WPC 301: BUSINESS FORUM - W 6:05-8:55 PM - 12578 (2010 SPRING) (2010SPRING-T-WPC301-12578) > ASSIGNMENTS > REVIEW ASSESSMENT:
FINAL
User Chin-Yin Chu
Submitted 3/10/10 7:57 PM
Name Final
Status Completed
Score 26.5 out of 30 points
Time Elapsed 0 hours, 44 minutes, and 46 seconds out of 0 hours and 50 minutes allowed.
Instructions
Question
1
0.5 out of 0.5 points
In Chapter 2 of Never Eat Alone, what one word does Ferrazzi use to describe the “key to
success”?
Selected Answer: Generosity
Correct Answer: Generosity
Feedback: Great!
Question
2
0.5 out of 0.5 points
According to the article Five Years to B-School, the important thing in five years when you
write your application is:
Selected Answer: You know exactly what you want to do
Correct Answer: You know exactly what you want to do
Feedback: Great!
Question
3
0.5 out of 0.5 points
Review Assessment: Final
According to the lecture on Product Attribute Design, which of these is NOT a component
of Self Assesment?
Selected Answer: Ecosystem
Correct Answer: Ecosystem
Feedback: Great!
Question
4
0.5 out of 0.5 points
According to the lecture on Strategic Decision Making, SMART goals reflect goals that are:
Selected Answer: Specific, Measurable, Achievable, Realistic, and Time-Bound
Correct Answer: Specific, Measurable, Achievable, Realistic, and Time-Bound
Feedback: Great!
Question
5
0.5 out of 0.5 points
According to Ferrazzi in Chapter 3 of Never Eat Alone, your goals must be which of the
following?
Selected Answer: All of the above
Correct Answer: All of the above
Feedback: Great!
Question
6
0.5 out of 0.5 points
According to the article Five Years to B-School, how many years are GMAT scores
generally good for?
Selected Answer: 5 years
Correct Answer: 5 years
Feedback: Great!
Question
7
0.5 out of 0.5 points
According to the lecture on Business Development, what is the most influential form of
product attribution advertising?
Selected Answer: Word of Mouth
Correct Answer: Word of Mouth
Feedback: Great!
Question
8
0.5 out of 0.5 points
According to the lecture on Product Attribute Design, who practices Product Attribute
Design?
Selected Answer: Every Fortune 500 company
Correct Answer: Every Fortune 500 company
Feedback: Great!
Question
9
0 out of 0.5 points
In Chapter 9 of Never Eat Alone, all of the following are rules Ferrazzi suggests for “warm
calling” except:
Selected Answer: State your value
Correct Answer: Leave a message
Feedback: Correct answer:
Question
10
0.5 out of 0.5 points
In Chapter 1 of Never Eat Alone, what is the word Ferrazzi uses to describe his first
annual review in his first job out of business school at Deloitte & Touche Consulting?
Selected Answer: Devastating
Correct Answer: Devastating
Feedback: Great!
Question 11 0.5 out of 0.5 points
According to the lecture on Applied Strategic Thinking, who said, “Tactics without strategy
is the noise before defeat”?
Selected Answer: Sun Tzu
Correct Answer: Sun Tzu
Feedback: Great!
Question
12
0 out of 0.5 points
According to the article “What It Takes to Be Great,” greatness isn’t reserved for a few,
but available to you and to everyone.
Selected Answer: False
Correct Answer: True
Feedback: Correct answer:
Question
13
0.5 out of 0.5 points
According to Chapter 29 of Never Eat Alone, what does Ferrazzi describe as a "lifelong
process of giving and receiving in a never ending role as both master and apprentice"?
Selected Answer: Mentoring
Correct Answer: Mentoring
Feedback: Great!
Question
14
0.5 out of 0.5 points
In Chapter 13 of Never Eat Alone, Ferrazzi stresses the importance of the thank-you note
as an opportunity to:
Selected Answer: All of the above
Correct Answer: All of the above
Feedback: Great!
