INFLUENCE OF INTELLECTUAL PROPERTY RIGHTS, BUSINESS ETHICS, AND
LEGAL PROTECTION FOR CONSUMERS IN E-BUSINESS
Terry Ronald
Arizona State University
Course
Professor Harland
February, 2024
Week 4
Introduction
Technology continues to advance and develop along with the changing times. This is
influenced because information technology is a tool in fulfilling human needs in doing work
in various fields and professions. One of the activities that utilize technology is e-business.
In the e-business industry, a website is a place where companies offer their
products/services. Therefore, websites have an important role in the progress of e-business,
especially in relation to the concept of online shopping. The concept of online shopping
offers convenience and advantages over the usual shopping concept. The value of a faster
trading process. Of course, laws and regulations apply when using information technology.
It is very important to understand and apply the laws and regulations, especially the
application of intellectual property rights (IPR) in e-business. Intellectual property is not just
a matter of name and honor for the inventor who makes an invention on a patent, but also
one that makes intellectual property a tool that adds economic value to its owner.
The business world requires ethics above the law. Advances in telecommunications and
information technology can have a significant impact on the economy. Business ethics states
that we need clear principles to build more trustworthy businesses. In this case, establishing
consumer trust is very important in business ethics. E-business activities are often used by
businesses to maximize consumer benefits. Consumer ignorance, unclear information about
products and services provided by businesses, and lack of consumer understanding of the
transaction mechanism are factors that make consumers vulnerable, and need to explore new
rational forms of legal regulation. All activities can be regulated.
Theoretical Studies
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
E-business (y)
E-business is a business activity whose main media uses internet technology in carrying out
its business processes so that it can save company operational costs because it is carried out
using the internet network. E-business deals with data processing systems both internally
and externally in an efficient and flexible manner. Supplier companies and business partners
meet customer needs and satisfaction is also relevant for e-business.
E-business is a business activity whose processes are automated and semi-automated by
information technology systems. The use of information technology by various parties
includes the use to design their internal processes so that they can implement and manage
business processes to provide benefits such as flexibility, efficiency, increased productivity,
and security. And security.
The application of e-business to businesses can provide both advantages and disadvantages.
However, the advantages outweigh the disadvantages. E-business includes the use, manner,
and method of using electronic devices for every transaction, data exchange, information
delivery of business cooperation agreements, and so on. The application of e-business
information systems is a component of achieving national and global business success.
Intellectual Property Rights (IPR) (x1)
IPR is a copyright protection for someone who works in accordance with the provisions of
the government listed on the law. (Sri Redjeki Hartono) said that the state gives intellectual
property rights is also essentially a right with different characteristics from the others,
therefore the privilege is given by the government based on legislation. In United States, it is
very important to build the protection of intellectual property rights. Which includes
intellectual property rights that can be protected in United States include industrial design,
patents, brands, licenses, copyrights. The explanation of patents that needs to be known is
the procedure for carrying out an invention so that it can be understood by someone, in
United States there is still a low level of awareness of laws and regulations regarding the use
and manufacture of information technology from groups of agencies, communities, and
governments. Understanding and carrying out applicable regulations and regulating and
applying intellectual property rights (IPR) in information technology in United States is very
important for this nation.
Regulated in United States law number 6 of 1982 concerning copyright, and changed into
law number 19 of 2020. Legal protection of copyrights and brands is the exclusive right of
the brand owner can use his own brand safely. By agreeing to a binding agreement between
the seller and buyer of a policy that is very important and facilitates the seller or buyer.
Actually, the marketplace is responsible for the violation of counterfeit products spread in
the online marketplace, the reality is inversely proportional to what is desired. The purpose
of the law and the platform's electronic business contract between merchants and buyers is
to provide security for both so that there is no loss.
Business Ethics (x2)
In Greek ethos, whose common form (ta ethos) means "customs" or "habits" is preferred.
According to this definition, ethics refers to moral behavior in both social groups and
individuals. Ethics is not the same as laws and regulations. Laws and regulations have real
rules and sanctions. So it can be seen that the law or rule is an ethic that has been legalized
such as laws and so on. For violations of the law, the punishment is definitely clear criminal
or civil, if the violation of ethics the sanctions are still vague- The vague ones are usually
subject to moral sanctions only according to customs.
