Strategies for Healthcare Payer Information
Technology Integration After Mergers and
Acquisitions
Section 1: Foundation of the Study
Healthcare insurance companies (herein identified as payers) are at the epicenter
of a fundamental transformation in the United States healthcare market, a change driven
mainly by the Patient Protection and Affordable Care Act’s (ACA) mandate for
healthcare reform (Muppalla & Capobianco, 2010). The full impact of the ACA on
healthcare payer organizations is largely unknown, but healthcare analysts have predicted
that the legislation’s transformation of healthcare would touch every aspect of healthcare
payers’ businesses (Muppalla & Capobianco, 2010). These healthcare analysts called for
a fundamental “change in operational DNA” of healthcare payers (p. 3). The necessary
amendments in the healthcare payer industry would require stakeholders to take
incremental steps toward compliance to guarantee success in the evolving healthcare
delivery system (Muppalla & Capobianco, 2010).
In this mandatory transformation, healthcare payers are using a self-renewal
process, commonly seen in companies across the globe, to address increasing
competition, globalization, changes in technology, and government regulations such as
those mandated by the ACA (Woodlock, 2014). During the process of self-renewal,
leaders of healthcare companies must rethink their companies’ visions and missions,
improve their organizational cultures, and take steps to increase competence by creating
new product lines either internally or externally. Many of these leaders lean on mergers
and acquisitions (M&As) to enhance their companies’ offerings—a key strategy for
renewal (Duobiene, 2013; McCue, Thompson, & Tae Hyun, 2015). Although healthcare
payers often pursue M&As to achieve their varied goals, this strategy does not guarantee
success (Lohrke, Frownfelter-Lohrke, & Ketchen, 2016). Healthcare payers’ ability to
realize their acquisition synergies are contingent upon their managers’ ability to create
innovative strategies to meet old and new challenges alike.
Background of the Problem
Before the ACA, healthcare payer leaders pursued M&As primarily to increase
market share through expansion of membership (Lineen, 2014). Since the ACA became
law, the number of healthcare M&As has doubled (Lineen, 2014; McCue et al., 2015). In
the post-ACA healthcare environment, healthcare payers would need to diversify their
business portfolios, expand their strategic capabilities, and make investments to (a) meet
the tighter reimbursement standards, (b) manage the flood of new enrollees coming
through the private and public exchanges, and (c) improve the quality of care and health
outcomes for the consumers (French, Homer, Gumus, & Hickling, 2016; McCue et al.,
2015). In the past 5 years, many healthcare payers have engaged in multiple horizontal
heterogeneous acquisitions, which involves two companies that have related products and
services, but fundamentally diverse business models (herein identified as strategic
acquisitions; McCue et al., 2015). For example, an acquisition of a wellness company, a
healthcare analytics company, or a chronic care management company by a healthcare
payer is a strategic acquisition. These strategic acquisitions present significant challenges
since healthcare payers find themselves venturing into unfamiliar territories when they
acquire companies that have fundamentally disparate business models (Woodlock, 2014).
Despite an increase in the number of M&As, the success rate of M&As has not improved
(Gomes, Angwin, Weber, & Tarba, 2013). The success of these strategic acquisitions is
contingent on the integration strategies adopted by acquiring companies’ leaders during
the postacquisition information technology (IT)-integration phase (Angwin & Meadows,
2015; Lohrke et al., 2016).
Problem Statement
Postacquisition IT integration is critical to the success of M&As, yet acquirers
struggle to realize the desired synergies during this phase (Henningsson & Kettinger,
2016). Alaranta and Mathiassen (2014) stated that 3 out of 4 companies involved in
M&As face significant challenges during the critical postacquisition IT integration phase.
The general business problem was that healthcare payer organizations are experiencing
high integration and operational costs during the postacquisition IT integration phase. The
specific business problem was that some healthcare payer organization managers lack
strategies to achieve operational and strategic synergies during the postacquisition IT
integration phase.
Purpose Statement
The purpose of this qualitative single case study was to explore strategies
healthcare payer organization managers used to achieve operational and strategic
synergies during the postacquisition IT integration phase. The targeted population
consisted of senior executives, IT strategists, and acquisition integration leaders from a
large healthcare payer in the midwestern United States who have implemented strategies
to achieve operational and strategic synergies during the postacquisition IT integration
phase. The results from this study may help healthcare payers’ senior executives, IT
strategists, and acquisition integration leaders (a) accelerate the postacquisition IT
integration process, (b) reduce the probability of failures during the postacquisition IT
integration phase, and (c) identify opportunities to maximize the investment value. The
findings of this study could lead to positive social change by stimulating a business
environment that might allow healthcare payers to expand their strategic capabilities and
serve their local communities with new products and choices that improve the quality of
care, health outcomes, well-being, and longevity of the consumer.
Nature of the Study
I employed a qualitative research methodology with a case study design. The
primary distinction between qualitative and quantitative methods is that qualitative
researchers rely on open-ended questions and foster flexibility using emerging
approaches, whereas quantitative researchers rely on numbers, typically collected through
closed-ended questions and predetermined approaches (Yilmaz, 2013). Researchers (e.g.,
Moustakas, 1994; Yilmaz, 2013; Yin, 2014) have conducted qualitative studies to
understand and explain human behavior because the qualitative method allows
researchers to focus on the whole of human experience by exploring its meanings and
essences. Quantitative studies are typically designed to test theories or hypotheses using
the scientific method (Fassinger & Morrow, 2013), whereas researchers use qualitative
studies to encourage rich insights and thick descriptions into behavioral patterns,
consumer trends, market needs, and human motivations (Stake, 2010). Mixed methods
research contains potential problems of inconstant application and incorporation of
methodologies without a well-defined base (Larkin, Begley, & Devane, 2014). For an
investigation of strategies used to achieve collaboration and integration, or synergies, for
strategic acquisitions during the postacquisition IT integration phase, I did not test
theories or hypotheses, collect quantitative empirical data, or determine numerical
relationships, which is part of a quantitative study or the quantitative portion of a mixed
methods study (Larkin et al., 2014). Additionally, the mixed methods approach, which
combines qualitative and quantitative methods, can be time consuming and expensive, as
collecting and analyzing the datasets using multiple methods can be complex (Larkin et
al., 2014). Larkin et al. (2014) also noted that the mixed methods approach often includes
use of both open-ended questionnaires to obtain qualitative data and closed-ended
questionnaires to obtain quantitative data. I did not use closed-ended questionnaires
because I wanted to understand, through semistructured interviews and a focus group
discussion, the multiple strategies used to achieve operational and strategic synergies. A
qualitative method is more suitable for studying complex human behavior than is a
quantitative approach (Yilmaz, 2013) and was the method I used in this study.
I considered four research designs for this qualitative study on strategies used to
achieve operational and strategic synergies during the postacquisition IT integration
phase: (a) case study, (b) phenomenology, (c) ethnography, and (d) narrative. According
to Cronin (2014), a case study design involves an in-depth exploration of an individual, a
group of people, activity, or an event. The participants for this study were individuals
charged with formulating strategies that can be used to achieve synergies of strategic
acquisitions during the postacquisition IT integration phase. A case study was appropriate
for this project because it allowed for an in-depth exploration of the case within the
contexts of the phenomenon being investigated. The results of this study helped me
answer the what, how, and why research questions regarding strategies used by healthcare
payer organization managers to achieve operational and strategic synergies, all within the
context of the postacquisition IT integration phase of strategic acquisitions. Capturing
managers’ rich experiences and thick descriptions offered deeper knowledge and insights
into the effectiveness of the strategies, the nature of the challenges, and opportunities
brought by the strategic acquisitions. Phenomenological designs best suit research studies
that require capturing the essence of lived experiences and perceptions of participants;
there is an expectation that there would be invariant constituents in those experiences
(Moustakas, 1994). This design was not the optimal choice because the focus of this
research study was not to capture the essence of lived experiences and perceptions of
participants during the postacquisition IT integration phase; rather, it was to explore the
strategies used by those participants to achieve operational and strategic synergies.
Ethnography designs best suit research studies that require capturing the language,
values, beliefs, norms, rituals, and practices of cultural groups (Marshall & Rossman,
2016). This design was not the optimal choice because I did not intend to focus on the
culture of a particular group. Narrative research designs best suit research studies that
require studying an individual by gathering data through the collection of stories and
discussing the meaning of those experiences for the individual (Marshall & Rossman,
2016). This design was not an appropriate choice for this study because I needed to
interview more than one individual to explore the strategies used to achieve operational
and strategic synergies during the postacquisition IT integration phase.
Research Question
The central research question was: What strategies do healthcare payer
organization managers used to achieve operational and strategic synergies during the
postacquisition IT integration phase?
Interview Questions
1. Please describe the various projects during the postacquisition IT integration
phase in which you were involved.
2. Please describe strategies you have used to achieve operational and strategic
synergies during the postacquisition IT integration phase.
3. Please tell me about your experiences with the strategies that you pursued to
achieve operational and strategic synergies.
4. What obstacles have you encountered while implementing the strategies to
achieve operational and strategic synergies?
5. What process did you follow while formulating the postacquisition IT
integration strategy?
6. Please describe your experiences managing key types of risks during the
planning of integration.
7. Please share your learnings that may have influenced, informed, and otherwise
shaped the strategy.
8. Describe your experiences with the role of innovation, intrapreneurship, and
creativity in achieving operational and strategic synergies.
9. What additional experiences have you had that would help me understand the
strategies used to achieve operational and strategic synergies during the
postacquisition IT integration phase?
Conceptual Framework
The conceptual framework for this study was the acquisition integration
approaches model developed by Haspeslagh and Jemison (1991). The primary
proposition of Haspeslagh and Jemison was that success or failure of M&A lies in the
leaders’ ability to conceive the strategic intent of M&A, which subsequently informs and
influences the post-M&A integration strategies and guides the leaders’ decision-making
process during the vital post-M&A integration phase. Haspeslagh and Jemison indicated
that a company’s strategy for integration can be explained by examining two central
dimensions of the acquisition: (a) strategic interdependence and (b) organizational
autonomy. The first dimension (strategic interdependence) relates to the nature of
interdependence that needs to be established to enable the proper transfer of strategic
capabilities between the two companies, acquirer and acquired (Haspeslagh & Jemison,
1991). Examples of strategic capabilities that acquirers may be looking to expand include
R&D, innovation, technology, or products and services. The second dimension
(organizational autonomy) refers to the need to preserve an acquired company’s strategic
capabilities after the postacquisition integration phase (Haspeslagh & Jemison, 1991).
Based on the relationship between the two dimensions, Haspeslagh and Jemison proposed
four approaches to acquisition integration pursued by the acquirer: preservation,
absorption, symbiosis, and holding. Haspeslagh and Jemison’s acquisition integration
approaches model was appropriate for this study because I was able to use the model to
better understand and organize my data and identify strategies that managers used to
achieve the desired outcomes for their strategic acquisitions.
Operational Definitions
Acquisition: A corporate action in which one company, the acquirer, gains
possession of another company, the acquired (Filho, 2014).
Core competencies: A collection of skills, capabilities, resources, and knowledge
in a particular subject area with which a company creates a product or service to deliver
unique value to customers (Hsu, Tan, Jayaram, & Laosirihongthong, 2014).
Corporate entrepreneur: An individual with an entrepreneurial mindset who
works within an organization; an intrapreneur (Haar & White, 2013).
Entrepreneur: An individual who assumes all risks and rewards in the pursuit of a
business enterprise (Pinchot & Pellman, 1999).
Human capital: The capabilities, experience, and qualities of an individual that
contribute to performance on the job; these include interpersonal skills; business
ownership experience; managerial capabilities; and personality traits (e.g., decisiveness,
enterprise, and orientation toward learning) but not physical assets (Marvel, 2013).
Innovation: An idea, method, or concept that aids in solving an existing problem
in new ways to create economic value (Sokołowska, 2015).
Integration: The process of coordinating the business processes, corporate
cultures, and IT systems of two organizations (i.e., acquirer and acquired) into a single
entity (Chang, Chang, & Wang, 2014).
Intrapreneur: An individual within an organization who converts an idea into a
business enterprise (Pinchot & Pellman, 1999).
Merger: A combination of two or more companies into a single company, in
which one company retains its identity and the other loses its corporate existence (Filho,
2014).
Synergy: A term used in the context of M&As. The value created from the merger
would be greater than the sum of the value created if the companies were to operate
separately (Garzella & Fiorentino, 2014).
Assumptions, Limitations, and Delimitations
Assumptions
Assumptions are concepts that are presumed to be true, and that fall outside of a
researcher’s control (Kirkwood & Price, 2013). This research rested on four main
assumptions:
•A case study design would: (a) allow for an in-depth exploration of the case,
(b) help reveal a wide range of experiences, (c) help reach data saturation
through the use of member checking, and (d) potentially increase study
validity through triangulation of data sources.
•Participants would (a) provide accurate, relevant, and honest perceptions;
experiences; and views in response to interview questions and (b) participate
ethically and truthfully.
•Semistructured interviews and a focus group would offer an opportunity to
explore common themes involving the strategies managers in healthcare payer
organizations used to achieve operational and strategic synergies and the
effectiveness of these strategies.
Limitations
Limitations are potential weaknesses of the study that are mostly outside of a
researcher’s control (Kirkwood & Price, 2013). Acknowledging and defining the
limitations of the research study allow the future researchers to better able to replicate the
study findings (Kirkwood & Price, 2013). This research study had four major limitations.
The first limitation was the possible unavailability of participants due to organizational
restructuring, health issues, or busy schedules. The case study design rests heavily on the
data collected from interviews exploring participants’ description of their experiences
(Cronin, 2014). A second limitation was the possible unwillingness of participants to
share the full extent of their strategies to achieve operational and strategic synergies. A
third limitation of the research was the industry specificity. In this research study, I
focused on healthcare payers; therefore, findings of the study may not be reflective of the
overall healthcare industry and may limit the transferability of findings. A fourth
limitation was the lack of access to internal documents related to healthcare payers’
corporate M&A strategy and postacquisition IT integration strategy due to legal and
privacy concerns. I addressed these limitations by triangulating data from multiple
sources (semistructured interviews of individuals, discussion points made by the focus
group, and relevant information related to the phenomenon under study gleaned from
M&A periodicals) pertaining to the case under study.
Delimitations
Delimitations help narrow the scope and outline the boundaries of the research
study (Yin, 2014). Unlike limitations, the researcher controls delimitations of a research
study. I focused solely on the postacquisition IT integration phase for healthcare payers,
the last phase of an M&A. This research study was restricted to a purposive sample of at
least 16 individuals who, within the last 5 years, had worked for a large healthcare payer
in the midwestern United States and who were involved with their company’s strategic
acquisition activities. This demographic allowed me to remain narrowly focused and
facilitated an increased level of participation. Participants were qualified based on their
experience of implementing strategies to achieve operational and strategic synergies
during the postacquisition IT integration phase. For this study, I collected and analyzed
the data collected from multiple sources (i.e., semistructured interviews, a focus group,
and M&A periodicals).
Significance of the Study
Contribution to Business Practice
The manifestation of majority of potential acquisition synergies is dependent on
the success of the postacquisition IT integration phase—the third most critical reason for
M&A failures (Alaranta & Mathiassen, 2014). Alaranta and Mathiassen’s (2014) study
on managing risks was grounded in empirical observation of postmerger IT integration
cases and was informed by the theory of postmerger IT integration. They identified key
risks associated with 17 postmerger IT integration cases published in scholarly journals
and proposed risk mitigation strategies.
Despite the importance and relevance of postacquisition IT integration, there is
limited empirical research on managing the challenges that arise during the
postacquisition phase (e.g., Chang et al., 2014; Yetton, Henningsson, & Bjørn-Andersen,
2013), especially for strategic acquisitions. Every strategic acquisition is unique with
respect to business model; brand image; core competencies; and characteristics such as
size, location, resources, organizational behavior, and the corporate culture that drives
employee behavior (Angwin & Meadows, 2015). Because of these idiosyncrasies, the
strategies to uncover the business opportunities and manage the challenges vary (Gomes
et al., 2013).
The results of this research study may contribute to M&A business knowledge in
multiple ways. First, the findings of the study could create awareness and a deeper
understanding among healthcare leaders regarding the unique challenges and business
opportunities brought by strategic acquisitions. Second, through the findings of this study,
leaders may be exposed to a broader set of strategies that allow them to more fully realize
the intent of the strategic acquisition.
Implications for Social Change
M&A failure carries high risks with consequences for employees, vendors,
business partners, shareholders, and communities (Eaton & Kilby, 2015; Osarenkhoe &
Hyder, 2015). A higher proportion of M&A success might support a business
environment where companies can expand to new products and better choices for the
consumer (Osarenkhoe & Hyder, 2015). A healthier business environment should serve
the consumer’s interests with better healthcare options, resulting in improved well-being,
quality of care, health outcomes, and longevity.
A Review of the Professional and Academic Literature
According to Duobiene (2013) and McCue et al. (2015), M&As offer a unique
potential to transform companies—a key strategy for self-renewal. Companies rely on
M&As as tools to cope with industry disturbances (e.g., the ACA), to address increased
competition, and to make technological advancements (Brueller, Carmeli, & Drori, 2014;
Jo, Park, & Kang, 2016). Companies also use M&As to drive growth, renew their market
positions, or innovate at speed not achievable through organic growth (Brueller et al.,
2014; Jo et al., 2016). In addition to providing new capabilities to an organization,
acquiring a new company may maximize the wealth of shareholders by increasing an
organization’s market presence, M&A’s also provide access to additional resources such
as human capital, infrastructure, and new clients (Rogan & Sorenson, 2014). For the
purposes of this research study, the literature provided sufficient evidence that M&A is a
growth strategy for organizations across various industries. However, often companies
struggled to use M&A effectively (Friedman, Carmeli, Tishler, & Shimizu, 2016).
The core objective of any acquisition is value creation that is only possible when
two companies (acquirer and acquired) are combined (Cartwright & Cooper, 1992;
Haspeslagh & Jemison, 1991; Mirvis & Marks, 1992). The two key phases of M&A are:
(a) pre-M&A, which includes strategy, due diligence, negotiation, and purchase and (b)
post-M&A, which includes integration (Haspeslagh & Jemison, 1991). Integration is a
process of combining two companies (acquirer and acquired) into a single company,
which typically involves people, processes, and information technology (Haspeslagh &
Jemison, 1991). Acquirers often fail to realize many of the projected synergies
(Haspeslagh & Jemison, 1991; Zaheer, Castaner, & Souder, 2013). In particular cases
where value creation did occur, there is a risk that the integration process can diminish
the value and threaten the survival of the very strategic capabilities that formed the basis
of the acquisition (Garzella & Fiorentino, 2014; Zaheer et al., 2013). Acquisitions may
not reach their full potential due to the failure of the leaders to create an environment that
aids unhindered exchange of strategic capabilities and knowledge transfer between the
two companies, acquirer and acquired (Gunkel, Rossteutscher, Schlaegel, & Wolff, 2014;
Zhang et al., 2015).
Acquisition integration leaders often attribute their struggles in integrating the two
companies (acquirer and acquired) to the post-M&A integration phase (Gunkel et al.,
2014; Zhang et al., 2015). According to Zhang et al. (2015), most of the challenges and
struggles faced by acquisition integration leaders in the critical integration phase are due
to the leaders’ failure to link M&A to a strategy for the future. The success or failure of
M&A lies in the leaders’ ability to conceive the strategic intent of M&A, which
subsequently informs and influences the post-M&A integration strategies and guides the
leaders’ decision-making process during the vital post-M&A integration phase
(Haspeslagh & Jemison, 1991). Organizations’ ability to effectively manage the
decisionmaking process during the critical postacquisition integration phase has farther-
reaching impacts than having a comprehensive strategic integration plan (Vasilaki, Tarba,
Ahammad, & Glaister, 2016; Zhang et al., 2015).
The manifestation of majority of potential acquisition synergies is dependent on
the success of the postacquisition IT integration phase—the third most critical reason for
M&A failures (Alaranta & Mathiassen, 2014). According to Yetton et al. (2013), only
24% of acquirers include IT leadership during the pre-M&A phases (due diligence,
negotiation, and purchase). The postacquisition IT integration phase is highly complex
and unpredictable, yet this phase is vital to the success of acquisition and plays an
essential role in value creation (Angwin & Meadows, 2015; Cartwright & Cooper, 1992;
Haspeslagh & Jemison, 1991; Mirvis & Marks, 1992). However, it is the least researched
phase of M&A (Angwin & Meadows, 2015). This phase requires leaders to create
strategies that enable them to achieve desired synergies even when working in chaotic
and unstructured conditions (Clayton, 2010; Osarenkhoe & Hyder, 2015). Many of the
challenges of the postacquisition IT integration phase arise from (a) differences in
cultural values, (b) lack of strategic alignment, (c) lack of employee trust, (d) lack of
leadership, (e) ineffective communication, (f) inability to transfer and retain knowledge,
and (g) loss of human capital, between the two companies, acquirer and acquired
(Angwin & Meadows, 2009; Caiazza & Volpe, 2015).
This review of the literature section will include literature from scholarly
peerreviewed journals and seminal books relevant to the following research question:
What strategies do healthcare payer organization managers used to achieve operational
and strategic synergies during the postacquisition IT integration phase? I organized the
literature review in six main parts. My objective in the first part, the strategic lens of
M&A, was to provide a brief background about Gort’s (1969) industry shock theory,
which concerns the various types of shocks that trigger M&A activity across different
industries. I will highlight the profound impact some of these shocks have on healthcare
industry M&A activity (specifically payer organizations). In the second part, I will
provide a brief background of the various M&A typologies along with their limitations
and the rationale for selecting Haspeslagh and Jemison’s (1991) typology as the
conceptual framework for this study. In the third part, I will provide an in-depth analysis
of Haspeslagh and Jemison’s postacquisition integration framework, a discussion of the
applicability of the framework to the integration strategies to achieve synergies, and its
limitations. This part will conclude with a synopsis of Haspeslagh and Jemison’s
postacquisition integration framework along with their recommendations for synergy
realization. The fourth part will include a review of three other prominent postacquisition
integration typologies along with a summary of contrasts and coherences with
Haspeslagh and Jemison’s framework. In this part, I will also provide information about a
new postacquisition integration framework developed by Angwin and Meadows (2015).
The fifth part will include a review of the literature on M&A trends and methods. My
objective with this part was to review empirical evidence from recent M&A studies that
emphasized the critical role of innovation, leadership and performance, trust,
communication, culture, knowledge transfer, and intrapreneurship in achieving the
desired synergies during the postacquisition integration phase. In the sixth and last part of
this section, I will review the factors that influence the organization’s performance and
competitive ability during the M&A postacquisition integration phase, such as human
capital and innovation, which are not new to the business or academic world.
Considerable research has been reported already on these themes individually and on the
importance of human capital and innovation in M&A. In the six parts of this review, I
focused on the current trends associated with each of the topics, as they related to this
study. Having a holistic understanding of the overall M&A process, integration concepts,
and critical success factors for synergy realization enables healthcare organization
managers to make informed decisions about appropriate strategies used to achieve the
desired synergies in the postacquisition integration phase.
