SUSTAINABLE BEHAVIOR: CHANGING YOUR OWN BEHAVIOR CAN SAVE
THE ENVIRONMENT AND THE WORLD
Olga Alnar
Arizona State University
Course
Professor Fendry
July, 2024
Week 2
Introduction
It takes a strong will to improve the condition of the earth that is experiencing various
problems, especially environmental damage, and all of this is caused by our behavior as
humans who tend to be unaware of what we do, especially the impact on the environment.
Scientists around the world believe that global warming is largely caused by human
behavior (Detrich, 2013). According to Dr. Jenna Jembeck (University of Georgia), there are
about eight million tons of waste in the world's oceans every year and Dr. Christ Wilcox, an
ecologist from Australia's CSIRO, stated that Indonesia is a plastic waste producer 2nd
largest in the world after China, who let all the plastic waste drift away until into the ocean.
It takes a more fundamental and broad change in human behavior, so that it is expected to
change the condition of this earth, and everything must start from ourselves. Shakti Gawain
(1993) in his book, the Path of Transformation, says that healing ourselves can help change
the world. This opinion invites us to understand that before we can change the world as a
whole, we must be able to change our behavior and way of thinking personally, starting
from ourselves, as said by a meditation teacher, Anand Krishna, that to be able to make this
world peaceful, it must begin with inner peace (www.ubudashram.org), all of the foregoing
is also in line with the statement of the author's spiritual teacher, Pir Mir Mahmoud Hadian,
who said, "be good before you do good," be a good person before doing good, that is. By
eliminating or stopping the bad behavior that we usually do, then what we do will have an
impact both on ourselves and the environment around us.
We can start all of this by changing our behavior into sustainable behavior, one of which
is as stated by Minton, et. al in Nurtjahjadi (2014), namely recycling products, buying
organic products, using green transportation, having an anti-materialistic view, and donating
or giving charity in a sustainable manner (sustainable charities).
As global citizens, we understand that many of our behaviors tend to be unfriendly to the
environment, but we still do them, for example we know that plastic is unfriendly to the
environment, but we still use it in our daily lives. That using public transportation is more
environmentally friendly and can reduce our consumption of fossil fuels, but we still prefer
to use private vehicles. So why do we do it? Because knowing and doing are two very
different things, and knowing is not enough but large-scale changes to human behavior are
needed (Heward and Kimball, 2013; Detrich, 2013). All change should start with us as
global citizens, because as Professor Richard Muller (2012) in Heward and Kimball (2013)
points out, the cause of global warming has always been humans themselves.
Modern environmental and social problems are caused by five evolutionary tendencies,
namely (1) genetic self-interest, (2) motivation for relative rather than absolute status, (3)
tendency to unconsciously imitate others, (4) tendency to be short-sighted, (5) tendency to
ignore things that are difficult to understand (Griskevicius, et.al, 2012). The foundation of
sustainability is behavior change and requires addressing diverse goals, such as improving
water and energy efficiency, reducing waste, and changing transportation options
(McKenzie-Mohr, 2013).
The sustainable behavior of the community is expected to encourage companies to carry
out sustainable marketing activities as stated by Reutlinger (2012) in Nurtjahjadi (2014),
namely erecting environmentally friendly buildings, reducing the adverse effects of
production, using organic raw materials, and producing products that are not harmful to
consumers.
The data collection used is secondary data, in the form of scientific journals and textbooks
and scientific articles written by several parties who have previously conducted research on
sustainable behavior before and research will be carried out to find out and find information
about all matters relating to sustainable behavior and its impact.
Discussion
The author will discuss several solutions proposed by several parties who have conducted
research on the main topic of sustainable behavior as an effort to encourage us as global
citizens to change our personal behavior and implement sustainable behavior. Implement
sustainable behavior in our daily lives.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
v Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
Sustainable Behavior
Tapia-Fonllem, et.al (2013) state that sustainable behavior is behavior that is embedded
in advance (anticipatory), namely behavior that is oriented towards the future, because it
considers the needs of future generations that are met with satisfaction of needs in the
present the needs of future generations that are met with the satisfaction of present needs.
This is because in sustainable development, active protection of natural resources is carried
out, while at the same time maintaining the continuity of human resources, which is
considered as important as the protection of ecosystems. And according to Tapia-Fonllem,
et.al, there are at least four behaviors included in sustainable behavior, namely pro-
ecological, frugal, altruistic and equitable actions behavior.
