MKT 302
7 P’s marketing mix: price, promotion, physical environment, people,
product, process, place.
Environment:
Social - demographic and culture
Economic- scarcity, type of goods, income
Competitive-
Minimum advertised price (MAP)- lowest price allowed to sell, cant undersell
manufacturer
Utility, signal of self, transcend
Product mgr- responsible for product line, operate cross functionally
Brand mgr-
Venture Tesm-
Characteristics of services- intangibility, inseparability, perishability,
heterogeneity, client based, customer contact
~PROJECT~
VANS
Who what where when
The p’s
Where are we (the brand??
Why are they there?
Where could the brand be?
How can we get there? Are we getting there?
*EXAMPLE FROM CLASS*
EXECUTIVE SUMMARY- history of company background of market
TABLE OF CONTENTS
3 parts:
trends competition segmentation and positioning- goals missions
strategies, financial data, situation analysis, strengths, weaknesses,
opportunities, threats, markets, environment, and recommendation
product and place strategies- different products with info regarding
specifications, pictures, price, features, etc. forecast and recommendations
promotion strategies and pricing strategies.
THEN references
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