The Relationship Between Leadership Styles And
Call Center Workers Organizational Commitment
Chapter 1: Introduction to the Study
Introduction
The call center industry is instrumental in servicing the consumer in
many facets of service-oriented presales and aftersales support (Clark et al.,
2019). In this research, I examined the relationship between leadership styles
and outcomes and call center workers’ organizational commitment. Gupta
and Beehr (1979) led some of the first empirical studies on the effects of
professional fulfillment and a leader's style on an employee. The leaders’
style and relationship with other employees can significantly affect the work
environment. The significance of this study is to demonstrate how leadership
styles may relate to call center workers. According to Slavin and Morrison
(2013), organizational employees displayed behavioral dissonance when
leadership styles changed. Furthermore, according to Lu and Gursoy (2016)
and Nath and Agrawal (2015), organizational commitment is related to
performance, attendance, and turnover. Lu and Gursoy and Nath and
Agrawal found that commitment was an emotional reaction to satisfaction.
The authors also found that if an individual is suitably managed, the level of
commitment leads to increased performance, productivity, and reduced
turnover. The study of relationships between leadership styles and outcomes
and call center workers' organizational commitment could provide an
interorganizational structure. Both the leader and associate can improve
employee-employer relations.
The relationship between leadership styles and organizational
commitment in a call center environment has not been adequately
researched. The research gap is the relationship between call center leaders'
transformational, transactional, and laissez-faire leadership styles. Their
relationship to call center workers' organizational commitment is unknown.
Nath and Agrawal (2015) studied job satisfaction, work-life balance,
supervisory support, the relationship between organizational culture and
worker performance, and turnover intentions. However, few studies have
addressed the relationship between call centers and leadership styles
(Babalola, 2016). Hence, additional studies are needed to examine how
different leadership styles influence call center workers’ organizational
commitment.
Addressing the gap can provide data for businesses looking to boost
their earnings, worldwide competitiveness, and employee-employer
relations. The social influence is to create positive social change by assisting
the employers with their communication skills concerning the employee-
employer relationship by recognizing and listening to their concerns. When
the employer recognizes the stressors, the results can foster decreased
turnover rates and improve profitability and productivity in the organization
(Sousa-Lima et al., 2013). In understanding the relationship between call
center workers and leadership styles, the results can help leaders understand
that their leadership style can contribute to the call center workers’
commitment when it comes to the workers’ organizational commitment.
This chapter presents the relationship between leadership styles and
call center workers' organizational commitment. This chapter includes the
background, the problem, the purpose, the research question and hypotheses,
the theoretical framework for transformational, transactional, and laissez-
faire leadership styles and outcomes, and organizational commitment. The
chapter also includes the full-range leadership and equity theories and
addresses the delimitations, assumptions, and limitations. The study's
significance addresses the implication of leadership styles on call center
workers regarding their organizational commitment.
Background of the Study
Leadership outcomes connected to workers' organizational
commitment have been associated with the transformational, transactional,
and laissez-faire leadership styles by Jyoti and Bhau (2015) and Shurbagi
and Zahari (2014). According to the researchers, positive leadership
engagement improved work satisfaction and organizational engagement
among subordinates. These articles provided the background for the study.
According to the articles, a relationship between leadership styles might
impact organizational commitment. The emphasis of this study was on call
center workers. Organizational leaders can benefit from understanding how
their interactions and connections impact workers' commitment (Zhang et
al., 2013). Chiaburu et al. (2014) meta-analytically examined that leaders’
influence matters, and leaders have the choice in selecting their style of
influence from transactional (contingent reward), transformational (change-
oriented), and leader-member exchange (relational) influencers. Chiaburu et
al. determined which leadership style has a more substantial effect on
workers' proactive behaviors, such as performance, attendance, and work
effectiveness, without significant losses regarding workers' contextual and
task performance. According to Choudhary et al., transformational leaders
had a greater impact on employees' organizational learning than servant
leaders. Because businesses want to maximize their revenues, they must
select leaders who can encourage particular employee behaviors. There are
many leadership styles, and having inefficient leadership skills, costs, on
average, 8% of human capital revenues in organizations (Human Capital
Benchmarking Report, 2016). Sonnino (2016) found that to be committed to
their employees' growth, leaders needed to incorporate their vision skillsets,
such as training and leadership development, increasing confidence, and
improving organizational performance. The relationship between intended
turnover and actual turnover rates in a federal government agency was
investigated by Cohen et al. in 2016. They found that individual and
organizational intention to quit and turnover are not statistically correlated.
According to Cohen et al. (2016), voluntary turnover was an
attitudinal construct, with variables such as supervisor disputes, lack of job
progression, or other job opportunities. Actual turnover findings were
measurable constructs, such as performances, lack thereof, or organizational
downsizing (Oh, 2019). However, further study was required on the
theoretical relationship between turnover intentions and actual turnover
rates. According to Dumdum et al. (2013), transformational leaders offer
tailored attention based on individual needs and characteristics and
encourage and motivate their teams to bring out the best in each employee.
In multiple meta-analysis investigations, Dumdum et al. used the multifactor
leadership questionnaire (MLQ) and the full-range leadership theory (FRLT)
model. The MLQ's findings assessed the connection between a leader's
effectiveness, output, and satisfaction within a given organization. In
addition, Ghani et al. (2018) examined the interactions between 113
employees at government-affiliated businesses across Malaysia who were
either transactional or transformational leaders. Ghani et al. concluded that
the engagement between the workers and the women who used transactional
and transformational leadership styles showed a positive relationship.
A leader’s attributes are open to interpretation by their followers
(Paunova, 2015). In the National Collegiate Athletic Association, Wells and
Welty Peacey (2011) examined a sample of 208 USA softball and volleyball
assistant coaches. Using the MLQ questionnaire form, the assistant coaches
assessed the leadership styles of their head coaches. A negative correlation
between transactional leadership and a positive correlation with a
transformational leadership style was seen in the outcomes' performance and
turnover intentions. Similarly, Rehman et al. (2012) demonstrated the
significance of the employee-leader connection inside a business.
Furthermore, 250 workers at a manufacturing business were the subject of
Yücel (2012)'s investigation on the relationships between organizational
commitment, job happiness, and desire to leave. The results demonstrated
that organizational commitment precedes job satisfaction in the workplace.
Metwally et al. (2014) demonstrated that transformational leadership's
four components (intellectual stimulation, individualized consideration,
inspirational motivation, and idealized influence) positively affected job
satisfaction. A sample study of 218 private and public employees in
Argentina completed a survey to examine the relationship between a
transformative leader and job satisfaction. The results indicated that if the
employee perceived their leader as meeting their needs and not their own,
their behavior and performance increased, which led to job satisfaction.
There were fulfilled, dedicated workers who chose to leave and dissatisfied,
conflicted employees who unfalteringly stayed on the job (Louis & Murphy,
2017; McHale, 2012). Different variables may weigh in on the choice to
remain or to leave, and these elements might be both business-related such
as leadership styles and individual preferences.
FRLT is an established management theory that integrates the three
classifications of leadership behavior, transformational, transactional, and
laissez-faire leadership styles, and the outcomes of leadership (Antonakis &
House, 2013). The outcomes of leadership are the results of leadership
behavior (Bass & Avolio, 2000). The workforce is ever-changing and
becoming globally competitive. If managed effectively, employees can
become an organization's competitive advantage (Asrar-ul-Haq & Kuchinke,
2016). The evidence presented in the literature indicated that leadership
styles govern the outcome variables. FRLT deems leaders as participative if
they use effective leadership characteristics.
Effective leadership is vital in any organization due to high turnover
rates (Boles et al., 2012). Bass and Avolio (1997) stated that
transformational and transactional leadership styles are most effective
whenever leaders can motivate and stimulate the employees and the act of
change affects the workers’ behavior, with improved performances and self-
fulfillment. The FRLT has been approved by many to gauge the effect of
transformational, transactional, and laissez-faire leadership styles (Bass &
Avolio, 1997). However, researchers do not know how to classify which
leadership style must be used in specific settings. Researchers have indicated
that leadership styles are not all-encompassing due to cultural differences
and the environment (Bhagat & Steers, 2009). Therefore, there was a need
for this study because it can help leaders and organizations understand how
their workers relate to their leadership style and how it impacts
organizational commitment. The outcome can help leaders transform their
styles to improve the employee-employer relationship.
Problem Statement
According to the Bureau of Labor Statistics (2018), the number of call
centers worldwide is expected to expand by 5% between 2016 and 2026.
Relationship difficulties will be faced by call center leadership teams,
necessitating the development of managerial solutions to keep their staff
members. The popular leadership philosophies of transformational and
transactional have received much examination in academic fields (Jyoti &
Bhau, 2015; Yahaya & Ebrahim, 2016). Workplace stresses, interpersonal
interactions, training, learning opportunities, workload, compensation, work
environment, and leadership styles that employees were exposed to inside
their businesses were the main problems with employee satisfaction that
affected employee turnover and behaviors (Mamun et al., 2020).
Oslund’s research from 2018 revealed a significant rate of employee
turnover in call centers. According to Oslund, the Quality Assurance &
Training Connection reported that employee turnover in call centers ranged
from 30% to 45%. Depending on the employment level, Cappelli and Keller
(2013) found that turnover might cost a firm more than half of its yearly
compensation. The organization’s turnover and failures were initially due to
leadership, inadequate planning, pay, and policies (Joshi & Ratnesh, 2013).
Performance might suffer as a result of losing competent workers, and
training and replacement expenses would increase. Business experts are
aware of how different leadership philosophies affect employees'
productivity and financial performance (Calaguas, 2017).
When leaders fail to recognize workers' efforts, it promotes a negative
connotation and leaves the workers with a false sense of power (Johansson et
al., 2014). With ineffective appraisal systems and the same input and output
of job tasks, workers are dissatisfied and leave the organization or have poor
performance (Harhara et al., 2015). Additionally, the leadership styles the
call center workers are subjected to inside an organization, according to
Yousef (2017), can cause organizational commitment problems in the
workplace. The study's specific problem addresses how leadership styles
(transformational, transactional, and laissez-faire) and the outcomes predict
call center workers' organizational commitment. Call centers are a growing
business and will continue to grow, and according to the Bureau of Labor
Statistics (2018), the continued increase will be at least 5% between 2016
and 2026. Today, call center workers are tasked to deal with diverse
leadership styles along with the high pressure of the economy and the
pressure to perform at high levels (Jensen et al., 2013).
The disparity in the literature that has not been thoroughly addressed
is understanding how three common leadership styles, transformational,
transactional, laissez-faire, and leadership outcomes relate to employees'
organizational commitment in a call center atmosphere. Recognizing and
understanding the gap may be critical information for businesses seeking to
boost revenues and worldwide competitiveness. The social change result
could be improved employee-employer relations, employee development,
and participation in community-related initiatives. This study's findings may
aid in the contribution of enhancing problem-solving and critical-thinking
skills and other leadership problems in the workplace so that leaders can
achieve organizational goals.
Research Question and Hypotheses
One research question and the associated hypotheses guided the
overall study. The research question was analyzed and broken down with the
individual leadership styles and their relationship with the different types of
organizational commitments.
Research question (RQ): What is the relationship between leadership
styles (transformational, transactional, and laissez-faire) and outcomes, as
measured by MLQ, and organizational commitment, as measured by OCQ,
of call center workers?
H0: Leadership style (transformational, transactional, and laissez-faire)
and outcomes do not predict organizational commitment (affective,
normative, continuance) in call center workers.
Ha: Leadership style (transformational, transactional, and laissez-faire)
and outcomes predict organizational commitment (affective, normative,
continuance) in call center workers.
Theoretical Framework
Both Burns (1978) and Bass (2013) proposed that leadership styles are
crucial in leader-follower interactions. Both have cited the transformational
leader paradigm, which says that great leaders provide chances for inclusive
learning and open dialogue (as cited in Long et al., 2014). Transformational,
transactional, and laissez-faire leadership theories, as well as the outcomes
of leadership, served as the theoretical foundation for this study.
Understanding these theories can help an organization's relationship between
the leaders and the workers. Bass stated that transformational leaders inspire,
motivate, encourage, provide feedback, and pursue the organization above
their personal needs. A transformational leader has a vision and leads with
their charismatic nature to inspire their employees to see their view, who are
risk-takers (Doucet et al., 2015).
Transformational leaders work with their team members to
accomplish the organization's goals and mission. Working with their team
members, transformational leaders enable their staff to accomplish the goals
and mission of the organization (Rouche et al., 1989; Tajasom et al., 2015).
Lastly, transformational leaders are enthusiastic with an optimistic view.
They are intellectually stimulating, making them capable of showing their
employees how to envision and conceptualize a problem and empowering
them to solve it autonomously (Yahaya & Ebrahim, 2016). Burns founded
the leadership theories in 1978.
According to Burns (1978) transactional leaders prioritize extrinsic
rewards and avoid unwarranted risks that affect employee-employer
relations. The argument that transactional leadership approaches lead to a
brief exchange of relationships between followers and leaders is made in the
following statement: "The attention is on the leader, not the follower” (Pohl
& Paillé, 2011, p. 155). Bass (1997) stated that a transactional leader waits
for calamities before proactively taking action. They have a quid pro quo
exchange for obtaining the goals they desire. Laissez-faire is the delegative
leadership style. Bass contended that laissez-faire is the lowest of the
leadership styles and the most ineffective because individuals can make
choices independently, and their leaders have a hands-off disposition (as
cited Bass, 2013). An effective leader-led scenario requires a variety of
leadership styles. However, the development of the people being led is also
an important consideration (Bass & Avolio, 1985).
The FRLT is an established management theory that symbolizes three
classifications of leadership behaviors: transformational, transactional, and
laissez-faire leadership styles (Bass & Avolio, 1997). The FRLT is measured
by the MLQ instrument, which illustrates the nine distinct factors through
five transformational, three transactional, and one laissez-faire leadership
factors (Antonakis & House, 2013). The approach of FRLT provides details
on leadership in an extensive forum with the expectancy of positive
outcomes. FRLT focuses on followers' perceptions of leadership, motivation,
effectiveness, creativity, and non-transactional leaders (Anderson & Sun,
2017). FRLT perceives leaders as influential as long as they adopt the
effective styles of transformational and transactional leadership; the leader
who uses the laissez-faire leadership style or is passive was measured as
least effective, with workers' productivity and performances at an all-time
low (Bass & Avolio, 1990; Yahya & Ebrahim, 2016). Prior researchers have
examined the pertinence of FRLT and performance, attendance, and intent to
leave, but not specifically in the call center environment.
Equity theory in relation to employee organizational commitment is
associated with inputs (commitments, effort, loyalty, and reliability) and
outputs (recognition, pay, development, and security) because workers are
seeking a balance from both inputs and outputs, with an expectation of
satisfaction and not dissonance (Al-Zawahreh & Al-Madi,
2012). Workplace inequality can cause stress-related outcomes and decrease
work engagement, resulting in declining performances, absenteeism, and
workers' intent to leave an organization (Bakker et al., 2012). The equity
theory represents the relationship between inputs and outputs in trying to
store balance. The leadership styles also represent work boundaries and
depend on an organization's input and output balances (Bakker et al., 2012).
Organizational commitment is one essential component that makes an
organization successful (Azeez et al., 2016). Organizational commitment is
one of the top concepts in managerial literature that organizations use as a
guiding tool due to its significance regarding performance and effectiveness
(Nath & Agrawal, 2015). According to Tiwari and Singh (2016),
organizational commitment significantly affects performance, turnover,
productivity, and job satisfaction. According to Dvir et al. (2002), employee
job performance plays a vital role in transformational leadership;
subsequently, it is viewed as a significant framework for the effect of
organizational commitment on job performance through affective
commitment (Meyer et al., 2004). The entire organization performs
substantially better when workers are committed, leading to fewer turnovers
and absenteeism (Tarigan & Ariani, 2015). Organizational commitment
specifies that an individual should have a stable attitude based on the
emotional responses an individual has toward the organization (Nath &
Agrawal, 2015). Committed employees build relationships with customers
and other employees because of job satisfaction and trust in their
management (Yang & Hwang, 2014). Meyer and Allen (1991) developed
three components of organizational commitment: affective, continuance, and
normative. They defined affective commitment as a “want to” be inside an
organization. They defined continuance commitment as a “need to” be inside
an organization. Lastly, they defined normative commitment as “ought to”
be inside an organization. The researchers linked these components to an
organization's effectiveness, performance, and productivity to help plan and
develop management (Meyer & Allen, 1991).
Job performance is an individual's behavioral action within an
organization completed within a predetermined timeframe (Motowidlo &
Kell, 2012). Job performance is crucial to the company's success in a call
center setting. Since job performance is a behavior that requires a clear
understanding of the job, the organization's executives are accountable for
defining those duties (Motowidlo & Kell, 2012). To maintain a respectable
organizational performance level, leaders must assess their leadership
philosophies (Wong et al., 2013). As a result, employees must be present at
their assigned office and be responsible for their actions.
