WPC 300 EXAM STUDY GUIDE
1. How do descriptive and predictive analytics differ?
- Predictive analytics are more computationally sophisticated than descriptive
analytics
2. After you see a movie about a nuclear disaster
- Availability heuristics
3. Which of the following analytics technique is useful to discover and understand the
causal relationship of an outcome?
- Explanatory analytics
4. Which of the following analytics technique would Costco Corporation use to answer what
are their sales since last year
5. What are the four types of analytics methods?
- Descriptive, explanatory, predictive, and prescriptive
6. Which of the following is not one of the principles of problem framing?
- Routinize the procedure
7. ____ is a hypothesis that people value a product more once their property right to it is
established.
- Endowment effect
8. In a controlled experiment, the subjects in the control group ________.
- Are given a placebo
9. How do blind experiments increase the validity of research results?
10. When a person manipulates one factor and observes its effect on another factor, this
process is _____.
- A thoughtful experiment
11. Which of the following statements is true?
- A/B testing is only done in a digital environment
12. Which of the following is not a measure of data spread?
- Kurtosis
13. ___ is the arranging of experimental units in groups that are similar to one another.
- Blocking
14. What is a dependent variable in an experiment?
- The factor that responds to treatment
15. A _____ is a relationship between two variables that appear to have interdependence or
association with each other but actually do not
16. Which of the following statement is true about the experimental study?
- It helps
22. 100 bottles
- Sample
23. The central tendency of a data sample is measured by _____
- Descriptive statistics that identify the best single value for representing
24. You conducted a survey with 200 randomly selected students from freshman class at ASU to
find out the average height of ASU students. What is the population in this example?
25.
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