Table 1 shows a summary of the topics in the research study and the methodology
I used to identify the relevant research. The databases used in the research were
ABI/Inform, Business Source Complete, ProQuest, Emerald Management Journals,
EBSCOhost, and ProQuest Dissertations and Theses Global. The keyword search terms I
used were M&A, mergers, acquisitions, healthcare, healthcare insurance, integration,
postacquisition, postmerger, human capital, innovation, leadership, Patient Protection
and Affordable Care Act (ACA), Haspeslagh and Jemison integration framework, M&A
typologies, and employee retention.
Table 1
Literature Review by Research Topic
Peer-reviewed Other
Research topic journals Dissertations Books sources
Mergers and
20 0 0 0 acquisitions
Post-M&A integration 51 0 4 0
Human capital 8 0 0 0 Innovation 9 0 0 0
Intrapreneurship 4 0 1 0 Research methodology 27 0 5 0
Total 119 0 10 0
According to Walden University’s literature guidelines, 85% of the sources
(peerreviewed journal articles and dissertations) must have a publication date of no more
than 5 years from the anticipated graduation date. This study contains 129 sources, of
which 93% or 119 were peer-reviewed journal articles. Of the total sources (129), 110
(85%) are peer-reviewed journal articles published between 2013 and 2017. Table 2
shows the various types of literature I reviewed for this study, categorized by age and
percentage of the total. The literature review section consists of 76 peer-reviewed journal
articles published between 2013 and 2017.
Table 2
Literature by Type and Age
Between Before % of
Source Total 2013 2013 total
and
2017
Peer-reviewed journal articles 119 110 9 93
Dissertations/theses 0 0 0 0
Books 10 1 9 7
Nonpeer-reviewed journal articles 0 0 0 0
Total 129 111 18 100
Strategic Lens of M&A
Gort (1969) proposed the original industry shock theory of M&A. Gort argued
that industry disturbances generate valuation discrepancies (e.g., company’s stock value,
shareholders’ expectation of future stock values, and uncertainty of the future), which
creates an unpredictable environment and eventually leads to industry restructuring. As
part of the industry restructuring, companies (e.g., healthcare payer organizations) are
using a self-renewal process, commonly seen in companies across the globe, to address
increasing competition, globalization, changes in technology, and government regulations
such as those mandated by the ACA (Woodlock, 2014). In this unpredictable
environment, the information about the past becomes extraneous for managers to rely
upon to predict the future, which can increase the range of alternative predictions (Gort,
1969). This unpredictable environment may simply be adequate to spawn M&A activity,
paving the way for the emergence of merger waves clustered across different industries.
According to Park and Town (2014), four major shocks (economic, regulatory,
technology, and financial innovation) have a profound influence on M&A activity.
According to Gort (1969), companies that undergo economic stress are likely to engage in
an M&A activity, a key predictor of the industry shock theory. Gort asserted that
companies impacted by industry shocks typically are motivated to expand their strategic
capabilities by using their accumulated cash flows to acquire other company’s products
and services. An economic shock is an event that produces notable changes within an
economy (Gort, 1969). These shocks are unpredictable and known to affect a company’s
supply and demand needs across markets (Gort, 1969). For example, in a strong
economy, to meet the growing needs of a consumer, companies engage in M&A activity
to improve their business models and diversify their product portfolios (Ahern & Harford,
2014; Park & Town, 2014). For example, before the ACA became law; healthcare payers
were mostly involved in horizontal homogeneous acquisitions (when two companies have
similar business models, products, and services; Park & Town, 2014). The primary intent
of these horizontal homogenous acquisitions was to drive growth and increase market
share to achieve economies of scale (Park & Town, 2014).
A regulatory shock is an event triggered by a change in regulations and laws
(Gort, 1969). These shocks are known to have a significant impact on the industry (Park
& Town, 2014). For example, regulatory changes mandated after ACA became law has
disrupted the U.S. healthcare industry. To meet the tumultuous healthcare market
demands, healthcare payers are pursuing both types of horizontal acquisitions
(homogenous and heterogeneous; Park & Town, 2014). Unlike homogenous acquisitions,
heterogeneous acquisitions occur between two companies that have related products and
services but have fundamentally diverse business models (Park & Town, 2014). The
primary intent of these horizontal heterogeneous acquisitions is to diversify business
portfolios and expand strategic capabilities of the acquirers (Park & Town, 2014). An
acquisition of a wellness company, healthcare analytics company, a disease management
company, or a chronic care management company by a healthcare payer is an example of
a heterogeneous acquisition (strategic acquisition).
A technology shock is an event triggered by sudden changes in technology (Gort,
1969). These shocks are known to impact companies’ productivity and performance
positively (Park & Town, 2014). The healthcare industry is experiencing a proliferation
of technology innovations aimed at improving the effectiveness of care and quality of life
(Mas & Valentini, 2015). Consequently, the United States saw an upsurge in healthcare
technological acquisitions across the healthcare industry after ACA became law (Mas &
Valentini, 2015). According to Wubben, Batterink, and Omta (2016), healthcare payers
are heavily reliant on healthcare technology innovations to meet some of the ACA
requirements (incentives based on health outcomes, improving the cost and quality of
care, or tighter reimbursement standards).
Financial innovation is the creation of new financial instruments, technologies,
and institutions (Park & Town, 2014). These innovations make it easier for smaller
companies (acquirers) to borrow capital, which in turn allows these companies to expand
their strategic capabilities by engaging in M&A activity (Park & Town, 2014). The two
key drivers of financial innovation are regulatory changes and advances in technology
primarily in the areas of business process and product innovation (Park & Town, 2014).
Gort’s industry shock theory is pertinent to this study as it provided me with
insights into the significant impact industry shocks have on the industry M&A trends
(e.g., healthcare payers’ M&A activity to diversify their business portfolios and expand
strategic capabilities after ACA became law). The absorption integration approach
proposed by Haspeslagh and Jemison (1991) is best suited for integrating horizontal
homogeneous acquisitions, typically motivated by economic shocks. The preservation or
symbiosis integration approach proposed by Haspeslagh and Jemison is also best suited
for integrating horizontal heterogeneous acquisitions, typically motivated by either
regulatory or technology shocks.
M&A Typologies
Despite extensive research efforts on M&A over the past decades, findings from
the extant M&A literature offer inconclusive answers to some fundamental questions
(Angwin, 2012). For example, is acquisition a good growth strategy? What is the success
and failure rate of acquisitions? What is the recommended speed of acquisition
integration? Should acquirers buy related or unrelated acquisitions? Should the acquired
leadership be released or retained (Angwin, 2012)? The inconclusive M&A findings
along with the lack of support for causality within the M&A literature is partly due to the
vast number of confounding variables at work (Angwin, 2012). For this reason,
typologies offer broad perspectives and valuable insight into the multifaceted M&A
process in a holistic way (Angwin, 2012).
The extant literature on M&A typologies focuses on the two most important
phases of M&A: preacquisition strategies and postacquisition integration. The focus of
this study is postacquisition integration. The four prominent postacquisition integration
typologies are cultural integration, human resource integration, strategic and
organizational fit, and speed of integration (Angwin, 2012). Haspeslagh and Jemison
(1991) asserted, “Acquisitions create value when the competitive advantage of one firm is
improved through the transfer of strategic capabilities” (p. 28). Companies can only
realize the full value of M&As through the transfer of strategic capabilities, and that
transfer can only occur in a favorable environment (Haspeslagh & Jemison, 1991).
Haspeslagh and Jemison’s postacquisition integration framework draws attention to the
resource-based perspective, a strategic approach to value creation through the transfer of
strategic resources and capabilities between the acquirer and acquired companies. As
such, I selected Haspeslagh and Jemison’s postacquisition integration framework to
understand and explore the strategies used by healthcare payer organization managers to
create and preserve the value of the acquired strategic capabilities.
Limitations of Typologies
The postacquisition integration phase is the most critical part of M&A and plays
an essential role in value creation (Angwin & Meadows, 2015). However, it is the least
researched phase of M&A (Angwin & Meadows, 2015). The primary focus of extant
M&A literature is on M&A strategies and motivation (Angwin & Meadows, 2015).
According to Angwin and Meadows (2015), research studies conducted by Haspeslagh
and Jemison (1991), Mirvis and Marks (1992), Nahavandi and Malekzadeh (1988), Siehl
and Smith (1990), and Zaheer et al. (2013) on postacquisition integration strategies
remained merely conceptual, or lacked enough data, or focused on a specific integration
strategy. Angwin and Meadows stated that the existing postacquisition integration
typologies might have little empirical support and are not comprehensive. Zaheer et al.
stated that challenges and complications in obtaining quality rich data might also have
contributed to the limited research in the integration phase. As a result, Angwin and
Meadows proposed development of a robust postacquisition strategy typology.
Haspeslagh and Jemison’s Postacquisition Integration Framework
Evolution. Strategic fit is the degree to which the target company augments the
acquirer’s strategy and in turn, contributes to the financial and nonfinancial goals of the
acquirer (Haspeslagh & Jemison, 1991). Acquirers ascertain the potential value of their
acquisitions by doing a strategic fit analysis (Bauer & Matzler, 2014; Bauer, Strobl, Dao,
Matzler, & Rudolf, 2016; Haspeslagh & Jemison, 1991). Organizational fit is the degree
of match between the administrative and cultural practices of the acquirer and target
company. Organizational fit analysis informs the integration leaders of the challenges in
realizing the anticipated benefits (Bauer & Matzler, 2014; Bauer et al., 2016; Haspeslagh
& Jemison, 1991). According to Haspeslagh and Jemison (1991), at the end of the day,
the acquirers’ capacity to effectively manage the overall acquisition process helps them to
capture the anticipated value of the acquisition. Acquirers can develop the capacity to
effectively manage the overall acquisition process by adopting Haspeslagh and Jemison’s
two-method approach: context and mindset. In the context method, the business strategy
should drive the decision-making process during the entire acquisition process
(Haspeslagh & Jemison, 1991). Using the mindset method, the role of the acquired
company’s strategic capabilities and knowledge is recognized and bolstered while
furthering the business strategy (Haspeslagh & Jemison, 1991). The insights from the
acquisitions provide acquirers with an opportunity to assess and enhance their strategic
direction as well as learn to adapt to their organizational approaches (Friedman et al.,
2016).
Haspeslagh and Jemison (1991) stated that the best integration method would be
contingent on the levels of strategic interdependence and organizational autonomy
targeted by the two companies (acquirer and acquired). According to Haspeslagh and
Jemison, the two central dimensions of the integration are the acquirer’s relationship with
the target (acquired) company, and the mechanisms used to create expected value. The
first dimension (strategic interdependence), a core construct of strategic fit, relates to the
nature of interdependence that needs to be established to enable the proper transfer of
strategic capabilities between the two companies, acquirer and acquired (Haspeslagh &
Jemison, 1991). The second dimension (organizational autonomy), a core construct of
organizational fit, refers to the need to preserve acquired company’s strategic capabilities
after the postacquisition integration phase (Haspeslagh & Jemison, 1991). The efficient
management of strategic interdependencies between the two companies, acquirer and
acquired, during the postacquisition integration phase is a decisive factor in value
creation (Haspeslagh & Jemison, 1991).
Value creation occurs when the transfer of strategic capabilities occurs between
two companies, acquirer and acquired (Bauer et al., 2016). Preserving the strategic
capabilities after the transfer is essential to value creation (Bauer et al., 2016). One of the
“paradoxes” (p. 142) is that the transfer of strategic capabilities may lead to the
destruction of the very strategic capabilities that are being transferred (Haspeslagh &
Jemison, 1991). This paradox is evident when acquired strategic capabilities reside in
individuals or within a specific team (Haspeslagh & Jemison, 1991; Oyemomi, Liu,
Neaga, & Alkhuraiji, 2016). Key individuals may decide to leave the company when they
sense and experience a change from loss of organizational autonomy (Krug, Wright, &
Kroll, 2014). Typically, the acquiring company’s leaders respond to the demands of
acquired company’s leaders for organizational autonomy by setting wrong expectations
(Krug et al., 2014). However, these wrong expectations often miscarry and pave the way
to upheaval in the organization resulting in unrealized synergies (Haspeslagh & Jemison,
1991).
The various types of strategic capability transfers are resource sharing, functional
skill transfer, and general management skill transfer (Haspeslagh & Jemison, 1991).
Resource sharing involves creating economies of scale by combining and rationalizing
assets from both the companies (acquirer and acquired), resulting in lowering the
operating costs (Tanriverdi & Bülent Uysal, 2015). One of the primary reasons behind the
acquisition of Charles Schwab by Bank of America was to cross-sell each companies’
products into the other's markets by leveraging each other’s market distribution channels
(Haspeslagh & Jemison, 1991). To achieve economies of scale, companies (acquirer and
acquired) must work together to identify and remove duplicate assets and capabilities
(Tanriverdi & Bülent Uysal, 2015).
The transfer of functional skills involves bringing in functional skills (strategic
capabilities) from the acquired company (Haspeslagh & Jemison, 1991). For example,
transfer of advanced manufacturing expertise in the merger of two manufacturing
companies, transfer of comprehensive knowledge of a distribution channel in the merger
of two consumer goods companies (Haspeslagh & Jemison, 1991). Functional skills are
deeply rooted in individuals and not in assets (Ahammad, Tarba, Liu, & Glaister, 2016;
Haspeslagh & Jemison, 1991). Emulating the functional skills of an individual is a
difficult task (Ahammad et al., 2016; Haspeslagh & Jemison, 1991). An individual
develops these functional skills over time (Haspeslagh & Jemison, 1991). The
nonreplicability of the functional skills can be a competitive differentiator for the acquirer
(Brueller et al., 2014; Weber & Tarba, 2014). Leaders can address the challenge of
nonreplicability by transferring individuals with particular functional skills across
organizational boundaries to facilitate knowledge sharing (Haspeslagh & Jemison, 1991;
Junni, Sarala, Tarba, & Weber, 2015).
General management skill transfer involves the transfer of strategic capabilities
from one company to another (acquirer to acquired or vice versa) with the intent to
increase the value and competitiveness of a company (Haspeslagh & Jemison, 1991).
These strategic capabilities can range from corporate strategy, strategic planning,
financial planning, human resources (HR), research and development (R&D), innovation,
product design, analytics, or logistics management (Haspeslagh & Jemison, 1991).
According to Haspeslagh and Jemison, transferring general management skills is
comparatively easier than transferring functional skills. General management skills
transfer primarily involves vertical interactions at the general management level between
the acquirer and acquired companies (Haspeslagh & Jemison, 1991). While the functional
transfer of skills involves horizontal interactions among the operational managers
between the acquirer and acquired companies (Haspeslagh & Jemison, 1991). Contrary to
general management skills transfer, operational managers involved in functional skills
transfer often lack the interest and motivation to participate in the learning due to the
nonexistence of direct hierarchical relationship (Haspeslagh & Jemison, 1991).
Haspeslagh and Jemison (1991) proposed four different integration approaches
applicable to multiple contexts. The first approach is preservation, an integration
approach that is pursued by the acquirer when there is a high need for organizational
autonomy and a low need for strategic interdependence between the combining
companies (acquirer and acquired). Acquirers preserve the value of the acquired
companies’ strategic capabilities by granting the acquired companies high levels of
autonomy and only integrate areas where strategic interdependence is needed, typically
financial and risk sharing (Haspeslagh & Jemison, 1991). In this strategy, the acquired
company’s strategic capabilities are kept intact and protected from being depreciated.
Haspeslagh and Jemison used the metaphor of “nurturing” (p. 209) to describe the value
creation that occurs using this approach. In reality, when there is a high need for
organizational autonomy and low need for strategic interdependence, this strategy is
difficult to achieve at the fullest (Haspeslagh & Jemison, 1991).
The second approach is absorption, an integration approach that is pursued by the
acquirer when there is a high need for strategic interdependence and a low need for
organizational autonomy between the combining companies, acquirer and acquired
(Haspeslagh & Jemison, 1991). Absorption integration approach entails full consolidation
of operations, organization, and culture of both companies. The primary intent behind
using absorption strategy is to ultimately disband the boundaries between the two
companies (Haspeslagh & Jemison, 1991). Eliminating all the differences between the
two companies may take an extended period. The key integration issue faced by the
leaders is to determine the speed of integration rather than the extent of integration.
According to Haspeslagh and Jemison (1991), unification in management along with
successful culture integration plays a key role in bringing about the strategic
interdependence of the two companies (acquirer and acquired).
Puranam and Srikanth (2007) conducted a quantitative case study that focused on
the acquisition efforts of large established U.S. manufacturing companies connected to
computing, communications, and pharmaceuticals in attempts to gain access to
technology from small high technology-based acquisitions. The sample size consisted of
97 small high technology-based acquisitions (firms with fewer than 500 employees) by
43 large acquirers between 1988 and 1998. For acquirers to leverage technology
acquisitions, Puranam and Srikanth proposed “two archetypes” (p. 2) of postacquisition
integration: structural integration and structural separation. In structural integration, the
acquirer is typically interested in leveraging the knowledge and experience of the
acquired company, whereas, in structural separation, the acquirer is typically interested in
learning how the acquired company performs specific tasks by relying on the acquired
company’s innovative capabilities (Puranam & Srikanth, 2007). The strategic intent
behind the acquisition is the primary driving factor in leaders’ choice of a specific
archetype as proposed by Puranam and Srikanth. According to Wubben et al. (2016),
realization of innovation synergies is likely to transpire when there is a high degree of
technology relatedness between the two companies (acquirer and acquired). Haspeslagh
and Jemison’s (1991) absorption and preservation integration strategies align with the
“two archetypes” (p. 2) proposed by Puranam and Srikanth.
The third approach is symbiosis, an integration approach that is pursued by the
acquirer when there is a high need for both strategic interdependence and organizational
autonomy between the combining companies, acquirer and the acquired (Haspeslagh &
Jemison, 1991). According to Haspeslagh and Jemison (1991), this integration approach
presents most complex managerial challenges. In symbiosis acquisitions, two companies
(acquirer and acquired) coexist for a period of time and then start to gain strategic
interdependence (Haspeslagh & Jemison, 1991). Leaders play a vital role in balancing the
identity and character of the acquired company during the period of coexistence
(Haspeslagh & Jemison, 1991). Mutual dependency develops and gradually helps with
the cross-transfer of strategic capabilities and resources while maintaining the autonomy
of the two companies, acquirer and the acquired (Haspeslagh & Jemison, 1991).
Ellis and Lamont (2004) conducted a study to identify the integration strategies
relevant for related acquisitions. Ellis and Lamont’s study provided ample evidence and
supported Haspelagh and Jemison’s three integration strategies (preservation, symbiosis,
and absorption). They identified a transformation strategy as a subset of Haspeslagh and
Jemison’s symbiosis integration strategy. Although the symbiosis integration approach
accounts for some degree of changes for both companies (acquirer and acquired), in
certain cases, the integration process may entail major changes to the organizational
culture and operating practices of the acquirer and the acquired companies (Ellis &
Lamont, 2004). The term transformation strategy refers to such cases, where both
companies (acquirer and acquired) undergo a major business transformation as part of the
postacquisition integration process (Ellis & Lamont, 2004).
The fourth approach is holding, an integration approach that is pursued by the
acquirer when there is a low need for strategic interdependence and organizational
autonomy between the combining companies, acquirer and acquired (Haspeslagh &
Jemison, 1991). In this case, the acquirer has no intention to integrate, and no need for
strategic capability transfer (Haspeslagh & Jemison, 1991). The value creation is
achieved strictly through financial transfers, risk-sharing, and general management. An
acquirers’ use of a holding integration approach is a rare occurrence (Haspeslagh &
Jemison, 1991).
The nature and characteristics of healthcare payers’ strategic acquisitions require
leaders to consider either the preservation or the symbiosis integration approach. Both
integration approaches allow the acquired company to create value and realize synergies
through the transfer of strategic capabilities. However, they also pose unique challenges
during the IT integration phase. Despite such challenges, the postacquisition IT
integration phase of strategic acquisition presents leaders in healthcare payer
organizations with copious process and product innovation opportunities that are key to
synergy realization.
Figure 1. Acquisition integrated approach model. Reprinted from Managing
Acquisitions–Creating Value Through Corporate Renewal (p. 145), by P. Haspeslagh and
D. B. Jemison, 1991, New York, NY: Free Press. Copyright 1991 by Free Press.
Reprinted with permission.
The capacity of the acquirer to effectively integrate the acquired company’s
strategic capabilities, people, and practices during the postacquisition integration phase
can help create a sustainable competitive advantage (Haspeslagh & Jemison, 1991).
Weber and Tarba (2010) built upon Haspeslagh and Jemison’s original insight and
developed a theoretical understanding of the role of HR practices in the knowledge
creation process. The new theory developed by Weber and Tarba was intended to address
the chaotic and unpredictable integration process, that is often branded HR problems.
Weber and Tarba stated that during the integration process, individuals from both
companies (acquirer and acquired) must cooperate and collaborate to transfer the
resources and capabilities. The success of the postacquisition integration phase is
determined by the leader’s ability to resolve conflicts that arise due to differences in
cultural values, ineffective communication, employee resistance, and employee and
executive turnover (Angwin & Meadows, 2009; Caiazza & Volpe, 2015). Weber and
Tarba argued that extant M&A literature failed to consider acquirers’ HR practices to
explain how acquirers can improve M&A performance and their understanding of the
ways in which postacquisition integration should be managed. Weber and Tarba
suggested that acquirers could improve M&A performance during the postacquisition
integration phase by employing good HR practices. The findings from the study
conducted by Weber and Tarba on Israeli M&A’s suggested that changes in acquirers’
HR practices, such as training methods, communication, and increased autonomy of HR
managers could positively impact M&A performance (see Figure 2).
Figure 2. Interaction effects of HR practices on M&A performance. Adapted from
“Human Resource Practices and Performance of Mergers and Acquisitions in Israel,” by
Y. Weber, S. Y. Tarba, 2010, Human Resource Management Review, 20(3), p. 203–211.
Copyright 2015 by Elsevier. Reprinted with permission.
Angwin and Meadows (2009) stated that academics and practitioners have a
different sentiments concerning retention of top executives from the acquired or merged
companies. Angwin and Meadow addressed the gap in the M&A literature by examining
the link between the types of top executives (insider and outsider) and postacquisition
integration strategies proposed by Haspeslagh and Jemison (1991). The two overarching
research questions that were examined by Angwin and Meadows were (a) whether there
was an association between the nature of a top executive and their retention and (b) what
was the influence of postacquisition integration strategy on retention of a top executive.
An insider is a type of top executive who is from the acquired company. An
outsider is a type of top executive who does not belong to the acquired company.
According to Angwin and Meadows (2009), Haspeslagh and Jemison’s (1991)
postacquisition integration framework identifies various organizational change
implications using two key dimensions: strategic interdependence and organizational
autonomy. Angwin and Meadows’s study included a sample dataset of 232 acquisition
cases from the U.K. A mixed methodology (quantitative surveys and qualitative
interviews) was used to collect and analyze the data.
The findings from Angwin and Meadows’s (2009) study suggested that insiders
are preferred when the objective of the acquisition is value capture versus value creation
(low strategic interdependence). Insiders can readily contribute because of their intimate
subject knowledge, as well as the ability to manage change effectively; consequently,
improving the overall organizational performance (Angwin & Meadows, 2009). Their
findings also suggested that outsiders are preferred when the objective of the acquisition
is value creation versus value capture (high strategic interdependence). Outsiders can
offer fresh alternative perspectives, challenge the status quo, and work across
organizational boundaries (Angwin & Meadows, 2009). Angwin and Meadows also
stated that insiders are preferred when the objective of the acquisition is to maintain
acquired company’s strategic capabilities (high organizational autonomy). However, their
findings failed to provide clarity on the top executive balance in cases of low
organizational autonomy.