Question 0.5 out of 0.5 points
15
According to the lecture on Product Attribute Design, the “product test market” portion of
the Career Cycle involves:
Selected Answer: Getting your first job
Correct Answer: Getting your first job
Feedback: Great!
Question
16
0.5 out of 0.5 points
According to the lecture on Strategic Decision Making, which of these was NOT
introduced as a decision making tool?
Selected Answer: SWOT Analysis
Correct Answer: SWOT Analysis
Feedback: Great!
Question
17
0.5 out of 0.5 points
According to the lecture on Business Ecosystem Analysis, which one of these is NOT one
of Porter’s Five Forces?
Selected Answer: The Threat of Exit
Correct Answer: The Threat of Exit
Feedback: Great!
Question
18
0.5 out of 0.5 points
According to the lecture on Persuasive Content Design and Delivery, which of these is
not a part of the “Six Month Clean-up Plan”?
Selected Answer: Your GPA
Correct Answer: Your GPA
Feedback: Great!
Question
19
0.5 out of 0.5 points
In Chapter 26 of Never Eat Alone, which of these is NOT a place Ferrazzi suggests you
try to find people on the rise or who have already risen?
Selected Answer: University Alumni Groups
Correct Answer: University Alumni Groups
Feedback: Great!
Question
20
0.5 out of 0.5 points
In Chapter 14 of Never Eat Alone, where does Ferrazzi say “the real work happens” at
conferences?
Selected Answer: Breaks
Correct Answer: Breaks
Feedback: Great!
Question
21
0.5 out of 0.5 points
According to Chapter 13 of Never Eat Alone, what can you do if you want to stand out
from the crowd?
Selected Answer: Follow-up
Correct Answer: Follow-up
Feedback: Great!
Question
22
0.5 out of 0.5 points
In Chapter 2 of Never Eat Alone, what is the one thing Ferrazzi encourages the reader to
stop doing in order to “amass a network of connections”?
Selected Answer: Keeping score
Correct Answer: Keeping score
Feedback: Great!
Question
23
0.5 out of 0.5 points
In Chapter 11 of Never Eat Alone, what historical U.S. figure does Ferrazzi use to
illustrate the importance of learning from setbacks?
Selected Answer: Abraham Lincoln
Correct Answer: Abraham Lincoln
Feedback: Great!
Question
24
0.5 out of 0.5 points
According to the lecture on Scenario Development, which of the following type of
research is the LEAST important at this point in most student's professional career?
Selected Answer: Geographic Research
Correct Answer: Geographic Research
Feedback: Great!
Question
25
0.5 out of 0.5 points
According to the lecture on Strategic Decision Making, which color hat reflects
approacing a problem with focus on using intuition, gut reaction, and emotion?
Selected Answer: Red Hat
Correct Answer: Red Hat
Feedback: Great!
Question
26
0.5 out of 0.5 points
In Chapter 17 of Never Eat Alone, in his study of Stanford MBA graduates, what is the
one trait he found in common among the class’s most accomplished graduates?
Selected Answer: Verbal Fluency
Correct Answer: Verbal Fluency
Feedback: Great!
Question
27
0 out of 0.5 points
According to the lecture on Direct Marketing Design, how long is the average resume
scanned on a first pass?
Selected Answer: 15-30 seconds
Correct Answer: 7-14 seconds
Feedback: Correct answer:
Question
28
0 out of 0.5 points
According to the lecture on Product Attribute Design, the “product focus group” portion of
the Career Cycle involves:
Selected Answer: Get first job
Correct Answer: Get real world and academic experience
Feedback: Correct answer:
Question
29
0.5 out of 0.5 points
In Chapter 31 of Never Eat Alone, what is the name of the talk Ferrazzi attended at The
World Economic Forum that gave him his first shot in his own “personal mini-revolution”?
Selected Answer: "Happiness"
Correct Answer: "Happiness"
Feedback: Great!
Question
30
0.5 out of 0.5 points
According to Chapter 6 of Never Eat Alone, how should you treat those “under you”?