(1) Pro-ecological behavior is a useful and effective action that can protect natural
resources. (2) Frugal behavior is a fundamental behavioral characteristic in a sustainable
life style, namely behavior that explicitly reduces consumption of limited and non-renewable
natural resources. (3) Altruistic behavior emphasizes behavior that cares about the welfare of
others, in other words caring more about others than oneself. The last one is (4) equitable
actions behavior, which is behavior that balances the benefits obtained by the current
generation with those that will be obtained by future generations.
Community Based Social Marketing
According to McKenzie-Mohr (2013), Community-based social marketing (CBSM) is an
attractive alternative in campaigns intensive information in designing programs to help
develop sustainable behavior.
Community-based social marketing is based on research in the social sciences that shows
that behavior change can usually be effectively achieved through initiatives delivered at the
community level that focus on removing barriers to an activity while simultaneously
increasing the benefits of that activity.
Community-based social marketing brings together knowledge from the social sciences
with the field of social marketing. The emphasis taken from social marketing is in
understanding what prevents and motivates a target audience to perform as well as the
importance of pilot programs before widespread implementation. Social marketing has been
used for decades primarily to encourage behavior change that can improve public health and
prevent injuries. Through the social sciences and particularly social and environmental
psychology, social marketing inherited a wide variety of behavioral change tools that can be
used to drive behavior change.
Community-based social marketing involves five stages:
Selecting the targeted behavior,
Identify barriers and benefits associated with a particular behavior,
Develop strategies that reduce barriers to the supported behavior, while
simultaneously increasing the perceived benefits of the behavior.
Create an experiment strategy, and
Broad implementation and concurrent evaluation from the moment the strategy
is implemented.
Principles of Design and Implementation of Energy Efficiency and Sustainability
Programs
Malone, et.al (2013) state that there is much to learn in terms of changing the behavior of
individuals and institutions. But one research body suggests a set of principles in designing
and implementing sustainable energy efficiency programs.
This principle does not necessarily demonstrate change, but is the evidence base from
which to choose the strategies to adopt in order to drive energy efficiency and sustainability
goals in particular.
These principles are as follows:
The Social Network and Communications Principle: Institutions and societies
change because they see or hear from others (whether individuals, groups,
institutions, companies, etc.) who behave differently.
The Multiple Motivations Principle: Institutions and people almost always change
the way they do things for more than one reason.
The Leadership Principle: Institutions and societies change because workplace
rules change and leaders are seen to communicate management's commitment.
The Commitment Principle: Institutions and societies change when they commit to
change, especially when those commitments relate to future situations.
The Information and Feedback Principle: Institutions and communities change as
they receive actionable information and feedback.
The Infrastructure Principle: Institutions and societies change because there are
infrastructural changes that make new behaviors easy or expected.
The Social Empowerment Principle: Institutions and communities that feel they
can achieve desired social goals often do so.
The Continuous Change Principle: Institutional Change takes time.
Conclusions
Humans are endowed with a will, which can lead them to behave in both good and bad
ways. It is our duty as humans to take care of this earth. It takes good cooperation between
five parties, namely business, academia, government, community and media, in encouraging
sustainable behavior, so as to encourage significant improvements in behavioral and
environmental changes.
The synergy of the five parties can be implemented by (1) the government can make
regulations that encourage people to behave in a way that protects the environment by
providing adequate public transportation, one of which is free school buses in Bandung and
then providing waste or waste processing facilities such as garbage ATM machines in Bali
(bali.tribunnews.com) as well as campaigning for sustainable behavior such as reducing
plastic bag consumption or zero waste programs such as in the city of Bandung, then (2)
business people can provide environmentally friendly products that are produced and
produce environmentally friendly waste can also be by supporting public transportation
procurement programs and environmentally friendly fuels, (3) academics can conduct
studies that support the environment. (4) communities in society can more intensively
campaign for environmentally friendly and sustainable behavior, such as the Bike to Work
community, Walhi and the Zero Waste community, and finally (5) the media can participate
in supporting sustainable behavior change programs by more frequently conveying
sustainable development programs from both the private sector and the government so that
the spread of good programs that may have been formulated by academics can be known
and absorbed more widely throughout the country.