Additionally, attendance defines the number of individuals present on
a specific day in an organization (Steers & Rhodes, 1978). Attendance is
vital in any organization, but especially in a call center environment that
serves consumers and businesses. Continued work attendance is a
commitment; without the proper structure, attendance can cause an
organization financial hardship (Cocker et al., 2012). Intent to leave is
having the desire to leave and search for other employment but not leave the
current employer (Lu & Gursoy, 2016). Intent to leave has been speculated
to be caused by job dissatisfaction, organizational commitment, and
leadership styles (Abouraia & Othman, 2017). More specifically, call center
workers have been inclined to leave due to leadership, career opportunities,
long hours, compensation, job dissatisfaction, and excessive work (Park &
Shaw, 2013).
Nature of the Study
In this quantitative, nonexperimental, correlational study, I used
multiple regressions to examine whether transformational, transactional, and
laissez-faire leadership styles and outcomes related to call center workers’
organizational commitment. There are four quantitative research designs:
correlational, quasiexperimental, descriptive, and experimental (Pearl et al.,
2014). Due to no manipulations, observation, control, or recording of the
research, quasi-experimental, descriptive, and experimental were not
appropriate for this study. Farrelly (2013) defined correlation as a connection
between two or more variables. Therefore, for this study, a correlational
design was used. The predictor variables were transactional,
transformational, and laissez-faire styles and leadership outcomes. The MLQ
evaluated how the participants perceived their leaders’ leadership styles (see
Bass & Avolio, 2000). The outcome variable of this study was
organizational commitment. The organizational commitment questionnaire
(OCQ) helps measure an employee's level of commitment to the
organization, which is a critical factor for performance. The OCQ focuses on
identifying the behavioral perspective of moral, calculative, continuance,
affective, and normative commitment scales (Kanning & Hill, 2013). I used
SurveyMonkey, a third-party source, to gather the data, and call center
workers were sent email submissions of the MLQ and OCQ questionnaires.
The MLQ tools were given by MindGarden Inc., and an appropriate license
for the OCQ was secured.
Definition of Terms
Affective commitment: Affection for your job, “the individual’s
identification with and involvement in the organization. Employees’ work
and organizational experiences relate strongly and consistently to desired
work outcomes and organizational behaviors” (Meyer & Allen, 1991, p.65).
Continuance commitment: In fear of loss, the worker weighs the pros
and cons of leaving an organization; the individual stays because they have
to do so (Meyer et al., 2002).
Laissez-faire leadership: A laissez-faire leader does not make
decisions. They are reluctant and do not provide feedback to their
employees. A standoff type of leader that avoids all conflict (Abouraia &
Othman, 2017).
Leadership: With robust literature and research on leadership over a
long period, many definitions exist from different scholars. As a result of the
numerous definitions of leadership, there lacks a universally accepted
definition (Abasilim et al., 2019). However, many scholars have asserted
that leadership integrates aspects of the group context, influence, process,
and goal attainment (Hopkins & Scott, 2016). Researchers and scholars have
established these four components as the main pillars that the evaluation of
leadership practices tends to associate with to determine the effectiveness
and establish the best leadership practices (Hopkins & Scott, 2016).
Leadership styles: Leadership styles vary by organization and
situation. Leadership styles are an approach that motivates workers
(Jain et al., 2022).
Normative commitment: Obligation to stay; the employee feels
compelled to remain with the company (Meyer et al., 2002).
Organizational commitment: Organizational commitment is defined as
having a high level of respect for an organization. The worker values their
role has similar goals and is loyal to their workplace. The worker feels
satisfied and has a no turnover intention (Azeez et al., 2016).
Transactional leadership: Transactional leaders “emphasize extrinsic
rewards and avoid unnecessary risks, which impact employee-employer
relations; the focus is on the leader and follower and contends that
transactional leadership practices cause a shortterm relationship exchange by
followers to leaders” (Smith et al., 2016, p. 95).
Transformational leadership: Transformational leaders motivate,
encourage, provide feedback, and pursue to put the organization above their
personal needs. A transformational leader has a vision and leads with their
charismatic nature to inspire their employees to see their vision (Doucet et
al., 2015).
Assumptions
I assumed that all participants would provide truthful, honest feedback
to the survey. The participants were ensured privacy and anonymity and
were told they could opt-out anytime. All data were safely secured
throughout the study. I also assumed that the test instruments were reliable
and valid. Lastly, I assumed that all call center workers understood what was
being asked of them regarding the survey. The reasoning behind the survey
was to get to the core of the research problem.
Scope and Delimitations
The scope of the study involved call center workers. This study's
inclusion criteria were adults working inside a call center environment
reporting to a manager. The participants have been between the ages of 18
and 65. The participants were domestically located. Race, gender, or marital
status were not factors but were part of the demographics. A third-party data
collecting company named SurveyMonkey conducted the online survey to
the participants in the call center environment. The quantitative methodology
employed a nonprobability convenience sampling procedure to carefully
select the required sample of call center agents using a data collection
agency. The scale of measurement was interval. The sample size was
computed using the G*Power 3.1.9.7 statistical power analysis program. The
G*Power software calculated the sample size for multiple regression with a
significance level of .05 and with a desired statistical power level of .95,
where the number of predictors was equal to 9, and the anticipated effect
size was 0.15, with a calculated sample size of 166 (see Faul et al., 2009).
Multiple regression was appropriate for the outcome variable and, in this
case, organizational commitment using the statistical packages for social
sciences software (SPSS). The call center employee measured their
managers’ transactional, transformational, and laissez-faire leadership
behavior in each of the following dimensions: idealized influence-attributes,
idealized influence-behavior, inspirational motivation, intellectual
stimulation, individualized consideration, contingent reward, management-
by-exception, passive/avoidant behaviors, and management-by-exception:
passive (see Bass & Avolio, 2000).
Limitations
Several limitations were associated with this study. I aimed to
determine whether the factors of leadership styles related to organizational
commitment in a call center environment. The sample was collected from an
external data collection company SurveyMonkey; therefore, some call center
workers may have had sociodemographic biases and may have decided to
withdraw. Based on outside influences on their immediate leader, the sample
could not be large enough. The collected data for this study came from
SurveyMonkey, an external data collection company using only domestic
participants; this might limit the findings' generalizability. Another
limitation was more women than men respondents; thus, there was a possible
gender bias in responses. The call center workers were evaluating their
manager; there may have been some answers that were not truthful, which
could have hindered the study's data. Moreover, the participant's emotional
state of mind could have been problematic when doing the survey. The
predisposition of their mindset could have caused them to complete the
survey differently depending upon specific incidents.
Significance
Organizational leaders may use the research results to improve their
workers' commitment to the organization. Studies on call center behaviors
regarding organizational commitment in the workplace have not been
thoroughly discussed or understood within the leadership literature.
Leadership is essential in any organization (McCleskey, 2014). There is a
need to know whether a relationship exists between leadership styles and
organizational commitment among call center workers. It may be possible to
determine if the leadership styles predict the call centers employees' conduct
regarding organizational commitment. Many researchers have viewed poor
leadership as one of the main reasons for employee churn (DeTienne et al.,
2012). Therefore, training sessions are essential for enhancing organizational
and leadership skills (Sageer et al., 2012).
This research can also be used to improve employee-employer
relations. This outcome can produce potential positive social changes. The
social change contribution would be to better understand how call center
workers perceive leadership styles, contribute to community-related
programs, improve employee-employer relations, decrease retention, and
improve profitability and productivity (Sousa-Lima et al., 2013). The
research results can also assist leaders in understanding that their leadership
styles can contribute to the commitment of the call center worker when it
comes to the worker's organizational commitment. Moreover, the survey
results can promote awareness to those transformational and transactional
leaders regarding their structure, making them more aware of self-behaviors
and showing them how to better interact with employees. Suppose the
findings of the results are indifferent. In that case, the results suggested the
need for leadership education and call center management training, which
could promote a more stable organizational commitment with better
performance and less desire to leave the organization. A leader's
responsibility is to share, lead, and provide a model that influences an
organization's commitment (Chang, 2014).
Furthermore, it is expected that no matter what the findings are
regarding the correlations, the study provides scientific knowledge by
providing a sample population of call center workers to study the
relationship between leadership styles on the variables specified. The
research is also expected to provide call center leaders a preview of their
leadership style and possibly develop and bring more awareness to
themselves. The results from the study contribute to the fields of industrial
organization and psychology to further the study of problem-solving, critical
thinking, leadership styles, and other problems in the workplace.
Summary
Research has indicated that call center turnover is high in today’s
workplace (Oslund, 2018). Exploring call center turnover numbers (2015)
gauged call center turnover between 30% and 45%. Additionally, in this
chapter, I discussed the study's principal components, beginning with the
background of several researchers examining the leadership styles in
different variations. I provided different sides and outcomes of why
organizations have performance, attendance, and organizational commitment
fears (see Ariani, 2013). The problem statement explained the general
problem of leadership styles and their effect on call center workers. I also
discussed the literature gap and the social implications of improving the
employee-employer relationship. The MLQ and OCQ questionnaire were
used to collect and analyze the data using the SPSS software. Multiple
regression was used to examine statistically if leadership styles were
correlated to organizational commitment and test the hypotheses. The level
of significance to interpret the results was set at .05.
Lastly, I discussed the purpose of the study, the RQ, the theoretical
framework, the nature of the study, the definition of terms, and the study's
assumptions. The scope and delimitations, limitations of the study, and
significance of the study were all summarized as related to the leadership
styles and the call center workers' organizational commitment in a call center
organization. Therefore, in Chapter 2, I summarize the current literature and
theories supporting the problem statement.
Chapter 2: Literature Review
Introduction
According to the Bureau of Labor Statistics (2018), worldwide call
center growth will increase by 5% between 2016 and 2026. Call center
management will confront relational issues that will need the development of
managerial solutions to retain their staff. Adopting different leadership styles
notably affects the various components of organizational practices (Annakis
et al., 2011). The purpose of this quantitative predictive nonexperimental
study was to examine and investigate the relationship between leadership
styles (transformational, transactional, and laissez-faire) and outcomes of
leadership and call center workers’ organizational commitment. The general
problem with employee satisfaction affecting employee turnover and
behaviors were workplace stresses, interpersonal interactions, training,
learning opportunities, workload, compensation, work environment, and
leadership styles (Mamun et al., 2022). A need exists to improve leadership
styles and their effect on call center workers. Therefore, this study provides
detailed results on understanding the relationship between call center
workers’ and leadership styles. The results can help leaders understand that
their leadership style can contribute to the call center workers’ commitment
to the workers’ organizational commitment.
The number of existing studies investigating the implications of
different leadership styles on organizational behavior and commitment is
rapidly rising due to the corresponding rapid changes in employees'
organizational practices. The literature review integrates an analytical review
of existing literature on the topic and its various thematic concerns. An
overview of the chapter's content begins with a summary of the strategies
used to search for the literature, followed by a comprehensive theoretical
framework review of the theories that guided this study. A brief section on
the concept of leadership follows, and later the discussion on the nature of
work and leadership in call centers is discussed. The chapter also covers a
comprehensive analysis of organizational commitment and its relationship
with constructs of job satisfaction, employee performance, organizational
attendance, and intent to leave. This analysis is followed by how the three
leadership styles (transformational, transactional, and laissez-faire) are
related to organizational commitment and a chapter summary.
Literature Search Strategy
This study used a comprehensive, analytical, and critical review of
existing literature on the subject matter to expand the emerging thematic
concerns on the topic. I integrated different primary research sources, in
which the scholarly electronic databases provided the means to obtain
literature. The sources for this literature review were obtained from the
following databases: Walden University Library EBSCOHost search tools
and Thoreau’s advanced, PsycINFO, PsycARTICLES, ProQuest, Google
Scholar, Emerald Insight, ERIC, and Current scholarly literature and
sources. Many sources used in this study were within the last 5 years.
However, for an analytical analysis of how the theoretical foundations of the
study have changed, the study also included a few sources outside the last 5
years.
The keywords used in the search included the following: leadership,
leadership styles, leadership in call centers, organizational commitment,
affective commitment, normative commitment, continuance commitment,
leadership styles and organizational commitment, transformational
leadership and organizational commitment, transactional leadership and
organizational commitment, laissez-faire leadership and organizational
commitment, transformational leadership and employees’ performance,
transactional leadership and employees’ performance, laissez-faire
leadership and employees’ performance, laissez-faire leadership and
employee’s intent to leave, laissez-faire leadership and employee’s
attendance, transformational leadership and employee’s intent to leave,
transformational leadership and employee’s attendance, transactional
leadership and employee’s intent to leave, and transactional leadership and
attendance.
Theoretical Foundation
Leadership
The concept of leadership is one of the most researched organizational
behaviors (Antonakis & House, 2013; Raja & Palanichamy, 2011). Many
research studies investigating the various components, paradigms, styles,
and leadership models base their arguments on leadership's essence in
facilitating organizational performance efficiency (Asrar-ul-Haq &
Kuchinke, 2016). Leadership is a primary component of any organization
and is crucial in shaping internal and external organizational relations.
Through leadership, companies and organizations align their practices in a
specific model that shapes their corporate culture and image (Baumgartner,
2020). Therefore, leadership becomes a fundamental and critical component
in understanding the various organizational practices and how they shape
those organizations' performance (Abasilim et al., 2019). Due to the
progressive changes experienced in multiple organizational and business
practice environments, the concept of leadership continues to undergo
changes aiming at providing effective leadership practices that align with the
existing business and organizational practices (Alonderiene & Majauskaite,
2016). Therefore, leaders are the primary determinants of organizational
behaviors as they engage in high-level decision-making, manage workforce
activities, and establish the necessary workforce environment (Skakon et al.,
2010).
The concept of leadership is vital because the characteristics of
leadership practices in an organization are the foundation for determining the
corporate or organizational image and culture. Leadership practice should
reflect an alignment between organizational behavior and the expected
outcomes, such as setting goals, mission, vision, and objectives (Hopkins &
Scott, 2016). Research has shown that leadership establishes the overall
workplace mood and shapes employees' perceptions of their responsibility
and how to achieve corporate goals (Chandra, 2016). Leadership
commitment is thus directly proportional to employees' commitment to
organizational goals. Therefore, by leading people, managing resources, and
initiating decision-making processes in organizations, leaders pursue results,
motivate the workforce, empower the employees, serve others, and create an
environment where others can efficiently pursue the organization-centric
objectives (Clinebell et al., 2013). Leaders utilize their organizational
positioning to influence performance and facilitate realizing corporate goals
and objectives (Chandra, 2016).
Transformational Leadership Theory
The transformational leadership theory is a leadership model that Bass
et al. (1987) identified as a three-factored behavior process that integrates
the core aspects of individualized consideration, intellectual stimulation, and
charisma. Individualized consideration involves a leader who focuses on the
employees' performance, competence, and abilities at an individual level,
giving personal attention to members in the organizational environment who
may feel neglected and providing learning opportunities to all employees for
improved performance (Bass et al., 1987). The concept of individualized
consideration indicates that a leader who treats all employees equally puts
the needs of each employee into consideration regardless of their subordinate
position in the organization. This transformational leadership attribute
emerges in modern studies on the transformational leader (Sayadi, 2016;
Yahaya & Ebrahim, 2016; Yammarino, 2013). Many scholars identify
transformational leadership as a practice that integrates improved concern
for individual employee participation, integration of training, educational
resources, and advanced employee-leader relationships (Zhang et al., 2013).
The second attribute associated with transformational leadership
theory is intellectual stimulation, which Bass et al. (1987) highlighted by
developing a multi perspective approach to the organization's issues. Bass et
al. (2013) indicated that intellectual stimulation consists of the leader starting
an organizational practice that questions the firm's existing practices, thus
giving employees the ability to approach their activities differently. The
result is the improvement of problem-solving in an organization, where
employees can critically evaluate the approaches and consequences of the
organizational practice (Eliyana et al., 2019; Sayadi, 2016). This leadership
approach enhances self-fulfillment among employees by empowering them
with problem-solving skills (Yahaya & Ebrahim, 2016).
Transformational leadership's charisma establishes a leadership trait
that makes the employees or followers trust their leader, emulate their
practices, and instill faith in the organizational workforce (Sayadi, 2016).
The organizational workforce considers their leader a role model, someone
who can identify the essential things and instill a sense of purpose towards
organizational goals and milestones in the workforce (Sayadi, 2016).
Further, Furtner et al., (2013) proposed that applying transformational
leadership theory in organizational practice improves the development of a
positive attitude towards the organization, organizational citizenship, and
organizational commitment in the workforce.
Transactional Leadership Theory
Transactional leadership theory suggests exchanging between
employees and the leader (Sayadi, 2016). According to the study by Bass et
al. (1987), this form of leadership proposes a type of agreement between the
leader and the employees where employees work and become awarded.
Therefore, the transactional leadership model integrates two crucial factors:
conditional reward and active-management-by-exception. The conditional
reward factor demonstrates a leader creating various tasks accompanied by
the rewards achieved on completion (Bass et al., 1987; Sayadi, 2016).
Therefore, the leader sets long-term and short-term targets, and the
employees obtain rewards for achieving them (Sayadi, 2016; Yahaya &
Ebrahim, 2016). On the other hand, the activemanagement-by-exception
factor defines a leader who focuses on the timely and effective completion of
the tasks as planned (Bass et al., 1987). Therefore, the transactional leader
regularly monitors the employee’s performance to provide guidance and
ensure that employees do not deviate from the path of task completion
(Sayadi, 2016).