Angwin and Meadow’s (2009) findings also suggested the different roles insiders
and outsiders play in postacquisition integration strategies as proposed by Haspeslagh and
Jemison (1991). In preservation acquisitions (maintain the value of the acquired strategic
capabilities from being diminished), the distinct skills possessed by the insiders set them
apart from the acquiring leaders. Hence, insiders are preferred. In absorption acquisitions
(full consolidation of acquired company’s strategic capabilities with the acquirer),
outsiders play a critical role in realizing acquisition synergies through the consolidation
of shared capabilities. Hence, outsiders are preferred. In symbiosis acquisitions (acquirer
and acquired companies coexist for a certain duration), insiders provide value in the early
stages of the acquisition. Upon capturing the value from the acquired company’s strategic
capabilities, insiders are replaced by outsiders to create value from the acquired strategic
capabilities. In holding acquisitions (value creation is achieved strictly through financial
transfers, risk-sharing, and general management), insiders play an active role in achieving
organizational performance by providing subject knowledge, effectively manage change,
and building relationships through their social networks. Hence, insiders are preferred.
The author’s findings shed light on the role the type of top executives (insider or outsider)
have when implementing postacquisition integration strategies proposed by Haspeslagh
and Jemison.
Zaheer et al. (2013) stated that determining the appropriate level of integration is
key to synergy realization from acquisitions. Wei and Clegg (2014) stated that strategic
resources share two basic features, similarity and complementarity. Similarities of
strategic resources between the acquirer and acquired companies results in synergies
gained from economies of scale (Haspeslagh & Jemison, 1991; Wei & Clegg, 2014).
According to Wei and Clegg, the similarity is associated with high-value creation and
positive organizational performance due to a high degree of business relatedness between
the acquirer and acquired. Complementarity, on the other hand, involves filling resource
gaps and creating strategic value for acquiring companies (Haspeslagh & Jemison, 1991;
Wei & Clegg, 2014). Similarity and complementarity of the strategic resources possessed
by the acquirer and acquired have a major influence on the integration approach (Wei &
Clegg, 2014). Zaheer et al.’s sample dataset included survey data from 86 acquisitions.
The findings from Zaheer et al.’s study suggested that when high levels of similarity exist
between the two companies (acquirer and acquired), there is a need for a high degree of
postacquisition integration and a low degree of autonomy granted to the acquired
company. The findings from Zaheer et al.’s study also suggested that when high levels of
complementarity exist between the two companies (acquirer and acquired), there is a
need for a high degree of postacquisition integration and a high autonomy granted to the
acquired company (see Figure 3). Zaheer et al. acknowledged that high integration might
inhibit to grant acquirer autonomy, which in turn may constrain the ability to consolidate
the companies (acquirer and acquired) and realize synergies.
Figure 3. Taxonomy of implementation strategy based on relatedness in mergers and
acquisitions. Adapted from “Synergy Sources, Target Autonomy, and Integration in
Acquisitions,” by A. Zaheer, X. Castaner, and D. Souder, 2013, Journal of Management,
39(3), p. 604–632. Copyright 2013 by Sage Publications. Reprinted with permission.
Wei and Clegg (2014) explored the integration approaches for international
acquisitions in the medical technology (MT) industry. Wei and Clegg used the
resourcebased view (RBV) as a theoretical approach in exploring the integration
approach of international acquisitions. The RBV is a strategic approach to attaining
competitive advantage of a company by bundling strategic resources and capabilities
(Wei & Clegg,
2014). According to Wei and Clegg, decomposing the strategic resources and capabilities
(primary drivers behind most acquisitions) enables us to understand their role and
influence on the integration approaches. Wei and Clegg’s study included six in-depth
case studies using a sample dataset of MT industry acquisitions that occurred from July
2011 to June 2012. Wei and Clegg stated that Haspeslagh and Jemison (1991) failed to
reveal the conditions for choosing each of the integration approaches or combined
approaches in certain situations (preservation, absorption, symbiosis, and holding). Wei
and Clegg’s study filled a gap in the literature by revealing the conditions for choosing a
specific integration approach. The integration strategies employed by the leaders of
healthcare payer organizations during the postacquisition integration phase have a
profound impact on the healthcare payers’ ability to achieve the intended synergies of
their strategic acquisitions (Haspeslagh & Jemison, 1991). The strategic intent behind the
acquisition typically drives the leaders' postacquisition integration choices (Haspeslagh &
Jemison, 1991).
Wei and Clegg (2014) developed four integration approaches. The first approach
is capability maintenance, an integration approach that is pursued by the acquirer when
the objective of the integration is to preserve acquired company’s strategic resources that
can increase production capabilities. The second approach is capability building, an
integration approach that is pursued by the acquirer when acquired company’s strategic
resources are complementary to the acquirers. The third approach is product focus, an
integration approach that is pursued by the acquirer when the objective of the integration
is to eliminate duplicate strategic resources and to achieve economies of scale. The fourth
approach is R&D focus, an integration approach that is pursued by the acquirer when the
objective of the integration is to reduce the business of the acquired company into a cost
center by only retaining the R&D.
Strategic alignment. Angwin, Paroutis, and Connell (2015) studied why
companies (i.e., acquirers) reject favorable M&A opportunities. They examined
companies that failed to pursue potentially major opportunities as part of their strategic
renewal process. Angwin et al. reviewed 28 cases of reversed mergers and acquisitions’
decisions across three continents. According to Angwin et al., companies’ leaders lack
the understanding of why acquirers chose not to advance to the negotiation phase with
some prospective M&A candidates (i.e., targets) even though those targets satisfy
essential strategic and financial criteria. Angwin et al. coined the term authorization
routine and defined it as a period between satisfactory diligence and formal engagement
in negotiations. This routine plays a prominent role in M&As as the authorized committee
from the acquirer seeks permission from its board of directors to engage in formal
acquisition negotiations with the target. The focus of Angwin et al.’s study was to address
two primary issues of the preacquisition decision-making process: (a) the role of
authorization routine in pursuing attractive targets and (b) the reasons for and
identification of individuals who may interrupt the authorization routine from proceeding
with the negotiation of targets. The findings from their study show that strategic
disconnect is one of the key reasons for disruptions during the authorization routine.
Therefore, a strategic disconnect is key to the enactment of the authorization routine
(Gomes et al., 2013). Despite having a well-informed leadership about their corporate
M&A strategy and a good strategic planning process, it is difficult to ensure decisions
made during the pre and post M&A process are consistent with the corporate M&A
strategy. The integration leaders should strive to minimize the extent of strategic
disconnect throughout the M&A process.
Baker and Niederman (2014) conducted an exploratory, positivist study using
multiple case design to examine the impact of business and IT strategic alignment during
the M&A process. Baker and Niederman’s study was grounded in alignment theory. They
hypothesized that acquirers and targets could successfully integrate if both companies
align their business-IT strategies. Baker and Niederman used two integration models to
explain the business and IT integration strategies. First was the M&A integration model,
developed by Haspeslagh and Jemison (1991), that consisted of the four integration
approaches of preservation, absorption, symbiosis, and holding. The second was the IT
integration model, developed by Henderson and Venkatraman (1992) that consisted of the
four IT integration strategies of transformation, consolidation, combination, and
coexistence. Further, they proposed that transformation IT integration strategy best suits
M&A when the objective is not to consolidate existing IT systems but, rather, to create
entirely new information systems (IS) that align with the business strategy of the
combined entity (Baker & Niederman, 2014). Consolidation IT integration strategy is
best suited when the objective is to eliminate the target company’s IT systems and expand
the acquirer’s IT systems to meet the needs of the combined entity (Baker & Niederman,
2014). Combination IT integration strategy is best suited when the objective is to use the
best-in-class IT systems from both the companies (acquirer and acquired) (Baker &
Niederman, 2014). Coexistence IT integration strategy best suited when the objective is
to leave the IT systems intact from both the companies, acquirer and acquired (Baker &
Niederman, 2014).
Baker and Niederman (2014) studied 22 cases of which 14 had strategic business
and IT alignment. Seven of these 14 cases fell into the reinventing business model
(RBM), which means the cases fit Haspeslagh and Jemison’s symbiosis integration
strategy. The remaining seven fell into the leverage business model, which means they fit
the absorption IT integration strategy. None of the cases qualified for the conglomeration
model, which means none fit the preservation IT integration strategy. The findings of
Baker and Niederman’s study showed that successful company M&A integration
included a mix of both strategically aligned and nonaligned IT integration strategies. The
strategic nonalignment of IT integration strategy occurred due to the exclusion of IT in
the due diligence phase, which created a gap in IT’s understanding of the acquired
ITassets. In successful M&A integrations, tight strategic alignment between business and
IT integration strategy helped mitigate system integration challenges.
Bauer, Hautz, and Matzler (2015) conducted a quantitative study to understand the
challenges that arise during the postacquisition integration phase. They spent 4 years
studying M&A projects and integration processes of more than 400 companies in the
German-speaking part of central Europe (Bauer et al., 2015). Data collected from surveys
and interviews provided deep insights into the integration challenges. Bauer et al. stated
that the strategic intent behind the acquisition should be the primary driver of the
postacquisition integration approach, which is consistent with the recommendation
provided by Baker and Niederman (2014). Bauer et al. suggested that the commonly
accepted postacquisition integration approaches fail to consider the interdependencies
between the two organizations (acquirer and acquired). According to Bauer et al., many
integration leaders rely on their prior experiences and painstakingly develop integration
approaches that foster speed and depth of integration. However, results from the Bauer et
al. study revealed that leaders often fail to create M&A value when they adhere to
established integration approaches and common integration myths.
Postacquisition integration phase. The last phase of the acquisition process, the
integration phase, is the most critical, complex, and challenging (Chang et al., 2014).
Success in this phase enables the acquiring organization to accomplish the objective of
the acquisition (Capron, 2016). However, the magnitude of change is highest and its
challenges most prevalent in this phase, in which the acquired organization faces
monumental changes to its vision, business strategy and objectives, operational processes,
IT systems, and company culture (Weber & Tarba, 2013). The integration phase consists
of various interdependent activities spanning different business areas within the two
organizations, acquirer and acquired (Lee, Kim, Kim, Kwon, & Cho, 2013). The
collaboration of these two organizations on the issues brought about by their joining
creates an unstable environment (Lee et al., 2013). Yet this is the phase most influential
for the outcome of an acquisition. Despite the importance of this phase and the risks
involved in overlooking it, the postacquisition integration phase is one of the leaststudied
subjects of the acquisition process (Angwin & Meadows, 2015).
Because the IT integration phase impacts the outcome of an acquisition, it also
impacts the acquirer’s performance (Ertugrul, 2013; Lahiri & Narayanan, 2013).
Therefore, the acquirers’ leaders need to (a) communicate to the integration team and
other employees involved in the process what their vision for the acquisition is, (b) help
them understand their role, and (c) ensure that the employees feel part of an enterprise in
which much is at stake (Buiter & Harris, 2013; Lahiri & Narayanan, 2013). Angwin and
Meadows (2015) and Weber and Tarba (2013) found employee resistance to be high
during the necessary acculturation of the postacquisition integration phase. Therefore,
sociocultural integration plays a key role in the outcome of an acquisition (Weber &
Tarba, 2013; Yildiz, 2014).
Tanriverdi and Bülent Uysal (2015) suggested a five-dimension IT integration
framework for companies that, like this study’s chosen company, have high crossbusiness
IT integration capabilities. The five dimensions of IT integration that such acquirers must
achieve with their acquired companies are (a) infrastructure, (b) applications and data, (c)
human resource management, (d) vendor management, and (e) strategy. The synergy
necessary for the two companies to become one stems from the integration of these five
dimensions (Tanriverdi & Bülent Uysal, 2015). The integration teams can improve
efficiencies, competitive advantage, and performance through developing and embracing
innovative strategy solution (Tanriverdi & Bülent Uysal, 2015).
According to Lohrke et al. (2016), the outcome of integration depends on the
decisions made regarding the differences in culture, IT systems, and processes between
the two organizations. Lohrke et al. studied the causal link between these integration
decisions and their performance outcomes. The lack of clarity regarding this relationship
results in what the researchers termed intrafirm linkage ambiguity. Lohrke et al.
examined the idea that intermediate goals can serve as a mechanism to reduce the
ambiguity. In their quantitative study, Lohrke et al. analyzed a sample set of 129
horizontal acquisitions (i.e., those sought for increasing market share); the researchers
found that the achievement of two intermediate goals—(a) internal reorganization and (b)
market expansion—mediated the relationship between integration decisions and the
desired acquisition performance. Regarding the first goal, they found that the greater the
extent of structural and cultural integration (integration depth) and speed with which key
IT systems are integrated (integration speed), the greater the internal reorganization. The
second intermediate goal, market expansion, depends on retaining senior management
and existing customers (Lohrke et al., 2016). Together, these goals help define a strong IT
integration strategy (Lohrke et al., 2016).
Meticulous planning, along with adequate leadership support, is necessary for
success in the critical postacquisition phase (Rogan & Sorenson, 2014). The speed of
postacquisition IT integration depends on the acquirer’s M&A objectives and the
acquired organization’s characteristics (Bauer & Matzler, 2014). If the primary objective
of the acquisition is to gain competitive advantage, then the acquirer would be under
pressure to integrate speedily with the acquired organization (Bauer & Matzler, 2014).
Gomes et al. (2013) stated that the acquisition failure rate is consistently high
despite due diligence conducted by acquirers during the preacquisition process. One
reason for postacquisition failure can be that acquirers’ leaders harbor the delusion that
everything would fall into place once they settle the financial issues (Gomes et al., 2013).
Gomes et al. emphasized that, to be successful, acquirers should cultivate innovative
ways to address postacquisition integration. Leaders cannot predict organizations’
behavior and, therefore, cannot design or control every detail in advance of an M&A
integration (Angwin & Meadows, 2015). Therefore, meticulous planning plays a
significant role as it enables the leaders to create a comprehensive plan for achieving both
short-term synergies (financial) and long-term synergies (operational and strategic)
essential in creating sustained value for the customers and stakeholders.
Alaranta and Mathiassen (2014) suggested that the postmerger IT integration
process is often complex, chaotic, and painful. Integration leaders can increase the
success rate of mergers by adopting risk frameworks because these frameworks bring a
common understanding of the risks among the stakeholders (Alaranta & Mathiassen,
2014). These frameworks also assist integration leaders address potential causes of
failures and provide potential actions. Alaranta and Mathiassen’s study on managing risks
was grounded in empirical observation of postmerger IT integration cases and was
informed by the theory of postmerger IT integration. They identified key risks associated
with 17 postmerger integration cases published in scholarly journals and proposed proper
mitigation strategies. They identified the three key risks in postmerger integration as
process, content, and context. The process risks (i.e., how) occur primarily during the
planning, particularly during the consolidation and transition of multiple disparate
systems and stakeholder interaction (Alaranta & Mathiassen, 2014). Resource shortfall
and process drift are only two examples of process risks (Alaranta & Mathiassen, 2014).
The content risks (i.e., what) occur primarily due to leadership bias and lack of strategic
view around the configuration of the newly integrated information systems. The context
risks (i.e., where) occur primarily during execution and arise due to conflicts between the
stakeholders, culture mismatches, and lack of consensus on IT systems and practices
(Alaranta & Mathiassen, 2014). Alaranta and Mathiassen proposed five risk mitigation
strategies that they distilled from the existing theory of managing risks in a complex
technology-related change process. These five-risk mitigation strategies are adjusting
goals, modifying approach, mobilizing stakeholders, increasing knowledge, and
reorganizing processes (Alaranta & Mathiassen, 2014).
Lu’s (2014) study filled a gap in the M&A literature regarding postacquisition IT
integration by conducting a case study of the postacquisition IT integration process
between HSBC and Mercantile Bank (1959–1984). Lu explored the impact of
institutional environment and organizational transformation on the speed of integration.
Lu found that institutional environment and organizational transformation have a
significant impact on the speed and nature of the integration, through influencing the best
integration approach for value creation. Lu also found that human integration and task
integration in the banking sector might not occur at the same speed. According to Lu,
government’s regulation and policy changes have a direct influence on task integration,
which is outside of acquirer's control. Lu emphasized the key role effective
intercommunication channels in reducing integration resistance between the two
companies (acquirer and acquired).
Uzelac, Bauer, Matzler, and Waschak’s (2016) study filled a gap in the extant
M&A research by enhancing the factors that contribute to the M&A performance. Uzelac
et al. sample data consisted of 99 M&A transactions from the German-speaking part of
Europe (2007–2010). They examined the various effects of human and task integration on
the intended M&A performance. Uzelac et al. found that speed of human and task
integration had a varied impact on the M&A performance. Uzelac et al. suggested that
quick human integration has a positive effect on the M&A performance, while fast task
integration can result in less than desirable M&A performance. Uzelac et al. also found
that individual decision-making styles had a varied impact on the human and task
integration. Uzelac et al. suggested that intuitive decision-making has a positive
moderating effect on task integration speed, while deliberate decision-making has a
positive moderating effect on human integration speed. The findings from Lu’s (2014)
and Uzelac et al.’s study emphasize the critical role of task integration in value creation, a
concept that aligns and echoes strongly with strategic interdependence (transfer of
strategic capabilities and resources between the two companies) of Haspeslagh and
Jemison’s (1991) postacquisition integration framework.
Limitations of Haspeslagh and Jemison’s postacquisition integration
framework. According to Angwin and Meadows (2015), Haspeslagh and Jemison’s
(1991) acquisition integration approach model is one of the prominent models and had
been cited 1703 times as of May 2014. Angwin and Meadows discussed some of the
limitations with Haspeslagh and Jemison’s integration framework. RBV (strategic
approach to attaining competitive advantage of a company by bundling strategic
resources and capabilities) is foundational to Haspeslagh and Jemison’s integration
framework (Angwin & Meadows, 2015; Wei & Clegg, 2014). The reliance on the RBV
poses a limitation as strategic capability transfer between the two companies (acquirer
and acquired) may not always be the strategic intent behind the acquisition (Angwin &
Meadows, 2015). As a result, Haspeslagh and Jemison may have ignored other potential
integration styles (Angwin & Meadows, 2015). Angwin and Meadows stated that
Haspeslagh and Jemison’s integration framework focused on related acquisitions (driven
by value creation strategy) and failed to examine the unrelated acquisitions (not driven by
value creation strategy). Angwin and Meadows suggested that acquirers might acquire
target companies to capture value rather than create it as proposed by Haspeslagh and
Jemison. Another limitation raised by Angwin and Meadows is the lack of consideration
to the predeal conditions between the two companies (acquirer and acquired). Angwin
and Meadows stated that the target company’s financial health has a direct impact on the
postacquisition performance. Angwin and Meadows stated that the target company’s
financial health has a direct impact on the postacquisition integration style and
performance. According to Angwin and Meadows, in circumstances where target
company’s financial health is poor, acquirers may be required to make direct investments
into improving organizational infrastructure, including structural and functional changes
to senior management. Angwin and Meadows stated that although the integration
approach proposed by Zaheer et al. (2013) takes into consideration the predeal conditions
between the two companies (acquirer and acquired), it also limits itself to value creation
acquisitions (related acquisitions) and fails to consider other types of M&As.
Synthesis of Haspeslagh and Jemison’s postacquisition integration
framework. According to Haspeslagh and Jemison (1991), “Acquisitions have a unique
potential to transform firms and to contribute to corporate renewal” (p. 3). Having a
thorough understanding of the acquisition process helps to effectively manage the
acquisition strategy. Complete value creation occurs during the post-deal (i.e., within the
integration phase). As a result, having an effective postacquisition integration process is
critical to value creation and realization of synergies through the transfer of strategic
capabilities. Leaders should carefully balance the need for strategic interdependence
between the two companies (acquirer and acquired) and organizational autonomy to
transfer and preserve the strategic capabilities.
The success of an integration approach is determined by how well the interactions
between the two companies (acquirers and acquired) are managed. Integration plans
should be prescriptive rather than restrictive to realize value creation. Integration leaders
should not treat all acquisitions alike. Rather they should acknowledge and be conscious
of the nuances of each company. It is important for all the integration leaders to capture
their learning’s by reflecting on their acquisition integration experiences. The strategic
intent behind the acquisitions drives the choice of integration approach. The type of
integration approach has a profound influence on the speed of the integration and degree
of business change. Leaders should put effective strategies in place to manage the
challenges and maximize the opportunities presented in this critical phase, a key
component to synergy realization (Garzella & Fiorentino, 2015).
Other Postacquisition Integration Typologies
Acculturation. Cartwright and Cooper (1992), Nahavandi and Malekzadeh
(1988), and Siehl and Smith (1990) developed integration typologies to understand the
role and influence of culture in the postacquisition integration phase. Mirvis and Marks’s
(1992) typology focused on managing the psychological impact of M&A. Nahavandi and
Malekzadeh (1988) derived their typology based on the concept developed by Berry
(1983) concerning employee conflict management, and alignment of organizational
cultures between the two companies (acquirer and acquired) during the postacquisition
integration phase. The four acculturation strategies defined by Nahavandi and
Malekzadeh are (a) separation (acquirer preserves the acquired company’s culture and
organizational practices by keeping it independent and autonomous); (b) assimilation
(acquired company willingly embraces the identity, cultural norms, organizational
practices, and IT systems of the acquirer); (c) integration (acquired company’s employees
try to preserve their unique cultural norms, beliefs, and organizational practices.
However, they are eager to get integrated into the acquirer’s organization); and (d)
deculturation (involves losing cultural and psychological contact between the acquirer
and acquired). The strength of this typology is that it examines the level of acculturative
stress experienced by employees in both companies (acquirer and acquired) during the
integration phase (Angwin & Meadows, 2015). The weaknesses of this typology are as
follows: (a) assumption of acculturative stress negatively impacts M&A integration
performance, (b) methods to create and capture value are ignored, (c) fails to account for
the impact of structural and functional changes within the two companies (acquirer and
acquired), and (d) relies on an outdated copy of organizational cultural data taken at the
beginning of the integration phase (Angwin & Meadows, 2015).
Organizational culture. Siehl and Smith (1990) explored the interpersonal
relations and conflicts among the employees of the two companies (acquirer and
acquired). The four integration strategies defined by Siehl and Smith are (a) pillage and
plunder or asset stripping (retain the valuable assets of the acquired company and dispose
of the nonvaluable assets); (b) one night stand (relationship between the two companies
(acquirer and acquired) is driven purely from a financial perspective with limited focus
on integration); (c) courtship/just friends (acquirer strives to establish a steady working
environment while preserving operational and cultural differences between the acquirer
and acquired); and (d) love and marriage (deep integration of the two companies
(acquirer and acquired) with an aim to create new and stronger entity). One of the
strengths of this typology is its reliance on the key attribute of M&A, the concept of
autonomy regarding decision-making (Angwin & Meadows, 2015). The other strength is
its focus on the two key qualities of integration, emotional and moral (Angwin &
Meadows, 2015). The typology also highlights the significance of senior management
retention and the prominent role they play during the postacquisition integration phase
(Angwin & Meadows, 2015). The weaknesses of this typology are as follows: lack of
clarity about (a) how value is created, captured, or destroyed; (b) the impact of structural
and functional changes within the two companies (acquirer and acquired); and (c) the
typology dimensions (Angwin & Meadows, 2015).