One of the theories according to Ki Hajar Dewantara, suggests that ethics is a science to
study all issues of good or evil throughout human life to take action. Business ethics is also a
tool that can be used in a general understanding of what is good and right for a business to
implement in a company. If companies set the goal of their business activities as their future
goal, they must act ethically.
In the current era of globalization, business ethics have been eroded by technological
developments that can create enormous freedom. As a result of this, it can be explained that
ethics are all general norms or "rules" that should not be omitted in doing business, because
ethics are the basis of beliefs and actions that are right, there are some universal standards or
"rules" that should not be ignored in business. Problems in business ethics are not only faced
by small companies, but also for large companies. According to Tina Dacin (2011: 1) states
that fraud is a problem that is difficult to solve at this time. Because a study proves that
almost all businesses around the world have been victims of white-collar crime. The
influence of business ethics has a significant impact on the achievement of healthy
competition.
The occurrence of an unfair competition also explains that the importance of legal entities
and business ethics in the company does not function properly and properly. As a result of
the various violations received, there are many demands for business ethics and also the
application of business ethics is expected to minimize things that are not expected, indirectly
it can also help the economic structure. If an entity decides to target its business as a long-
term business, then the company must act ethically. Acting ethically in the era of global
industrialization is a very important long-term business strategy choice. Business
development, customer trust, increased profits and increased target market are the dreams of
every entrepreneur and this can be realized by upholding the values of ethics.
An ethical business is a business that upholds noble values that come from our conscience,
from empathy, and from norms or rules. A business can be said to be ethical when business
people always use their conscience in running their business. Is the quality of the goods sold
good? Has the promotion been done honestly? And are the business practices carried out
honestly and as they are? Business ethics impacts the standards and guidelines that
businesses use to conduct their daily business with integrity, transparency, and ethics.
Ethics is at the center of global business activities because it is not enough for business to be
carried out in accordance with transactions that are bound by formal and legal contracts, but
must also be based on mutual trust between the parties involved in the transaction. So if it is
not based on ethics, what can happen is the absence of mutual trust between people. No
matter how good the results and effectiveness in business, without the right attitude and
ethics negative consequences will occur in the future.
Legal Protection for Consumers (x3)
The impact of current technological developments is significant on the economy. The digital
economy is currently being transformed by technological advances in the form of the
internet. The patterns of social life, politics, culture, religion, economics, and trade of
society are all rapidly evolving. Transformed by technological advances. The internet is
starting to be utilized as a medium for business activities in the field of trade, mainly
because of its contribution to efficiency.
How to choose a product is not the only issue facing consumers, it is much more
complicated than that, and involves both businesses and consumers realizing the importance
of consumer protection. To produce quality goods and services that are safe to use, comply
with applicable standards, and are reasonably priced, businesses realize that they must
respect consumer rights.
Due to the wide variety of commonly used goods and services, the widespread development
of economy, trade, and industry provides great convenience for consumers. Technology,
information, and telecommunications provide freedom in every trade transaction, facilitate
consumption or market use of goods or services and support the growth of globalization and
large-scale trade.
The government is responsible for properly implementing all laws and regulations related to
the transfer of goods and services from businesses to consumers. In addition, the
government is obliged to enforce these laws and regulations. One of the drivers of the
growth of e-business in United States is the increasing sophistication of the internet. The
development of e-business is regulated in Law No. 08 of 1999 on Consumer Protection
which states that every person using goods and services available in society for the benefit
of himself, his family, other people, and all creatures, and not for commercial gain, is
considered a consumer. Specific legislation provides legal certainty to consumers in the
form of increased protection of consumer rights in the hope that business actors do not take
deviant actions that endanger consumer rights.
Research Methods
The research method in this scientific journal is a literature review and qualitative method.
Review the theory and influence between variables from previous and relevant studies. In
qualitative research, the literature review used must be consistent with methodological
assumptions. This means that it must be used inductively so as not to force the questions
asked by the researcher... Exploratory research is the reason for conducting qualitative
research (Ali & Limakrisma, 2013).
Discussion
Effect of Intellectual Property Rights (x1) in E-business (y)
The impact of intellectual property rights on e-business provides several positive impacts on
activities, namely:
Making a work.