Laissez-Faire Leadership Theories
This leadership framework also refers to the absence of a leadership
model where the leadership practices are passive and do not contribute to the
organization's managerial roles (Antonakis et al., 2003). According to
Yahaya and Ebrahim (2016), the laissez-faire leadership theory presents a
leadership practice that avoids decision-making, does not engage in follow-
up activities, disregards challenges and problems arising in the workforce,
and does not engage or intervene in any circumstance. This leadership
theory's main attributes include the undersupply of employee development
activities, the absence of rewards, feedback, instructions, supervision, and
leader involvement in organizational practices (Sayadi, 2016; Yahaya &
Ebrahim, 2016). Therefore, laissezfaire leaders are nonparticipants and
passive in the organizational environment. Despite holding leadership
positions that provide direction and guidance, laissez-faire leaders
completely abdicate responsibility and do not utilize the authority associated
with their positions (Antonakis et al., 2003).
Outcomes of Leadership
The outcome of leadership is nothing but the result of leadership style.
It could be the team's growth, loyalty, retention, or satisfaction. In the MLQ
model, Bass et al. (1983) mentioned three primary outcomes of leadership:
effectiveness, extra effort, and satisfaction. Effectiveness means the leader
effectively maintains their subordinates’ jobrelated requirements and
efficiently represents them and their work to the upper management. Extra
effort is when the leader motivates the subordinates and increases their
willingness to work harder and achieve more. Satisfaction means leadership
ways that empower the subordinate's job satisfaction. All these three
outcomes result from active leadership (Bass & Avolio, 2004).
Organizational Commitment
The studies by Allen and Meyer (1990) and Meyer and Allen (1991)
significantly developed the concept of organizational commitment despite
the vast literature on this vital thematic concern in organizational practice.
Organizational commitment refers to the development of a psychological
state that shapes the relationship between the employees and the
organization to the extent that the employees feel obligated towards
improved performance of the organization (Sageer et al., 2012). It does not
develop an intent to leave the organization (Allen & Meyer, 1990). Allen
and Meyer (1990) identified three foundational forms that organizational
commitment could take in the workforce. These three components of
organizational commitment include affective, continuance, and normative
commitment.
Affective commitment refers to developing an attitudinal relationship
with an organization, where the employee develops an emotional attachment
that binds them to stay in the organization (Powell & Meyer, 2004).
Affective commitment is associated with four major characteristics: work
experiences, job-related characteristics, personal characteristics, and
structural characteristics. Allen and Meyer (1991) indicated that the personal
characteristics that shape the employee’s commitment to work include their
need for autonomy, achievement and affiliation, personal work ethic, main
individual interests in work, and control. Structural characteristics refer to
the organizational structure that integrates the leadership and management
models applied in an organization (Powell & Meyer, 2004). The job
characteristics and work experiences integrate the organizational values,
mission and vision, and strategic organizational objectives (Abou Hashish,
2017). Collectively, these aspects contribute to shaping the employee's
attitudinal alignment with the organization, which defines their commitment
to work, leading to better performance (Dvir et al., 2002).
Continuance commitment refers to a case where the costs of leaving
influence an employee's stay in an organization. Therefore, employees
continue to commit to the organizational goals because they feel they are
benefiting by staying and would incur losses if they leave (Powell & Meyer,
2004). The various factors that lead to the development of continuance
commitment include expectations of others, selfpresentation concerns,
impersonal bureaucratic arrangements, individual adjustment, nonwork
concerns, lack of alternatives, and satisfying conditions (Powell & Meyer,
2004; Yahaya & Ebrahim, 2016). The normative commitment integrates the
concepts of moral responsibility and indebted obligation. Therefore,
employees develop a desire to remain in their workplace because they
perceive it as the right and honorable thing to do (Yahaya & Ebrahim, 2016).
Normative commitment is the foundation for employee loyalty, as
employees feel that the organizations expect them to develop loyalty.
Full Range Leadership
The full-range leadership concept emerged from Bass (1985), which
proposed that organizational leadership does not adopt transformational,
transactional, or laissezfaire leadership theories but integrates various
aspects of the three leadership styles. Bass et al. (2003), through revisions of
the original model, established nine factors that depict the practice of the
FRLT in organizational practice, including the following: “idealized
influence behavior, idealized influence attribution, inspirational motivation,
intellectual stimulation, individualized consideration, contingent reward,
active management- by- exception, passive management- by- exception, and
laissez-faire” (as cited in Yahaya & Ebrahim, 2016, p. 191). The three
leadership theories are the foundation used to develop the nine-factor model
of the full-range theory. Bass et al. argued that the FRLT depicts the
different situations in which leaders develop context-based practices without
aligning with the three leadership styles.
Equity Theory Concerning Employee Performance, Attendance, and
Intent to Leave
Griffith and Gaertner (2001) equity theory refers to an employee
weighing the ratio of their input and output in an organization and
comparing them to another person. If employees feel inequity, they become
dissatisfied with their jobs and develop a feeling of inequity in the
organization. The organization's inequalities are the employee developing
new habits that affect performance, attendance, and intent to leave (Power &
Meyer, 2004).
Nature of Work in Call Centers
The literature and research on call centers are rapidly growing, with
leadership, employee relations, work environment, and customer satisfaction
becoming the central aspect of this developing field (Batt et al., 2009). With
the growing need for customer service availability 24/7, many organizations
continue to improve their call centers to develop service availability to
customers for improved performance. The nature and dynamics of work in
call centers have significantly changed to pursue customer satisfaction and
retention (Clark et al., 2019). Call centers focus on problem-solving and
helping customers achieve the maximum potential of an organization's
products and services.
One of the growing aspects of interest in call center research is
employee job satisfaction and commitment toward achieving an established
customer-oriented strategy (Hopkins & Scott, 2016). The call center workers
act as the company ambassadors to the customers; therefore, customer
satisfaction is vital for high performance (Zapf et al., 2003). There are
numerous methods used to measure performance. The quality of metrics
used to measure performance is more significant than the employed. The
organization’s primary objective is customer satisfaction (Meyer et al.,
2013). According to De-Ruyter et al. (2001), employee satisfaction is
integral to ensuring customer satisfaction. Therefore, the workers’ job
significantly shapes customer satisfaction with the organization's products or
services. Call centers have emotionally demanding work that requires
employees to maximize the number of calls they receive to ensure service
delivery to customers is high at any particular moment (Clark et al., 2019).
In many call centers, the employees must cope with intense working
conditions with minimal personal development from work in compensation
and skills development.
Different workplaces have unique environments that require specific
input from leadership, workers, and customers to ensure the organization
achieves its goals. Call centers are among the most intense work
environments, and for effectiveness, delivery of services to the customers
requires competent and dynamic leadership skills as the primary facilitator
(Hopkins & Scott, 2016). A study by Garcia et al. (2014) established that the
main reason why call center workers work under very high pressure is the
essence and significance of time in their organizations. The study indicated
that call centers’ must be well managed. As a result, the work design might
imply unfavorable work conditions for employees if not effectively managed
by the leaders (Garcia et al., 2014). Despite recent studies demonstrating
improved working conditions in call centers, many studies align their
approaches towards the employees' burnout, emotional well-being, and stress
(Hauptfleisch & Uys, 2006). In a call center environment, work pressure
leads the employees to focus solely on customer services, providing
solutions to the customers, leaving minimal time for employees’ well-being,
socialization with colleagues, and building skills and competence (Goodwin
et al., 2011). The findings indicate that many call centers face the challenge
of encountering underproductivity among employees due to their use of a
customer-oriented work approach and having minimal employee
empowerment programs (Hauptfleisch & Uys, 2006).
Garcia et al. (2014) indicated that, in most cases, a negative
relationship exists between work performance and a conducive work
environment in call center organizations. The study by Hauptfleisch and Uys
(2006) identified that most call centers establish cost-effective measures by
focusing on effective customer services by reducing the time taken to serve
each customer. Consequently, these organizations often forget about their
employees' well-being, failing to develop concepts such as work variety,
employee autonomy, and supportive management and HR practices (Akanji,
2013). The challenges workers in call centers experience develop from the
priority given to customer services and the need to optimize the time used to
serve as many customers as possible (Batt et al., 2009). The result of
adopting such an approach in an organization is a poor workplace
environment that does not promote employee development and well-being.
Leadership in Call Centers
The management and leadership in call centers play a central role in
ensuring that the organizational workforce is satisfied and able to achieve the
customer satisfaction objective. Since the call center’s role is customer
satisfaction and retention are crucial, it is equally essential to ensure
effective leadership and management practices. However, many research
studies demonstrate that there is still a wide gap between the existing
literature on effective leadership and its practice in call centers (Oodith &
Parumasur, 2014). The study by Garcia et al. (2014) highlighted that the
main challenges facing employee efficiency in call centers emanate from a
lack of effective leadership and management practices leading to the lack of
an empowering work environment for workers in call centers. Many
researchers, including Hopkins and Scott (2016) and Garcia et al. (2014),
cited the ability to establish competent leadership practices in call centers as
the breakthrough solution to the workplace environment challenges facing
call centers.
Many management issues facing the effectiveness of the various call
centers exist and lead to a poor work environment that does not promote
employee development. A study by Muthuveloo et al. (2014) indicated that
the main reason the leadership and management practices fail in most call
centers is that call centers are considered divisions of the primary
organization and do not have full leadership autonomy; the decisions are
limited. Managers in call centers experience difficulties in implementing
most workplace environment decisions because the organization's senior
management conducts crucial components such as the allocation of resources
(Joo et al., 2015). In such a case, the management of the call centers is not
autonomous and is limited. Thus, the primary organization's leadership is
responsible for ensuring that there is an allocation of adequate resources to
the call center division to facilitate the efficient delivery of services to
customers. Another approach involves giving the call centers full leadership
and management autonomy in making decisions that affect employee
performance in the department (Hauptfleisch & Uys, 2006). The leadership
method should consequently lead to a position where the decisions
concerning the workplace environment in the call centers come from the
division's management.
The existing literature on the nature of work in call centers will be
essential in facilitating the development of a solid background on how
leadership relates to call centers’ organizational commitment. By analyzing
the literature on the nature of work in call centers, the study presents more
insights into various determinants of commitment and how leadership can
address them. The multiple recommendations from different researchers are
also identified, providing more support to the current study. The literature on
the leaders in call centers presented leads to identifying areas to focus on in
current research.
Organizational Commitment
With the progressive development of organizational behavior in
research, organizational commitment is increasingly becoming a popular
concept in both organizational research and practice (Clinebell et al., 2013;
Eliyana et al., 2019). The current organizational research wave reflects an
increased interest in employees' practices and their relationship with the
workplace (Clinebell et al., 2013). Organizations are increasingly
implementing efficient organizational behavior practices due to the increase
in the benefits discovered through research, as well as the view of
organizational behavior as a competitive advantage factor (Bučiūnienė &
Škudienė, 2008). Organizational behavior has gained popularity in practice
and research due to its effect on employee behavior. The increased
implementation of organizational culture reflects its association with positive
organizational outcomes. According to a study by Cetin et al. (2015),
organizational commitment is goal-oriented and is essential in establishing
customer-focused practices and an employee-friendly workplace
environment. Organizational friendliness is thus a critical component that the
organization's leadership and management seek to pursue, aiming at
promoting work culture and customer satisfaction.
Pohl and Paillé (2011) established that organizational commitment is
multifaceted and integrates concepts of normative, affective, and
continuative commitment. All commitment is not equal; therefore,
employees may encounter different situations, develop relationships, and
experience a work environment that creates an emotional attachment to their
work. The development of such an attitude towards work creates
determination and intrinsic motivation for employees, which maximizes
responsibility (Allen & Meyer, 1990). Employee commitment exhibits itself
among employees through their efforts to complete given tasks, developing a
self-driven approach, and engaging in individual levels of problem-solving
(Eliyana et al., 2019). This approach of commitment in which employees
develop an emotional connection with the organization refers to the affective
form of organizational commitment (Fridoon & Nasrin, 2009). There are
employees whose reason for commitment to their roles and responsibility are
the costs associated with leaving the organization. The employees value the
benefits of their work's continuity and thus tend to commit to their
responsibilities (Allen & Meyer, 1990). This approach refers to the
continuative or continuance commitment where the employees value the
benefits they get by working in an organization, establishing their
relationship with work based on continuity over the risks of leaving their job
(Fridoon & Nasrin, 2009). The last dimension of commitment reflects the
feeling of duty and obligation towards the organization in which employees
believe it is upon their contribution that the organization continues (Allen &
Meyer, 1990).
The different forms of achieving organizational commitment
demonstrate how an organization's leadership and management can create
diverse approaches to maximize the attainment of commitment among
employees. The management of an organization can develop commitment
among employees, according to Nazir and Islam (2017), by promoting
positive experiences among the employees. An organization can foster
commitment in the workforce by establishing an environment where
employees feel the value of their skills and cultivating an appreciation of
human nature. Moreover, Mueller and Straatmann (2014) indicated that
adopting the horizontal and vertical coordination of shared organizational
goals and the communication model leads to improved employee
commitment. Employee inclusivity is also a necessary means of achieving
organizational commitment.
Organizational Commitment and Employees’ Job Satisfaction
Job satisfaction is an essential defining attribute of job performance in
the organization. Job satisfaction refers to the attitudes, likes or dislikes, and
feelings employees associate with their organizational environment or work
(Muthuveloo et al., 2014). Job satisfaction evaluates employees' contentment
with their workplace's nature and environment (Callaghan & Coldwell,
2014). Job satisfaction reflects the alignment of an individual's interests and
the roles and regulations assigned to them in the organization. Employees
can achieve job satisfaction if they develop a positive attitude toward their
job, feel contented, and be happy in their workplace (Nikpour, 2018).
On the other hand, job dissatisfaction leads to a negative attitude
towards work. The employee does not appreciate their position in the
organization or the nature of work and dislikes the organizational
environment. Job commitment is significantly affected by the employee’s
satisfaction with their work and the organizational environment
(Mosadeghrad et al., 2008).
Job commitment results from feeling comfortable and contentment
among employees regarding their work and workplace environment. To
develop commitment, the employee must attain job satisfaction (Stanley et
al., 2013). Organizational leaders should lay a solid foundation for building
an environment that enables employees to align individual interests with the
organization's interests to achieve job satisfaction (Nikpour, 2018). Strategic
leadership and efficient management practices are vital in improving the
workplace environment and the transformation of the corporate culture to a
conducive and empowering environment. Employees must feel motivated
and appreciated to attain job satisfaction (Ramalho Luz et al., 2018).
Developing an environment that propagates job satisfaction is a necessary
leadership and management strategy in present-day organizational practice
since the nature of competition intensifies with employee retention and
loyalty, becoming vital determinants of competitive advantage (Amiens et
al., 2021)
In their study, Raziq and Maulabakhsh (2015) identified that job
satisfaction varies among employees, and employees can experience
different states of satisfaction in the same work environment. Despite
employees being in the same work environment, this difference in job
satisfaction is mainly because of the variation in individual interests. It is
significant to note that the achievement of job satisfaction occurs when there
is a convergence of self-interests with organizational goals and interests
(Nikpour, 2018). Therefore, satisfaction levels can vary even for employees
in the same organizations and exposed to similar experiences. However,
Callaghan and Coldwell (2014) indicated that organizational practices that,
when put in place, improve the level of job satisfaction across the workforce.
Training, empowerment, employee engagement, and employee motivation
are essential factors that enhance job satisfaction.
Training and skills development are some of the most vital
requirements for job satisfaction in the present-day environment. Employees
seek to experience growth development regarding the work environment's
activities and competencies (Nikpour, 2018). As a result, many studies on
employee job satisfaction identify training and empowerment as essential
tools in promoting development among employees. Through training,
employees acquire new skills and competencies that enhance performance,
engage in new activities, and improve their ability to solve work-related
problems (Nikpour, 2018; Zumrah et al., 2013). Consequently, the
employees experience selffulfillment, which aligns personal interests with
the work environment.
Employee engagement fosters inclusivity in decision-making,
problem-solving, and innovation approaches, giving employees a sense of
identity within the organization (Nikpour, 2018). Employee engagement
enables employees to involve themselves in broader work experiences,
including developing new strategies for work, creating innovative solutions
to different challenges, and establishing new models of enhancing their
performance (Nikpour, 2018). These concepts manifest the key factors
leading to the development of organizational commitment among the
employees. Engagement, inclusivity, motivation, and empowerment enhance
job satisfaction, and employees orient their practices toward better
performance, improved output, and self-determination toward task
completion and organizational success (Nikpour, 2018; Zumrah et al., 2013).
Therefore, it is impossible to achieve organizational commitment without
first developing an organizational environment and workplace practices that
promote employee job satisfaction.
Organizational Commitment and Employees’ Performance
The present-day workforce requires employees’ productivity to
advance, aiming at meeting the market demands on workforce and employee
competence. Organizations are experiencing rapid developments that bring
intense market competition, forcing organizational managers and leaders to
design strategic methods to compete with their rivals (Carter & Greer, 2013).
The changes in the means of acquiring competitive advantage in the market
are changing from the traditional model, which focused on customers and
sales, to a new model that emphasizes the well-being of employees and the
advancement of the corporate culture (Carter & Greer, 2013; Pradhan &
Jena, 2016). Developing a competitive strategy for an organization requires
each organization's position to contribute to achieving the organizational
goals and objectives (Sendawula et al., 2018). Each position is designated
with unique roles and responsibilities, establishing the expected outputs and
contributions to the organization's performance. These roles and
responsibilities become the determinants of the skills and competencies that
the employees in those positions must acquire to maximize their productivity
(Pradhan & Jena, 2016). Therefore, an employee's performance in the
organization is a crucial input to achieving the organization's overall goals
and objectives.