Mirvis and Marks (1992) conceptualized five different postacquisition integration
strategies by comparing and contrasting the cultural and operations changes experienced
by the two companies (acquirer and acquired). The five integration strategies defined by
Mirvis and Marks are (a) preservation (retain acquired company’s culture by performing
minimal integration), (b) absorption (integrate acquired company’s organization and
culture into the acquirer), (c) transformation (acquirer and the acquired undergo
fundamental changes to their culture and operations in the spirit of reinventing a new
entity), (d) reverse takeover (an exceptional case where the acquirer let’s the acquired
company take the lead on postacquisition integration strategy and execution), and (e) best
of both (a case where acquirer and acquired companies are of equal stature and possess
similar capabilities with complete cultural integration and partial to complete
organizational consolidation). The strengths of this typology are its appreciation for the
cultural diversity between the two companies (acquirer and acquired) during the
integration and the significance of senior management retention and the prominent role
they play during the postacquisition integration phase. The weaknesses of this typology
are as follows: (a) untested conceptual framework, (b) fails to account for the impact of
structural and functional changes within the two companies (acquirer and acquired), and
(c) methods to create and capture value are ignored (Angwin & Meadows, 2015).
Comparing and contrasting postacquisition integration typologies. To
generate clues about the missing postacquisition integration strategies, Angwin and
Meadows (2015) compared the above mentioned as the leading postacquisition
integration typologies. Haspeslagh and Jemison’s absorption strategy is comparable to the
strategies identified by Mirvis and Marks’s (absorption), Nahavandi and
Malekzadeh's (assimilation), and Siehl and Smith’s (pillage and plunder). The common
objective of these strategies is to retain and transition the acquired company’s strategic
capabilities by the acquirer. Once the transition is complete, the acquired company loses
its identity and existence. Haspeslagh and Jemison’s preservation strategy is comparable
to the strategies identified by Mirvis and Marks’s (preservation), Nahavandi and
Malekzadeh’s (separation), and Siehl and Smith’s (courtship/just friends). The common
objective of these strategies is to sustain the culture and practices of the acquired
company by keeping it autonomous. Haspeslagh and Jemison’s symbiotic strategy is
comparable to the strategies identified by Mirvis and Marks’s (transformation),
Nahavandi and Malekzadeh’s (integration), and Siehl and Smith’s (love and marriage).
The common objective of these strategies is to allow the acquired company to retain its
core values, beliefs, cultural norms, and organizational practices. The two companies
(acquirer and acquired) work mutually together to develop an integration plan. Figure 4
illustrates the contrast between the typologies.
Coherence and differences between the postacquisition integration
typologies. The variation between the typologies happens in the fourth integration
strategy. Nahavandi and Malekzadeh’s deculturation strategy is comparable to the one
night stand strategy identified by Siehl and Smith (1990). The common objective of both
these strategies is the loss of cultural and psychological contact between the two
companies (acquirer and acquired). In the reverse takeover strategy proposed by Mirvis
and Marks, the acquired company takes the lead on postacquisition integration strategy
and execution. Zaheer et al. (2013) proposed an integration strategy but failed to offer
empirical evidence to explain the objective of the strategy. Angwin and Meadows (2015)
stated that there is a possibility for substrategies to exist within some of the categories.
For instance, in Haspeslagh and Jemison’s symbiotic strategy, both (acquirer and
acquired) work as coequal partners to achieve the common goals and objectives. Mirvis
and Marks’s best of both strategy is comparable to Nahavandi and Malekzadeh’s
integration strategy. Ellis and Lamont (2004) identified a transformation strategy as a
subset of Haspeslagh and Jemison’s symbiosis integration strategy. According to Ellis
and Lamont, the objective of the transformation strategy is to enable the two companies
(acquirer and acquired) to reinvent themselves. Figure 4 illustrates the coherence and
differences between the typologies. The boxes shaded in gray signify coherence between
the typologies. The box in white indicates an area within the typology that needs further
investigation, and the circle represents a subset of an integration strategy.
Figure 4. Coherence and differences between the postacquisition integration typologies.
Adapted from “New Integration Strategies for Post-Acquisition Management,” by D. N.
Angwin & M. Meadows, 2015, Long Range Planning, 48(4), p. 235–251. Copyright 2015
by Elsevier. Reprinted with permission.
Evolution of a new postacquisition integration framework. The postacquisition
integration phase is the most critical part of M&A and plays an essential role in value
creation (Angwin & Meadows, 2015). However, it is the least researched phase of M&A
(Angwin & Meadows, 2015). The primary focus of extant M&A literature is on various
motivations and strategies for pursuing M&A (Angwin & Meadows, 2015). According to
Angwin and Meadows (2015), research studies conducted by Haspeslagh and Jemison
(1991), Mirvis and Marks (1992), Nahavandi and Malekzadeh (1988), Siehl and Smith
(1990), and Zaheer et al. (2013) on postacquisition integration strategies remained merely
conceptual, or lacked enough data, or focused on a specific integration strategy. Angwin
and Meadows stated that the existing postacquisition integration typologies might have
little empirical support and are not comprehensive. As a result, they proposed
development of a robust postacquisition strategy typology. According to Angwin and
Meadows, findings from the recent M&A studies showed the nuances and complexities
that exist within the critical integration phase. Zaheer et al. stated that challenges and
complications in obtaining quality rich data might also have attributed to the limited
research on the integration phase.
Angwin and Meadows (2015) conducted a mixed method study to assess the
health, limitations, strengths, and weaknesses of some of the prominent postacquisition
strategy typologies. Angwin and Meadows asserted that most of the leading
postacquisition integration typologies fail to capture all the nuances. They also proposed
the possible existence of newer integration strategies that may not have been captured by
the existing typologies. Angwin and Meadows’s study included a sample dataset of 232
acquisition cases from the U.K. Angwin and Meadows chose Haspeslagh and Jemison’s
integration framework as their focus and analysis, primarily because of its prominence.
The data analysis conducted by Angwin and Meadows (2015) using several
cluster techniques resulted in the identification of five integration strategies. Three of the
five integration strategies (absorption, preservation, and symbiotic) are comparable to the
strategies identified in Haspeslagh and Jemison’s integration framework. As suggested by
Haspeslagh and Jemison, Angwin and Meadows’s data analysis also recognized the
existence of holding strategy. Angwin and Meadows stated that contrary to the holding
strategy as defined by Haspeslagh and Jemison, their data analysis showed that the
acquirers were highly engaged and played an active role in the restructuring efforts of the
acquired company. Angwin and Meadows stated that swift action by acquirers is critical
to reviving the acquirer company’s health. Their data also revealed that some acquirers
retained the acquired companies without selling them and in few cases, acquired
companies were integrated once their health condition improved. Angwin and Meadows
suggested that intensive care appropriately describes this type of integration compared to
the holding strategy proposed by Haspeslagh and Jemison.
Angwin and Meadow’s (2015) cluster analysis revealed a new integration
strategy, which was termed reorientation. Although reorientation strategy has some
similarities with absorption and intensive care, it is limited in scope, less directive and not
as far-reaching and widespread in comparison to absorption and intensive care (Angwin
& Meadows, 2015). Unlike preservation and symbiotic integration strategies, where
acquirer tries to shield the acquired by minimizing the impact of business change.
According to Angwin and Meadows, reorientation integration strategy proposes a rapid
harmonization of the key administrative functions (finance, human resources, and
communications) between the two companies (acquirer and acquired), including the
integration of outward facing business functions (marketing and sales). Angwin and
Meadows stated that the reorientation postacquisition integration strategy is particularly
beneficial when value capture and value creation, a concept proposed by Haspeslagh and
Jemison, needs to coexist during the postacquisition integration. The integration
framework proposed by Angwin and Meadows slightly alters the prominent
postacquisition integration framework by Haspeslagh and Jemison (see Figure 5). The
integration framework proposed by Angwin and Meadows captures and fully recognizes
perspectives of other frameworks, as well as addresses some of the gaps and limitations
with Haspeslagh and Jemison framework.
Figure 5. Five postacquisition integration strategies. Adapted from “New Integration
Strategies for Post-Acquisition Management,” by D. N. Angwin & M. Meadows, 2015,
Long Range Planning, 48(4), p. 235–251. Copyright 2015 by Elsevier. Reprinted with
permission.
M&A Trends and Methods
In this section, I will present findings from recent studies about (a) the chances of
success or failure with M&A, (b) the role of leadership in M&A performance, (c) the role
of trust in M&A, (d) the role of communication in M&A, (e) the role of culture in M&A,
(f) the role of knowledge transfer in M&A, (g) the relationship between M&A and
innovation, and (h) the role of individuals within M&A. Researchers have focused on
strategies for navigating the challenges of the postacquisition IT integration phase of
M&A. Most researchers, however, have failed to recognize the abundance of
opportunities that go unseen in this critical phase. The existing research provides few
recommendations for how companies can take advantage of those unseen opportunities.
My research study would fill the gap by establishing a link between the postacquisition IT
integration phase and those individuals with human capital specific to its requirements—
intrapreneurs. With this knowledge, companies should be better equipped to tackle the
challenges and realize the full potential of their M&A by engaging intrapreneurs in the
postacquisition integration phase.
Success and failure. The failure rate of corporate M&A is consistently high
(Brinckmann, Müller, & Rosenbusch, 2013; Himmelsbach & Saat, 2014). Whether
successful or not, M&A impacts acquirers’ financial stability and the economies of their
surrounding communities (Eaton & Kilby, 2015). According to Stahl et al. (2013),
existing research on M&A fails to identify the key factors for M&A success and or
failure. Managing M&A activity is not a trivial task (Stahl et al., 2013). Friedman et al.
(2016) found that there are as many reasons for M&A failure as there are potential
benefits to engaging in M&A. Acquirers should take into account the factors that could
derail their M&A objectives, including (a) difference in size between the two
organizations (acquirer and acquired); (b) strategies used to manage noncore
competencies; (c) inefficient strategies for integrating personnel; (d) lack of experience
with M&A; (e) improper alignment between the two organizations’ visions, values,
processes, and leadership styles; (f) lack of post-M&A integration strategy; (g)
inadequate due diligence, pre-M&A; (h) lack of leadership; and (i) urgency to maximize
shareholder value (Friedman et al., 2016).
Clayton (2010) provided a conceptual model that explained the relationship
among openness, shared vision, positive emotional attractor, and adaption to change (see
Figure 6). M&As create stress for the personnel of the acquirer and the acquired
companies because of the magnitude of changes that take place, especially in the
postM&A phase (Clayton, 2010). Clayton suggested that M&A actors’ openly
communicating and collaborating creates a positive emotional environment that allows
the company’s members to adapt to the changes caused by the M&A. Open
communication helps build trust between the M&A actors. Also, open communication
allows M&A actors not only to share their organization’s vision but also to lay plans to
realize it.
Figure 6. Conceptual model of individual level interactions within successful M&A.
Adapted from “Understanding the Unpredictable: Beyond Traditional Research on
Mergers and Acquisitions,” by B. C. Clayton, 2010, Emergence: Complexity and
Organization, 12, p. 6. Copyright 2010 by B. C. Clayton. Reprinted with permission.
Coping with change is one of the biggest and most difficult challenges acquired
organizations face (Kansal & Chandani, 2014). Clayton (2010) conducted a study to
identify the mystery behind the unpredictability of M&A outcomes. Clayton described
organizations in the postacquisition (and postmerger) integration phase as complex
adaptive systems; Clayton discussed the work of Stacey and colleagues (1995), who
studied the link between complexity theory and organizational research (see Figure 7).
Complexity theorists suggested that complex adaptive systems can display three
behaviors: (a) stable, or rigid, (b) unstable, or fragmented, and (c) both at the same time
(Stacey et al., as cited in Clayton, 2010). In the stable, or rigid behavior, M&A actors are
not flexible in their interactions, and the outcomes are predictable. In the unstable, or
fragmented behavior, M&A actors are flexible and open to change in the face of different
stimuli, creating a system that is unstable, fragmented, and unpredictable (see Figure 7).
The researchers called the third behavior (stable and unstable)—prevalent in the
postacquisition phase—by many names: bounded instability, edge of chaos, chaotic
interaction, and between order and disorder (Stacey et al., as cited in Clayton, 2010).
Organizations perform at the highest level with the third behavior (see Figure 8) because
M&A actors, displaying both behaviors, are brought together by shared purpose or vision
(positive emotional attractors) and can adapt with openness to the change stimuli brought
about by the collaboration (Clayton, 2010; Stacey, as cited in Clayton, 2010). Clayton
offered two suggestions for company leaders: (a) Acquirers should apply the same rigor
to the postacquisition phase as in the preacquisition phase and (b) Acquirers should
encourage and periodically assess their employees’ commitment to change.
Figure 7. Mergers and acquisitions as complex adaptive systems. Adapted from
“Understanding the Unpredictable: Beyond Traditional Research on Mergers and
Acquisitions,” by B. C. Clayton, 2010, Emergence: Complexity and Organization, 12, p.
5. Copyright 2010 by B. C. Clayton. Reprinted with permission.
Figure 8. Interaction between agents in their local environment. Adapted from
“Understanding the Unpredictable: Beyond Traditional Research on Mergers and
Acquisitions,” by B. C. Clayton, 2010, Emergence: Complexity and Organization, 12, p.
6. Copyright 2010 by B. C. Clayton. Reprinted with permission.
Leadership and performance. Effective leadership is key to M&A success
(Zhang et al., 2015). Vasilaki et al. (2016) ascertained a link between transformational
leadership and postmerger success. Even before the merger, leaders should give cultural
integration the same priority and assistance they give to financial aspects (Ovseiko,
Melham, Fowler, & Buchan, 2015). Also, leaders should provide clarity on the scope and
extent of integration—of people, of culture, and IT—during the post-M&A integration
phase (Krug et al., 2014). Aklamanu, Degbey, and Tarba (2016) stated that, in the
postM&A integration phase, human resource problems not only can impede collaboration
but can also dampen the potential synergy that otherwise would be attainable. Zhang et al.
(2015) studied the impact of various leadership styles on human resource problems,
specifically in the case of a Chinese company seeking to retain its talented employees.
These researchers selected a case study research design to study a cross-border
acquisition (CBA) conducted in China by a European company in 2008. The European
company relied on absorption strategy (proposed by Haspeslagh & Jemison, 1991), where
the target company adapts its culture, managerial system, and working style to that of the
acquirer. Zhang et al. conducted interviews with the senior executives responsible for the
acquisition at different stages of the acquisition. The findings from their study suggested
that authoritative coaching as well as task-focused, and relationship-focused leadership
styles are appropriate for accomplishing an effective postmerger integration. Lahiri and
Narayanan (2013) suggested different techniques that leaders can use to calculate
organizations’ performance, including event study methodology, accountingbased
measures, the residual-income approach, innovative performance, questionnaires, data
envelopment analysis, and a balanced scorecard approach.
Trust. According to Cording, Harrison, Hoskisson, and Jonsen (2014),
uncertainty and distrust are high during the postacquisition integration phase. Bansal
(2016) studied the role of trust in M&A activity and in the process, extended the existing
research on the sociocultural dynamics of M&A. Bansal acknowledged that building trust
is an incremental process and that leaders need to take appropriate measures to protect it
over time. The Cording et al. study highlighted the importance of organizational
authenticity (constancy between a company’s values and perceived practices) and its role
in gaining the employee trust and improving organizational performance during the
postM&A integration phase. Cording et al. further suggested the need for executives and
integration leaders to maintain constancy between what a company says and what it does
to gain employees’ trust during the post-M&A integration phase. Consistent with the
Cording et al. findings, Bansal’s study concluded that integration strategy has a profound
impact on the trust of the acquired organizations’ employees. The speed of integration,
effective communication strategy, and openness to cultural diversity are key factors with
which post-M&A integration strategy can help win the confidence and trust of acquired
organizations’ employees (Cording et al., 2014; Stahl et al., 2013).
Communication. Angwin, Mellahi, Gomes, and Peter (2014) focused on the role
of communication in African M&A performance. Despite consensus on the critical role
of communication in M&A performance, Angwin et al. found little research in Africa on
this pivotal concern when they examined the link between different communication
strategies and M&A outcomes. Their study was the first to examine the critical role of
communication strategies in African M&A, and their conclusions contributed to the
nascent literature in developing economy. Focusing on M&As that occurred in the
banking sector in Nigeria, Angwin et al. conducted a systematic empirical study to
evaluate the links between the various communication approaches and M&A outcomes.
They proposed a conceptual typology that classified the interactions between process and
content of communication strategies to the actual M&A outcomes, particularly employee
commitment towards the merged company strategy and M&A survival. Their findings
suggested that effective communication strategies should be flexible and expand
throughout the M&A process. Furthermore, these findings are in line with the findings of
the research conducted by Hajro (2015) that showed effective communication strategies
contribute to better employee commitment to the new organization and confirmed that
good communication has a positive effect on employee psychology and behavior.
Culture. Postacquisition cultural integration plays a critical role in determining
the success or failure of an M&A (Lee et al., 2013). M&A activity has surged between
emerging market acquirers and developing country targets (Bauer, Matzler, & Wolf,
2016). Caiazza and Volpe (2015) conducted a study that focused on examining the
motivation, postmerger integration challenges, especially the culture issues that occur
with the cross-border M&A. Bauer et al. found no clear empirical evidence about the
impact of cultural differences on M&A performance. Caiazza and Volpe suggested that
acquisition of innovative capabilities was one of the primary motivational factors in the
cross-border transactions. Bauer et al. studied the innovation-driven M&A in the
German-speaking part of Europe and examined the various effects of human and task
integration on the intended innovation outcome. Integration is a complex process, one
that involves many activities that require extensive care during execution to meet the
M&A strategic objectives (Caiazza & Volpe, 2015; Cording et al., 2014). Caiazza and
Volpe suggested that increased due diligence and key stakeholder involvement during the
entire M&A process would alleviate and address the cultural challenges that occur during
the integration process. Executives should clearly communicate the rationale behind the
M&A transaction (Caiazza & Volpe, 2015; Gunkel et al., 2014). Also, executives should
create a conducive environment, one that encourages employees from both companies
(acquirer and target) to collaborate, to have a shared identity, and to increase job
satisfaction (Gunkel et al., 2014). Bauer et al. defined this process as human integration.
Task integration enables innovation by transferring and sharing of resources and
capabilities from both the companies (Bauer et al., 2016). The results from the Bauer et
al. study suggested human integration negatively impacts innovation while task
integration has a positive impact. Human integration involves an integration of culture
and organizational structures; nevertheless, human integration often results in employee
turnover, loss of resources, and inflexibility (Bauer et al., 2016). Executing strategies for
human and task integration is key to realizing synergy of innovation and technology.
Bauer et al. also suggested that managing the cultural differences between the two
companies (acquirer and target) allows smooth human and task integration.
Bauer et al.’s (2016) findings are in line with the study conducted by Hajro (2015)
as well as the study conducted by Eaton and Kilby (2015). Hajro studied the influence of
culture, both national and organizational, and the mediating role of socio-cultural
integration process on the performance of cross-border M&As. Bauer et al. (2016)
intended to broaden business leaders’ understanding of cross-border mergers and
acquisitions outcomes. Hajro studied the impact of cultural differences in the integration
phase and the factors that can aid or impede successful socio-cultural integration in
M&As. Hajro conducted a longitudinal case study (2005–2011) of a merger between an
Austrian and a German energy provider. Hajro developed a model for the socio-cultural
integration process. Participants in the study, employees of both acquiring and target
companies, were interviewed at four different points in time: during the initial negotiation
talks, immediate before the buyout, and one year after, three years after, and six years
after the buyout. M&A researchers cited high failure rate of domestic and cross-border
M&As attributed to cultural differences, both national and organizational. To explain
cross-border M&A outcomes, Hajro developed a model of cultural dynamics using
national and organizational cultural categories including independent variables,
sociocultural integration process as the mediating variable, and M&A outcomes as the
dependent variable. When compared to the previous M&A literature, Hajro’s findings
demonstrated a high degree of complexity between national and organizational cultural
differences and M&A outcomes. Empirical findings from the study also suggested that
specific socio-cultural integration processes—such as the creation of interpersonal
relationships, trust, and shared identity—are impacted by specific national and
organizational cultural categories. The specific socio-cultural integration processes, in
turn, have an impact on the employees’ levels of cooperation, resistance, perceived stress,
and the turnover rate. Hajro’s findings suggested that the M&A outcomes are
predominantly shaped by organizational cultural differences rather than national cultural
differences. People and culture are critical factors in making cross-border M&As
successful. Hajro’s findings are in line with Eaton and Kilby’s study on the influence of
organizational culture on M&A performance.
Knowledge transfer. Ahammad et al. (2016) examined the influence of
knowledge transfer in CBA and the factors that aid or hinder the knowledge transfer
process. Ahammad et al. tried to uncover the relationship between knowledge transfer
and CBA performance. Prior M&A researchers had failed to explain the role and
influence of culture and employee retention on knowledge transfer and CBA performance
(Stahl et al., 2013). In a cross-sectional survey using a questionnaire as a data collection
method, Ahammad et al. sampled U.K. companies that had acquired North American and
European companies. Their findings suggested a positive relationship between employee
retention, knowledge transfer, and CBA performance. Furthermore, their findings
suggested that organizational cultural differences have a negative relationship to
knowledge transfer and CBA performance. To understand the interconnections,
Ahammad et al. developed a conceptual framework that considered elements such as
national culture distance, organizational culture differences, employee retention, and
knowledge transfer as it related to CBA performance. Ahammad et al. identified how
national cultural distance and organizational culture differences affect the knowledge
transfer process and CBA performance. Knowledge transfer contributes to CBA success
positively (Ahammad et al., 2016). Transfer of knowledge between the merged
companies ensures sustainable competitive advantage and enhances CBA performance
(Ahammad et al., 2016). To allow for smooth knowledge transfer between the merging
companies, the integration leaders should provide necessary support and resources.
Junni et al. (2015) filled a gap in the M&A literature by studying the role of
strategic agility and its effects on knowledge transfer in the context of post-M&A
integration. Their study also examined the relationship between knowledge transfer and
organization performance. Strategic agility is the organization’s ability to adapt to the
chaotic environment and uncertain market conditions (Brueller et al., 2014; Weber &
Tarba, 2014). Organizations can achieve strategic agility by being nimble and flexible,
and relentlessly adjusting their strategic direction, and by developing innovative solutions
that create value and help cope with the competition (Brueller et al., 2014; Weber &
Tarba, 2014). Junni et al. found that complementary knowledge bases between the two
companies (acquirer and acquired) enhanced the acquired knowledge transfer more than
the acquirer. Junni et al. also found that asymmetric knowledge between the two
companies (acquirer and acquired) resulted in the transfer of knowledge from the stronger
knowledge base to the weaker one. Junni et al. findings also suggest that deeper
integration did not result in mutual knowledge transfer between the two companies
(acquirer and acquired). Junni et al.’s study also tested the impact of cultural acceptance
and cultural learning on knowledge transfer. The results from Junni et al. suggested that
cultural acceptance between the two companies (acquirer and acquired) had no bearing on
the knowledge transfer. Junni et al. also found that acquirer’s knowledge transfer
contributed to increased performance following the acquisition.
