Davis Caspers
Michael Sanders
WPC 301
- Questions should be asked the week we discuss the topic in class - not weeks later
- Listen to the lectures. A great many questions will come from the lectures
- All important info will be posted on BB
- Meet the deadlines. There will not be any negotiations regarding assignments and
quizzes.
- Book: Never Eat Alone
- Extra credit book: Too good to be ignored
- Check your myASU email for updates on the class too
- Keep your emails professional
- When emailing your professor be sure to include what section # of the class you are in
Strategic slide on quiz:
Doing things on purpose. Sun Tzu quote will be on quiz.
Design slide will be on quiz as well. Applying successful solutions from one problem to help
solve a new problem.
Design:
1) My current state: Student
2) My future state: Occupation / industry
3) This change of state must take effect on: Graduation
Components
Mental toolset that combines the following characteristics:
- Practical
- Personal
- Simple
- Future Focused
- Aligned
- Emerging
Scenario Development and Verification
What is a scenario? Creative alternative stories about the future based on research. Quiz
question.
Types of scenarios: The most common types of scenarios addressed are here: More of the same,
but better. Worse. Different but better. (Quiz question)
Personal Research:
Level 1: Google. - Follow your interests - Keep detailed path notes
Level 2: Industry / Occupation Insider Info. - Subscribe to trade publications - Join professional
and industry organizations. - Engage in industry conferences and trade fairs
Level 3: The best place to develop mentors and contacts for future job opportunities. - Allows
you to make the one thing that all research is built to do make a data driven decision in a semi-
rational way
How to get an appointment: (Quiz question)
- Be referred
- Cold call based on research
What to say to get an appointment
- Introduce yourself (your 30 second commercial)
- Express interest in industry
- Express what you have been doing to become knowledgeable about industry and gain
skills… (internships, jobs, research, other informative interviews)
- Ask about their career path (people love talking about themselves)
- Would like to ask for advice (people love to give advice)
Refrain from asking if they have any opportunities
85% of the jobs you really want are not posted. They are created for you. Do not ask for a job.
Ask the right questions and they will make a spot for you.
Informational Interview;
Pros: A hell of a lot of them.
Cons: 1
Post informational interview - Mandatory
Thank you note. Do it.
Send a thank you email the same day. Send a thank you letter in the mail the next day.
Quiz question: A place on Earth where living things and the environment interact, following the
basic laws of ecology.
SWOT: Strength, Weakness, Opportunity, Threats
Finding your ecosystem: Where can you go to thrive doing what you want to do?
Porter’s Five Forces:
1) The Threat of Entry - is it easy or hard to be your competitor
2) The Power of Buyers - is your offering rare or a commodity
3) The Power of Suppliers - Are you offering what is needed?
4) The Threat of Substitutes - What else could buyers use instead
5) Competitive Rivalry - How hard is it to reach buyers
Product Attribute Design
Who does product attribute design?
Every Fortune 500 Company
What is product attribute design?
- Distinctive, tangible, and intangible features of a product that give it its value to a user
- By identifying what an employer needs, you can design yourself to meet those needs
- Employer needs are stated in “pure black and white” in job descriptions
- So, based on those needs, you need to sculpt your interests, skills, values, and cultural
preferences into a product that you are comfortable with and meet those needs
Career Cycle
1) Awareness
2) Self evaluation
3) Alternatives
4) Smart choices
5) Educational alignment
6) Internship / experience
7) First job
8) Manage career
9) Repeat process
What am I looking for?
Choosing a major is one of the first milestones on the Career Education path…
You are more than your major
Complement your education with:
- Career-related work experiences
- Extracurricular activities
Components of Self Assessment
Self Assessment is marked by introspection, the ability to uncover some of what makes you
unique.
Components of Self Assessment: Quiz Q: Interests, Skills, Values, Culture
Write a Specific Accomplishment for each: NACE List
1) Communication skills
2) Honesty / Integrity
3) Interpersonal skill
4) Strong work ethic
5) Teamwork skills
6) Analytical skills
7) Motivation and Initiative
8) Flexibilty / Adaptability
9) Computer skills
10) Detail orientation
11) Leadership skills
12) Organizational skills
13) … there are 20
Career Decision Process: Fundamental to career development is the ability to make …
.something
Career Decision Making is:
- A lifelong process
- A time consuming process
- A ROI process
- A process of proactive management
This is not your “parent’s job market”
- Employers rarely take care of your long term career development
- You need to take charge of the career development process
Continue to question / evaluate:
- Where am I trying to get to?