The performance of an individual employee reflects the overall
performance of an organization. Therefore, organizations are rapidly
integrating models that promote optimal employee performance as a
competitive strategy. By advancing an individual employee's output, the
organization improves the company's overall performance (Carter & Greer,
2013). As a result, organizations have established different strategies for
ensuring that employees can perform better in their designated performance
(Carter & Greer, 2013; Sendawula et al., 2018). Nazir and Islam (2017)
established that the employees' performance is the determinant of the ability
to meet the customer needs in the organization. Organizations implementing
the customer-oriented practice method must enhance their employees'
performance (Nazir & Islam, 2017; Sendawula et al., 2018). The
organization's leadership and management model is an essential defining
attribute of the methods implemented to enhance employees’ performance.
Therefore, the organization's leadership must establish the need for improved
employee performance and the implication on the organization's
performance for the development of productive employee enhancement
policies.
Organizational commitment is the leading strategy for improving
employee performance (Carter & Greer, 2013). Organizational commitment
promotes the employee's ability to become goal-oriented, develop a personal
relationship with work, and develop an intrinsic commitment to completing
their roles (Carter & Greer, 2013; Pohl & Paillé, 2011). The employee
develops increased awareness of their contributions towards the
organizational goals and objectives through commitment. Through employee
commitment, employees develop significant attributes such as being self-
driven, developing solutions to challenges independently, and becoming
active team participants (Sendawula et al., 2018). As employees put in more
effort, the organization can maximize its performance. However, without
organizational commitment, the employees lack the necessary driving force
that encourages individual determination toward accomplishing specific
goals.
Achievement of individual commitment towards the organizational
goals among the employees fosters the development of a personal
relationship with the workplace. The employees develop individual goals in
their workplace that they must achieve while working at the organization
(Pradhan & Jena, 2016). As a result, they commit to completing their work
and achieving the individual work milestones as their activities. The
employees maximize their performance since they direct most of their effort
towards completing the work projects. The organization becomes an
environment where employees pursue their goals, considering work their
prioritized activity (Pradhan & Jena, 2016). Employees discover their
potential and improve their output through organizational commitment. The
employees identify their unique strengths and weaknesses, enabling them to
maximize and improve their weaknesses (Pradhan & Jena, 2016; Sendawula
et al., 2018). As a result, the employees develop their skills and competence
through a progressive commitment towards challenging their efforts leading
to enhanced employee performance. Organizational commitment, therefore,
establishes a strong foundation for developing employees’ performance in
organizations (Eliyana et al., 2019).
Organizational Commitment and Employees’ Attendance
Attendance is a fundamental aspect that shapes employees and overall
organizational performance (Nikpour, 2018). The organizational practice
expects employees to establish a focused and committed routine to attend to
their duties unless they are incapacitated or allowed to stay out of the
workplace by the organizational policies, such as during holidays and
vacations (Ramalho Luz et al., 2018). Many researchers focus on two core
concepts regarding employee attendance: absenteeism and presenteeism (Ro
et al., 2017). Absenteeism remains among the most researched areas in
employee attendance behavior in organizational practice. The concept of
absenteeism refers to the employee’s failure to attend work for various
reasons. Baker-McClearn et al. (2010) highlighted that absenteeism is the
leading factor contributing to many organizations' unproductivity. There are
two classifications of absenteeism; organizationally excused and
organizationally unexcused absenteeism (Hassan et al., 2014).
Organizationally excused absenteeism refers to the specific cases the
organization designates for employees to be legally absent from the work
environment (Hassan et al., 2014). These include sick leaves, maternity
leaves, vacations, and holidays. Some organizational unexcused absences
include lateness, personal problems, and lack of interest in work.
According to Stanley et al. (2013), presenteeism is considered a
significant new concept; it refers to employees attending work while not
being able to perform at their maximum capacity due to sickness. According
to Deery et al. (2014), presenteeism arises from multiple issues, including
the commitment to work; employees feel obligated to work irrespective of
their health conditions and work nature, and the organization has zero
tolerance for uncertified attendance. The research on presenteeism is
increasing as more scholars and practitioners continue to uncover its
significance and influence on the performance of an organization (Stanley et
al.,2013).
Both concepts of presenteeism and absenteeism have a distinct
relationship with organizational commitment. In some cases, the idea of
presenteeism appears to result from commitment toward duty and
responsibility among employees. Due to their dedication to accomplishing
various tasks in the organization, employees tend to develop the tendency to
achieve self-fulfillment through completing their daily routine at work
(Baker-McClearn et al., 2010). Employees with organizational commitment
tend to have set aspirations and objectives that they want to achieve daily in
their workplace (Stanley et al., 2013). Therefore, even when they are not in
perfect health conditions, their determination leads them to attend work to
accomplish their set targets. To this extent, presenteeism manifests a highly
developed affective commitment toward employees' organizational roles and
responsibilities (Stanley et al., 2013).
On the other hand, absenteeism is a detrimental factor in promoting
the achievement of organizational commitment among employees (Clinebell
et al., 2013). Many organizations experience poor performance due to
reduced attendance rates, where employees fail to show up for work as
expected. According to Addae et al. (2013), absenteeism also reflects a lack
of interest in the work environment and work nature. Employees with many
absenteeism cases do not have work commitments and have a negative
attitude toward their workplace (Cohen et al., 2016). Also, absenteeism can
lead to employees losing their commitment to work if they encounter cases
outside work that make them develop stress, depression, and negative
attitudes towards work or other affectionate components of their lives (De
Gieter et al., 2011). For instance, if an employee’s close relative dies, the
employee may develop stress and depression, leading to a lack of focus and
determination in their work. Therefore, employees' attendance at work is a
crucial aspect that reflects their commitment to the organizational objectives
(DeTienne et al., 2012). Developing organizational commitment can lead to
eliminating cases of absenteeism in many organizations.
Organizational Commitment and Employees’ Intent to Leave
The organizational environment is a crucial determinant of
employees’ well-being and stays in the organization. Studies around the
intent to leave investigated why employees intend to leave their current
organization (Frear et al., 2017). The employees’ intent to leave work is the
foundation of the emergence of turnover. Oh (2019) studied the
organizational commitment profiles and turnover intentions and highlighted
that different events lead to the development of intent to leave work among
employees and, later, the turnover. In this study, the misalignment of
employees’ self-interests with the organization's goals becomes the primary
cause of the intention to leave work (Oh, 2019). The intention to leave work
is a gradual process that demonstrates dissatisfaction with the workplace and
employees' performance in their employment position (Khan & Du, 2014).
Organizations experiencing a high level of turnover and many employees
developing the intention to leave have lower working standards, poor
employee relations, and an unconducive workplace environment (Addae et
al., 2006; Labrague et al., 2018; Oh, 2019). The condition of organizational
culture is thus the determinant and facilitator of the development of
employee intention to leave.
The development of a negative attitude toward employment, the
workplace environment, or the organization's management culminates in a
desire to leave the employer (Labrague et al., 2018). Employee
dissatisfaction with the roles assigned to them in the organization and the
nature of work is a leading factor in the development of intention to leave
and turnover (Choi et al., 2012). The employees lose the initial relationship
with the organization, which leads to dissatisfaction with the outcomes of
their efforts, the processes of work they undertake, or the rewards they get
from the organization (Addae, Praveen Parboteeah & Davis, 2006). The
employees experience a high level of disorientation with the organizational
expectations and outcomes, leading to the development of withdrawal
symptoms and, consequently, turnover.
Research into the connection between organizational commitment and
employee turnover is progressively increasing (Elçi et al., 2012). The two
constructs demonstrate a relationship in which they affect each other (Meyer
& Allen, 1991). Several factors are significant regarding the intent to leave
an organization. According to Mosadeghrad et al. 2008), they are affective
commitment, professional stability, job satisfaction, area of employees’
work, and job satisfaction. According to Elci et al. (2012), leadership
behaviors, stressors, and organizational commitment cause employees to be
consciously and deliberately willing to leave an organization. Leadership
support is lacking in the call center environment; therefore, it is difficult for
call center leaders to retain employees, notably facing employees wanting to
leave (Pierre &Tremblay, 2011). Other studies also demonstrate comparable
results indicating that committed employees are likely to remain in their
workplace due to the existing positive relationship and alignment of self-
interests with the organization (Oh, 2019). Organizational commitment
establishes an intrinsic determination toward work activities and the
employees' organizational environment, which creates a personal
relationship between the organization and the employee (Nikpour, 2018).
Therefore, it is difficult for employees to quit their organization when they
have higher personal and intrinsic value.
Organizational commitment is an integral concept that constitutes
multiple elements, such as job satisfaction, employee motivation,
empowerment, and inclusivity (Meyer & Allen, 1991). Employees become
committed to their work when they experience a friendly environment that
promotes their development and helps them achieve their goals (Ro & Lee,
2017; Zito et al., 2018). Organizational commitment arises from adequate
compensation of employees in the organization. The employees can meet
their personal needs from the compensation or the benefits they get from
working in the organization (Labrague et al., 2018). These attributes of
organizational commitment cannot lead to turnover or intent to leave the
workforce. Employees experiencing job satisfaction will not be willing to
leave their work positions, the same as employees who experience growth
and development in their careers and personal lives.
However, based on the continuance commitment model, where
employees are only committed to the organization due to the fear of risks
associated with the lack of the job, it is likely for employees to develop
dissatisfaction and consequently lead to intent to leave and turnover (Addae
et al., 2006). According to Allen and Meyer (1990), continuous commitment
establishes an employee whose only goal is to hold onto their work, not
because they enjoy working there, but to avoid losing their position. This
commitment does not guarantee job satisfaction and the complete alignment
of individual interests and the organization. An employee is, therefore, likely
to experience intent to leave but still be available at the workplace due to the
minor benefits such as salary associated with the work (Labrague et al.,
2018; Meyer & Allen, 1991; Zito et al., 2018). Employees with this form of
commitment are likely to turnover if they get more rewarding jobs or find
alternative sources of the benefits they were getting in the organization.
Therefore, organizational commitment and employees’ intent to leave
are complementary and indirectly proportional. An increase in one construct
leads to a corresponding reduction in the other (Ford et al., 2019). If there is
high job satisfaction, intrinsic motivation towards work, a positive attitude,
and experience of self-growth and development, employees are unlikely to
develop an intent to leave since the level of commitment is high (Callaghan
& Coldwell, 2014; Zito et al., 2018). Similarly, intent to leave will develop
among employees if the working conditions do not facilitate job satisfaction,
empowerment, and personal interests do not converge with the
organizational goals since they will not develop the organizational
commitment (Ford et al., 2019). Therefore, an organization's leadership must
foster a conducive work environment, create employee empowerment and
development programs such as training, facilitate job satisfaction, and
motivate employees to reduce the possibility of leaving and turnover (Oh,
2019).
Leadership Styles and Organizational Commitment
The leadership practice is instrumental in shaping organizational
behavior and establishing the corporate culture (Hopkins & Scott, 2016).
Leadership facilitates the initiation and implementation of critical
organizational practice programs, establishes frameworks for developing
customer-satisfaction strategies, and ensures alignment of the organizational
practices with the organization's expected outcomes and set goals
(Muthuveloo et al., 2014). Leadership practice significantly influences
organizational commitment since it is fundamental to achieving customer
satisfaction in organizations (Raja & Palanichamy, 2011). Over the past 50
years, studies on different leadership styles have significantly intensified
(Clinebell et al., 2013; Kerdngern & Thanitbenjasith, 2017; Muthuveloo et
al., 2014). The literature's intensity reflects the demand for effective
leadership practices that align with the business organizations' rapid changes.
Therefore, scholars and practitioners establish, and study different leadership
approaches used in an organization using empirical and evidence-based data
to demonstrate which leadership styles are more effective in specific
contexts (Kerdngern & Thanitbenjasith, 2017; Raja & Palanichamy, 2011).
Transformational leadership, transactional leadership, situational leadership,
and laissez-faire leadership are among the most researched leadership styles
due to their alignment with present-day change-oriented organizational
practice (Kerdngern & Thanitbenjasith, 2017; Muthuveloo et al., 2014; Raja
& Palanichamy, 2011). A corresponding increase in the literature evaluating
the effects of the different leadership styles on organizational experience is
also developing.
Transformational Leadership and Organizational Commitment
According to Eliyana et al. (2019), transformational leadership
significantly and positively affects organizational commitment. In this study,
transformational leadership demonstrates improved competence among
leaders to create effective organizational strategies that enhance the
workplace environment. As a result, employees establish job satisfaction and
become committed to their roles (Johansson et al., 2014). Transformational
leaders develop a leadership approach that facilitates employee integration
and inclusiveness in critical decision-making to improve the organization
(Peng et al., 2019). Employees can thus provide proposals and feedback on
various practices in the organization, facilitating the implementation of an
improved workplace environment (Clinebell et al., 2013; Eliyana et al.,
2019). Therefore, transformational leadership focuses on creating an
improved workforce environment where employees are satisfied, thus
developing organizational commitment. Through transformational
leadership, employees are motivated and appraised on achievement
(Kerdngern & Thanitbenjasith, 2017). Transformational leaders focus on
developing an intrinsically motivated workforce where employees become
proud of their accomplishments. The models of motivation, such as appraisal
and recognition, do not encourage extrinsic motivation, such as presents and
pay raises (Clinebell et al., 2013; Peng et al., 2019). As a result, employees
develop a positive attitude toward their work and focus on improving their
performance. Consequently, employees achieve organizational commitment
through progressive job satisfaction, motivation, and work positivity.
Transformational leadership also improves the achievement of
organizational commitment through empowering workers. Leaders create
training programs in organizations to help employees acquire new skills and
competencies to enhance their preparedness for new changes and enable the
organization to offer advanced customer experiences (Eliyana et al., 2019).
Through training the workforce, transformational leaders ensure that
employees can develop solutions to the challenges brought about by the
rapid changes in business organizations (Furtner et al., 2013). The
organization’s ability to empower the workforce creates a self-fulfillment
attitude among the employees, thus facilitating job satisfaction and the
development of convergence between employees’ interests and
organizational practice (Clinebell et al., 2013). The empowerment of
employees and the establishment of a positive relationship with the
organization improve their loyalty and organizational citizenship, thus
eliminating the possibility of intent to leave and turnover in the workforce
(Peng et al., 2019). Therefore, the transformational leadership style creates
an environment that prioritizes job satisfaction, employee retention,
empowerment, and employee performance, thus facilitating the development
of organizational commitment (Jyoti & Bhau, 2015).
Transactional Leadership and Organizational Commitment
Transactional leaders focus on rewarding employees and ensuring
employees remain focused on the organization's established goals and targets
(Sayadi, 2016). The leader creates measurable milestones for the
organization and rewards the employees for achieving these goals (Bass,
1997). Moreover, the leader also engages in active management roles to
monitor the employees' progress toward organizational objectives.
As a result, transactional leaders eliminate employees' possibility to alienate
from the organization's goals (McCleskey, 2014). Transformational
leadership’s relationship with organizational commitment is among the most
researched leadership styles, and the existing literature demonstrates a
positive and significant relationship between the two constructs (Furtner et
al., 2013). According to a study by Yahaya and Ebrahim (2016),
transactional leadership utilizes influence and regular consultation to
promote the organization's desired goals and outcomes. The leader promotes
an enhanced workforce environment in which the employees can achieve the
established goals.
Transactional leadership promotes employee commitment since it
creates a goaloriented workplace culture. The organization operates to
prepare the employees and gives them adequate resources at their disposal to
pursue the established goals (Yahaya & Ebrahim, 2016). Therefore,
employees are empowered with the skills and competencies required to
achieve the organization's goals, promoting empowerment and
selfactualization. This empowerment contributes significantly to job
satisfaction among employees, allowing them to improve their performance
and commit to their work (Yahaya & Ebrahim, 2016). Through transactional
leadership, employee motivation is in the form of extrinsic motivation,
which integrates physical rewards. Therefore, employee commitment to their
work is to achieve the established goals and targets and obtain various
rewards.
Transactional leadership also propagates the attainment of
organizational commitment among the employees through establishing a
regular and active management leadership, where the organizational leader
continuously monitors the practices of the employees to ensure there is
alignment towards achieving the organizational milestones, goals, and
objectives (Pradhan, & Pradhan, 2015). Transactional leaders guide the
employees, helping them solve most of their problems during their work
practices (Yahaya & Ebrahim, 2016). Therefore, the leaders provide an
integrational model that creates a conducive environment to facilitate
horizontal and vertical communication strategies in the organization
(McCleskey, 2014). As a result, decision-making processes in the
organization are inclusive, involving employees and leaders. Thus, the
employees develop a close relationship with the leaders, facilitating the
establishment of collective leadership and organizational culture. As a result,
employees become committed to developing improved performance by
committing their skills and abilities to achieve the required milestones with
their leaders (Clinebell et al., 2013).
