:
i. Can arise new marketing opportunities on a global level (for example,
China, Russia, Persian Gulf and more)
ii. The exports of furniture are relatively low, but steadily increasing
iii. The sector offers new possibilities of development and improvement
