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Data Variables Notes
Data
oQualitative
Descriptive
Conceptual
Cannot be measured
oQuantitative
Counted
Measured
Expressed using numbers
Quantitative Data Variables
oNumerical
Interval
Ratio
oCategorical
Nominal
Ordinal
Numerical: Interval
oScale, quantitative, parametric data
oDistances between consecutive integers are equal
Relative magnitude of numbers is meaningful
Differences between numbers are comparable
Location of origin, “zero”, is arbitrary
Data is always numerical
oExample:
Temperature at different rooms in a home
Numerical: Ratio
oSimilar to the interval scale but has a true zero point
oCommonly used for values that are measured in numbers, such as length, height, weight,
or monetary values like cost and revenue
oRelative magnitude of numbers is meaningful
oDifferences between numbers are comparable
oLocation of origin, zero, is absolute (natural)
oExamples:
Height, Weight, and Volume; Monetary Variables, such as Profit and Loss,
Revenues
Categorical: Nominal
oNumerical values just "name" the attribute uniquely
oNumbers are used to classify or categorize
oCan be stored as word, text, or nominal code
oExample: Employment Classification
1 for Educator
2 for Construction Worker
3 for Manufacturing Worker
Categorical: Ordinal
oNumbers are used to indicate rank or order
oRelative magnitude of numbers is meaningful
oDifferences between numbers are not comparable
oExamples:
Difference between strongly agree and agree is not necessarily same as the
difference between disagree and strongly disagree
Rank Value
1 for President
2 for Vice President
3 for Plant Manager
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