Laissez-Faire Leadership and Organizational Commitment
The laissez-faire leadership approach has detrimental consequences on
organizational commitment in the workforce. Leaders using this style often
abstain from decision-making processes as well as failing to facilitate the
organizational management roles (Bučiūnienė & Škudienė, 2008; Furtner et
al., 2013). Therefore, the organizational workforce is responsible for all the
decisions made in the workforce. The defining attributes of leadership
practices are not available in this form of leadership (Abasilim et al., 2019).
The leader is only available physically but lacks the essential skills and
abilities to identify them as the workforce leader. As a result, the employees
become their leaders, who rely only on their own experience, knowledge,
and competence to accomplish their work (Furtner et al., 2013). This form of
leadership lacks organizational commitment attributes and thus has a
negative relationship (Abasilim et al., 2019). Employee satisfaction,
empowerment, and inclusivity are unavailable; therefore, the leadership
cannot contain the tenants of organizational commitment.
Summary and Conclusions
The literature review demonstrated that organizational commitment is
a crucial aspect of organizational practice, and the leadership model adopted
has significant implications for organizational performance.
Transformational and transactional leadership have a positive relationship
and tend to foster organizational commitment (Furtner et al., 2013). On the
contrary, laissez-faire leadership has a negative relationship with
organizational commitment. The existing literature only focuses on the
specific constructs of organizational commitment, leaving a gap in how the
different leadership styles relate to organizational commitment. The existing
studies on call center leadership do not demonstrate the relationship between
all three leadership styles: transformational, transactional, and laissez-faire
and the relationship between organizational commitment in call centers. The
existing literature also demonstrated the existence of hardships in the
development of organizational commitment in call centers. At the same time,
there is a gap in how leadership styles can achieve organizational
commitment. This study has established a concrete framework that bridges
the gap in the lack of adequate literature showing how different leadership
styles impact the performance of organizational commitment, evaluating
components of job satisfaction, employee performance, and intent to leave.
Therefore, chapter 3 will methodologically provide the outcome of the study.
Chapter 3: Research Method
Introduction
The purpose of this quantitative, predictive nonexperimental study
using multiple regression analysis was to examine the relationship between
leadership styles (transformational, transactional, and laissez-faire) and
outcomes of leadership and call center workers' organizational commitment.
I conducted a correlation study between leadership styles and call center
workers’ organizational commitment. I anticipated that a correlation would
be found, which could link leadership styles and employees' conduct
regarding organizational commitment. The predictor variables for the study
were transformational, transactional, and laissez-faire, and the outcome
variables were organizational commitment (affective, normative, and
continuance). In this chapter, I examine the nine factors used to construct the
MLQ and the OCQ measuring organizational commitment. Chapter 3
includes a discussion of the quantitative methods used in this study. The
research design and rationale, methods, populations, sampling and sampling
procedures, recruitment, participation, data collection, instruments, and data
analysis are addressed in this chapter. The chapter concludes with a
summary regarding validity threats and ethical considerations and the
transition to Chapter 4 (Results).
Research Design and Rationale
The predictor variables of this study were transformational,
transactional, and laissez-faire. The outcome variables were organizational
commitment: affective, normative, and continuance. The MLQ consisted of
nine factors that were examined to measure leadership style. The
transformational leadership style has five factors, whereas the other two
styles, transactional and laissez-faire, have two factors. I also studied OCQ,
that measured organizational commitment.
Research Design
The study was a correlational research design. The reason behind this
research design was that it gave a clear picture of no manipulation and was
observational in data collection. Correlational research has a purpose in a
quantitative study, such as deductive, objective, and generality (Curtis et al.,
2016), for instance, describing a variable, comparing the variable to a certain
standard, and establishing a link between two or more variables. The
correlative research design was appropriate as I analyzed the relationship
between leadership styles and organizational commitment.
Correlational research can be economical and more practical to
implement and can produce results relatively quickly. However, the research
design may involve extensive resources and intensive efforts to measure the
survey variables. The cost involved depends on various factors, including
sample size, the nature of data sources, and the methods of data collection
complexities employed. Despite its strengths, correlational research design
barely answers causal nature questions. If results from a correlational study
are used to make causal inferences, significant complications can arise. The
temptation is common with correlation data consumers (Anderson, 2015).
As noted above, the correlational design was not used to make
inferences on causal relationships. I used a quantitative method/design as a
mode of inquiry to collect and analyze survey data from participants. Taylor
(2017) posited that there are various methods researchers can choose from
while conducting a study. These research methods include a mixed method,
qualitative methodology, and quantitative methodology. Before choosing
any of these methods, it was critical for me first to explore their study's
contingencies. Consequently, any specific research method depends on the
study's purpose, the data types used, and the data analysis technique
(Anderson, 2015).
In this study, I employed a quantitative study design. This study
design was deemed appropriate compared to a mixed approach or qualitative
method for various reasons, including the study objectives, the type of data
to be collected (interval data), and the techniques to be used in the analysis
(correlation and regression; Kim et al., 2003). The subsequent paragraphs
highlight some rationales for selecting a quantitative study design over the
other two inquiry modes.
Quantitative approaches use deductive reasoning to support ideas,
while qualitative methods formulate theory by inductive reasoning (Kumar,
2019). Most statistical studies are categorized as quantitative as they involve
measuring and analyzing numerical data. Other studies involving text data
are classified as qualitative, as declared by Frels and Onwuegbuzie (2013).
Further, Frels and Onwuegbuzie (2013) defined a mixed approach using
qualitative and quantitative methods as a research type. According to Kumar
(2019), positivist researchers widely use quantitative study designs to
establish the connection between variables. In so doing, they can define
these connections as research hypotheses or questions.
This study's primary purpose was to examine any relationship between
three predictor variables (leadership styles) and the outcome variable
(organizational commitment) in line with quantitative research method
principles. Extracting and analyzing numerical and interval data from the
online survey was related to statistical procedure steps promulgated by
quantitative methods.
Due to its nature, the qualitative mode of inquiry would have been
inappropriate for this study. Some of the qualitative design goals include
understanding individuals' experiences, motivations, and actions instead of
testing existing theories. Similarly, a mixed approach may add more
information outside the normal statistical hypothesis testing. However, it did
not align per se with the deductive reasoning method. Additionally, a mixed
approach posed a challenge to this study regarding time and resource
constraints. I strived to use quantitative and qualitative designs to collect and
analyze data (see Mayoh & Onwuegbuzie, 2013).
The quantitative method for this study was consistent with recent
empirical studies. Hafeez et al. (2012) conducted quantitative research
focusing on call centers in the telecom sector. Hafeez et al. investigated the
relationship between leadership styles, organizational performance, and
organizational commitment. Similarly, Gorde (2018) used a quantitative
research design to examine the relationship between employees' job
satisfaction and leadership style in India's call centers. Likewise, Chandra
(2016) used descriptive research and quantitative methods to test leadership
style, job satisfaction, and the work environment influence on call center
workers.
Methodology
Population
The study population was adults working inside a call center
environment and reporting to a manager. The participants were between the
ages of 18 and 65. The participants were domestically located. Race, gender,
or education level were not factors but were part of the demographics. The
sample size was computed using the G*Power 3.1.9.7 statistical power
analysis program. The scale of measurement was an interval.
Sampling and Sampling Procedures
With quantitative methodology, I used a nonprobability convenience
sampling procedure to carefully select the required sample of call center
agents using SurveyMonkey. A power analysis was used to determine the
proper sample size of 166. The G*Power software calculated the sample size
for multiple regression with a significance level of 0.05 and with an
anticipated statistical power level of 0.95, where the number of predictors
was equal to nine, and the anticipated effect size was 0.15, with a calculated
sample size of 166 (see Faul et al., 2009). By definition, the convenience
sampling strategy entails selecting conveniently available samples from the
population, per Kumar (2019). A researcher's samples are chosen for
simplicity and ease of recruitment (Uprichard, 2013). For example, a
researcher may choose samples due to geographical proximity, easy
accessibility, immediate approval for the study, known contacts, and being
part of the participant's group (Kumar, 2019). Though it is good to test
samples representing the entire population, the population is too large to test
in some instances. As a result, many researchers find it appropriate to use
convenience sampling (Etikan et al., 2016). The convenience sampling
technique is also cost-effective, fast, and easy to sample.
Considering the resources and time constraints, I used a convenience
sampling method for data collection as it was not viable to collect data from
the whole target population. Dhanpat et al. (2018) conducted a quantitative
study to support this choice of sampling to explore employee retention and
intent to leave a call center. I used a convenience sample to collect data from
participants who were called center workers.
Recruitment, Participation, and Data Collection
In this study, I used a nonprobability convenience sampling
procedure; both men SurveyMonkey using an online survey. The
questionnaires were sent to all employees working in the call center, with the
expectation that at least an adequate sample size would respond for better
generalization. SurveyMonkey, a third-party data-collecting company,
provided the online questionnaire to the participants in the call center
environment. The approved letter from SurveyMonkey was attached
(Appendix A) to initiate the study. The approval was granted from Walden’s
institutional review board (IRB) to conduct the study; data were collected.
SurveyMonkey provided a letter of cooperation with permission to conduct
the research to the call center participants.
The data collection procedure for this research study involved
administering an online survey of both the MLQ and OCQ questionnaires to
the targeted population of call center workers. SurveyMonkey recruited and
hosted the data collection, using their highpriority listings, which guaranteed
the selected audience answered the survey first. SurveyMonkey worked with
trusted, vetted survey panels with respondents in all areas of service-oriented
organizations.
First, the connection with SurveyMonkey was by phone and email to
ensure they could provide the needed services. The specified requirements
had been established, and the account was set up. I had received a letter
stating that SurveyMonkey had granted permission to conduct research using
their platform (Appendix A). The MLQ survey was uploaded from the
purchased license from MindGarden. The OCQ survey was manually typed
and presented to SurveyMonkey, and the survey was built online. The
licenses had been acquired, providing permission for academic purposes to
recreate their questionnaire. The surveys were compiled into the
SurveyMonkey online system. The account representative was notified and
confirmed the readiness to collect data responses from potential research
participants via email based on the inclusion criteria provided. The
participants received an email from SurveyMonkey to participate, which
included pertinent information about the nature of the study.
The informed consent page also provided detailed information on how
the participant's privacy would be protected and what the participants could
expect to find in the survey. After reading the study's recruitment materials,
each potential research participant had the option to select whether they
would participate in the study. If at any point, the potential research
participant decided not to proceed with the survey, the following action was
to provide an exit from the survey. However, if the potential research
participant agreed to participate by clicking on a redial button on the
informed consent, the participant was forwarded to the online web survey
tool to begin answering the survey questions for the study.
Finally, after the designated number of research participants
completed the survey, based on the sample size and contract agreement,
SurveyMonkey provided me an Excel spreadsheet with all completed data.
After that, the research data responses were imported into the SPSS software
application to analyze multiple regression and Pearson r tests. After the
requirements for the study's data responses had been completed, the data
were preserved in a secure password-protected computer for a mandatory 7-
year period and eventually will be destroyed and deleted from the device.
Demographic (Appendix B) information, such as gender, age, level of
education, employment status, and length of service was collected, with the
exception of respondents’ names to conceal identity.
Instrumentation and Operationalization of Constructs
The data collection was done through a third-party data collection
source using the provided questionnaires from MLQ and OCQ through email
submission to the call center workers. SurveyMonkey had a pool of vetted
call center participants who were used for this study. These two instruments
formulated the survey for this study. MindGarden Inc. provided the MLQ
instruments, which had been purchased, and the OCQ academic license had
been obtained, which allowed permission to use the scales for academic
purposes upon receiving IRB and Walden approval. Once notified, Survey
Monkey sent out the survey to their vetted call center participants through
email submission. SurveyMonkey provided a consent form on the first page
of each survey.
Instrumentation
MLQ
Bass and Avolio (2000) designed the MLQ to measure
transformational, transactional, or laissez-faire leadership behaviors. The call
center workers measured their managers' leadership styles using the 45-item
questionnaire from the MLQ to identify their leader's leadership styles and
outcomes. This instrument had 36 items and nine different leadership factors
to measure leadership style. Transformational leadership behavior has five
factors. These items included the following dimensions: idealized influence-
attributes, idealized influence-behavior, inspirational motivation, intellectual
stimulation, and individualized consideration. Transactional leadership had
two factors: contingent reward and management-by-exception. Laissez-faire
leadership had two factors comprised of management-by-exception (passive)
and laissez-faire leadership. The other nine items of MLQ helped measure
the outcomes or results of leadership models. There are three subscales of
outcomes of leadership: effectiveness, extra effort, and satisfaction. Bass and
Avolio (2000) rated each item on a 5-point Likert scale type (4 = frequently,
3 = fairly often, 2 = sometimes, 1 = once in a while, 0 = not at all). The MLQ
has been widely used in previous studies, with validity (Rahman & Post,
2012). According to Bogler et al. (2013), MLQ is valid and reliable for
measuring leadership styles. Bass and Avolio (2004) analyzed and collected
data from 2,142 participants to test the reliability of MLQ. In their study, no
self-ratings were included. Analyzing the data, the authors found that
reliabilities ranged from 0.74 to 0.94 for the total items, including each scale.
Cronbach alpha offers reliability testing means (Yunus, 2010). Yunus (2010)
claimed that a score greater than 0.70 shows strong internal consistency. A
study by Anderson (2015) using a sample population of 107 individuals
reported a Cronbach's alpha ranging from 0.79 to 0.97.
OCQ
The OCQ developed by Allen and Meyer (1990) was central to this
study. OCQ relates to the measurement of affective (want), continuance
(have to stay), and normative (obligated) commitment and counts among the
most frequently used instruments (Mathieu et al., 2000; Mathieu & Zajac,
1990). The OCQ instrument measured variables using a 7-point scale with
three response categories ranging from 1 to 3 (strongly, moderately, and
slightly disagree); 4 (neither agree nor disagree); and 5 to 7 (slightly,
moderately, or strongly agree; Allen & Meyer, 1990). The instrument
comprised 24 items, eight assigned to each organizational commitment
dimension: affective, normative, and continuance. This version of the OCQ
was positively correlated with organizational commitment and can predict
performance, as Fridoon and Nasrin (2009) declared.
The reliability of the OCQ is well acknowledged. As highlighted Lee
et al., (1992), Cronbach's alpha values lie between 0.82 and 0.93. Lam
(1998) provided support that over 10 weeks, the retest reliability was 0.59.
Incremental validity also showed a positive result. Additionally, positive
relationships were found with job satisfaction (Caught et al., 2000), and
within the organization, readiness remained (Steers, 1977). De Gieter et al.
(2011) measured organizational commitment using Allen and Meyer's
(1990) three organizational commitment scales dimensions. The use of 287
nursing samples using the 7-point scale 1 to 7 of totally disagreeing to
agreeing, displaying Cronbach alpha values of .72, .85, and .81. The
reliability was deemed satisfactory regarding performance, intent to leave,
organizational commitment, and job satisfaction.
Data Analysis
SurveyMonkey gathered interval data and supplied it in an excel
spreadsheet. SurveyMonkey is an online data collection survey company.
Before the final data, the company provided a data view-fed excel
spreadsheet. The variable view was used to code, clean, and tabulate the data
appropriately after obtaining the data. After that, the coded and cleaned data
was exported to SPSS software for statistical and data analysis, where
several questions were answered. The descriptive statistical analysis,
including maximums, means, and standard deviations, was used to calculate
and report all studied variables.
I investigated the link between leadership styles and call center
workers' organizational commitment. The RQ was as follows:
RQ: What is the relationship between leadership styles
(transformational, transactional, and laissez-faire) and outcomes, as
measured by MLQ, and organizational commitment, as measured by OCQ,
of call center workers?
H0: Leadership style (transformational, transactional, and laissez-faire)
and outcomes do not predict organizational commitment (affective,
normative, continuance) in call center workers.
Ha: Leadership style (transformational, transactional, and laissez-faire)
and outcomes do predict organizational commitment (affective,
normative, continuance) in call center workers.
Multiple regression analysis was conducted to establish if there was a
significant linear relationship between the outcome and predictor variables
of interest. Various assumptions were tested to validate the best regression
model for the study. Most parametric tests require that the assumption of
normality be met. Statistically, a normal distribution has a mean of zero and
a standard deviation of one. Further, George and Mallery (2021) describe
normal distribution as having a symmetric bell-shaped curve. Therefore, in
this study, Shapiro-Wilk's W test was used to test the assumption of
normality. Wilk's test should not be significant (p > 0.05) to meet the
normality assumption.
I ran separate models to conduct a linear regression on the
organizational commitment outcome variable. The outcome variable was
evaluated for a linear correlation with predictor variables (manager's
leadership styles). The p ≤ .05 level was used for statistical significance and
served as the null hypothesis rejection level for all the hypothesis testing. I
performed a correlation analysis. The purpose of the correlation analysis was
to determine the positive or negative nature of the associations between the
outcome and predictor variables. Pearson r was an appropriate statistic for
the correlational analysis. A correlation research design was the ideal choice
because the design observes a multilinear relationship between the constructs
of interest (Burns & Grove, 2005).