Selected Answer: Respect should be shown both up and down the ladder
Correct Answer: Respect should be shown both up and down the ladder
Feedback: Great!
Question
31
0.5 out of 0.5 points
According to the article on Strategic Planning, at what point in the strategic process do
many plans fail?
Selected Answer: Monitoring plan implementation
Correct Answer: Monitoring plan implementation
Feedback: Great!
Question
32
0.5 out of 0.5 points
According to Ferrazzi in Chapter 1 of Never Eat Alone, “real networking was about finding
ways to make other people more successful.”
Selected Answer: True
Correct Answer: True
Feedback: Great!
Question
33
0.5 out of 0.5 points
In Chapter 5 of Never Eat Alone, which of the following does Ferrazzi suggest you can do
now to get more comfortable at being audacious in social situations?
Selected Answer: All of the above
Correct Answer: All of the above
Feedback: Great!
Question
34
0.5 out of 0.5 points
In Chapter 16 of Never Eat Alone, Ferrazzi suggests sharing contacts but warns, “…
never give any one person complete access to your entire list of contacts. This is not a
free-for-all. You should be aware of who in your network is interested in being contacted
and how.”
Selected Answer: True
Correct Answer: True
Feedback: Great!
Question
35
0.5 out of 0.5 points
According to Ferrazzi in Chapter 14 of Never Eat Alone, he suggests conferences are
good for:
Selected
Answer:
Meeting like-minded people who can help you fulfill your mission
and goals
Correct
Answer:
Meeting like-minded people who can help you fulfill your mission
and goals
Feedback: Great!
Question
36
0 out of 0.5 points
According to the lecture on Applied Strategic Thinking, a definition for design is:
Selected
Answer:
Doing things on purpose
Correct
Answer:
Applying successful solutions from one problem to help solve a
new problem
Feedback: Correct answer:
Question
37
0.5 out of 0.5 points
According to the lecture on Scenario Development, which of the following is NOT one of
the scenario building steps?
Selected
Answer:
Eliminate multiple scenarios that will take too much time to
complete
Correct Answer: Eliminate multiple scenarios that will take too much time to
complete
Feedback: Great!
Question
38
0.5 out of 0.5 points
According to the article Five Years to B-school, your performance and responsibilities you
have after graduation is less important than the type of job you have.
Selected Answer: False
Correct Answer: False
Feedback: Great!
Question
39
0.5 out of 0.5 points
In Chapter 31 of Never Eat Alone, what did Ferrazzi dream of owning to mark “the day I
arrived” and had succeeded in life?
Selected Answer: A Brooks Brothers button-down shirt
Correct Answer: A Brooks Brothers button-down shirt
Feedback: Great!
Question
40
0.5 out of 0.5 points
In Chapter 10 of Never Eat Alone, Ferrazzi suggests that you not think of gatekeepers as
“secretaries” or “assistants,” but rather as:
Selected Answer: Associates
Correct Answer: Associates
Feedback: Great!
Question
41
0.5 out of 0.5 points
According to Chapter 15 of Never Eat Alone, which of these is not listed as a profession
tailor-made for super-connectors?
Selected Answer: Professional Athletes
Correct Answer: Professional Athletes
Feedback: Great!
Question
42
0.5 out of 0.5 points
According to the lecture on Direct Marketing Design, which of these is NOT a
fundamental aspect of Direct Marketing?
Selected Answer: Informational
Correct Answer: Informational
Feedback: Great!
Question
43
0.5 out of 0.5 points
The real world examples used in “What It Takes to Be Great” article are:
Selected Answer: Michael Jordan and Tiger Woods
Correct Answer: Michael Jordan and Tiger Woods
Feedback: Great!
Question
44
0.5 out of 0.5 points
In Chapter 20 of Never Eat Alone, what is the method of contact Ferrazzi describes as, “a
quick casual greeting, and it can be done in any number of creative ways.”
Selected Answer: Pinging
Correct Answer: Pinging
Feedback: Great!