Sarala, Junni, Cooper, and Tarba (2016) filled a gap in the M&A literature by
further clarifying the multifaceted role of sociocultural factors in M&A. A study
conducted by Stahl et al. (2013) called for further exploring and examining the role of
sociocultural factors in M&As. Stahl et al. stated that the sociocultural factors are
important determinants of M&A outcomes. Sarala et al. suggested that sociocultural
interfirm linkages between the two companies (acquirer and acquired) influence the level
of knowledge transfer in the post-M&A integration phase. Sarala et al. proposed that (a)
complementary employee skills are likely to be shared between the two companies
(acquirer and acquired), (b) trust and collective teaching enable transfer of tacit
knowledge, and (c) cultural integration facilitates knowledge transfer. Sarala et al. argued
that HR flexibility with three components (employee skills, employee behavior, and HR
practices) is vital in the development of the sociocultural interfirm linkages in M&As.
Sarala et al. maintained that cultural differences between the two companies (acquirer and
acquired) are important antecedents of HR flexibility in M&As.
M&A and innovation. Cefis and Marsili (2015) filled a gap in the literature
regarding the relationship between M&A and innovation by suggesting that M&A and
innovation, although interdependent, can be seen as two different forms of investment,
both fundamental to competitive and growth strategy. Studies conducted by Szücs (2014)
align with Cefis and Marsili’s findings regarding the interdependencies between M&A
and innovation. Acquiring technological innovations is one major factor driving
organizations’ M&A strategy (Szücs, 2014). Organizations that are more technologically
innovative are less inclined to make such acquisitions (Szücs, 2014). Szücs found that
acquirers seek to correct deficiencies in their own technological innovation by acquiring
organizations with that core competency. Once an acquisition is complete, however, some
acquirers do not keep up the R&D of the acquired capabilities. Szücs’s study shed light
on some of the reasons acquirers’ R&D declines. One reason Szücs found is a delay in
completion of the postacquisition phase fueled by integration problems. Delays in this
phase can add significant costs to the acquisition, as well as loss of the window of
opportunity within which to capture the market share (Szücs, 2014). When such delays
happen, acquirers tend to reassess their plans for investing in continued R&D (Szücs,
2014). Acquirers find incentive to invest in R&D efforts once the two organizations begin
to reach synergy through integrating their people, processes, and IT systems (Szücs,
2014). Such synergy is achievable only when the postacquisition integration phase,
specifically IT integration, is successful (Garzella & Fiorentino, 2015).
Szücs (2014) investigated whether acquirers benefit from their technology
acquisitions. This researcher’s sample size consisted of 265 acquiring companies and 133
merger targets from the European Commission or the US Federal Trade Commission
between 1990 and 2009 that engaged in M&A to expand their technological capabilities
and market share. Szücs’s study found that the less innovative acquirers showed an
increase in patents and unusually good returns on them over a period of 3 years
postacquisition. These findings confirmed one of the assumptions of the research study:
Organizations engage in strategic acquisitions to expand their core competencies.
Intrapreneurs. According to Podgorski and Sherwood (2015), the “people
factor” is a key contributor to M&A failure. Podgorski and Sherwood filled a gap in the
literature by developing a comprehensive people-integration process model for postM&A
integration. They proposed that companies should nurture talented individuals to manage
the challenges of integration effectively. In the research study, I examined the ideas that
(a) intrapreneurs are among those talented individuals to be tapped and (b) their talent for
managing those challenges needs nurturing. Ragozzino and Reuer (2010) confirmed a
link between intrapreneurs (whom they referred to as individual entrepreneurs) and M&A
performance in their study of how some organizations are effectively managing the
challenges that arise during post-M&A integration. These researchers stated that the
benefits of embedding intrapreneurs in the post-M&A integration phase are two-fold.
First, intrapreneurs play a critical role in managing the challenges. Second, they explore
and exploit opportunities, such as those for process or product innovation. Organizations
that engage in M&A activity need to identify individuals with an entrepreneurial mindset
and insert them early into the M&A process
(Ragozzino & Reuer, 2010).
Human Capital
Intrapreneurs, sometimes called corporate entrepreneurs, possess specific human
capital skill sets that set them apart from other employees; their ideas and work habits
motivate and enable them to engage in the discovery and exploitation of opportunities
(Pinchot & Pellman, 1999). Human capital can positively impact a company’s (a) outlook
on innovation, (b) organizational performance, and (c) competitive advantage (Marvel,
2013). Many companies have acknowledged the importance of human capital and put in
place initiatives to help company executives identify and nurture their companies’
internal talent (Marvel, 2013). In terms of human capital, the postacquisition IT
integration phase presents a blend of challenges and opportunities. To be successful in
this critical phase, companies need to tap into the human capital embodied within its
employees—specifically, employees with an intrapreneurial mindset (Marvel, 2013).
History. According to Klein and Daza (2013), suppositions about human capital
have only been developed in the past few decades. Nonetheless, the concept of human
capital itself can be traced to 17th century. T.W. Schultz, one of the early pioneers, placed
the idea of investment in the human capital at the core of economic development. Well-
respected economist and Noble Laureate, G. S. Becker, later expanded on the original
insights provided by T.W. Schultz and developed an urbane theoretical and empirical
analysis of human capital. Becker converted human capital into a framework for
understanding numerous facets of lifetime human behavior and provided an efficient and
robust example of the capacity of economics to deal with social issues. Becker considered
education as an investment that has costs and returns. The idea of analyzing an
individual’s education from an economic perspective received significant resistance and
skepticism among economists and noneconomists. The concept of human capital was
unwelcomed at first since it associated and treated individuals as nonemotional objects
such as machines or houses. Eventually, academics, media, and politicians have accepted
the term human capital. According to Becker, research on human capital and the
economies of education are essential to wellbeing and important in public policy
discussions. Becker posited that human capital analysis would stay relevant and generate
excitement with the increased importance of knowledge, skills, and information in the
modern era.
Knowledge. Intellectual capital of a company, as defined by Ling (2013), is a
combination of employee creativity, general knowledge, operational skills, and
knowledge of organizational applications that its leaders can transform into company
profit. Boon, Van der Klink, and Janssen (2013) explained that any leaders in an
organization can help augment its competencies and improve performance by
encouraging employees to apply their knowledge, skills, and abilities (i.e., their human
capital) toward either generating new ideas or enhancing and reshaping existing processes
and products. Di Fabio (2014) agreed, noting that the global economy has become more
knowledge-based. Di Fabio argued that for companies to sustain their competitive
advantage, their leaders must identify and nurture intrapreneurial talent within a company
—and ensure that they retain this talent.
Kato and Honjo (2015) provided insights into the role of entrepreneurs’ human
capital in identifying and pursuing an opportunity, as well in the post-entry performance
of companies in high-tech and low-tech sectors. The dataset employed by Kato and Honjo
came from Tokyo Shoko Research, one of the major credit investigation companies in
Japan. The data consisted of information related to the survival and exit routes for
manufacturing companies founded between 1997 and 2004. Entrepreneurspecific human
capital encompasses technical, managerial, and business ownership experience and
capabilities; and concluded general human capital comprises education, skills, and work
experience (Kato & Honjo, 2015). External knowledge, such as that derived from keeping
up with field publications, also plays a role in an entrepreneur’s quest to identify business
opportunities, although not necessarily in pursuing them (Kato & Honjo, 2015). The
findings from Kato and Honjo suggested that (a) human capital unique to entrepreneurs
enables them to identify and pursue an opportunity, (b) entrepreneur’s human capital
played a key role in reducing the probability of bankruptcy in high-tech sectors compared
to low-tech sectors, and (c) entrepreneurs with high levels of human capital are more
likely to exit via merger than others, particularly in high-tech sectors.
Marvel’s (2013) findings suggested that IT entrepreneurs’ specific and general
human capital enable companies to generate radical innovations—breakthrough insights
that transform markets, create new ones, and stimulate growth. Marvel found that the
likelihood of IT entrepreneurs’ engaging in radical innovations depends on their
education and deep domain knowledge rather than on their broad experience across
multiple domains (Marvel, 2013). Kato and Honjo (2015) suggested that the human
capital that entrepreneurs apply to identifying business opportunities might not be the
same entity they use to pursue those opportunities. Kato and Honjo suggested that
entrepreneur-specific human capital serves as a better tool for identifying opportunities
than does general human capital and enables the entrepreneur to reject less viable
opportunities that might present a low return on investment.
To create a setting for innovation, organizational leaders need to offer (a)
flexibility with time, (b) rewards, (c) encouragement, (d) tolerance for failure, and (e)
decision-making authority (Boon et al., 2013). According to Boon et al., organizations
can best cope with and benefit from constantly changing market conditions by
establishing a culture that supports the entrepreneurial spirit. Only with an internal
climate that cultivates intrapreneurs’ opportunity-seeking and innovative behavior can
organizations create that spirit of innovation (Boon et al., 2013).
Fox and Royle (2014) conducted a quantitative research study to examine if the
human capital investment is a better predictor of innovation versus traditional investments
in R&D and marketing. Fox and Royle’s study drew on the human capital theory as
developed by Gary Becker. The human capital theory was widely accepted and applied to
fields such as strategic management, organizational behavior, sociology, and economics.
However, the human capital theory was not applied to areas that have a heavy
dependency on humans, such as innovation and services. Fox and Royle made the initial
attempt at linking human capital as it pertains to innovation. The sample size consisted of
251 goods companies and 367 service companies that were matched between the
databases of Compustat and Fortune. Regression analysis was used to examine and
explain the impact of human capital investments on innovation. Fox and Royle’s findings
suggested that R&D and marketing were not a useful predictors of innovation as
suggested by the prior research. The study results also indicated that human capital
investments tend to produce grander innovation irrespective of the industry (Fox &
Royle, 2014).
Chatterji and Patro (2014) explored the management of human capital with a
particular emphasis on the emerging phenomenon “acqui-hiring” through the lens of a
dynamic capabilities framework. Acqui-hiring typically refers to the acquisitions of small
startup companies purely with intent to acquire the human capital of the acquired
organization. Chatterji and Patro reviewed recent trends in “acqui-hiring” by examining
1,964 acquisitions data collected from Zephyr and Crunchbase platforms from 2009 to
2012 and in the first quarter of 2013. Chatterji and Patro also presented two qualitative
case studies to demonstrate the process of acqui-hiring practice at Google and Facebook.
Chatterji and Patro explained how companies are employing acqui-hiring to sustain
competitive advantage by drawing on prior research in strategic management that focused
on dynamic capabilities. Chatterji and Patro stated that there was not enough empirical
data available to understand how acqui-hiring links to the corporate strategy or to
determine and understand what conditions acqui-hiring produces desired value. They
called for future research to analyze and provide insights into the impact of acqui-hiring
on a company’s performance. The authors also suggested an alternative approach to
measuring the impact of acqui-hiring on the careers of the entrepreneurs who join the
acquired company.
Innovation
The term innovate stems from the Latin word innovare—to renew or change
(Sokołowska, 2015). Innovation is an essential ingredient in creating an effective
postacquisition IT integration strategy because it has a potential to decrease integration
and operational costs, accelerate time to market, increase differentiation, and generate
new revenue streams (Wubben et al., 2016). This section presents a discussion of the
research on four aspects of innovation: (a) the significance, (b) the risks and rewards, (c)
the impact on performance, and (d) the role that knowledge and learning play in
innovation. Sponsorship and innovation drivers are essential for innovation. Companies
should not isolate innovation from their business and IT strategies (Wubben et al., 2016).
To thrive, innovation requires a culture conducive to creativity, risk, and ideas that
challenge the status quo.
Knowledge and learning. Innovation relies on the thinking and learning styles of
an organization’s employees (Xie, Gao, & King, 2013). Learning equips individuals with
knowledge that influences the way they approach a problem or challenge (Camelo-Ordaz,
Garcia-Cruz, & Sousa-Ginel, 2015). Knowledge sharing is the reprocessing and
transmitting of explicit (recorded) knowledge and tacit (experience-based) knowledge
and making the combined knowledge sources available within an organization (Oyemomi
et al., 2016). Wang, Sharma, and Cao (2016) developed a research model to investigate
the relationships among knowledge-sharing practices, innovation, and organizational
performance. Wang et al. used the quantitative method to analyze data collected from 800
high-technology companies in China. They found that collaborating and exchanging
information rapidly and efficiently (i.e., sharing knowledge) were essential to
organizations’ performance, including to innovation. However, promoting a
knowledgesharing culture within an organization is a challenge (Wang et al., 2016).
Organizations can meet that challenge, by incorporating knowledge sharing into their
business strategy and educate their employees about its significance (Wang et al., 2016).
Most organizations have already institutionalized explicit knowledge-sharing practices
because employees can easily articulate and transmit these practices (Oyemomi et al.,
2016). Tacit knowledge, however, is difficult to extract and share because it resides
within an individual (Oyemomi et al., 2016). Oyemomi et al. (2016) findings showed that
explicit knowledge sharing increases financial performance and innovation speed,
whereas tacit knowledge contributes better to innovation quality and operational
performance.
Learning style depends on thinking style—how people choose to make daily
decisions and solve problems consciously, given their understanding of the circumstances
(Xie et al., 2013). Individual learning and thinking styles contribute to overall
organizational learning. Organizational learning is, in part, the collective tacit knowledge
employees share while working toward a common goal (Oyemomi et al., 2016). It
enables organizations to react to market changes and sustain competitive advantage
(Oyemomi et al., 2016). In their study, Ettlie, Groves, Vance, and Hess (2014) identified
a relationship between individual learning and innovative corporate culture. According to
these researchers, corporate culture is the collection of an organization’s vision and
values, its procedures and business processes, and its employees’ behavior and actions.
The interactions among individual learning, organizational learning, and innovative
corporate culture can create a milieu for successful innovation (Ettlie et al., 2014).
Results from the Ettlie et al. study also showed that more effective innovations come
from teams with both linear and nonlinear thinking styles.
Transition
Healthcare payers have undergone a major transformation driven primarily by
government reform—the ACA (Muppalla & Capobianco, 2010). To cope with the
disruption and compete in this climate, healthcare payers are relying on M&A
(Woodlock, 2014). Healthcare payers’ leaders need to be cognizant of M&A’s
challenges, especially those of the postacquisition IT integration phase because the
success or failure of the investment rests in this critical phase. Many opportunities surface
in this phase that can engage and empower employees with an entrepreneurial talent to
maximize a company’s investments, but these opportunities may be lost unless leaders
embrace effective strategies. The purpose of this qualitative single case study was to
explore strategies healthcare payer organization managers used to achieve operational and
strategic synergies during the postacquisition IT integration phase.
In Section 2, I will provide a comprehensive background for how I conducted the
research study. The discussion in Section 2 will include (a) reiteration of the purpose
statement; (b) the role of the researcher; (c) profile of the participants; (d) overview of the
research methodology and design; (e) identification of the population and sampling; (f)
issues of ethical research; (g) the data collection, organization, and analysis techniques;
and (h) analyses of reliability and validity. Section 3 will include the findings and
conclusions drawn from my analysis of the data collected to explore the central research
question. The discussion in Section 3 will also include (a) presentation of findings, (b)
show the findings can be applied to professional business practice, (c) their implications
for social change, (d) recommendations for steps to useful action, (e) a discussion of who
can benefit from the results, (f) recommendations for future study, and (g) reflection on
my experience.
Section 2: The Project
In this section, I will provide a comprehensive description of how I performed the
research study, including a reiteration of the purpose of the study; a description of the role
of the researcher; an illustration of my strategy to select study participants; and
explanations of the research methodology and design, population sample size, and ethical
research. This section will also include a step-by-step description of the data collection
instruments, data organization techniques, and data analysis processes. The section will
end with an explanation of the measures for ensuring reliability and validity of the
research.
Purpose Statement
The purpose of this qualitative single case study was to explore strategies
healthcare payer organization managers used to achieve operational and strategic
synergies during the postacquisition IT integration phase. The targeted population
consisted of senior executives, IT strategists, and acquisition integration leaders from a
large healthcare payer in the midwestern United States who have implemented strategies
to achieve operational and strategic synergies during the postacquisition IT integration
phase. The results from this study may help healthcare payers’ senior executives, IT
strategists, and acquisition integration leaders (a) accelerate the postacquisition IT
integration process, (b) reduce the probability of failures during the postacquisition IT
integration phase, and (c) identify opportunities to maximize the investment value. The
findings of this study could lead to positive social change by stimulating a business
environment that might allow healthcare payers to expand their strategic capabilities and
serve their local communities with new products and choices that improve the quality of
care, health outcomes, well-being, and longevity of the consumer.
Role of the Researcher
Researcher’s Role
The role of a researcher in qualitative studies is different from that individual’s
role in quantitative studies. In qualitative research studies, the researcher is the primary
instrument of data collection (Kyvik, 2013). The data collection process involves
obtaining data from a human instrument instead of through surveys, experiments,
inventories, and machines (Kyvik, 2013).
In this study, I collected data on different perspectives to gain a fundamental
understanding of the strategies managers in healthcare payer organizations have used to
achieve operational and strategic synergies during the postacquisition IT integration
phase. I relied on semistructured individual interviews as one of the sources of data
collection and conducted face-to-face interviews with six senior executives and six IT
strategists. Researchers often combine individual interviews and focus groups to enhance
data richness (Doody, Slevin, & Taggart, 2013). Another source of data collection for this
study was a focus group session of four acquisition integration leaders. I initiated, guided,
and moderated a group discussion with this focus group on the research topic. I designed
the interview questions, conducted interviews, moderated the focus group discussions,
and recorded the interviews and discussions. Also, I reviewed M&A periodicals for
relevant information about the phenomenon under study. I (a) transcribed and analyzed
the data collected through both individual interviews and the focus group discussions, (b)
identified the clusters or themes emerging from the analyzed data, (c) validated the
findings with the participants, and (d) created a detailed summary of the findings. The
results of this study could help enhance the understanding of the overarching research
question.
Researcher’s Relationship with the Topic
I have more than 21 years of diverse experience working with business and IT,
specifically in the areas of application design and development, business and enterprise
architecture, program and portfolio management, M&A integration, product innovation,
and strategy design. For the past 10 years, I have been working in the healthcare industry.
During my tenure, I have had an opportunity to work with multiple strategic acquisitions.
My involvement in these acquisitions has transformed my outlook in multiple ways. It (a)
laid the foundation for this research study, (b) provided insights into the challenges
impeding acquirers from fully realizing the strategic intent of their strategic acquisitions,
and (c) demonstrated the pressing need managers have for unique strategies to manage
the challenges and achieve the desired synergies from their strategic acquisitions.
Researcher’s Role Related to Ethics
The Belmont Report summarizes the principles and ethical standards a researcher
should adhere to while concerning human subjects (U.S. Department of Health and
Human Services, 1979). The three basic ethical principles identified by The Belmont
Report are (a) respect for persons, (b) beneficence, and (c) justice (U.S. Department of
Health and Human Services, 1979). The three primary areas of application of the ethical
principles are (a) informed consent, (b) assessment of risks and benefits, and (c) the
selection of subjects of research (U.S. Department of Health and Human Services, 1979).
In compliance with the protocols of The Belmont Report (1979), I sought approval
from the Institutional Review Board (IRB) of Walden University prior to engaging in the
data collection process. I protected the participants’ identities by assuring privacy and
confidentiality. The participants gave their consent to participate in the study and had the
opportunity to review the transcript of their responses for accuracy. These arrangements
ensured that all ethical practices are in place and that the participants’ views are captured
accurately (see Rock & Hoebeke, 2014). For this research, participants were not required
to participate in any experiments or clinical trials. Consequently, participants’ personal
safety was not a relevant concern for the study.
Bias Mitigation
For this research project, I used a case study design. Epoché (bracketing) is the
process of an individual recognizing and setting aside their experiences, perceptions, and
beliefs to remain open to a phenomenon (Moustakas, 1994). This practice allows a
researcher to engage openly with participants, without prejudice, and to capture the
participant’s views about the subject of the study. With consistent practice of epoché, I
was able to capture meaningful, quality data. Transparency in the data collection process
added more contexts to the study. Making the transcriptions of the participants’ responses
available to those participants served as a check on my potential biases or assumptions
and helped me to determine patterns and trends. Although epoché is a methodological
device of phenomenological inquiry, due to my intimacy with the research topic,
practicing epoché played a critical role in capturing participants’ views and perspectives
and helped reduce the impact of researcher bias.
Interview Rationale
Qualitative interviews allow a researcher to collect rich information about
participants’ experience and viewpoints on the research topic (Rubin & Rubin, 2012).
Brown et al. (2013) provided an interview protocol that outlined beneficial procedures
and methods for conducting user interviews. Based on Brown et al.’s recommendations, I
developed an interview protocol (Appendix A) and a focus group protocol (Appendix C)
as a mechanism for capturing participants’ responses and as a way of creating a structured
approach. The protocol included how to start and end an interview, how to introduce
participants to the phenomenon or research subject under examination, and how to thank
the participants.
Participants
Eligibility Criteria
Purposive sampling helps to ensure the validity of data for a study by specifically
identifying research participants whose experience aligns with the overarching research
question (Acharya, Prakash, Saxena, & Nigam, 2013). My purposive sample selection for
this study followed these criteria: All participants (a) were leaders who within the last 5
years had worked for a large healthcare payer in the midwestern United States and were
involved with their company’s strategic acquisition activities; (b) had acquaintance,
knowledge, and experience with the postacquisition IT integration phase; and (c) had
successfully implemented strategies to achieve synergies for healthcare payer strategic
acquisitions during the postacquisition IT integration phase.
According to Yin (2014), there is no specific recommendation on a sample size
for case study designs. Yin postulated that the researcher determines the sample size for
case study design on the basis of the research topic. Furthermore, Onwuegbuzie and
Byers (2014) argued that diverse participants would not only help achieve data saturation
but also promote validity of the study findings. This research study consisted of
semistructured interviews and a focus group with a purposive sample of at least 16
participants. The participant team composition was a mix of six senior executives, six IT
strategists, and four acquisition integration leaders. To increase the credibility and
validity of the study, I established methodological triangulation by analyzing the data
from the semistructured interviews of individuals, discussion points produced in the focus
group, and relevant information related to the phenomenon under study gleaned from
M&A periodicals.
Gaining Access
I identified study participants based on our professional relationship and requested
their participation in writing (see Appendix B). In the invitation, I described the purpose
and focus of the study and explained that (a) participation was strictly voluntary and
included no incentives; (b) participants’ information would remain confidential; and (c)
participants were free to withdraw from the research study at any time. Interview
participants and focus group participants received a consent form and an e-mail or
telephone call to schedule their first interview. Interview participants and focus group
participants were amenable to face-to-face or telephonic interviews. Flexibility with the
interview format helps a researcher to connect with participants from different
geographical locations and time zones and accommodate any last-minute rescheduling
due to participants’ busy schedules (Marshall, Cardon, Poddar, & Fontenot, 2013; Rubin
& Rubin, 2012).
Working Relationship
Establishing healthy working relationships with participants is essential to the
success of any qualitative research (Fassinger & Morrow, 2013). Farringer and Morrow
(2013) suggested that a researcher could establish a healthy working relationship with
participants by adhering to ethical practices. As a researcher, I relied on my professional
background, stated ethical research principles, and participants’ preferred communication
channels to establish shared working relationships with the participants.