Threats to Validity
Validity in research refers to how well the instrument measures what it
intends to measure. There are two types of validity, which include external
and internal validity. These two concepts play critical roles in conducting a
research study. According to Baldwin (2018), ensuring that internal validity
is highly achieved when designing research is crucial. The author defined
internal validity as a direct relationship between the observed difference in
outcome variables and predictor variables. A strong internal validity was
more evident when the association observed in differences was not
connected to extraneous variables (Vogt, 2011). There are various threats to
internal validity, which may lead to making an erroneous conclusion. Such
threats need to be addressed to achieve as much as possible quality research
studies. However, external validity refers to the extent to which findings
from the study sample were extrapolated to the entire population (Baldwin,
2018).
The internal validity of the research was affected by instrument
validity. Invalid instruments cause insufficient internal validity. A valid
instrument accurately measures the defined variable(s) of a study Kumar
(2019). The MLQ, which is being used to determine leadership styles
(transformational, transactional, and laissez-faire), was validated and reliable
by several researchers (Bass & Avolio, 2000). This study was correlative,
which was a non-experimental design. Therefore, this study cannot be
affected by internal validity threats. Experimental studies are the only type
of research design prone to internal validity threats (Anderson, 2015).
External validity is the degree to which research findings based on a
sample of individuals can be generalized to a broader population from which
the sample is derived (Olsen et al., 2013). One of the study's goals was to
achieve external validity; to do that, the research sample size used people
(call center workers) with different characteristics (for instance, employees
with diverse socio-economic backgrounds, from different economic
backgrounds, gender, and age).
Ethical Procedures
In any research field, ethical procedures need to be upheld by a
researcher when carrying out a study. As such, researchers are often faced
with ethical dilemmas in almost every study stage. Every student at Walden
University is required to have an understanding of ethical practices before
data collection. Furthermore, students pursuing their doctoral studies must
have an approved IRB application (approval no. 05-18-210740399). The
following paragraphs detail the procedures to be taken to ensure this study
will meet ethical requirements.
As noted earlier, the data collection procedure selected for this
research study involved administering an online survey questionnaire tool.
Survey Monkey conducted the study. The researcher sought permission to
conduct research in the call center, and the participants were reached through
an email system. This researcher's data was not performed until the Walden
IRB application was approved.
A letter via email was sent to the invited participants for the study. In
this letter, the researcher introduced herself as a student at Walden
University and a researcher. The first page of the letter contained informed
permission for information. The remainder of the letter had information
regarding the study's purpose, a statement indicating no incentive shall be
offered upon completion of the survey, and another statement that
participants can voluntarily withdraw from the study if not interested.
The agreement information had statements such as participants'
identities would remain confidential, and no data will be collected regarding
their identities and names. Every participant had a right, without any
consequence, to withdraw from the study. The researcher administered a
survey instrument using the SurveyMonkey application. By doing so, all call
center workers' confidentiality and privacy were protected in this research
study. Before conducting the survey, SurveyMonkey was updated on the
type of participants needed, what instruments would be used for data
collection, and the estimated time for the survey. The survey remained open
for a given timeframe for the participants to complete it at their own desired
time. SurveyMonkey, after that, compiled and downloaded the data in an
Excel/SPSS file. The survey was deleted from SurveyMonkey once released.
This website was secured entirely to avoid data leakage and manipulation.
After the requirements for the study's data responses had been
completed, the data was preserved in a secure password-protected computer
for a mandatory seven years and will eventually be destroyed and deleted
from the device.
Summary
Chapter 3 contained a description of the study method to conduct the
research using a quantitative, nonexperimental, correlational study that
investigated the relationships between three leadership styles
(transformational, transactional, and laissezfaire) and outcomes of leadership
(effectiveness, extra effort, and satisfaction), and call center workers'
organizational commitment. The chapters outlined the research design and
rationale, methods, populations, sampling and sampling procedures,
recruitment, participation, data collection, instruments, data analysis, threats
to validity, and ethical implications. Chapter 4 will ultimately provide the
results of the study.
Chapter 4: Results
Introduction
This quantitative predictive nonexperimental study used multiple
regression analysis and other statistical analysis to examine the relationship
between the different leadership styles (transformational, transactional,
laissez-faire) and outcomes of leadership and organizational commitment of
call center workers. This chapter includes the RQ, data collection methods,
and the statistical analysis used to test the different hypotheses. The
leadership styles and outcomes were the predictive variables, and
organizational commitment was the outcome variable. This study's inclusion
criteria were adults working inside a call center environment reporting to a
manager.
Data Collection
The necessary IRB documents went to Walden University IRB for
review on May 5, 2022. Walden University's IRB approved the IRB
materials on July 05, 2022, and data collection began through an onsite
contact at the partner organization. Data collection started through the online
platform Survey Monkey, a third-party data-collecting company. The
surveys were distributed electronically via email to the approved call center
participants. The power analysis was used to determine the proper sample
size of 166. The calculated sample size for multiple regression was with a
significance level of 0.05 and an anticipated statistical power level of 0.95.
Recruitment and Response Rate
The surveys were distributed electronically via email to the approved
sample. A total of 350 surveys were circulated, out of which 251
questionnaires were completed. From the 251 responses, ~66% (166)
responded to all the questions used for the analysis. The survey was opened
on Oct 25, 2022, and closed on November 29, 2022.
Before entering the survey, the respondents were asked, “Have you
ever worked in a call center environment?” After responding to the question,
the call center personnel were presented with the survey questionnaires. The
survey consisted of five demographic questions, 45 multifactor leadership
(MLQ) questions, and 15 organizational commitment (OCQ) questions.
Twenty of the 45 MLQ questions targeted attributes of the transformational
leadership style: individualized consideration, idealized attributes, idealized
behaviors, inspirational motivation, and intellectual stimulation. Twelve
questions targeted attributes of the transactional style of leadership,
contingent reward, management by exception (active), and management by
exception (passive); four questions targeted laissez-faire; and the remaining
nine targeted the outcomes of leadership, effectiveness, satisfaction, and
extra effort. The fifteen OCQ questions targeted all three components of
organizational commitment: affective commitment, continuance
commitment, and normative commitment.
The target population for this study was personnel working inside a
call center environment reporting to a manager. The ages of the participants
ranged from 18 to 65. The participants were domestically located. Race,
gender, or marital status were not a factor but part of the demographics.
In this chapter, I discuss the demographics analysis, the OCQ and
MLQ questionnaire’s reliability, and the link between leadership styles and
organizational commitment of call center workers using multiple regression.
The RQ and hypotheses are as follows:
RQ: What is the relationship between leadership styles
(transformational, transactional, and laissez-faire) and outcomes, as
measured by MLQ, and organizational commitment, as measured by OCQ,
of call center workers?
H0: Leadership style (transformational, transactional, and laissez-faire)
and outcomes do not predict organizational commitment (affective,
normative, continuance) in call center workers.
Ha: Leadership style (transformational, transactional, and laissez-faire)
and outcomes do not predict organizational commitment (affective,
normative, continuance)
in call center workers.
The p ≤ .05 level was used for statistical significance and served as the
null hypothesis rejection level for all the hypothesis testing. Correlation
analysis was done to determine the positive or negative nature of the
associations between the outcome and predictor variables. Pearson r was an
appropriate statistic for the correlational analysis. A correlation research
design was the ideal choice because the design observes a multilinear
relationship between the constructs of interest (see Haider & Dasti, 2021).
Demographic Analysis
Before the survey began, the participants were asked whether they had
worked in a call center environment. After this, the participants were asked a
“Yes” or “No” consent on whether they would like to take the survey, and
then the survey would begin. The demographics questions were asked on the
second page. The participants reported information on five demographics:
income, gender, age, device type, and region.
The demographics questions assessed the characteristics of the sample
who responded to the survey. According to the survey, 53% of respondents
reported household incomes of less than $75K per year. Of all the
respondents, the majority were women (~51%). Almost 38% of the
respondents were in the age range of 45 to 60 years. The fourth question was
regarding the device type; it was observed that 50% of the sample were iOS
phone/tablet users, while 45% were Android phone/tablet users. The device
type was particularly asked to assess if a particular device type had abruptly
left the survey or had caused some error in the response. The final question
of the demographics section was about the region where the participants
resided in the United States. The question was presented to assess the sample
from the different regions that had taken the survey. The participants were
distributed across different regions, and there was no bias towards a single
region in the final output. Table 1 shows the demographic characteristics that
represented for the research.
Table 1
Demographic Characteristics
Gender Male 78 47.5
Female 85 51.0
Prefer not to disclose 3 1.5
Age 18-29
30
17.5
30-44
43
26.3
45-60
61
37.4
>60
29
17.3
Prefer not to disclose
3
1.5
Device Android 75 45
Variable Variable n %
iOS 83 49.8
Other device 8 5.2
Income $0-$74,999 88 52.9
$75,000-$149,999 45 27.0
Note. N = 166.
Using Survey Monkey, a data collection agency, a nonprobability
convenience sampling procedure was used to select the required call center
workers' sample. The online survey was sent to a sample of 350 vetted
prospects working in a call center environment. The convenience sampling
strategy entails selecting conveniently available samples from the
population, as declared by Kumar (2019). Using a nonprobability
convenience sampling procedure, men and women working with an
immediate manager were sampled using an online survey across the different
regions. Because the demographic characteristics of the sample were known
prior to distribution, a sample that did not represent the targeted population
was avoided. The Middle Atlantic region had 22.9% responses, followed by
the South Atlantic region with 19.6% responses. The Pacific region had
$150,000+ 21 12.6
Prefer not to disclose 12 7.5
15.2% responses. Lastly, the East North Central region had 12.3% of
responses, which was concluded to be efficient for the data needed for the
research.
Instruments and Reliability
The OCQ and MLQ instruments were used for this study. OCQ relates
to the measurement of affective (want), continuance (have to stay), and
normative (obligated) commitment and counts among the most frequently
used instruments (Mathieu et al., 2000; Mathieu & Zajac, 1990). In this
study, the OCQ features 15 statements, and the call center workers were
asked to indicate their level of agreement or disagreement on these
statements that represented their feelings and career intentions they may
have had about their company. The responses of call center workers were
assessed using a 5-point Likert scale where strongly disagree = 1, disagree =
2, neither agree nor disagree = 3, agree = 4, and strongly agree = 5, which
represented how they felt about each statement. The items marked with (R)
were reversed to assess the responses of participants to negative statements.
The reverse statements were addressed in the SPSS tool by reversing their
scales.
The instrument for this study was the MLQ. The results of the MLQ
measured the relationship between leadership styles, effectiveness,
performance, and satisfaction in an organization. For this study, the call
center workers were asked 45 questions to assess the leadership style in
which they worked. Out of the 45 items, 20 assessed the transformational
style, four assessed the laissez-faire style, 12 assessed the transactional style,
and nine represented the outcomes of leadership. A 5-point Likert scale was
used to capture the responses where 1 was none at all and 5 was a great
deal.
Using Cronbach’s alpha coefficient, the reliability of the OCQ and
MLQ items was estimated (see Table 2). For MLQ, the reliability alpha
coefficient of the 45 items came around .963, indicating the internal
consistency between the items. For OCQ, the alpha coefficient for the 15
items is .734, which, according to George and Mallery
(2021), is in an acceptable to excellent range.
Table 2
Reliability Statistics
Scale
Cronbach's alpha N of items
Leadership styles (MLQ) .963 45
Organizational commitment (OCQ) .734 15
Note. MLQ = Multifactor Leadership Questionnaire; OCQ =Organizational
Commitment
Questionnaire.
Presentation and Analysis of Data
The research study primarily examined the following question: What
is the relationship between leadership styles (transformational, transactional,
and laissez-faire) and outcomes, as measured by MLQ, and organizational
commitment, as measured by OCQ, of call center workers? To analyze and
answer this question, the primary null hypothesis and alternate hypothesis
were as follows:
Ho: Leadership style (transformational, transactional, and laissez-
faire) and outcomes do not predict organizational commitment (affective,
normative, continuance) in call center workers.
Ha: Leadership style (transformational, transactional, and laissez-
faire) and outcomes predict organizational commitment (affective,
normative, continuance) in call center workers.
For better understanding, the leadership styles and outcomes of
leadership were further broken down to their attributes to test their
relationship with the different attributes of organizational commitment.
Hypotheses Testing
A low value of the leadership style variable indicated a lack of
leadership or a laissez-faire style of leadership, and a high value of the
leadership style variable indicated a transformational and transactional style
of leadership. For hypothesis testing, the Pearson r correlation was used to
determine the relationship between leadership style and outcomes and the
organizational commitment level. The result of the Pearson r correlation test
suggested that correlation was significant at sample size = 166, r (166)
= .448, and p < .05. Hence, the null hypothesis was rejected, and a positive
linear relationship between leadership style and organizational commitment
level of call center workers exists. The results for the correlation between
leadership and the organizational commitment level of call center workers
are summarized in Table 3.
Table 3
Correlations
Variable (statistics)
Organizational
commitment
Leadership
styles and
outcomes of
leadership
Organizational
commitment
Pearson
correlation
1 .448**
Sig. (2-tailed) <.05
N 166 166
Leadership styles and
outcomes of leadership
Pearson
correlation
.448** 1
Sig. (2-tailed) <.05
N 166 166
Note. ** Correlation is significant at the 0.05 level (2-tailed).
Depicts the relationship between leadership styles, outcomes, and
organizational commitment on a scatter plot. A positive linear relationship
was noticed between leadership style, outcomes, and organizational
commitment. Linear regression was used to determine the positive
relationship between leadership style and organizational commitment level.
An examination of the residual scatter plot provided information about
assumptions of linearity and homoscedasticity. The pile-up of residuals in
the center of the scatter plot can be seen trailing off from the center in a
normal distribution. The assumption of linearity was successfully met as the
scatter plot was in an inclined rectangular channel, not curved (Tabachnick
& Fidell, 2007). The assumption of homoscedasticity was met as the scatter
plot tends to be consistent throughout the beginning and ends with a few
outliers. Also, a transparent pattern of homoscedasticity was visible in the
scatter plot.
Table 4 displays the results of linear regression. A p-value of less than
0.05 indicated a significant relationship between leadership styles and
outcomes of leadership and organizational commitment of call center
workers. Leadership styles and outcomes accounted for (R²) 20.1% of the
variance in organizational commitment. The results of linear regression
suggested for one unit increase in leadership, there was a corresponding
increase of 0.38 units in organizational commitment.
Table 4
Results of Linear Regression of Leadership Style and Outcomes of
Leadership
Coefficientsa
Unstandardized Standardized
coefficients coefficients
Model B Std. error Beta t Sig.
1 (Constant) 2.146 .207 10.347 <.05
Leadership
styles and
outcomes of
leadership
.375 .058 .448 6.421 <.05
Note. Dependent variable: organizational commitment.
The hypothesis was further analyzed to find a correlation between
different leadership styles namely transformational, transactional, and
laissez-faire and outcomes of leadership with Organizational Commitment
levels.
Relationship Between Transformational Leadership and Organizational
Commitment
Pearson r correlation test was conducted to determine the correlation
between transformational leadership style and Organizational Commitment.
The results for the correlation between transformational leadership and the
organizational commitment level of call center workers are summarized in
Table 5.
Table 5
Correlation Between Transformational Leadership and Organizational
Commitment Level
Correlations
Transformational
Organizational
commitment
Transformational Pearson
correlation
1 .415**
Sig. (2-tailed) <.05
N 166 166
Organizational
commitment
Pearson
correlation
.415** 1
Sig. (2-tailed) <.05
N 166 166
Note. ** Correlation is significant at the 0.05 level (2-tailed).
The Pearson r correlation test result showed a significant positive
correlation at sample size = 166, r (166) = .415, and p < .05. Hence, a
positive linear relationship was observed between transformational
leadership style and organizational leadership commitment level of call
center workers.
Depicts the relationship between transformational leadership and
organizational commitment on a scatter plot. It can be noticed that there was
a positive linear relationship between transformational leadership and
organizational commitment. Linear regression was performed to determine
the positive relationship between transformational leadership style and the
organizational commitment level of call center workers. As noticed, the
assumption of linearity was successfully met as the scatter plot was
rectangular in a parallel upward channel and not curved (Tabachnick &
Fidell, 2007). The assumption of homoscedasticity was met as the scatter
plot tends to be of the same width throughout. A distinct pattern of
homoscedasticity was visible in the scatter plot.
Table 6 displays the results of linear regression. Here, the p-value of
less than 0.05 indicated a significant relationship between transformational
leadership and organizational commitment of call center workers.
Transformational leadership accounted for (R²) 17.3% of the variance in
organizational commitment. The results of linear regression suggested for
one unit increase in transformational leadership, there was a corresponding
increase of 0.29 units in organizational commitment.
Table 6
Results of Linear Regression of Constant Transformational
Coefficientsa
Unstandardized Standardized
coefficients coefficients
Std.
Model B error Beta t Sig.
1 (Constant) 2.380 .188 12.662 <.05
Transformationa
l
.289 .050 .415 5.848 <.05
Note. Dependent variable: organizational commitment.
The relationship between attributes of transformational leadership
style – intellectual stimulation, individualized consideration, idealized
attributes, idealized behaviors, and inspirational motivation was also
determined using linear regression analysis. Table 7 shows the results of the
relationship between intellectual stimulation and the outcome variable
organizational commitment of call center workers.
Table 7
Relationship Between Intellectual Stimulation (IS) and Organizational
Commitment of Call Center Workers
Coefficientsa
Unstandardized Standardized coefficients
coefficients
Mode
l
B Std. error Beta t Sig.
