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Ethics in Analytics
David P. Darcy
Agenda
What is Ethics?
Ethics for Data
Data brokers & bleeding
Examples
Cautions
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What is Ethics?
Set of guiding principles for behavior and
decision making
Connected to a morality (right vs wrong)
Contributors can include religion, law,
society, upbringing, fairness, etc.
Many professions have a code of ethics
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What should be in
Data Ethics?
Privacy
Accountability
Safety & Security
Transparency & Explainability
Fairness & non-discrimination
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https://ssrn.com/abstract=3518482
Ethics for Data: Stages
Disclose data
Acquire & Store
Manipulate data
Aggregate & Analyze
Consume data
Use, Share/Sell, & Dispose
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Accenture Labs report on
Building Digital Trust
Smokescreens
Measures: quantities & qualities
Use: Binoculars Vs sniper scope
Dilution of responsibility
Inevitability
Progress
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Data Ethics Failures
Cambridge Analytica
Interference in US election, 2016
Facial recognition & mistaken arrest
Kids market to kids
Data breaches
Plastic surgery database exposed
Therapy records used to blackmail patients
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Your Data Bleed
Name, Address
Social Security Number
Date of Birth
Internet Cookies
Location
Ownership?
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What can you do?
Recognize that data is gold dust, in midst
of modern gold rush
Get, use, share organizational data
carefully
Guard your own data carefully
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