Research Method and Design
I used a case study research design to explore strategies healthcare payers’ senior
executives, IT strategists, and acquisition integration leaders used to achieve operational
and strategic synergies during the postacquisition IT integration phase. The case study
approach was appropriate for this study because it allows a researcher to study complex
phenomena within their contexts using multiple data sources (see Yin, 2014). Moreover,
a case study approach, one of the standard practices in qualitative research, allows for
pertinent conclusions to arise from smaller populations because using this design, the
researcher can focus on understanding the nature of the research problem rather than on
the quantity of observed characteristics (Yin, 2014). Because the research problem I
addressed was complex and demanded understanding rather than numerical data, I
employed Yin’s (2014) widely accepted six-step plan for case study research.
Research Method
Yilmaz (2013) stated that the qualitative method is best for studying complex
human behavior when compared to quantitative and mixed methods. The qualitative
research method allows exploring the meaning and essences stemming from lived human
experiences rather than relying on hypotheses, sampling, and measurement, as the
quantitative research method does (Moustakas, 1994). The qualitative method also
enables a researcher to capture rich results (Yilmaz, 2013) because this method engages
the researcher throughout the study, enabling a better understanding of the concept or
phenomenon under examination (Miles, Huberman, & Saldaña, 2014). Researchers
conducting qualitative studies explore new concepts when information is limited or to
explore a working concept as it is set against a different population or setting (Marshall &
Rossman, 2016). The qualitative method also allows a researcher to gain insights into an
issue’s complexities; quantitative methods miss these insights because these methods rely
on predetermined mechanical techniques and standardized procedures (Marshall &
Rossman, 2016). The conclusions that emerge from a qualitative study can significantly
differ from those of a quantitative study, especially because qualitative studies rely
heavily on people’s experiences, whereas quantitative studies minimize the human
element (Marshall & Rossman, 2016).
The mixed methods research model involves using multiple research methods
(i.e., qualitative and quantitative methods) to conduct the research (Larkin et al., 2014).
The mixed method enables a researcher to extend the breadth of a study, thus allowing
the researcher to investigate several distinct phenomena, which normally fall outside the
scope of a single method (Larkin et al., 2014). Mixed methods study can be challenging
for a novice researcher and further complicated by shifting definitions of appropriate
design, data collection, and analysis (Larkin et al., 2014). A mixed method is appropriate
when the purpose of the study is to attain a deeper level of understanding of diverse
perspectives, models, and methods (Larkin et al., 2014). In other words, the mixed
methods research combines qualitative and quantitative research methods, which allows a
researcher to conduct both exploratory and test hypotheses within the same research
inquiry. Because my research question involved identifying the strategies managers used
to achieve collaboration and integration, or synergies, for strategic acquisitions during the
postacquisition IT integration phase, an experimental method was necessary to help me
ascertain the experiences of the participants, which was not quantifiable. Therefore,
qualitative and mixed methods were not appropriate for this research study.
Research Design
A case study research design is most appropriate when (a) a researcher has no
ability to influence or manipulate the behavior of the participants, (b) the contextual
conditions count as part of the phenomenon under study, and (c) the boundaries between
phenomenon and context overlap or become indistinct (Yin, 2014). The central research
question for this research study was the following: What strategies do healthcare payer
organization managers used to achieve operational and strategic synergies during the
postacquisition IT integration phase? To answer this central research question, I needed
to secure in-depth and detailed analyses of who the leaders were during the
postacquisition phase, what processes they used, and why they used these processes when
creating strategies during the postacquisition IT integration phase. To increase the
credibility and validity of the study, I established methodological triangulation by
analyzing the data from the semistructured interviews of individuals, discussion points
produced in the focus group, and relevant information related to the phenomenon under
study gleaned from M&A periodicals.
According to Cronin (2014), a case study design involves an in-depth exploration
of an individual, a group of people, an activity, or an event. Miles et al. (2014) defined a
case as “a phenomenon of some sort occurring in a bounded context. The case is, in
effect, [the researcher’s] unit of analysis. Studies may be of just one case or of several”
(p. 25). Because I was exploring strategies that managers in healthcare payer
organizations used to achieve operational and strategic synergies for strategic acquisitions
during the postacquisition IT integration phase, the actions of healthcare payer leaders
was the logical unit of analysis.
The three types of case study design are intrinsic, instrumental, and collective
(Stake, 2010). Researchers use an intrinsic case study to examine particulars of a case
(Stake, 2010). They use an instrumental case study to provide insights into an issue by
selecting a small group of subjects to examine a certain pattern of behavior (Stake, 2010).
A collective case study is a study of multiple cases to inquire into a particular
phenomenon by collecting data from multiple data sources (Stake, 2010). Intrinsic case
study researchers focus on attitudes, values, and beliefs to solve specific problems (Stake,
2010).
I employed an intrinsic case study design because this design type allowed me to
gain deeper knowledge about a complex research problem. Researchers conducting
intrinsic case studies have a genuine interest in the case but have no intent to create a
theory or generalize their findings to larger populations (Stake, 2010). Once a researcher
identifies the case and case study design, he or she must consider whether to conduct a
single case study or a multiple case study (Yin, 2014). I used a single case research
design.
A single intrinsic case study approach is either holistic or embedded (Yin, 2014).
A holistic case study design is appropriate for a study when a researcher cannot identify
any logical subunits or when the theoretical framework supporting the case is of a
comprehensive nature (Yin, 2014). As a result, a researcher may conduct the study
entirely at an abstract level and fail to examine the specific phenomenon in greater detail
(Yin, 2014). Also, as the study progresses, there is a potential risk that the entire case
study may shift from its original orientation without the researcher’s knowledge (Yin,
2014). I did not use the holistic case study design because the focus of this study involves
one main unit with many logical subunits. The embedded case study design includes
more than one logical unit of analysis (Yin, 2014). Using the embedded case study
design, I was be able to explore the various strategies pursued by the participants of the
study to achieve the desired synergies of their strategic acquisitions during the
postacquisition IT integration phase. A holistic case study with embedded units enabled
me to explore the case while considering the influence of various distinct idiosyncrasies
associated with each strategic acquisition on healthcare leader’s decision making during
the postacquisition IT integration phase. According to Kramer et al. (2017), the
researcher can gain a deeper understanding of the case by analyzing the data within the
subunits (within case analysis), between the subunits (between case analysis), and across
all of the subunits (cross-case analysis). Yin (2014) cautioned the researchers not to lose
sight of the central research question, which is one of the common pitfalls with embedded
case study design. The objective of this study was to explore strategies healthcare payer
organization managers used to achieve operational and strategic synergies during the
postacquisition IT integration phase. The embedded single case design allowed me to
examine the data within, between, and across all of the subunits to understand and explain
the synergy realization phenomenon for healthcare payer’s strategic acquisitions.
I rejected the phenomenological, ethnographic, and narrative research design
formats because none fit my research question goals as well as the case study design
does. The phenomenological design best fits research studies that require capturing the
essence of lived experiences and perceptions of participants; there is an expectation that
there would be invariant constituents in those experiences (Moustakas, 1994).
Phenomenology allows a researcher to glean understanding of participants’ experiences,
to develop themes from data collected in interviews, and to explore the complexities of an
issue by collecting and analyzing the experiences and perceptions of participants who are
part of the event (Miles et al., 2014). Phenomenological research design would have been
useful for exploring strategies managers in healthcare payer organizations used to achieve
operational and strategic synergies during the postacquisition IT integration phase.
However, it may have required a large number of participants to achieve data saturation
and establishing triangulation would have been difficult as I would only have had
interview data. For these reasons, I chose not to use the phenomenological design.
The ethnography design best fits research studies that require capturing the
language, values, beliefs, norms, rituals, and practices of a cultural group where a culture
is defined as an ethnic group, society, organization, or community (Marshall & Rossman,
2016). Ethnographic research requires the investigator to merge into the culture and to
study its members in their natural setting through direct observation of and interaction
with participants over a prolonged time (Marshall & Rossman, 2016). Because this study
did not require defining or characterizing a culture, I deemed an ethnographic approach
inappropriate for this study.
A narrative design best allows for researchers to focus on studying an individual
(Marshall & Rossman, 2016). The researcher gathers data through the collection of
stories that are used to construct a narrative about the individual’s experience and the
meanings he or she attributes to them (Marshall & Rossman, 2016). This design was not
appropriate for this study because I had to interview more than one individual to explore
the strategies managers used to achieve operational and strategic synergies during the
postacquisition IT integration phase.
Data saturation is the point in the analysis of the collected data when a researcher
gleans no new information or themes from the interviews; it is also known as a point of
diminishing returns (Onwuegbuzie & Byers, 2014). According to Fusch and Ness (2015),
failure to reach data saturation would compromise the quality and validity of the research
study. While data saturation plays a key role in increasing the reliability and validity of
many qualitative studies (Onwuegbuzie & Byers, 2014), specific measures for when data
saturation occurs vary considerably depending on the chosen research model (Fusch &
Ness, 2015). Researchers should act with caution and not presume that they would
achieve data saturation once they complete their data collection and analysis process
(Fusch & Ness, 2015). For this research study, semistructured interviews with a dozen
individuals who share expertise on the research topic served as the primary mechanism
for data collection for the study and should, given the conclusions of other researchers,
enhance the validity of the report’s conclusions. The semistructured interview format is
more flexible than a structured format, allowing for the open exchange of information
(Onwuegbuzie & Byers, 2014). The participants were a mix of professionals: six senior
executives, six IT strategists, and four acquisition integration leaders. This composition
fulfilled the requisite criterion that the participants be knowledgeable about the research
area and allowed for the capture of rich, relevant information pertaining to the question
under study. Interviews from the focus group, another source of data collection, differ in
that they occurred in a group setting rather than on an individual basis. Should in case
data saturation had not occured, I would have continued to interview eligible participants
one at a time and repeat the member checking process until data saturation occurs.
Population and Sampling
Sampling a population is a process in which a researcher interviews a subset of
individuals from a larger population pool and generalizes the findings of these interviews
to that entire population (Marshall et al., 2013). Marshall et al. (2013) stated that the
emphasis of sampling is to collect cases, events, or actions that would strengthen and
clarify a researcher’s knowledge. Quantitative and qualitative researchers view sampling
from very different perspectives (Fassinger & Morrow, 2013). According to Robinson
(2014), quantitative methods texts typically recognize probability sampling (such as
random sampling) and convenience sampling (whoever is most convenient).
Robinson (2014) stated that qualitative researchers tend to use nonrandom
samples (i.e., samples selected without reliance on a mathematical process for random
selection). Purposive sampling, a type of nonrandom sampling, is based on the purpose
and objectives of the research and is particularly beneficial to qualitative studies that are
exploratory in nature (Acharya et al., 2013). It enables the researcher to select informed,
experienced, and knowledgeable individuals who can provide insights and reflections on
the research subject (Acharya et al., 2013). The seven purposive sampling techniques that
a researcher can use are (a) maximum variation sampling, (b) homogeneous sampling, (c)
typical case sampling, (d) extreme case sampling, (e) critical case sampling, (f) total
population sampling, and (g) expert sampling (Acharya et al., 2013). Expert sampling
was most appropriate for this study as it allowed me to glean knowledge from participants
who have particular experience with the type of acquisition and transition that form the
bases of this study. One of the key selection criteria for this study was participant’s
strategic implementation experience in achieving operational and strategic synergies for
healthcare payer strategic acquisitions during the postacquisition IT integration phase.
Expert sampling allowed me to pinpoint individuals with this experience and, thereby,
enrich the conclusions of this project.
The purposive sample selection criteria for this study were as follows: all
participants were leaders who, within the last 5 years, (a) had worked for a large
healthcare payer in the midwestern United States and were involved with their company’s
strategic acquisition activities; (b) had acquaintance, knowledge, and experience with the
postacquisition IT integration phase of strategic acquisitions; and (c) had successfully
implemented strategies to achieve operational and strategic synergies for healthcare payer
strategic acquisitions during the postacquisition IT integration phase. These individuals
were responsible for formulating and executing the postacquisition IT integration strategy
for the same healthcare payer. Thus, their ideas and goals were aligned, and they shared
the goal of furthering the organization’s long-term vision. Capturing these individuals’
rich experiences and perspectives offered deeper knowledge and insights into the
challenges and opportunities brought about by the strategic acquisitions. Because these
individuals operated in the context of the postacquisition IT integration phase, they may
have offered information about the strategies they used to achieve operational and
strategic synergies for their strategic acquisitions. Also, these individuals may have
offered solutions to help stimulate creativity, innovation, and entrepreneurial behavior—
key ingredients in the strategy formulation and execution of this critical phase.
Interview setting plays a significant role in determining the quality and richness of
the data collected by the researcher during the interview (Noble & Smith, 2015; Rubin &
Rubin, 2012). To encourage better dialogue and free exchange of information without
interruptions, both Stake (2010) and Yin (2014) recommended conducting interviews in
an environment conducive to the participants. I conducted face-to-face interviews and
focus group session at research participants’ preferred time (e.g., at lunch or after work)
and place (e.g., office or a neutral venue). Providing the research participants an
opportunity to choose a time and place helped put the participants at ease allowing them
to focus and actively engage in conversation with minimal distractions or interruptions.
According to Marshall et al. (2013), data saturation occurs when information from
participants produces diminishing returns and or becomes repetitive. According to Fusch
and Ness (2015), there is no single approach to achieving data saturation, especially since
there is no universal research design. Achieving data saturation is key to qualitative
research because it plays an instrumental role in determining the sample size in purposive
sampling (Marshall et al., 2013). Fusch and Ness proposed that interviews are one of the
methods to achieve data saturation. The participant responses allowed me to capture rich,
relevant information pertaining to the phenomenon under study. Should in case data
saturation had not occured, I would have continued to interview eligible participants one
at a time and repeat the member checking process until data saturation occurs.
Ethical Research
Erlich and Narayanan (2014) stated that the researcher must adhere to ethical
principles and maintain integrity throughout the study. According to Yin (2014), the
researcher is responsible for seeking and securing participants’ consent for their
participation. I recruited participants through a letter of invitation (Appendix B), sought
participants’ consent for their participation, ensured the participants and the data collected
for this study remain confidential, and avoid inappropriate use of the information gained
through the interview process. The consent form clearly stated the purpose of the study,
the nature of the study, the participant’s right to withdraw from the study, assurance of
participants’ confidentiality, and the strictly voluntary nature of participation and lack of
incentives. Participants had the right to withdraw from the research study at any time
either by calling me or sending me an e-mail.
The research study complied with the ethical standards of the Walden
University’s Institutional Review Board (IRB). My compliance included (a) obtaining the
IRB’s approval before collecting data; (b) using advanced encryption standard 256-bit to
encrypt and decrypt all data collected from the interviews, including field notes and
interview recordings; (c) storing the encrypted data on a portable storage device; and (d)
backing the encrypted data on an Internet backup system, such as Carbonite.
Each of the participants had a pseudonym to protect their identities. I recorded all
interviews in audio format and stored them, along with the interview field notes (in
Adobe PDF), on a portable storage device, encrypted with advanced encryption standard
256-bit. A third-party, online backup system, such as Carbonite, would store the notes,
audio, and audio transcriptions used for this study. A locked cabinet in my home office
would safely contain the storage device, field notes, and audio recordings for a period of
5 years; after which, I would destroy the information.
Data Collection Instruments
Data collection and analysis are the foundations of any research study (Miles et
al., 2014). Data collection is a systematic process of accumulating, organizing, and
analyzing information with an objective of answering a research question or testing a
hypothesis. The critical steps to collecting quality information are (a) selecting the study
site, (b) identifying the appropriate participants, (c) creating a strategy for purposive
sampling of data, (d) using good data collection approaches, and (e) recording and storing
data (Stake, 2010).
The researcher is the primary instrument of data collection in qualitative research
studies (Houghton, Casey, Shaw, & Murphy, 2013; Kyvik, 2013). The data collection
process entails me collecting information from the study’s participants through verbal
exchanges rather than through surveys, experiments, inventories, or machine-based tools
(Kyvik, 2013). The research method often drives the choice of data collection tools to be
used as well as research strategies (Anyan, 2013). I used semistructured individual
interviews and a focus group as the primary sources of data (Appendix D). Also, I
reviewed M&A periodicals to seek relevant information concerning the strategies
managers in this organization used to achieve synergies during the postacquisition IT
integration phase.
Semistructured interviews can yield high-quality data because it allows a
researcher to develop a rapport with the participants (Onwuegbuzie & Byers, 2014). A
focus group is also a type of semistructured interviews with participants that would take
place in a group setting rather than on an individual basis (Onwuegbuzie & Byers, 2014).
Moustakas (1994) recommended that when conducting a focus group interview, the
researcher both transcribe and record the participant responses. Therefore, it was crucial
for me to practice epoché (bracketing), the process of recognizing and setting aside my
experiences, perceptions, and beliefs to remain open to the phenomenon (as noted by
Moustakas, 1994). This practice allows the researcher to engage openly with participants,
with little prejudice, and to capture their views about the study’s subject (Moustakas,
1994). With consistent practice of epoché, I was able to capture meaningful, quality data.
The interview and focus group protocols serve as a mechanism for capturing
participants’ responses and as a way of creating a structured approach (Brown et al.,
2013). The protocol allows the researcher to stay focused and helps maximize the limited
time available in an interview situation (Brown et al., 2013). An interview and focus
group protocols contain an introduction of the researcher along with the research study
topic, prompt for the researcher to collect informed consent, a list of interview or focus
group questions, and closing remarks (Brown et al., 2013). Before the interview, I
ensured a signed informed consent form is in place for each of the participant. I adhered
to the interview protocol (Appendix A) while conducting the semistructured interviews.
For the focus group, I adhered to the focus group protocol (Appendix C).
The semistructured interviews provided an open forum from which I was able to
draw out the participants’ views and opinions. To increase the accuracy, credibility, and
reliability of the data I recorded, analyzed, and used member checking, a common
technique in the qualitative research method that relies on obtaining feedback from an
informant or verifying the content of a participant’s comments. Member checking is one
means to enhance the reliability and validity of the data collection process (Marshall &
Rossman, 2016). I reviewed and interpret the interview transcripts and wrote a succinct
synthesis for each interview question. I provided a printed copy of the synthesis to each
participant during the follow-up interview with intent to glean for additional insights and
seek the individual’s verification of my interpretations.
Member checking process ensured that the collected data accurately reflect the
participant’s experiences, feelings, and views and affirms completeness and credibility.
Member checking allows a researcher to save precious time by reducing the incidence of
misinterpretation and enhancing the overall authenticity of the study (Marshall &
Rossman, 2016). Recording via Cogi Scribe (cogi.com) further increased this study’s
accuracy and credibility by giving the participants the opportunity to review the resulting
transcripts and to give feedback.
Data Collection Technique
The overarching research question of the research study was the following: What
strategies do healthcare payer organization managers used to achieve operational and
strategic synergies during the postacquisition IT integration phase? The questions I
designed for the semistructured interviews and the focus group served as the primary tool
to explore the strategies healthcare payer organization managers used to achieve
operational and strategic synergies during the postacquisition IT integration phase.
According to Rubin and Rubin (2012), interviewing can be thought of as a process in
which the researcher follows a series of steps that may or may not be sequenced. Rubin
and Rubin defined a nine-step process for collecting good quality data in interviews:
•Define the research questions.
•Identify the purposive sample to be interviewed.
•Finalize the type of interview (i.e., face-to-face or telephonic).
•Use proper recording procedures.
•Use an interview guide.
•Conduct a pilot study.
•Identify a place for each interview.
•Provide participants with a consent form.
•Adhere to good interview procedures, such as staying within the
time limit. With the exception of the pilot study, I followed Rubin and Rubin’s
nine-step process; the pilot study is to evaluate the interview questions rather than
to secure data for the project. I had face-to-face interviews with senior executives
and IT strategists. I relied on the telephone interview only if the participant’s
schedule and geographic access did not permit for a face-to-face conversation.
Telephone interviews have both advantages and disadvantages. Advantages of
telephone interviews include flexibility to work with a participant’s schedule,
accessibility to connect with participants from different geographic locations and
time zones, high participant response rate primarily due to convenience and
flexibility, and relative cost effectiveness compared to face-to-face interviews
(Isaacs, 2014). On the other hand, telephone interviews exclude the use of visual
aids or the ability to connect with the participant at a personal level (Isaacs, 2014).
Telephone interviews also demand unique telephone etiquette and have the risk of
losing the participant’s attention due to interruptions (Isaacs, 2014).
A focus group enables the researcher to collect large amounts of data within a
short period (Fusch & Ness, 2015). Another source of data collection for this study was a
focus group session of four acquisition integration leaders. I initiated, guided, and
moderated a group discussion with this focus group on the research topic. Focus groups
are particularly useful in capturing participants’ attitudes, feeling, beliefs, and reactions in
a social setting, typically not revealed in a face-to-face interview (Doody et al., 2013).
According to Fusch and Ness (2015), a focus group helps reach data saturation by
provoking various opinions and perspectives from participants on a particular research
topic. Focus groups do have some limitations that the researchers need to acknowledge
and be wary. First, the success of a focus group depends on the ability of the researcher to
keep the participants focused on the research topic without any deviation (Doody et al.,
2013). Second, the quality of the data collected largely depends on the researcher’s
moderating skills (Doody et al., 2013). Third, participants might be persuaded to offer
similar responses due to peer pressure (Doody et al., 2013).
Also, I reviewed M&A periodicals to seek relevant information concerning the
strategies managers in this organization used to achieve synergies during the
postacquisition IT integration phase. Yin (2014) recommended researchers exercise
caution when relying on data due to accuracy and reliability issues, especially since the
researcher had no control over the data collection process. As a result, the data may be
incomplete, subjective, and biased.
According to Harvey (2015), member checking serves as a quality control process
in qualitative research by providing participants an opportunity to review their statements
for accuracy. Thus, member checking allows the researcher to enhance the reliability and
validity of the data collected (Harvey, 2015). Apart from the benefit to researchers,
participants can gain a therapeutic benefit similar to that found in group therapy where
participants feel included and heard through sharing their experiences (Harvey, 2015). I
reviewed and interpreted the interview transcripts and wrote a succinct synthesis for each
interview question. I provided a printed copy of the synthesis to each participant during
the follow-up interview with intent to glean for additional insights and seek the
individual’s verification of my interpretations. This process not only saves precious time
by reducing the incidence of misinterpretation and enhancing the overall authenticity of
the study (Marshall & Rossman, 2016). Also, it also ensures that the collected data
accurately reflect the participant’s experiences, feelings, and views and affirms
completeness and credibility (Marshall & Rossman, 2016). Recording via Cogi Scribe
further increased this study’s accuracy and credibility, as participants were able to review
and verify the transcript summaries, which contained resultant themes and interpretations.
Data Organization Technique
Data storage and organization are key aspects of any research study (Anyan,
2013). Because of the extensive reliance on computers, modern researchers should pay
attention to best practices for data storage and organization (Marshall & Rossman, 2016;
Rubin & Rubin, 2012; Stake, 2010). Rubin and Rubin (2012) proposed five such
practices to which every researcher should adhere. To comply with all five practices
proposed by Rubin and Rubin, I (a) backed up the data, (b) used a reliable and high
quality audio recorder, (c) managed a master list containing information about the data
gathered, (d) assigned pseudonyms to participants to protect their identities, and (e)
developed a data collection matrix to give a visual means of locating the research
information. In addition, I (a) converted the data collected from the interviews and field
notes into electronic Adobe PDF format, (b) transcribed audio recording using Cogi
Scribe, (c) encrypted all the data collected and transcribed with advanced encryption
standard 256-bit, and (d) backed up all the information onto a third-party online backup
system, such as Carbonite. A locked cabinet in my home office would securely store the
storage device, field notes, and audio recordings for 5 years, after which I would destroy
all the information.
