PERFORMANCE ANALYSIS AND SUPPLY CHAIN DRIVERS OF PT
INDOFOOD
Introduction:
In today's business world, various similar companies compete with each other by
designing business strategies to increase their competitiveness. One of the strategies for
companies to win the competition is by establishing cooperation between networks. The
company cannot rely on the strength of itself, but the company must also have good
cooperation with its suppliers and distributors. A strategy that integrates networks from
upstream to downstream effectively and efficiently is Supply Chain Management. In Supply
Chain Management, the efficiency and responsiveness of the supply chain is highly dependent
on the relationship between producers and distributors. Researchers are interested in
examining one case study of the relationship between producers and distributors, namely PT
Indofood CBP Sukses Makmur Tbk Instant Noodle Division and PT Indomarco Adi Prima.
Researchers chose these companies because according to the results of research by the World
Instant Noodles Association (WINA) in 2015, Indonesia is the second largest market in the
world in consuming instant noodles. In addition, based on the results of research by the
Ministry of Trade of the Republic of Indonesia (Kemendag) in 2017, instant noodles are
currently one of the 17 basic needs of the Indonesian people.
PT Indofood CBP Sukses Makmur Tbk Instant Noodle Division Tangerang Branch has
a distributor, PT Indomarco Adi Prima Tangerang Branch. PT Indomarco Adi Prima
Tangerang Branch is a business unit that distributes products from PT Indofood CBP Sukses
Makmur Tbk. The products distributed are Indomie, Pop Mie, Supermi, Sarimi, and Cap 3
Chicken Egg Noodle. On May 2, 2000, PT Indofood Sukses Makmur Tbk acquired PT
Indomarco Adi Prima to become one of the division units, namely the distribution division.
The company has good supply chain performance, so that PT Indofood CBP Sukses Makmur
Tbk can become the first instant noodle market leader in Indonesia in 1970 until now. The
company's instant noodle product supply chain starts from suppliers, factories, , stock points
traders, to end consumers. The supply chain scheme can be seen in Figure 1.
After knowing the supply chain scheme of instant noodle products of PT Indofood CBP
Sukses Makmur Tbk Tangerang Branch, it will be easier for researchers to analyze the
performance and drivers of the company's supply chain. Researchers conducted observations
and interviews at the and at the PT Indomarco Adi Prima branch office to find out stock point
the supply chain problems of PT Indofood CBP Sukses Makmur Tbk Instant Noodle Division
Tangerang Branch. Based on observations and interviews with the (SPO) Stock Point Officer
and (SPC), the problems that occur today include: Stock Point Clerk
a. Inaccuracy of the type of goods sent to the stock point,
b. Inaccuracy in the amount of goods sent to the stock point,
c. The state of damaged goods upon arrival at the stock point,
d. Delay in goods arriving at the stock point.
The problems mentioned were obtained based on data obtained during observations and
interviews at the and Tangerang branch office of PT Indomarco Adi Prima. These stock point
problems are supported by data on the realization and target of the number of shipments of
goods, the value of money for shipping goods, and the delivery time in the last 5 years (2011-