1 (Constant) 2.777 .123 22.599 <.05
Transform
ational-IS
.197 .034 .413 5.813 <.05
Note. Dependent variable: organizational commitment.
A p-value of less than 0.05 indicated a significant relationship
between intellectual simulation style of transformational leadership and
organizational commitment of call center workers. Table 8 shows the results
of the relationship between individual consideration and the outcome
variable organizational commitment of call center workers.
Table 8
Relationship Between Individual Consideration (IC) and Organizational
Commitment of Call Center Workers
Coefficientsa
Unstandardized Standardized coefficients
coefficients
Mode
l
B Std. error Beta t Sig.
1 (Constant) 3.225 .143 22.550 <.05
Transform
ational-IC
.064 .038 .131 1.688 .093
Note. Dependent variable: organizational commitment.
A p-value of more than 0.05 indicated no significant relationship
between individualized consideration style of transformational leadership
and organizational commitment of call center workers. Table 9 shows the
results of the relationship between idealized influence (attributed) and the
outcome variable organizational commitment of call center workers.
Table 9
Relationship Between Idealized Influence (Attributed) and Organizational
Commitment of Call Center Workers
Coefficientsa
Unstandardized Standardized coefficients
coefficients
Mode
l
B Std. error Beta t Sig.
1 (Constant) 2.798 .165 16.923 <.05
Transform
ationalIIA
.167 .041 .305 4.099 <.05
Note. IIA = idealized influence attributed. Dependent variable:
organizational commitment.
A p-value of less than 0.05 indicated a significant relationship
between Idealized Influence (Attributed) style of transformational leadership
and organizational commitment of call center workers. Table 10 shows the
results of the relationship between idealized influence (behavior) and the
outcome variable organizational commitment of call center workers.
Table 10
Relationship Between Idealized Influence (Behavior) and Organizational
Commitment of Call Center Workers
Coefficientsa
Unstandardized Standardized coefficients
coefficients
Mode
l
B Std. error Beta t Sig.
1 (Constant) 2.861 .129 22.182 <.05
Transform
ationalIIB
.161 .033 .354 4.841 <.05
Note. IIB= idealized influence behavior. Dependent variable: organizational
commitment.
A p-value of less than 0.05 indicated a significant relationship
between Idealized Influence (Behavior) style of transformational leadership
and organizational commitment of call center workers. Table 11 shows the
results of the relationship between inspirational motivation and the outcome
variable organizational commitment of call center workers.
Table 11
Relationship Between Inspirational Motivation (IM) and Organizational
Commitment of Call Center Workers
Coefficientsa
Unstandardized Standardized coefficients
coefficients
Beta
Transform .163 .042 .289 3.863 <.05 ational-IM
Note. Dependent variable: organizational commitment.
A p-value of less than 0.05 indicated a significant relationship
between the Inspirational Motivation style of transformational leadership
and the organizational commitment of call center workers.
Model t Sig. B Std. error
1 )Constant( 2.823 .169 16.746 <.05
Relationship Between Transactional Leadership and Organizational
Commitment
Pearson r correlation test was conducted to determine a correlation
between transactional leadership style and Organizational Commitment. The
results for the correlation between transactional leadership and the
organizational commitment level of call center workers are summarized in
Table 12.
Table 12
Correlation Between Transactional Leadership and Organizational
Commitment Level of Call Center Workers
Correlations
Organizational
commitment
Transactional
leadership
Organizational
commitment
Pearson
correlation
1 .357**
Sig. (2-tailed) <.05
N 166 166
Transactional leadership Pearson
correlation
.357** 1
Sig. (2-tailed) <.05
N 166 166
Note. **Correlation is significant at the 0.05 level (2-tailed).
The Pearson r correlation test result indicated that correlation was
significant at sample size = 166, r (166) = .357, and p < .05. Hence, there
was a positive linear relationship between transactional leadership style and
organizational commitment level of call center workers.
Figure 4 depicts the relationship between transactional leadership and
organizational commitment on a scatter plot. A positive linear relationship
between transactional leadership and organizational commitment of call
center workers can be noticed here. Linear regression has been used to
determine the positive relationship between transactional leadership style
and the organizational commitment level of call center workers. As noticed
that the assumption of linearity was partially met as the scatter plot was
rectangular in a parallel upward channel, but there were many outliers
outside this channel. The assumption of homoscedasticity was marginally
met even though the scatter plot tends to be in a parallel channel. Still, there
are many outliers outside of this channel that is unfavorable for
homoscedasticity. A noticeable pattern of homoscedasticity is visible in the
scatter plot.
Table 13 displays the results of linear regression. A p-value of less
than 0.05 indicated a significant relationship between transactional
leadership style and organizational commitment of call center workers.
Transactional leadership accounted for (R²) 12.7% of the variance in
organizational commitment. The results of linear regression suggest for one
unit increase in transactional leadership; there is a corresponding increase of
0.24 units in organizational commitment.
Table 13
Linear Regression of Transactional Leadership
Coefficients
Unstandardized Standardized
coefficients coefficients
Mode
l
B Std. error Beta t Sig.
1 (Constant) 2.346 .135 17.346 <.05
Transactional
leadership
.248 .036 .357 6.878 <.05
Note. Dependent variable: Organizational Commitment Questionnaire.
The relationship between attributes of transactional leadership style -
conditional reward and management by exception – active and passive was
also determined using linear regression analysis. Table 14 shows the results
of the relationship between conditional reward and the outcome variable
organizational commitment of call center workers.
Table 14
Relationship Between Conditional Reward (CR) and Organizational
Commitment of Call Center Workers
Coefficients
Unstandardized Standardized coefficients
coefficients
Mode
l
B Std. error Beta t Sig.
1 (Constant) 2.580 .142 18.119 <.05
Transactio
nal-CR
.239 .037 .446 6.377 <.05
Note. Dependent variable: organizational commitment.
A p-value of less than 0.05 indicated a significant relationship
between transactional leadership's Conditional Reward style and call center
workers' organizational commitment. Table 15 shows the results of the
relationship between management by exception and active and
organizational commitment of call center workers.
Table 15
Relationship Between Management by Exception—Active and
Organizational Commitment of Call Center Workers
Coefficientsa
Unstandardized Standardized
coefficients coefficients
Model B Std. error Beta t Sig.
1 (Constant) 3.168 .116 27.199 <.05
Transactional
-MEA
.089 .034 .202 2.642 <.05
Note. MEA = Management by exception active. Dependent variable:
organizational commitment.
A p-value of less than 0.05 indicated a significant relationship
between Management by Exception – Active transactional leadership style
and call center workers' organizational commitment. Table 16 shows the
results of the relationship between management by exception and the
outcome variable organizational commitment of call center workers.
Table 16
Relationship Between Management by Exception—Passive and
Organizational
Commitment of Call Center Workers
Coefficients
Model
Unstandardized
coefficients
Standardized
coefficients t Sig.
B Std. error Beta
1 (Constant) 3.181 .156 20.373 <.05
Transactio
nal-MEP
.075 .041 .141 1.828 .069
Note. MEP = Management by exception passive. Dependent variable:
organizational commitment.
A p-value of more than 0.05 indicated no significant relationship
between Management by exception-Passive transactional leadership and
organizational commitment of call center workers.
Relationship Between Laissez-Faire Leadership and Organizational
Commitment
Pearson r correlation test was conducted to determine a correlation
between laissez-faire and organizational commitment. The results for the
correlation between laissez-faire leadership and the organizational
commitment level of call center workers are summarized in Table 17.
Table 17
Correlation Between Laissez-Faire and Organizational Commitment
Correlations
Variable (statistics)
Organizational
commitment
Laissez-
faire
Organizational
commitment
Pearson
correlation
1 -.002
Sig. (2-tailed) .978
N 166 166
Laissez-faire Pearson
correlation
-.002 1
Sig. (2-tailed) .978
N 166 166
The results of the Pearson r correlation test suggested that at sample
size = 166, r (166) = -0.002, and p <0.05, there was no correlation between
laissez-faire leadership and the organizational commitment level of call
center workers.
Figure 5 depicts the relationship between laissez-faire leadership and
organizational commitment on a scatter plot. Linear regression was used to
ascertain the relationship between laissez-faire leadership and the
organizational commitment level of call center workers. As noticed that the
assumption of linearity was partially met as the scatter plot looked more like
a convergent channel rather than rectangular. It was also noticed that if the
outliers were ignored, a rectangular shape was visible. The assumption of
homoscedasticity was also marginal, as the scatter plot tends to be in a
parallel channel with the exception of a few outliers. The pattern of
homoscedasticity is partially visible in the scatter plot.
Table 18 displays the results of linear regression. A p-value of more
than 0.05 indicated there was no significant relationship between laissez-
faire leadership and organizational commitment of call center workers.
Laissez-faire leadership accounted for (R²) almost 0% of the variance in
organizational commitment. The linear regression results suggested that for
one unit increase in laissez-faire leadership, there was a corresponding
decrease of units in organizational commitment, which was not significant
and indicated that laissez-faire leadership cannot predict the commitment of
call center workers.
Table 18
Linear Regression of Laissez-Faire
Coefficientsa
Unstandardized Standardized coefficients
coefficients
Mode
l
B Std. error Beta t Sig.
1 (Constant) 3.464 .275 12.616 <.05
Laissezfaire -.006 .199 -.002 -.028 .978
Note. Dependent variable: organizational commitment.
Relationship Between Outcomes of Leadership and Organizational
Commitment
Pearson r correlation test was conducted to determine a correlation
between Outcomes of leadership and Organizational Commitment. The
results for the correlation between outcomes of leadership and the
organizational commitment level of call center workers are summarized in
Table 19.
Table 19
Outcomes of Leadership and Organizational Commitment Level of Call
Center Workers
Correlations
Organizational Outcomes
commitment leadership
Organizational
commitment
Pearson correlation 1 .457**
Sig. (2-tailed) <.05
N 166 166
Outcomes leadership Pearson correlation .457** 1
Sig. (2-tailed) <.05
N 166 166
Note. ** Correlation is significant at the 0.05 level (2-tailed).
The result of the Pearson r correlation test suggests that correlation
was significant at sample size = 166, r (166) = .457, and p <0.05 indicating a
significant relationship between leadership outcomes and organizational
commitment level of call center workers.
Figure 6 depicts the relationship between leadership outcomes and
organizational commitment on a scatter plot. Linear regression was used to
determine the relationship between leadership outcomes and call center
workers' organizational commitment level. Examining residual scatter plots
provides information about assumptions of linearity and homoscedasticity.
The pile-up of residuals in the center of the scatter plot was seen, trailing off
from the center in a normal distribution. The assumption of linearity was
successfully met as the scatter plot was in a linear upward parallel upward
channel (Tabachnick & Fidell, 2007). The assumption of homoscedasticity
was fully met as the scatter plot tends to be in a parallel channel with the
exception of a few outliers, and the pattern of homoscedasticity is visible in
the scatter plot.
Table 20 displays the results of linear regression. A p-value of less
than 0.05 indicated a significant relationship between outcomes of leadership
and organizational commitment of call center workers. Outcomes of
leadership accounted for (R²) 20.9% of the variance in organizational
commitment. The linear regression results suggested that for one unit
increase in leadership outcomes, there is a corresponding increase of 0.32
units in organizational commitment, which is significant and indicates
leadership outcomes can predict the organizational commitment of call
center workers.
Table 20
Linear Regression of Outcomes Leadership
Coefficientsa
Unstandardized Standardized coefficients
coefficients
Model B Std. error Beta t Sig.
1 (Constant) 2.221 .191 11.608 <.05
Outcomes
leadership
.317 .048 .457 6.579 <.05
Note. Dependent variable: organizational commitment.
The relationship between attributes of outcomes of leadership –
satisfaction, effectiveness, and extra effort was also determined using linear
regression analysis. Table 21 shows the results of the relationship between
outcomes of leadership (satisfaction) and the outcome variable
organizational commitment of call center workers.
Table 21
Relationship Between Outcomes of Leadership—Satisfaction (OOL-S) and
Organizational Commitment of Call Center Workers
Coefficientsa
Unstandardized Standardized coefficients
coefficients
Mode
l
B Std. error Beta t Sig.
1 (Constant) 2.305 .187 12.339 <.05
OOL-S .291 .046 .441 6.285 <.05
Note. Dependent variable: organizational commitment.
A p-value of less than 0.05 indicated a significant relationship
between outcomes of leadership – satisfaction and organizational
commitment of call center workers. Table 22 shows the results of the
relationship between outcomes of leadership and the outcome variable
organizational commitment of call center workers.
Table 22
Relationship Between Outcomes of Leadership (OOL-E) and Organizational
Commitment of Call Center Workers
Coefficientsa
Unstandardized Standardized coefficients
coefficients
Mode
l
B Std. error Beta t Sig.
1 (Constant) 2.414 .191 12.665 <.05
OOL-E .262 .047 .399 5.577 <.05
Note. Dependent variable: organizational commitment.
A p-value of less than 0.05 indicated a significant relationship
between outcomes of leadership – effectiveness and organizational
commitment of call center workers. Table 23 shows the results of the
relationship between outcomes of leadership (extra effort) and the outcome
variable organizational commitment of call center workers.
Table 23
Relationship Between Outcomes of Leadership—Extra Effort (OOL-EE) and
Organizational Commitment of Call Center Workers
Coefficientsa
Unstandardized Standardized coefficients
coefficients
Mode
l
B Std. error Beta t Sig.
1 (Constant) 2.491 .162 15.330 <.05
OOL-EE .256 .042 .430 6.104 <.05
Note. Dependent variable: organizational commitment.
A p-value of less than 0.05 indicated a significant relationship
between satisfaction and extra effort attributes of outcomes of leadership and
organizational commitment of call center workers. Table 24 shows the
results of the predictor variable transformational leadership and affective
organizational commitment.
Relationship Between Leadership Styles and Types of Organizational
Commitment
Table 24
Transformational Leadership and Affective Organizational Commitment
Coefficientsa
Unstandardized Standardized coefficients
coefficients
Beta Sig.
1 (Constant) .593 .330 1.797 .074
Transformation .788 .087 .577 9.058 <.05 al
Note. Dependent variable: affective commitment.
A p-value of less than 0.05 indicated a significant relationship
between transformational leadership style and affective organizational
commitment. Table 25 shows the results of the predictor variable
transformational leadership and normative organizational commitment.
Table 25
Transformational Leadership and Normative Organizational Commitment
Coefficientsa
Unstandardized Standardized coefficients
coefficients
Model t B Std. error
Model B Std. Error Beta t Sig.
1 (Constant) 3.794 .296 12.809 <.05
Transformation
al
-.030 .078 -.030 -.383 .702
Note. Dependent variable: normative commitment.
A p-value of more than 0.05 indicated no significant relationship
between transformational leadership style and normative organizational
commitment. Table 26 shows the results of the predictor variable
transformational leadership and continuance organizational commitment.
Table 26
Transformational Leadership and Continuance Organizational Commitment
Coefficientsa
Unstandardized Standardized coefficients
coefficients
Model B Std. error Beta t Sig.
1 (Constant) 3.794 .296 12.809 <.05
Transformation
al
-.030 .078 -.030 -.383 .702
Note. Dependent variable: continuance commitment.
A p-value of more than 0.05 indicated no significant relationship
between transformational leadership style and continuance organizational
commitment. Table 27 shows the results of the predictor variable
transactional leadership and affective organizational commitment.
Table 27
Transactional Leadership and Affective Organizational Commitment
Coefficientsa
Unstandardized Standardized coefficients
coefficients
Mode
l
B Std. error Beta t Sig.
1 (Constant) 1.321 .334 3.956 <.05
Transactional .626 .093 .467 6.754 <.05
Note. Dependent variable: Affective commitment.
A p-value of less than 0.05 indicated a significant relationship
between transactional leadership style and affective organizational
commitment. Table 28 shows the results of the predictor variable
transactional leadership and normative organizational commitment.
Table 28
Transactional Leadership and Normative Organizational Commitment
Coefficientsa
Unstandardized Standardized coefficients
coefficients
Model Beta
1 (Constant) 3.702 .277 13.383 <.05
Transactional -.005 .077 -.005 -.070 .944
Note. Dependent variable: normative commitment.
A p-value of more than 0.05 indicated no significant relationship
between transactional leadership style and normative organizational
commitment. Table 29 shows the results of the predictor variable
transactional leadership and continuance organizational commitment.
Table 29
Transactional Leadership and Continuance Organizational Commitment
Coefficientsa
Unstandardized Standardized coefficients
coefficients
Mode
l
B Std. error Beta t Sig.
t Sig. B Std. Error
1 (Constant) 2.765 .292 9.467 <.05
Transactional .113 .081 .108 1.391 .166
Note. Dependent variable: continuance commitment.
A p-value of more than 0.05 indicated no significant relationship
between transactional leadership style and continuance organizational
commitment. Table 30 shows the results of outcomes of leadership and
affective organizational commitment.
Table 30
Outcomes of Leadership and Affective Organizational Commitment
Coefficientsa
Unstandardized Standardized coefficients
coefficients
Model B Std. error Beta t Sig.
1 (Constant) .864 .364 2.372 .019
Outcomes
leadership
.682 .092 .503 7.446 <.05
Note. Dependent variable: affective commitment.