Data Analysis
Triangulation presents diverse perspectives on a specific issue using different
investigative means (Heale & Forbes, 2013; Houghton et al., 2013). Triangulation assists
in broadening and deepening one's understanding of a research topic and reduce
researcher’s bias (Heale & Forbes, 2013; Houghton et al., 2013). The purpose of
triangulation is not necessarily to cross-validate data, but rather to capture different
perspectives of the same phenomenon (Heale & Forbes, 2013). There are four types of
triangulation: data, investigator, theoretical, and methodological triangulation (Heale &
Forbes, 2013). I used methodological triangulation using case study design.
According to Heale and Forbes (2013), methodological triangulation entails using
more than one method to study a phenomenon. Methodological triangulation helps
reinforce validity and credibility of a finding (Heale & Forbes, 2013). Methodological
triangulation is found to be valuable in collecting complete and comprehensive
perspectives on a given phenomenon and helps generate new insights into that
phenomenon (Gorissen, van Bruggen, & Jochems, 2013). There are two types of
methodological triangulation—across-method and within-method (Gorissen et al., 2013).
Across-method research studies combine qualitative and quantitative data collection
procedures (Gorissen et al., 2013). Within-method research studies use two or more data
collection procedures, using either quantitative or qualitative research method (Gorissen
et al., 2013). Collecting and analyzing data from multiple data sources expands the
researcher’s insight into various challenges that are core to the phenomenon being studied
(Gorissen et al., 2013).
I established methodological triangulation using within-method by analyzing the
data from the semistructured interviews of individuals, discussion points made by the
focus group, and relevant information related to the phenomenon under study gleaned
from M&A periodicals. The data collected from semistructured interviews and the focus
group offered different perspectives and generated insights on the strategies healthcare
payer organization managers used to achieve operational and strategic synergies during
the postacquisition IT integration phase. I followed the below logical and sequential
process for the data analysis as suggested by Miles et al. (2014):
•Transcribe the audio recordings of the interviews verbatim.
•Use a selective approach to highlight or extract statements or phrases that
pertain directly to the phenomenon under examination.
•Organize the extracted meanings into clusters or themes.
•Validate the findings with the participants using follow-up interviews.
•Develop a comprehensive description of the phenomenon under examination.
The above outlined steps were effective in capturing and clearly describing
the phenomenon under study. The final description included any new data that
emerges from a participant’s follow-up interview.
I used Dedoose (dedoose.com), commercial software for qualitative data analysis.
Dedoose software helps researchers manage, analyze, and shape the rich qualitative data
collected (Thomas & Mraz, 2017). In this study, the data are from interviews with the
participants. Additionally, Dedoose software offers many built-in features that are useful
during data analysis of interviews: (a) support for multiple research methods, such as
phenomenology and ethnography; (b) intuitive user interface; (c) a data management
feature, which stores, retrieves, and searches data; (d) support for multiple formats, such
as audio files, video files, Microsoft Word documents, Excel, rich and plain text, Web,
and social media data; (e) data analysis (i.e., modeling, data classification, data linking);
(f) security; (g) support for multiple languages; and (h) support for multiple users.
The study was grounded in the acquisition integration approaches model that
Haspeslagh and Jemison (1991) developed in which they identified four approaches to
postacquisition integration. I analyzed and interpreted the meaning of the data collected
through the lens of Haspeslagh and Jemison’s acquisition integration approach model. I
used Saldaña’s (2016) thematic analysis approach for identifying the clusters or themes
within the data. I identified 48 unique codes during my first round of coding by relying
on recurring participant phrases and words. I further condensed these 48 codes into eight
code categories during a second round of coding. Table 3 shows the number of code
categories, codes, and number of sources (participant responses). The patterns and themes
that emerged from the data analyses revealed the strategies essential to achieve the
desired synergies during the postacquisition IT integration phase. Comparing the study’s
results to Haspeslagh and Jemison’s acquisition integration approach model ensured that
the conclusions are cohesive and coherent.
Table 3
Code Categories
Code Categories Codes Sources
Strategic intent 4 8
Synergy evaluation 7 10
Organizational culture 6 12
Organizational autonomy 4 6
Rewards and incentives 4 11
Employee engagement 5 11
Innovation 6 9
IT integration approach 12 10
Reliability and Validity
Reliability and validity are complementary concepts (Miles et al., 2014).
Reliability and validity are principles applied more often to quantitative research than to
qualitative research (Noble & Smith, 2015). However, there is a growing emphasis on the
application of these principles in qualitative research (Noble & Smith, 2015). Qualitative
research uses alternative criteria such as credibility, dependability, confirmability, and
transferability to establish reliability and validity of the research (Miles et al., 2014).
Unlike quantitative research, these criteria are not measurable, but can be established
using qualitative methods like member checking and triangulation (Noble & Smith,
2015). The next paragraphs discuss the steps I took to ensure the reliability and validity of
this research study using the alternative criteria.
Credibility
Credibility means having confidence in the certainty of the research findings
(Miles et al., 2014). Validation is one of the unique qualities possible with qualitative
research because of the following factors inherent in the method: (a) the participants’
intimacy with the phenomenon under study; (b) the researcher’s relationship with the
participants; and (c) the rich, thick descriptions that evolve from the field notes (Noble &
Smith, 2015). Member checking allows a researcher to confirm the accuracy and
credibility of the research by providing participants with an opportunity to review and
judge the data, analyses, interpretations, and conclusions (Andraski, Chandler, Powell,
Humes, & Wakefield, 2014). Reviewing the data collected from the interviews gives
participants an opportunity to validate whether the data accurately reflect their
experiences, feelings, and views (Harvey, 2015). On some occasions, participants may
volunteer additional information during the review process. With participants’ consent, I
corrected any discrepancies that surface during the reviewing process. Triangulation is
another approach for increasing credibility (Heale & Forbes, 2013; Houghton et al.,
2013). There are four types of triangulation—data, investigator, theoretical, and
methodological triangulation (Heale & Forbes, 2013). According to Heale and Forbes
(2013) and Gorissen et al. (2013), methodological triangulation entails using more than
one method to study a phenomenon and may be used to improve the analysis and the
interpretation of research findings. I established methodological triangulation by
analyzing the data from the semistructured interviews of individuals, discussion points
made by the focus group, and relevant information related to the phenomenon under
study gleaned from M&A periodicals. To further increase accuracy and credibility, I used
Cogi Scribe to record interviews and forward the transcripts to participants to seek their
feedback.
Dependability
Dependability means the research findings are consistent and repeatable (Miles et
al., 2014). To ensure the dependability of my study, I used data collection, coding, and
analysis techniques that Rubin and Rubin (2012) recognized as best practices: (a) audio
recordings of participant interviews, (b) verbatim transcriptions of the recorded
interviews, and (c) a codebook for the major codes that includes a definition of each code
and the text segment assigned to it. Developing the codes entails using inductive coding,
which means coding derived from examining the data. Dedoose software helped me do
the coding and analysis. According to Noble and Smith (2015), researchers can achieve
reliability in a qualitative study by documenting the detailed steps of their process. I
adhered to the following set of recommendations, provided by Noble and Smith, to
increase dependability: (a) validate transcriptions for possible oversights or mistakes and
(b) maintain consistency in defining codes by regularly comparing codes and data. To
increase the dependability of the study, I used member checking. To ensure that the data
collected accurately reflect participants’ experiences, feelings, and views, I reviewed the
interview transcripts and wrote a succinct synthesis for each interview question. I
provided a printed copy of the synthesis to the participant during the follow-up interview
and seek the participant’s validation. Adhering to the member checking process saved
valuable time by decreasing the incidence of incorrect interpretation and increasing the
overall authenticity of the study.
Confirmability
Confirmability refers to a degree of neutrality or the extent to which the
participants confirm the findings of a study (Houghton et al., 2013). To increase
confirmability, I gave particular emphasis to audit trail, follow-up member checking
interviews, and methodological triangulation. When using the qualitative method,
researchers attempt to validate the authenticity of the findings rather than to identify a
single version of the truth (Kyvik, 2013). Noble and Smith (2015) recommended that, to
manage validity, researchers should maintain comprehensive documentation of their
findings throughout the study. To further increase confirmability of the research, I
maintained an audit trail—a description of the research path from start to finish. The
descriptions included the decisions and steps taken during the data collection,
organization, analysis, and presentation of the research findings. Member checking serves
as a quality control process in qualitative research by providing participants an
opportunity to review their statements for any perceived or wrong interpretations
(Harvey, 2015). Member checking allows a researcher to save precious time by reducing
the incidence of misinterpretation and enhancing the overall authenticity of the study
(Marshall & Rossman, 2016). The role of methodological triangulation in promoting
confirmability in this context was to reduce the effect of researcher bias. Therefore, it was
crucial for me to practice epoché (bracketing), the process of recognizing and setting
aside my experiences, perceptions, and beliefs to remain open to the phenomenon (as
noted by Moustakas, 1994). This practice allows a researcher to engage openly with
participants, without prejudice, and to capture their views about the study’s subject. With
consistent practice of epoché, I was able to capture meaningful, quality data.
According to Fusch and Ness (2015), data saturation can be achieved when a
researcher employs good data collections methods, coupled with rich, thick data
descriptions and suitable research design. Ability to achieve data saturation helps increase
reliability and validity of a study (Onwuegbuzie & Byers, 2014). Data saturation is
achieved when a researcher can replicate the study using the same procedure and
information collected, or when-when interviews are yielding no new information or
themes (Fusch & Ness, 2015). The participant team composition for this study is a mix of
six senior executives, six IT strategists, and four acquisition integration leaders. The
participant team composition allowed the capture of rich, relevant information along with
different perspectives pertaining to the phenomenon under study. Should in case data
saturation had not occured, I would have continued to interview eligible participants one
at a time and repeat the member checking process until data saturation occurs.
Transferability
Transferability means that the research findings have applicability in other settings
and situations (Miles et al., 2014). I enhanced transferability through rich, thick
description. Rich, thick description is a concept introduced by Geertz (Stake, 2010).
According to Stake (2010), rich refers to “abundant, interconnected details” (p. 49), and a
description is thick when it provides readers with ample details of the phenomenon and
theme of a study. I provided rich descriptions of the phenomenon under study—the
strategies managers in healthcare payer organizations used to achieve operational and
strategic synergies during the postacquisition IT integration phase. The rich descriptions
would aid in evaluating the extent to which the research results could be transferable to
other times, settings, situations, and people (Miles et al., 2014). The reader and future
researcher would determine transferability of the research findings by taking into account
the research context and assumptions as outlined by the researcher.
Transition and Summary
Section 2 started with a recap of the study’s purpose, the role of the researcher, a
detailed description of the research method and design, and steps to be taken to comply
with ethical research standards. The description of participants included the population,
sample method, and sample size. Section 2 concluded with detailed descriptions of the
data collection process, data organization techniques, data analysis process, and means of
determining reliability and validity during the research study. Section 3 will include a
detailed analysis of the finished study, including findings drawn from the data analysis
that (a) support the central research question, (b) show the relationship to the conceptual
framework, and (c) indicate the applicability of the findings to professional business
practice. In section 3, I will include the study’s implications for social change and my
recommendations for useful action steps, based on the conclusions. Recommendations for
further study would follow. To end the section, I will share my experiences with the
research process by discussing my personal biases, their possible influence on
participants, and the changes in my thinking process during the research.
Section 3: Application to Professional Practice and Implications for Change
Introduction
The purpose of this qualitative single case study was to explore strategies
healthcare payer organization managers used to achieve operational and strategic
synergies during the postacquisition IT integration phase. I used the Dedoose computer
software for the initial coding and identification of themes. I categorized the findings into
themes related to the tenets of Haspeslagh and Jemison’s (1991) acquisition integration
approaches model. The general themes that emerged from my study were as follows:
1. Plan for the expected business synergies from the postacquisition IT
integration.
2. Make cultural harmonization a key element of change management.
3. Align and continuously evaluate the progress of postacquisition IT integration
strategies against planned synergies.
4. Preserve durability of acquired capabilities by granting autonomy to the
acquired organization.
This section will include a detailed discussion of the study findings concerning the
overarching research question, the conceptual framework, and the existing literature on
M&A. I will also explain the application of the findings to professional practice, the
implications of the study for social change, recommendations for action, and
recommendations for further research. The section will conclude with my personal
reflections and a conclusion.
Presentation of the Findings
The central research question was: What strategies do healthcare payer
organization managers used to achieve operational and strategic synergies during the
postacquisition IT integration phase? Study participants were senior executives, IT
strategists, and acquisition integration leaders from a large healthcare payer in the
midwestern United States who had implemented strategies to achieve operational and
strategic synergies during the postacquisition IT integration phase. I gathered data for my
single case study from twelve participants using semistructured interviews and also
conducting a focus group session with four other participants. I also reviewed M&A
periodicals for relevant information related to the case study.
As noted in Section 2, I developed a semistructured interview protocol and a focus
group interview protocol. I used unique identifiers in the form of P1—P12 for interview
participants and FGP1—FGP4 for focus group participants. I used unique identifiers in
the form of ACQ1—ACQ8 to identify the acquired organizations used in the study. To
ensure the data collected accurately reflected participants’ experiences, feelings, and
views, I transcribed the data collected from each semistructured interview and wrote a
succinct synthesis for each interview question. Then to enhance the reliability and
validity of the study, I conducted member checking with the research participants to
validate and decrease the incidence of incorrect interpretation of the data collected.
Four themes related to business practice emerged from the study data as shown in
Figure 9. The four themes were: (a) plan for the expected business synergies from the
postacquisition IT integration, (b) make cultural harmonization a key element of change
management, (c) align and continuously evaluate the progress of postacquisition IT
integration strategies against planned synergies, and (d) preserve durability of acquired
capabilities by granting autonomy to the acquired organization.
Figure 9. Postacquisition IT integration framework.
The four themes covered participants’ experience during the acquisitions involving
companies ACQ1, ACQ1a, ACQ2, ACQ3, ACQ4, ACQ5, ACQ6, ACQ6a, ACQ7,
ACQ8, ACQ8a, and ACQ8b. In the following subsections, I will describe the acquisition
of each company.
ACQ1: A medium-sized managed care company that was acquired to complement
the acquirer’s on-site primary care clinical capabilities. ACQ1 had a hierarchical
organizational structure that was supported by a formalized and structured work
environment. ACQ1 had a process driven culture with a focus on efficiency and low cost
of delivery.
ACQ1a. A medium-sized life and health insurance product company that was
acquired to supplement the acquirer’s health insurance products and services. ACQ1a had
a hierarchical organizational structure that was supported by a formalized and structured
work environment. ACQ1a had a process driven culture with a focus on efficiency and
low cost of delivery.
ACQ2. A small-sized behavioral healthcare management company that was
acquired to complement the acquirer’s behavioral health and clinical care capabilities.
ACQ2 had a hierarchical organizational structure that was supported by a friendly work
environment. Loyalty and traditions helped to bound the company. ACQ2’s culture was
rooted in deep consumer empathy.
ACQ3. A small-sized wellness company that was acquired to complement the
acquirer’s wellness, behavioral health, and clinical care capabilities. ACQ3 had a flat
organizational structure that was supported by a friendly and collaborative work
environment. Loyalty and traditions helped to bound the company. Change and agility
were the core beliefs of ACQ3. Leadership at ACQ3 encouraged their associates to think
outside the box and take risks.
ACQ4. A small-sized wellness company that was acquired to supplement the
acquirer’s well-being and work-life products and services. ACQ4 had a flat
organizational structure that was supported by a friendly and collaborative work
environment. Loyalty and traditions helped to bound the company. ACQ4 was client
focused and considered them as partners.
ACQ5. A medium-sized chronic-case management company that was acquired to
complement the acquirer’s in-home care management capabilities. ACQ5 had a
hierarchical organizational structure that was supported by a friendly work environment.
Loyalty and traditions helped to bound the company. ACQ5’s core mission was to deliver
affordable and quality in-home care to their consumers.
ACQ6. A small-sized technology-based population health management company
that was created by converging three technology companies acquired to complement the
acquirer’s clinical analytics, patient experience, and physician and provider
interoperability capabilities. ACQ6 had a flat organizational structure with a dynamic and
creative work environment. Innovation, change, and agility were the core beliefs of
ACQ6. Leadership at ACQ6 were mostly innovators and entrepreneurs who encouraged
their associates to think outside the box and take risks.
ACQ6a. A technology-based wellness start-up that was acquired to complement
the acquirer’s wellness technology capabilities. ACQ6a had a flat organizational structure
with a dynamic and creative work environment. Innovation, change, and agility were the
core beliefs of ACQ6a. Leadership at ACQ6a were mostly innovators and entrepreneurs
who encouraged their associates to think outside the box and take risks.
ACQ7. A small-sized home health company that was acquired to supplement the
acquirer’s nursing home and long-term care capabilities. ACQ7 had a flat organizational
structure that was supported by a friendly and collaborative work environment. Loyalty
and traditions helped to bound the company. ACQ7’s culture was rooted in deep
consumer empathy.
ACQ8, ACQ8a, and ACQ8b. Medium-sized primary care companies that were
acquired to complement the acquirer’s comprehensive healthcare service capabilities.
ACQ8, ACQ8a, and ACQ8b have had hierarchical organizational structures that were
supported by a formalized and structured work environment. ACQ8, ACQ8a, and ACQ8b
have had a process driven culture with a focus on efficiency, accessibility, quality, and
low cost of delivery.
Theme 1: Plan for the Expected Business Synergies From the Postacquisition IT
Integration
Haspeslagh and Jemison (1991) stated that synergy is a key motivation for M&As.
One of the first themes that emerged from the findings was business leaders’ ability to
assess and align on potential synergies from the postacquisition IT integration. This
theme covered participants’ experience during the acquisitions involving companies
ACQ1, ACQ1a, ACQ2, ACQ6, and ACQ6a (see Figure 10).
Figure 10. Acquired companies mapped to themes.
Organizations engage in M&A activity to create value (Sarala, Vaara, & Junni,
2017). It is important to approach the planning and assessment stage of any M&A
initiative with a view towards potential synergies from the acquisition. Twelve
participants reminisced about their experience in transitioning from managing M&A
activities that focused on horizontal acquisitions to activities that focused on horizontal
heterogeneous acquisitions or strategic acquisitions. All sixteen participants
acknowledged the strategic importance of the transition but also recognized that the
acquirer was venturing into new, unfamiliar territories by acquiring organizations that had
fundamentally different business models. Participants P1, P2, and P3 stated that in the
early stages of the transition, they ran into assessment and planning challenges related to
synergy evaluation. FGP1, FGP2, FGP3, and FGP4 shared similar challenges with
synergy evaluation during their respective transition. Participants, P2, P3, P4, and P5,
used the ACQ1 divestiture experience to stress the importance of assessing synergies
early in the due diligence process. P5 stated that business leaders from both the acquirer
and acquired organizations continued to reassess their synergy expectations to
acknowledge that their respective business models were so different that it was
impossible to realize synergistic value.
P2 and P3 stated that business leaders play a crucial role in identifying and
assessing potential business synergies from an acquisition. However, P2 and P3 also
opined that given the nature and scope of the due diligence process, business leaders
might not have all the information needed to accurately identify and assess the expected
synergies. Participants shared some of the challenges they encountered while assessing
synergies during the due diligence process. Participants P2 and P3 observed that the
window of opportunity to conduct proper due diligence is significantly shorter in strategic
acquisitions. Garzella and Fiorentino (2015) stated that expediting the due diligence
process could result in an improper assessment of synergies. P2 observed that in some
cases, the shorter duration of the due diligence process is self-imposed because leaders
feared they would lose their bid to acquire the company if they took too long to respond.
According to P2, “sometimes we have to make quick decisions based on insufficient or
incomplete information.” In contrast, P4 stated that even though the company shortened
its typical due diligence process duration when acquiring a distressed technology
company, ACQ6a, they did not encounter any major postacquisition integration surprises.
The acquirer continues to create value by leveraging the acquired capabilities—people,
process, technology, and information.
To realize the desired synergies, the acquirer and acquired organizations have to
make a conscious effort to interact with each other (Bauer et al., 2015). All the
participants stated that immediately after closing the deal, business and integration
leaders should start conducting a detailed analysis of the acquired organization to get a
better understanding and appreciation of the acquired capabilities. Burke and Kovela
(2017) stated that soon after closing the M&A deal, acquirers have greater access to an
acquired organization’s information, knowledge, and capabilities than they did before.
According to P4, P5, and P7, the integration of the acquirer’s people, process,
technology, and information with those of the acquired organization to achieve specific
business objectives should be an immediate priority for the business leaders after closing
the deal.
Two participants pointed out the importance of defining the business objectives
that could help achieve the expected operational and strategic synergies. P4 and P11
shared their experience working on the acquisition of ACQ2 and stated that the business
leaders failed to identify and define the business objectives. P11 stated that there was a
lack of alignment on strategic vision between business leaders from the acquirer and
acquired organizations and that there were misperceptions regarding each organization’s
capabilities. P11 went on to say that business leaders from both the organizations did not
account for organizational constraints and also concluded that “the business objectives
were defined based on invalid assumptions with unrealistic expectations.”
P8 opined that leaders in both organizations involved in a merger need to be
aligned on strategic vision for the merged organization. P8 stated that during the
acquisition of ACQ6, business leaders across both organizations were aligned on the
strategic vision, realizable synergies, and the time needed to realize those synergies. P8
also said that this strategic alignment allowed the business leaders to define and prioritize
actionable business objectives that had a clear value proposition. These business leaders
considered (a) resource constraints; (b) risks; (c) the organization’s business capabilities
(people, process, technology, and information); (d) operational assumptions; and (e)
functional area impacts. Similarly, P1 stated that business leaders involved in the ACQ1a
acquisition engaged in a process of continuous synergy evaluation all through the
acquisition until all identified synergies were exploited and realized. The following are a
list of participants’ supporting statements.
P2: Business leaders are tightly integrated in the due diligence process.
P3: Identifying synergies for strategic acquisitions could be a tricky process.
P4: Business leaders should have a clear idea of the expected business synergies.
Most often, this is not the case.
P4: Business objectives are a critical input to the postacquisition IT integration
process.
P5: Everything relates back to the synergy hypothesis.
P8: In our first meeting itself, we had a clear idea of the expected synergies.
P8: Business objectives give a glimpse into business leader’s vision and intent.
P11: Business leaders should be realistic while defining the business objectives.
Theme 2: Make Cultural Harmonization a key Element of Change Management
Cultural fit plays a critical role, especially in value-enhancing M&As (Bauer &
Matzler, 2014). Acquirers may sense cultural differences during the acquisition due
diligence process. P6 stated that cultural differences between the acquirer and the
acquired organization come to the forefront during the integration process, however. This
theme covers participants’ experience during the acquisitions involving companies
ACQ1, ACQ1a, ACQ3, ACQ6, and ACQ7 (see Figure 10).