Question
45
0.5 out of 0.5 points
According to the lecture on Strategic Decision Making, which color hat reflects
approacing a problem with focus on data available?
Selected Answer: White hat
Correct Answer: White hat
Feedback: Great!
Question
46
0.5 out of 0.5 points
According to Ferrazzi in Chapter 13 of Never Eat Alone, how much time should you give
yourself before following up with someone you meet?
Selected Answer: 12-24 hours
Correct Answer: 12-24 hours
Feedback: Great!
Question
47
0.5 out of 0.5 points
According to the lecture on Business Development, what is commonly referred to as
networking is extremely inefficient due to the lack of?
Selected Answer: Trust
Correct Answer: Trust
Feedback: Great!
Question
48
0.5 out of 0.5 points
In Chapter 18 of Never Eat Alone, Ferrazzi states, “Connecting is a philosophy of life, a
worIdview. Its guiding principle is that people, all people, every person you meet is…”
Selected Answer: An opportunity to help and be helped
Correct Answer: An opportunity to help and be helped
Feedback: Great!
Question
49
0.5 out of 0.5 points
According to the lecture on Business Ecosystem Analysis, a simple definition of an
ecosystem is:
Selected
Answer:
A place on Earth where living things and the environment interact,
following the basic laws of ecology
Correct
Answer:
A place on Earth where living things and the environment interact,
following the basic laws of ecology
Feedback: Great!
Question
50
0 out of 0.5 points
According to the lecture on Persuasive Content Design and Delivery, you should send
only an electronic thank you note following your interview.
Selected Answer: True
Correct Answer: False
Feedback: Correct answer:
Question
51
0.5 out of 0.5 points
According to the lecture on Product Attribute Design, which of the following are listed on
the National Association of Colleges and Employers (NACE) skills list?
Selected Answer: All of the above
Correct Answer: All of the above
Feedback: Great!
Question
52
0.5 out of 0.5 points
In Chapter 19 of Never Eat Alone, Ferrazzi defines social arbitrage as:
Selected Answer: A constant and open exchange of favors and intelligence
Correct Answer: A constant and open exchange of favors and intelligence
Feedback: Great!
Question
53
0.5 out of 0.5 points
In Chapter 28 of Never Eat Alone, what does Ferrazzi describe as, "...a disease that can
betray you into forgetting your real friends and why they're so important"?
Selected Answer: Arrogance
Correct Answer: Arrogance
Feedback: Great!
Question
54
0.5 out of 0.5 points
According to the lecture on Applied Strategic Thinking, a mental toolset does NOT
include the following characteristic:
Selected Answer: Complex
Correct Answer: Complex
Feedback: Great!
Question
55
0.5 out of 0.5 points
In Chapter 1 of Never Eat Alone, what job did Keith Ferrazzi have as a kid that helped
him come to the realization regarding achieving your life goals that, “You can’t get there
alone.”
Selected Answer: Golf Caddy
Correct Answer: Golf Caddy
Feedback: Great!
Question
56
0.5 out of 0.5 points
According to the lecture on Product Attribute Design, the “product engineering” portion of
the Career Cycle involves:
Selected Answer: Learning about or re-evaluating self
Correct Answer: Learning about or re-evaluating self
Feedback: Great!
Question
57
0.5 out of 0.5 points
According the lecture on Scenario Development, the basic steps in personal research
are:
Selected
Answer:
Google, Industry/Occupation-Insider Information, Informational
Interview
Correct
Answer:
Google, Industry/Occupation-Insider Information, Informational
Interview
Feedback: Great!
Question
58
0 out of 0.5 points
According to Chapter 29 of Never Eat Alone, Ferrazzi suggests that you need equal parts
of what in order to create a successful mentorship?
Selected Answer: Relationships and Care
Correct Answer: Utility and Emotion
Feedback: Correct answer:
Question
59
0.5 out of 0.5 points
In the article on Strategic Planning, what company’s mission statement is used as a good
example of business purpose?
Selected Answer: Nike
Correct Answer: Nike
Feedback: Great!
Question
60
0.5 out of 0.5 points
