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WPC_300 Ethics In Analytics.pdf.pdf
School
Arizona State University - Tempe, AZ
Course Title
WPC 300 - Problem Solving and Actionable Analytics
Uploaded By
rfeest1
Pages
9
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Ethi
cs
i
n
A
naly
tics
David P
. Darcy
Ag
enda
•
W
ha
t is
E
thic
s?
•
E
thic
s f
or
Da
t
a
•
Da
t
a br
ok
er
s
&
ble
edi
ng
•
Ex
am
ple
s
•
Caut
ions
11/
4/
2020
2
Wha
t is E
th
ic
s?
•
S
e
t
of
gu
iding
princi
ples
f
or b
eha
vio
r
and
dec
is
ion maki
ng
•
Co
nnec
t
ed
t
o
a
mor
al
it
y
(
righ
t
v
s
wr
ong
)
•
Co
n
tri
but
or
s
c
an incl
ude r
eli
gio
n, la
w
,
soci
e
ty
,
upbringing
,
f
ai
rne
ss
,
e
t
c.
•
Ma
n
y pr
of
es
si
ons
ha
v
e
a
c
ode
of e
thi
cs
11/
4/
2020
3
Wha
t sho
uld be in
Da
t
a
E
thic
s?
•
Pri
v
ac
y
•
Ac
c
oun
t
abil
it
y
•
S
a
f
e
ty
&
S
ec
urit
y
•
T
r
ans
par
enc
y
&
Explaina
bili
ty
•
F
ai
rne
ss
& no
n
-
dis
cr
imi
na
ti
on
11/
5/
2020
4
h
t
tp
s:
//
ss
r
n
.
c
o
m/
ab
s
tr
ac
t=35
1
8
4
8
2
E
th
ic
s
f
or
Da
t
a:
St
ag
es
•
Dis
cl
ose
dat
a
–
Acqu
ir
e
&
St
or
e
•
Ma
nipul
a
t
e dat
a
–
Ag
gr
eg
a
t
e
&
An
aly
z
e
•
Consum
e
dat
a
–
Use
,
Shar
e/Sell,
&
Disp
os
e
11/
4/
2020
5
A
c
c
en
t
u
r
e
L
a
b
s
r
ep
or
t
on
Build
ing
Digi
t
a
l
T
r
u
s
t
Smok
es
cr
ee
ns
•
Mea
sur
es
:
quan
ti
ti
es
& qu
ali
ti
es
•
Us
e:
Binocular
s
Vs
sni
per
sco
pe
•
Diluti
on
of r
es
ponsibi
lit
y
•
Ine
vit
abi
lit
y
•
Pr
og
r
es
s
11/
5/
2020
6
Da
t
a
E
th
ic
s
F
ai
lur
es
•
Cambri
dg
e
Analy
ti
c
a
•
In
t
erf
er
ence
i
n US elec
ti
on,
2016
•
F
aci
al r
ec
ognit
i
on &
mi
s
t
ak
en
arr
es
t
•
Ki
ds
mark
e
t
to
ki
d
s
•
Da
t
a
br
ea
c
he
s
–
Plas
t
ic sur
g
er
y d
a
t
ab
ase
e
xp
o
se
d
–
Th
er
ap
y
r
ec
o
r
ds
used
t
o
b
lackma
il
pa
t
ien
t
s
11/
5/
2020
7
Y
ou
r Da
t
a
Ble
ed
•
Name
, Addr
es
s
•
S
ocia
l
S
ec
urit
y
Number
•
Da
t
e of Bi
rt
h
•
In
t
er
ne
t
Co
okie
s
•
Loc
a
t
io
n
•
Owner
s
hip?
11/
5/
2020
8
Wha
t c
an y
ou
do?
•
R
eco
gn
iz
e that da
t
a
is
g
old
dus
t,
in mids
t
of modern
g
old
rus
h
➢
Ge
t, use
,
sha
r
e
or
g
aniz
a
ti
onal
da
t
a
c
ar
e
full
y
➢
Guar
d
y
our o
w
n
da
t
a
c
ar
e
fully
11/
5/
2020
9
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