- Is this what I want? If so, why or why not?
- What can I learn from this experience?
- Look at both sides of every experience
Get what you want:
Decide
Do
Take a chance
There are 16 careerbeam assignments that need to be completed.
Career Resources
Biological and Physiological needs
#1 complaint from recruiters: They did not tell me they’re interested and do not stand out
Say that you have done your research and that this is the place I want to be:
Decision Making Tools - Framing
- What is the best statement of the problem, do I have the core issue
- What is the best way to make this decision, by myself, in a group, with my family, etc.
- Do I really have to decide this right now
- How much time should I spend making this decision
- What is the best process for making this decision
Decision Making Tools
Three different types of decision making tools: Flip a coin, Multiple Points of View, and Cost /
Benefit Analysis
Flip a Coin: Lack of time, Lack of information, A few ideas of what you want
Multiple Points of View
Six Thinking Hats: An important and powerful technique.
White Hat: Focuses on the data available. Look at the information you have, and see what you
can learn from it. Look for gaps in your knowledge, and either try to fill them or take account of
them. Analyze past trends, and try to extrapolate from historical data.
Red Hat: Look at problems using intuition, gut reaction, and emotion. Think how other people
will react emotionally. Try to understand the responses of people who do not fully know your
reasoning.
Black hat: Look at all the bad points of the decision. Look at it cautiously and defensively and
try to see why it might not work. - Highlights weak points in a plan. Eliminates, alters, and / or
prepares contingency plans to counter weakness. Helps make plans tougher and more resilient.
Helps spot fatal flaws and risks before you embark on a course of action.
Black Hat thinking is one of the real benefits of this technique, as many successful people get so
used to thinking positively that often they cannot see problems in advance. This leaves them
under-prepared.
Yellow hat: The yellow hat helps you think positively. It is the optimistic viewpoint that helps
you to see all the benefits of the decision and the value in it. Yellow hat thinking helps you to
keep going when everything looks gloomy and difficult.
Green Hat: The green hat stands for creativity. This is where you can develop creative solutions
to a problem. It is a freewheeling way of thinking, in which there is little criticism of ideas.
Blue Hat: The blue hat stands for process control. This is the hat worn when running into
difficulties because ideas are running dry, you might direct.
Cost Benefit Analysis
Evaluating Quantitatively whether to follow a course of action
You may have been intensely creative in generating solutions to a problem, and rigorous in your
selection of the best one available. This solution may still not be worth implementing, as you…
may invest a lot of time and money in solving a problem that is not worthy of this effort.
Costs are either one-off, or may be ongoing. Benefits are most often received over time. We
build this effect of time into our analysis by calculating a payback period. This is the time it takes
for the benefits of a change to repay its costs. Many companies look for payback over a specified
period of time - ex: three years.
Decision making tools - Change Management
Determine “desired state” & prioritize. Create SMART goals. Identify barriers / solutions &
create SMART tasks and your plan. Implement plan. Re measure new “Current State” of world.
SMART: Specific, Measureable, Achievable, Realistic, Time Bound
Possible Barriers vs. Possible Solutions
Determine the metrics that will indicate success or the need to reassess
Calibrate all SMART Goals and Tasks to align according to the Time criteria
Continuous Loop Process
GAP Analysis
A derivative of Systems Theory to identify: Current State and desired state
Behaviors required to move from current state to desired state by goal date.
Sun Devil Career Link
Under “More Career Tools” in the CareerBeam and Career Resources
Monster.com was NOT covered in our class (quiz question)
Direct Marketing Defined: Any type of marketing that seeks some sort of response from the
reader
- Direct marketing materials usually have reply cards or numbers so that the reader can
request more information or order the product
Direct Marketing vs. Consumer Marketing
- In the business of buying
- Sophisticated
- Important, relevant, engaging
- Multi-step process
- Multiple influences
- Complex buying process
- Purchase is for company and self
Direct Marketing
- Important
- Relevant
- Engaging
- Call to action
Design Constraints
- How long is the average resume scanned on a first pass?
- What is the primary motivation of a person screening resumes for the first time?
- What is the last thing a recruiter of hiring manager reads before going through a stack of
resumes?
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