Being has results.
Being a legal umbrella also gains a sense of protection, therefore a sense of security
will arise as well as generate confidence in oneself to come up with ideas that
produce more work than usual.
Some of the safety and reliability factors include the confidentiality of buyer data and
transactions on the online site, trustworthy item specifications and proper order handling.
Law No. 19 of 2016 on electronic transactions and information says that an agreement
between parties conducted electronically is an electronic contract. According to the law, an
electronic system is a series of devices and procedures to display, announce, transmit,
disseminate information, store, collect, analyze. Between the buyer and seller involved in the
form of a cooperation agreement is very important for him. To be binding evidence and also
valid in an agreement.
Effect of Business Ethics (x2) in E-business (y)
The main impact of business ethics on e-business is to increase the level of morale and trust
in a business. This leads to a growth in the level of transactions in a business. The
emergence of business ethics has a positive influence on business activities, including:
In addition to the purpose of business to make a profit, in business also aims to
maintain the name, price, and all involved in a business activity.
Business is an activity that emphasizes mutual trust.
Business is a very important activity for society that occurs within a group of people.
Business ethics has a business goal as a long-term goal, therefore a business entity
must behave ethically.
Having ethics in business avoids unwanted negative effects, and as a result, it can also
Intellectual Property
Rights (x1)
H1
Business
Ethics
(x2)
H2
E-business
(y)
Legal Protection for
Consumers
(x3)
H3
benefit the structural design of the economy.
The success of a business includes the application of good morals in conducting business
activities in the community by providing good service and a wide range of products that
look attractive, varied prices in the market, guaranteed satisfaction to customers, and
reciprocal relationships from customers in a business transaction. Security and convenience
aspects include customer information and transaction processes, honest product
explanations, and reliable order processing.
Effect of Legal Protection for Consumers (x3) in E-business (y)
Protecting consumers from things that can harm their interests or violate the law is legal
protection, in this case the consumer protection law (UUPK) and the electronic transaction
law (UUITE) provide legal protection to consumers who use e-business.
In accordance with existing laws, consumer protection is described as follows:
Legal defense in GCPL. Consumers tend to be in a weaker position than businesses
and in many cases consumers are not in a bargaining position when negotiating with
businesses. Therefore, regulations are needed to protect consumer interests and
ensure that businesses are not violated or treated arbitrarily. According to article 1
point 1 of GCPL, the provision of consumer protection is possible with the
guarantee of legal certainty. Every consumer who believes that a business actor has
violated or harmed their rights is protected by the uupk. The consumer rights
detailed in the uupk also apply to consumers who use electronic commerce or
electronic transactions.
Protection from the Law on Information and Electronic Transactions, Law No.11 of
2008 on Electronic Data Transactions regulates several provisions that provide legal
protection to consumers who use e-business.
Conceptual Framework
Based on what has been described in this study, a framework can be obtained as follows:
Figure 2: Conceptual Framework
Based on theoretical studies and reviews of relevant journals and research as well as the
conceptual framework above, Intellectual Property Rights (x1), Business Ethics (x2), and
Legal Protection for Consumers (x3) affect E-business (y). Apart from the variables already
mentioned, there are still many variables that affect E-business,, including:
Consumer trust in e-business.
Information technology and startups; (Tedi Kurniawan, 2020).
Electronic contracts; (Icha Sheilindry; Mada Apriandi Z; and Achmad Syarifudin,
2017).
Legal protection and information technology; (Ahmad M. Ramli; Rika Ratna
Permata; Ranti Fauza Mayana; Tasya, 2021).
E-commerce, responsibility, protection and settlement; (Setia Putra, 2014).
Conclusion
Thus, it is expected that the internet can be useful for digital-based business or commonly
called e-business. The existence of e-business will make it easier for companies to compete
in their business by utilizing existing technology. In the world of e-business, intellectual
property rights, business ethics, and ethics are important. Legal protection for consumers
also needs to be better understood in order to create a better economy.
Based on the research that has been done, the relevant hypothesis for further research is :
Intellectual Property Rights (IPR) are influential in E-business.
Business Ethics matters in E-business.
Legal Protection for Consumers in E-business.