A p-value of less than 0.05 indicated a significant relationship
between leadership outcomes and affective organizational commitment.
Table 31 shows results of the outcomes of leadership and normative
organizational commitment.
Table 31
Outcomes of Leadership and Normative Organizational Commitment
Coefficientsa
Unstandardized Standardized coefficients
coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 3.298 .307 10.742 <.05
Outcomes
leadership
.099 .077 .099 1.277 .203
Note. Dependent variable: normative commitment.
A p-value of more than 0.05 indicated no significant relationship
between leadership outcomes and normative organizational commitment.
Table 32 shows results of the outcomes of leadership and continuance
organizational commitment.
Table 32
Outcomes of Leadership and Continuance Organizational Commitment
Coefficientsa
Unstandardized Standardized coefficients
coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 2.501 .323 7.733 <.05
outcomes
leadership
.169 .081 .160 2.081 <.05
Note. Dependent variable: continuance commitment.
A p-value of less than 0.05 indicated a significant relationship
between leadership outcomes and the continuance of organizational
commitment.
Summary
This investigation intended to evaluate the connection between
leadership styles, outcomes, and call center workers' organizational
commitment. During the analysis, the sample population directly managed
by managers was targeted to limit the skewness in the result. The hypothesis
presented was whether the leadership styles and outcomes measured by
MLQ predicted the organizational commitment of the call center workers.
The correlation between leadership style outcomes and organizational
commitment was determined using the Pearson r correlation. The correlation
coefficient between these variables is .448 with a p-value < .05,
demonstrating that the correlation was significant and positive. Hence, the
null hypothesis was rejected, and a positive linear relationship between
leadership style and outcomes of leadership and organizational commitment
level of call center workers exists.
The hypothesis study was further examined, and the results of the
different leadership styles (transformational, transactional, and laissez-faire)
and outcomes of leadership with organizational commitment were further
tested. Starting with the transformational leadership style, the Pearson r
correlation was tested, indicating a correlation was significant at r = 0 .415
and p < .001. Hence, there is a positive linear relationship between
transformational leadership style and the organizational commitment level of
call center workers. The Transactional leadership style and leadership
outcomes also showed a positive linear relationship with organizational
commitment with r = 0.357 and p < .05, r =0 .457, and p < .05, respectively.
On the other hand, the laissez-faire style has no relationship with
organizational commitment, with r =-.002 and p >0.05.
Chapter 5: Discussion, Conclusions, and Recommendations
The call center industry is instrumental in servicing the consumer in
many facets of service-oriented presales and after-sales support (Clark et al.,
2019). Call center workers deal with many stressors like working longer
hours, slow career growth, and sometimes night shift duties, hindering work-
life balance (Akanji, 2013). It is essential for workers working in such a
stressful environment to have an excellent leader to motivate and move the
workers toward their goals (Antonakis & House, 2013). In this quantitative
predictive nonexperimental study using multiple regression analysis, I aimed
to examine the relationship between leadership styles (transformational,
transactional, and laissez-faire) and outcomes of leadership with call center
workers' organizational commitment.
Organizational commitment is one essential component that makes an
organization successful (Azeez et al., 2016). Several studies have assessed
employee commitment as a forecaster of employee retention (Allen &
Meyer, 1990). An organization can retain a significant percentage of its
skilled employees. In that case, it ensures the complete stability of the
organization is sustained, both in terms of productivity and financial
viability (Faloye, 2014). Organizational commitment is one of the top
concepts in managerial literature that organizations use as a guiding tool due
to its significance regarding performance and effectiveness (Nath &
Agrawal, 2015). According to Bass (2013), leadership styles play a vital role
in leader-follower relationships. For this study, the FRLT framework was
used to measure the leadership styles and outcomes of leadership.
The FRLT is an established management theory that symbolizes
classifications of leadership behaviors: transformational, transactional, and
laissez-faire (Bass & Avolio, 1997). Bass (2013) stated that transformational
leaders inspire, motivate, encourage, provide feedback, and pursue the
organization above their personal needs. Burns (1978) noted that
transactional leaders emphasize extrinsic rewards and avoid unnecessary
risks, impacting workers-employer relations. According to Savitha and
Vijila, (2017) an efficient leader possesses transactional or transformational
leadership styles. These leadership styles are closely related to
organizational outcomes: satisfaction, efficiency, and extra effort. Similarly,
leadership can have a negative or no effect on employees' organizational
commitment, as in the case of laissez-faire leadership. The laissez-faire style
of leadership includes avoidance of responsibilities (Skogstad et al., 2014),
which is the reason why "laissez-faire has been consistently found to be the
least satisfying and least effective management style" (Bass, 2013, p 443).
The problem statement, related theory, data collection, and
measurement instruments were discussed in detail in the previous chapters.
For this study, the leadership styles (transformational, transactional, and
laissez-faire style of leadership) and outcomes of leadership were the
predictor variables, and organizational commitment was the outcome
variable. This study's inclusion criteria were adults working inside a call
center environment reporting to a manager. A total of five demographics, 45
MLQs, and 15 OCQ questions were distributed via SurveyMonkey surveys.
A total of 166 responses were evaluated using multiple regressions and
descriptive statistics in Chapter 4. This chapter addresses the interpretation
of the hypotheses, limitations in the study, and future recommendations.
Interpretation of the Findings in Relation to Theoretical Framework
In this section, I discuss the insights gained on the RQ and different
hypotheses from Chapter 4 results. The acumens here are presented on the
N = 166 analyzed in the previous section.
The RQ for this study addressed if there was a significant relationship
between leadership styles (transformational, transactional, and laissez-faire)
and leadership outcomes with organizational commitment (affective,
normative, continuance) in call center workers. To analyze this question, null
and alternative hypotheses were created.
H0: Leadership style (transformational, transactional, and laissez-faire)
and outcomes do not predict organizational commitment (affective,
normative, continuance) in call center workers.
Ha: Leadership style (transformational, transactional, and laissez-faire)
and organizational outcomes predict organizational commitment (affective,
normative, continuance) in call center workers.
The Pearson r correlation test rejected the null hypothesis with a
coefficient value of r (166) = .448, and p < .05 indicated a positive linear
relationship between leadership style and outcomes of leadership with an
organizational commitment level of call center workers. This demonstrated
that leadership styles and outcomes predict organizational commitment for
call center workers.
The hypothesis was further examined, and transformational,
transactional, and laissez-faire leadership styles were separately analyzed to
gain insight into which leadership styles predict organizational commitment
better. After analysis, I found that the organizational commitment of call
center workers had a positive relationship with transformational and
transactional leadership styles with the Pearson r correlation of r (166)
= .415 and p < .05 and r (166) = .357 and p < .05 respectively and a negative
relationship with the laissez-faire style of leadership with the Pearson r
correlation of r (166) = -.002. Examining transformational and transactional
leadership styles using the Pearson r correlation test suggests that
transformational and transactional leadership styles can be used to predict
organizational commitment. However, the investigation of laissez-faire style
suggested that it cannot be used to predict the organizational commitment of
call center workers.
Similarly, leadership outcomes were analyzed to determine
relationships with the organizational commitment of workers. When the
hypothesis was tested between outcomes of leadership and organizational
commitment of call center workers, the Pearson r correlation was .457 and p
< .05, demonstrating a significant relationship between the organizational
commitment of call center workers with outcomes of leadership.
Organizational commitment had the highest positive correlation with
leadership outcomes, followed by transformational and transactional
leadership, indicating the importance of leadership outputs, especially
satisfaction and extra effort of workers, and the lowest correlation with
laissez-faire leadership. The results also indicated that a transformational
style of leadership is slightly more effective than a transactional style of
leadership in a call center work environment. Transformational leadership
had a higher correlation of 41.5% than transactional leadership of 35.7%
with the organizational commitment of call center employees, which showed
that the call center workers tended to prefer a more innovation-oriented
culture than goal-oriented (see Long et al., 2014). Also indicated is that a
transformational leadership style is more effective than a transactional style
of leadership in a call center work environment; the call center worker feels
they want a leader who inspires, motivates, encourages, and provides
feedback (Skogstad et al., 2014).
To gain further insights into the research, it is important to understand
how the individual attributes of leadership style and leadership outcomes
correlated with the organizational commitment of call center employees. The
regression analysis demonstrated the attributes, namely intellectual
stimulation, idealized influence (attributed), idealized influence (behavior),
and inspirational motivation of transformational leadership, conditional
reward and management by exception - active of transactional leadership,
and the attributes, namely satisfaction, effectiveness, and extra effort of
outcomes of leadership, can significantly predict the organizational
commitment of call center workers. On the other hand, the attributes, namely
individualized consideration of transformational leadership and management
by exception - passive of transactional leadership, did not significantly
predict the organizational commitment of call center employees. The
relationship of organizational commitment of call center workers with
different leadership styles suggests that call center workers prefer a leader
who inspires, motivates, encourages, and provides feedback and do not
prefer passive and laissez-faire leadership styles (see Judge & Piccolo,
2004).
The leadership styles, namely transformational and transactional
leadership, significantly predicted affective organizational commitment and
did not significantly predict normative and continuance organizational
commitment. The significant positive relationship of leadership styles with
affective organizational commitment suggests that call center workers have
positive feelings of identification with an attachment to and involvement in
the workplace under transformational and transactional leadership (see Allen
& Meyer, 1990). The relationship of leadership styles with normative and
continuance organizational commitment was not significant, which indicates
that the call center workers do not feel obligated to remain a member of the
organization and do not feel it will cost them adversely if they leave the
organization (see Allen & Meyer, 1990). Leadership outcomes have a
significantly positive relationship with affective and continuance
organizational commitment, which suggests that call center workers identify
with the organization and are aware of the cost of leaving the organization
(see Allen & Meyer, 1990). The outcomes of leadership did not have a
significantly positive relationship with normative organizational
commitment, indicating that call center workers do not feel obligated to
remain a member of the organization (see Allen & Meyer, 1990).
The null hypothesis was also rejected through linear regression, where
a p-value of less than 0.05 indicated a significant relationship between
leadership styles and the organizational commitment of call center workers.
Linear regression tests also indicated a positive linear relationship between
organizational commitment and leadership styles (transformational,
transactional, and laissez-faire) and leadership outcomes. The assumption of
linearity and homoscedasticity is successfully met, as seen in the scatter
plots in Chapter 4, which further validated the study.
Strengths
The study has many strengths. First, the survey selected for measuring
organizational commitment and leadership styles contained questions
representing the respective commitments and leadership styles that were
presented in this research. For both MLQ and OCQ, the reliability alpha
coefficient was more significant than .7, which proves the internal
consistencies of the items according to George and Mallery (2003).
Another strength of the research was the demographics study. The
participants were asked different demographic questions based on their age,
gender, income, and region. It can be deduced from the distribution of the
participants that these demographic parameters can represent a sample that
captures the behavior of the large population working in call centers.
Limitations
There were a few limitations to this study. First was the limited
sample size of the participants who filled out the survey. Only 166 responses
were recorded during this research. Although N = 166 satisfied the minimum
criteria of the sample size required, it was not large enough to average out
the outliers. An extension of the limitation could be misunderstanding the
meaning of the measurement (Likert-scale) scale to record the responses. It
is possible that not all the intended behaviors in this study were captured,
leading to a higher variance and error rate. The second limitation was the
instruments used in the study. While OCQ and MLQ are considered a
standard to measure organizational commitment and leadership styles,
respectively, it is possible that the individual might not have understood the
contextual meaning of the survey presented to them, thus creating bias in the
result.
Another limitation of the study is the dynamic workplace environment
for call center workers, which is changing quickly depending upon the
changing social trends, technological trends, and business practices adopted
worldwide. There was a significant change in workplace practices and
culture after the COVID pandemic as workers were working from home,
which changed the way of communication and operations within every
major industry. This means that a leadership style that is currently working
may or may not keep up with the dynamic nature of the call center industry
in the future. It is important to conduct surveys regularly to determine how
call center workers are responding to the leadership styles and outcomes of
leadership.
Recommendations
The call center industry is an unexplored sector regarding leadership
and its impact on workers' commitment and other attributes, such as
productivity, attitude, and job satisfaction. As per the findings of this
research, I recommend that all call center leaders adopt a transformational
leadership style as it has a maximum positive effect on a worker's
organizational commitment.
Although transformational leadership is a vast topic, training courses
focusing on the three core aspects of transformational leadership,
individualized consideration, intellectual stimulation, and charisma, are a
step in the right direction. The training curriculum should include ideas that
encourage mentorship of workers as this will establish an interpersonal
relationship between leaders and workers that will further strengthen
workers' trust in the company, ultimately leading to improved organizational
commitment (Idris & Manganaro, 2017). Also, an ideal training curriculum
should focus on book knowledge and practical learning, as this will allow a
leader to successfully adapt to challenging circumstances.
Along with introductory training courses, companies need to realize
that workers' expectations are continuously evolving with improving modern
technology and the workplace environment (Harms et al., 2017). Therefore,
companies should create a cooperative work environment that builds on the
leader-follower relationship that will allow workers to address their concerns
appropriately to the leaders and ensure the active participation of workers.
Companies should enable leaders to attend workshops and specialized
training to hone their skills further, enabling leaders to adapt to and
successfully meet workers' expectations.
To further improve workers' organizational commitment, companies
need to take workers' feedback about the leader through periodic surveys, as
it will provide essential insights into the leader's leadership style (Hsu et al.,
2019). Leaders can use these insights to determine their strengths and
weaknesses, and through specialized training courses and workshops, leaders
can improve upon their weaknesses. It will also allow leaders to determine
the expectation of workers from the leadership and accordingly formulate
strategies and tactics for the short term and long term so that workers' goals
and expectations are in perfect alignment with the organization's goals and
expectations.
Transactional leadership style also has a significant effect on
organizational commitment. Therefore, a leader can also incorporate some
aspects of the transactional and transformational leadership styles. These
aspects include rewarding workers for work such as exceptional performance
and meeting deadlines. Rewarding workers for their efforts further
encourages them to put in the extra effort and allows them to meet their
financial goals (Sayadi, 2016). Giving workers such opportunities result in
lower turnover rates and increased organizational commitment.
Leadership outcomes have a significant positive relationship with the
organizational commitment of call center workers. The outcomes give a
roadmap for call center companies to adopt a leadership style that can
provide a maximum outcome in terms of satisfaction and extra effort of
workers as it directly correlates with the organizational commitment of call
center workers.
Recommendations for Future Research
For future research, the researcher might focus on a micro population,
such as workers with experience of 5 or more years, 10 or more years, and so
on so that leaders can adapt to these groups. A researcher might also focus on
fresh recruits or workers with less than 2 years of experience to study which
leadership style works best across workers with less experience. Future
researchers can study individual components of each leadership style and find
their impact on organizational commitment, which will further help design
perfect training courses for leaders in the future. Lastly, the researcher can
add more dependent and independent variables so that further clarity can be
achieved on how leadership styles translate into organizational outputs and
workers' efficiency, satisfaction, commitment, and retention.
Implications
The different leadership styles affect several work-related variables
like organizational commitment, job satisfaction, etc., of the personnel
(Cohen, 2007). Gupta and Beehr (1979) led some of the earliest empirical
research into the effects of professional fulfillment and a leader's style on
workers. The social influence is to create positive social change by assisting
the employers with their communication skills concerning the workers-
employer relationship and recognizing and listening to their concerns. As the
demographics indicate, workers in the call center industry come from diverse
backgrounds and cultures, which may lead to miscommunication or a
mismatch of ideas between workers and employers. A good leader should
recognize and rectify these intricate stressors. When the employer recognizes
the stressors, the results can foster decreased turnover rates and improve
profitability and productivity in the organization (Sousa-Lima et al., 2013).
The leaders' style and relationship with other workers can significantly affect
the work environment within any organization. The results of this study can
encourage the call center organization and leaders to learn and benefit from
the positive correlation between good leadership and organizational
outcomes with increased organizational commitment. The leaders can
benefit from the results of this study by understanding how different aspects
of leadership styles like individualized consideration, intellectual
stimulation, reward, and communication, and organizational outcomes like
satisfaction and extra effort can affect the call center workers and how
leaders utilize this information to create a good work environment for the
workers thereby positively improve their organizational commitment. It has
been mentioned by Cassar et al. (2017) that the relationship between workers
and their leader is crucial to the success of the organization.
Conclusion
The relationship between leadership styles – transformational and
transactional and outcomes of leadership with organizational commitment in
a call center environment has been adequately researched. The data was
collected through a survey, and the response of call center workers' were
measured on a Likert scale where: strongly disagree = 1, disagree = 2,
Neither agree nor disagree = 3, agree = 4, and strongly agree = 5
represents how they feel about each statement. The data was then analyzed
using correlation and linear regression to determine any significant
relationship between leadership styles and leadership outcomes with call
center workers' organizational commitment.
The results indicated that transformational and transactional leadership
styles significantly correlate with call center workers' organizational
commitment. Out of the leadership styles, transformational leadership has
the highest positive relationship with organizational commitment.
Leadership outcomes such as satisfaction and extra effort had a significant
positive relationship with call center workers' organizational commitment.
This study demonstrates the impact of active leadership
(transformational and transactional leadership) and outcomes of leadership
on call center workers' organizational commitment. Additionally, it indicates
that any leadership is preferable to none when it comes to employees'
organizational commitment.