Case Name: ________________________________ Date: __________________
1. Issues – what are the key strategic issues facing the company? (maximum of 3; 1 is fine)
1. a) State the problem: _suffered huge loss from 2005 to 2008
2. b) Issue #1: market saturation from overexpansion
3. c) Issue #2:
_______________________________________________________________________
2. Analysis – summarize the most relevant information; should support Recommendations (can be
one or all of the analysis types below)
1. a) Internal:
________________________________________________________________________
2. b) External:
_______________________________________________________________________
3. c) Competitive:
____________________________________________________________________
3. Conclusions – draw conclusions from the analysis; these must tie back to the key issues and set
up the recommendations
1. a) Conclusion #1:
__________________________________________________________________
2. b) Conclusion #2:
__________________________________________________________________
3. c) Conclusion #3:
__________________________________________________________________
4. Recommendations – make recommendations on how the company should change its strategy
to resolve the Key Issues; if appropriate, include potential implications (what will likely
happen)
1. a) Recommendation #1:
_____________________________________________________________
2. b) Recommendation #2:
_____________________________________________________________
WPC 480 – Strategic Management Case Analysis Checklist
3. c) Recommendation #3:
_____________________________________________________________
Know your target audience – for most cases, it will be the CEO or the Board
The problem statement and key issues should be compelling and grab the interest of the audience
Be clear, concise and logical in your writing; stay away from opinions (e.g., “I think...”)
Did you include references to recent course materials? And relevant context (stock chart, financial table,
etc.)?
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