Since culture is hard to define, and even though business leaders recognize the
role of culture in enhancing M&A value, they feel more comfortable pursuing synergies
rather than in defining and implementing an organization-wide culture (Sarala et al.,
2017). Stahl et al. (2013) reported that management practices and leadership styles have a
profound influence on the organization’s culture. P1 and P6 shared their experience
working on the ACQ1a acquisition team and observed that the integration team
succeeded in gaining alignment on the integration strategy and expected outcomes
because business leaders across both organizations shared similar management practices
and leadership styles. P1 asserted that it was uncommon for both the acquirer and
acquired organizations to share similar management practices and leadership styles.
Employee attitudes towards the acquirer influence employees’ feelings about the
acquirer and their sense of security postacquisition (LugoSantiago, 2017). Recalling
experiences in announcing the acquisition to the company’s employees, P6 stated that
after the announcement ACQ7 employees had mixed feelings, saying “Some felt cheated,
some felt resentful, and a majority were simply worried about their jobs.”. P6 stated that
luckily in this instance, there was one employee who previously worked for the acquirer,
but had to resign and join ACQ7, as she wanted to be close to her family. After the
announcement, the ex-employee stood up and expressed her support by clapping and
cheering everyone in the conference room. The entire mood in the conference room
changed once everyone witnessed her excitement.
Business leaders should establish a culture that instills a sense of pride,
excitement, and belonging among the employees (LugoSantiago, 2017). According to
FGP1, FGP2, FGP3, and FGP4, integration leaders should be aware of the fact that are
cultural differences are likely to exist between two organizations. LugoSantiago (2017)
stated that individuals’ values, beliefs, and personalities have a strong influence on
organizational behavior. FGP1 and FGP2 suggested that when leaders ignore cultural
integration, they negatively impact the potential for success. Sarala et al. (2017) opined
that a cultural clash is inevitable when integrating two companies. Both P1 and P8 shared
that when it comes to culture, simple things matter.
An organization’s work culture is multidimensional and can include work attire
policies, transparency, and openness to collaboration (Sarala et al., 2017). P1 stated that
during the acquisition of ACQ6, I was surprised to hear during the first integration
meeting, that the acquired company’s employees were more eager and concerned about
the casual attire policy than their job security. P1 stated that the casual attire policy was
rooted in ACQ6’s culture. Employees associated the casual attire policy to their ability to
express their thoughts openly. Employees also believed that the casual attire policy
stimulated creativity and innovation. According to P8, the work culture at ACQ6 differed
significantly from the acquirer’s work culture. P8 shared an example of how employees
of ACQ6 were encouraged to try new things without any fear of failure. P8 stated that
ACQ6’s leadership believed that it was important for employees to learn and grow from
failures. ACQ6’s culture allowed the leadership to build a culture of transparency that
instilled trust among their employees. Recalling experiences working on the ACQ3
acquisition, P11 stated that employees of ACQ3 were encouraged to voice opinions and
share ideas. According to P11, ACQ3’s leadership believed that it was important for
employees to take accountability. ACQ3 had a culture of continuous improvement.
ACQ3’s leadership encouraged employees to share their ideas on (a) process
improvements, (b) enhancing products and services, and (c) improving customer
experience. P11 stated that the ACQ3’s culture instilled a sense of purpose and
commitment to its employees. The following are a list of participants’ supporting
statements.
P4: As Peter Drucker said, “culture eats strategy for breakfast.”
P5: Honest and transparent communication builds employees’ trust in leadership.
P6: Treating cultural integration as a separate HR-driven integration activity is not
an effective approach.
P7: Business leaders should keep the communication channels open throughout
the transaction.
P8: Business leaders believed that failure helps our associates to learn and grow.
P9: Business leaders should constantly talk about the future state’s value
proposition.
P11: Business leaders believed in a culture of continuous improvement.
P11: Coping with change is difficult.
FGP1: Creating a harmonized culture is critical to M&A success.
FGP1: Having a strong communication strategy is critical to successful
integration.
Participants P4, P5, and P6 acknowledged that each acquired organization has its
own unique culture. Participants FGP1, FGP2, FGP3, and FGP4 shared a similar
sentiment. FGP1 stated that the unique culture is what enabled the acquired organizations
to create innovative products and services. P6’s assertion that the human resource (HR)
practice of creating a culture of trust and empowerment influenced employee engagement
was consistent with Bakker’s (2017) recommendations. FGP1 asserted that preserving
key elements of the acquired organization’s unique culture had a profound influence on
preserving the value of the asset. The research participants highlighted the significance of
creating a harmonized culture (see Figure 11) and its role in creating a workforce that was
fully engaged and committed to the merged organization’s mission and values. P6
explained that when organizations embed culture into core integration activities like
organization design and communications, they reduce employee resistance to cultural
integration efforts. Most of the research participants suggested jump-starting the cultural
integration process before closing the M&A deal as it allows the merged-organization to
focus on the postacquisition IT integration activities immediately after closing the M&A
deal.
Figure 11. Harmonized culture.
Coping with change is one of the biggest and most difficult challenges acquired
organizations face (Kansal & Chandani, 2014). Effective leaders help employees adapt to
times of significant change that occurs during the postacquisition IT integration phase
(Appelbaum, Karelis, Le Henaff, & McLaughlin, 2017). According to Clayton (2010),
when leaders practice empathy, openness, demonstrate self-awareness and communicate
their strategic vision, it creates a positive emotional environment that allows the
employees most affected by the change to exhibit greater adaptability to change. Seven
research participants highlighted the need for business and integration leaders to be
architects of change. According to the participants, as architects of change, the business
and integration leaders’ words and actions should be driven and guided by the strategic
intent of the M&A. According to Appelbaum et al. (2017), a key facet of an employee’s
resistance to change is their perception and trust in leadership. Meyer (2017) stressed the
importance of establishing an effective, two-way communication in managing
employee’s perception. Participants P1, P5, and P6 stated that business leaders should
develop a communication strategy that helps employees understand the strategic intent of
the M&A along with the integration strategy.
Communicating frequently and transparently during the entire M&A process
boosts employees’ confidence and trust in leadership and allows them to stay focused and
engaged during the uncertain and chaotic integration process (Meyer, 2017). Angwin et
al. (2014) stated that having an effective communication strategy has a positive influence
on the M&A performance. P5 stated that having a communication strategy builds support
for change. Recalling experiences working on the divestiture of ACQ1, P5 stated that
from the outset, business and integration leaders recognized that the cultural differences
between the acquirer and ACQ1 were significant. Business leaders from both the acquirer
and acquired organizations could not align on the strategic vision for the acquisition. As a
result, business and integration leaders could not effectively communicate the integration
strategy and related activities. Lack of clarity and transparency had a negative effect on
ACQ1 employees’ engagement, productivity, and commitment. Employee turnover was
high; many key individuals from ACQ1 left the organization. In contrast, P8 stated that
during the acquisition of ACQ6, business leaders from both the acquirer and acquired
organizations were aligned on the strategic vision for the acquisition, expected synergies,
and the time needed to realize those synergies. A communication strategy was established
that conveyed the value proposition of the transaction and outlined the integration
strategy and activities. Any questions or feedback that employees had were answered
promptly and with honesty. According to P8, communication channel was a way to
connect with our employees to share our progress, but also excite them by reinforcing
how the transaction would help solve some our consumer needs.
Theme 3: Align and Continuously Evaluate Progress of Postacquisition IT
Integration Strategies Against Planned Synergies
The postacquisition IT integration phase is highly complex and unpredictable, yet
this phase is vital to the success of acquisition and plays an essential role in value creation
(Angwin & Meadows, 2015; Cartwright & Cooper, 1992; Haspeslagh & Jemison, 1991;
Mirvis & Marks, 1992). Hedman and Sarker (2015) stated that achieving successful IT
integration for value-creating M&As is a critical challenge. This theme covers
participants’ experience during the acquisitions involving companies ACQ1,
ACQ2, ACQ4, ACQ5, ACQ6, ACQ8, ACQ8a, and ACQ8b (see Figure 10).
Henningsson and Kettinger (2016) stated that IT integration strategy should align
with the M&A motives and expected synergies. M&A motives vary for each strategic
acquisition. P7 and P8 stated that each strategic acquisition is unique and brings in its
share of opportunities and challenges. FGP1, FGP2, FGP3, and FGP4, agreed and
supported the views of P7 and P8. According to P7, each strategic acquisition is unique
regarding the business model, brand image, core competencies, and is idiosyncratic—
size, location, resources, technology, culture, and customers they serve. Participants P4,
P5, P7, and P8 recommended that business and integration leaders should not rely on a
one-size-fits-all IT integration strategy for integrating strategic acquisitions. FGP1, FGP2,
FGP3, and FGP4, agreed and supported the views of P4, P5, P7, and P8.
FGP1 stated that acquisition of ACQ2 was acquirer’s foray into strategic
acquisitions. According to FGP1, the first and foremost task within the IT integration
plan is to ensure the acquired organizations complied with the acquirer’s security and risk
policies. FGP1 asserted that every acquisition has to meet this requirement. According to
FGP1, during the IT integration planning for ACQ2, the IT integration team realized that
the security and risk policies of ACQ2 were substandard compared to those of acquirer’s.
As a result, IT integration teams had to extend the IT integration timeline to ensure
ACQ2’s security and risk policies and protocols complied with those of the acquirer’s.
Recalling experiences in finding the password for a Wi-Fi router lying on a table in an
unsecured conference room, P7 stated that security violations like these could snowball
and have a potential to derail the IT integration timelines. According to P7, “It is difficult
to size the effort during the planning, as the integration team does not know what to
expect until they hit the ground.” P7 stated that the business leaders were not able to
exploit the acquired capabilities until the acquired organization was compliant with the
acquired organization’s security and risk policies and protocols.
Consolidating core business functions and associated IT systems help the acquirer
achieve economies of scale (Baker & Niederman, 2014; Henningsson & Kettinger, 2016).
This IT integration strategy supports Haspeslagh and Jemison’s (1991) absorption
integration approach. Wei and Clegg (2014) stated that similarity and complementarity of
the strategic resources possessed by the acquirer and acquired organizations influence the
IT integration strategy. FGP1 and FGP4 stated that irrespective of the type of acquisition,
as part of the IT integration process integration leaders look for opportunities to
consolidate similar strategic resources (core business functions)—business processes and
associated IT systems, including personnel. Core business functions include marketing,
legal, human resources, finance, vendor and contract management, software and hardware
procurement, data centers, networks, telecommunication, and call centers. FGP1 stated
that the IT integration team worked closely with business leaders from both the acquirer
and acquired organizations in determining the level of integration needed for each of the
core business functions. According to FGP3, depending on the size of the acquired
organization the effort to consolidate some core business functions is less cumbersome
compared to others. FGP3 stated that for ACQ1, the process of consolidating vendor and
contract management, software and hardware procurement, data center, call centers,
networks, and telecommunication business functions were more cumbersome compared
to consolidating marketing, legal, human resources, and finance core business functions.
FGP4 stated that maturation of cloud-based platforms has simplified and accelerated the
integration process by reducing the complexity and cost of integrating two IT
organizations. Recalling experiences working on the ACQ4 acquisition, FGP4 stated that
cloud-based platforms enabled integration leaders of both the acquirer and acquired
organizations to quickly integrate some of the core business functions critical to the
realization of desired operational synergies from the merged organization.
Aligning IT integration strategy to M&A motives and expected synergies can be a
complex and time-consuming process (Henningsson & Kettinger, 2016). Baker and
Niederman (2014) and Henningsson and Kettinger (2016) proposed a coexistence IT
integration strategy, which leaves the capabilities of both the acquirer and acquired
organizations intact. This IT integration strategy supports Haspeslagh and Jemison’s
(1991) preservation, and symbiosis integration approaches. Brueller, Carmeli, and
Markman (2016) suggested that value creation occurs when acquirers identify, preserve,
and grow the acquired organization’s complementary strategic resources (strategic
differentiating capabilities)—business processes and associated IT systems, including
personnel. Recalling experiences working on the ACQ6 acquisition, P8 emphasized the
need for business leaders to align with the strategic vision for the acquisition, expected
synergies, and the time needed to realize those synergies. P8 stated that value creation
was the primary objective of ACQ6’s IT integration activities. Therefore, integration
leaders had to ensure ACQ6’s strategic differentiating capabilities were integrated
efficiently to deliver the expected synergies. P8 also stated that business leaders
recognized the need to allow ACQ6 to own, preserve, and grow its strategic
differentiating capabilities (see Figure 12). P8 highlighted that, since ACQ6 was the first
technology-based strategic acquisition for the acquirer, many employees from the
acquirer’s organization were unable to perceive the IT integration strategy. Integration
leaders used communication channels as a tool to educate employees from both the
acquirer and acquired organizations on the strategic vision and how the value creation
would occur, including plans to integrate and operationalize the acquired strategic
differentiating capabilities.
Figure 12. IT integration approach for tech-based and product-based acquisitions.
Recalling experiences working on the ACQ5 acquisition, P7 stated that based on
the results from the detailed analysis of the acquired organization, business leaders from
both the acquirer and acquired organizations acknowledged the need to consolidate
similar strategic resources, while preserving and growing the complementary strategic
resources. P7 stated that to achieve economies of scale, integration leaders actions to
consolidate core business functions, streamline core business processes and eliminate
redundant IT systems, including personnel across both the acquirer and acquired
organizations. According to P7, the primary objective of ACQ5’s IT integration was to
ensure the complementary strategic resources were integrated efficiently to deliver the
expected synergies. P7 highlighted that business leaders recognized the importance of
allowing ACQ5 own, preserve, and grow the complementary strategic resources (see
Figure 11).
Best of breed IT integration strategy suggested by Henningsson and Kettinger
(2016) and transformation IT integration strategy suggested by Baker and Niederman
(2014) proposed that organizations should carefully examine their existing business
processes and IT systems and determine which business processes and IT systems support
the organization’s future vision. Recalling experiences working on the ACQ8, ACQ8a,
and ACQ8b acquisitions that had identical business models, P10 stated that business
leaders decided to merge the three acquired organizations into one organization because
of their similar and interrelated business processes and IT systems. Each acquisition
claimed that their respective organizations had best-in-class business processes and IT
systems to support the acquirer’s M&A business strategy of the merged organization.
According to P10, an external consulting firm was hired to provide their
recommendations on business processes and IT systems that are needed to support
acquirer’s M&A business strategy of the merged organization. External consultants are
independent players and bring in new insights, ideas, best practices, and knowledge
gained from their vast experience working with various clients that have faced similar
problems (Henningsson & Øhrgaard, 2016). The external consulting firm recommended
retaining and consolidating some of the business processes and IT systems while
deploying new business processes and IT systems to enable the acquirer to execute on the
M&A business strategy of the merged organization (see Figure 13). According to P10,
business and integration leaders were able to implement the external consulting firm’s
recommendations without facing any resistance from the acquired organizations’
personnel.
Figure 13. IT integration approach for acquisitions with identical business models.
The following are a list of participants’ supporting statements.
P4: I do not believe there is a single villain, who wants the M&A to fail.
P8: I wish we had a dedicated SWAT team to work on the security and
compliance issues.
P11: Business leaders should play an active role in the integration efforts.
FGP3: Cloud computing has changed our approach to IT integration.
Theme 4: Preserve Durability of Acquired Capabilities by Granting Autonomy to the
Acquired Organization
Haspeslagh and Jemison (1991) proposed that the nature of strategic
interdependence and degree of organizational autonomy has a profound influence on the
level of integration between the acquirer and acquired organizations. Bauer et al. (2016)
stated that value creation occurs when the transfer of strategic capabilities occurs between
two companies, acquirer and acquired. Preserving the strategic capabilities after the
transfer is essential to value creation (Bauer et al., 2016). According to Haspeslagh and
Jemison, a critical antecedent to postacquisition IT integration activities is acquirer’s
decision to either completely absorb or preserve acquisition’s autonomous organizational
status. Six research participants and two focus group participants highlighted that
preserving acquired organizations’ autonomy is key to continual innovation. This theme
covers participants’ experience during the acquisitions involving companies ACQ2,
ACQ5, and ACQ6 (see Figure 10).
Structural integration is an organizational design process conducted with the
intent to combine distinct organizational units into a single organizational unit
(Haspeslagh & Jemison, 1991). Upon completion of the structural integration process, the
acquired organization loses its identity as a distinct organizational unit (Haspeslagh &
Jemison, 1991). P1 and P9 stated that structural integration was a common practice and a
design choice in integrating horizontal acquisitions. FGP1 and FGP2 agreed and
supported the views of P1 and P9. According to Haspeslagh and Jemison, structural
integration is beneficial when there is a high strategic interdependence between the
acquirer and acquired organizations. Structural integration enables strong collaboration
between the acquirer and acquired organizations (Haspeslagh & Jemison, 1991).
In contrast, structural separation is an organizational design process that
preserves the distinct organizational unit within the merged organization (Haspeslagh &
Jemison, 1991). According to P8, ACQ6 was the first technology-based strategic
acquisition for the acquirer. P8 stated that from the outset, business leaders recognized
that ACQ6 had the necessary capabilities to support acquirer’s business strategy, but also
had the potential to create new market opportunities. According to P8, business leaders
also recognized that loss of autonomy would potentially disrupt ACQ6’s culture and
innovation capabilities. P8 stated that business leaders concluded that structural
separation was the right approach for ACQ6 (see Figure 14).
Figure 14. Organizational autonomy granted to an acquired company.
According to Tarba, Ahammad, Junni, Stokes, and Morag (2017), when
organizations grant autonomy to acquired organizations, they achieve expected synergies
and M&A performance. P8 stated that structural separation along with organizational
autonomy allowed ACQ6 to preserve their culture of innovation and entrepreneurship, a
primary driver for the acquisition. P8 highlighted that preserving ACQ6’s culture of
innovation and entrepreneurship had a positive impact on employee retention,
engagement, and trust. Wubben et al. (2016) stated that moderate technology relatedness
between the acquirer and acquired organizations helps produce more innovations from
their M&A. P8 stated that retention of key employees with an entrepreneurial mindset
allowed ACQ6 to spur continual innovation without any hindrance from the IT
integration activities. P8 also stated that business leaders believed there was a need to
engage and nurture talented individuals (whom they referred as corporate entrepreneurs
or intrapreneurs) into the postacquisition integration process of ACQ6. The key
competencies intrapreneurs exhibit are (a) a focus on innovation, (b) curiosity that
enables them to identify opportunities, (c) calculated risk-taking, and (d) the willingness
to take psychological ownership of an enterprise beyond the job role (Gawke, Gorgievski,
& Bakker, 2017). These aptitudes give intrapreneurs the unique potential to drive
innovation and enhance the long-term competitive advantage of an organization (KimYin
et al., 2017). According to P8, benefits of embedding intrapreneurs in the postacquisition
integration activities of ACQ6 were two-fold: First, intrapreneurs played a critical role in
managing the challenges. Second, they explored and exploited opportunities, such as
those for process or product innovation. P8 highlighted that the intrapreneurs were able to
uncover opportunities for process and product innovation that the business leaders did not
plan or anticipate during the synergy evaluation. Martin,
Butler, and Bolton (2017) called this “serendipitous value creation” (p. 381).
P11 asserted that employing sound organizational change management strategies
by business leaders from both the acquirer and acquired organizations is key to value
creation during the structural integration process. Recalling experiences working on the
ACQ2 acquisition, P11 stated that during the due diligence process, business leaders from
the acquirer recognized that ACQ2 had the necessary strategic differentiating capabilities
to complement and help accelerate the execution of acquirer's business strategy.
According to P11, business leaders from the acquirer were responsible for preserving and
growing the strategic differentiating capabilities of ACQ2. Due to the operational nature
of ACQ2’s strategic differentiating capabilities, business leaders felt that it was vital to
structurally integrate the acquired organizational unit with the acquirer’s organizational
unit while granting some level of autonomy to ACQ2. P11 highlighted that business and
integration leaders did not anticipate the negative impact of structural integration on
ACQ2’s culture. As part of the structural integration, the processes and procedures
supporting the strategic differentiating capabilities of ACQ2 had to be modified to match
those of the acquirer. According to P11, key employees from the acquired organization
resisted modifying their processes and procedures, as they firmly believed that the
business leaders from the acquirer did not understand the ACQ2’s business model and
culture and implementing the proposed modifications would diminish the value of
ACQ2’s strategic differentiating capabilities. Consequently, ACQ2’s employees were
uncertain and insecure, and developed a lack of trust in the leadership, which lead to high
employee turnover, increased employee absenteeism, and decreased job satisfaction.
Similar to ACQ2, during the due diligence process, business leaders from the
acquirer recognized that ACQ5 had the necessary strategic differentiating capabilities to
complement and help accelerate the execution of acquirer’s business strategy. According
to P7, based on the learning from integrating ACQ2, business and integration leaders
were not hasty in implementing the structural integration process for ACQ5. Business and
integration leaders ensured they employed sound organizational change management
strategies to preserve ACQ5’s culture throughout the structural integration process. P7
stated that granting decision-making autonomy to ACQ5 allowed the business leaders to
make strategic investment decisions without having to seek acquirer’s approval. Martin
and Butler (2015) stated that executives with political skills could help reduce levels of
uncertainty, protect acquired organization’s brand identity, and secure necessary
organizational resources. Six research participants including the focus group participants
supported the need to embed a seasoned executive from the acquirer’s organization with a
high degree of political skill into the acquired organization. P7, P8, and P9 stated that this
strategy was particularly useful integrating acquired organizations with a high degree of
organizational autonomy such as ACQ2. According to P8, embedding a seasoned
executive with a high degree of political skill immensely helped in shielding ACQ2 from
acquirer’s bureaucracy. Also, being part of the ACQ2 allowed the seasoned executive to
explore and exploit opportunities that would likely to generate greater synergies. The
following are a list of participants’ supporting statements.
P4: Organizational autonomy helps retain key talent.
P7: It is a delicate balance to strike and is not easy.
P8: Granting organizational autonomy is key to preserving the acquired
organization’s culture.
P9: Granting organizational autonomy is critical, especially for technology-based
acquisitions.
FGP2: Autonomy is vital to preserve the acquired strategic capabilities.
Applications to Professional Practice
The purpose of this qualitative single case study was to explore strategies
healthcare payer organization managers used to achieve operational and strategic
synergies during the postacquisition IT integration phase. I found that the expected
synergies from acquisitions are likely to be realized when an acquirer (a) plans for the
expected business synergies, (b) harmonizes the organizational cultures of both acquirer
and acquired organizations during the postacquisition IT integration phase, (c) aligns and
continuously evaluates the progress of postacquisition IT integration strategies against
planned synergies, and (d) preserves durability of acquired capabilities by granting
autonomy to the acquired organization. The four themes support the extant body of
literature on postacquisition IT integration and the two key dimensions–strategic
interdependence and organizational autonomy, proposed by Haspeslagh and Jemison’s
integration approach model. The findings and recommendations from this case study may
help senior executives, IT strategists, and acquisition integration leaders in healthcare
payer organizations (a) accelerate the postacquisition IT integration process, (b) reduce
the probability of failures during the postacquisition IT integration phase, and (c) identify
opportunities to maximize the investment value.
Assessing and Planning Synergies
Assess synergies carefully. The goal of an acquisition is to create value (Sarala et
al., 2017). Synergy is a key M&A motivation (Haspeslagh & Jemison, 1991). However,
leaders tend to be hasty when assessing potential synergies during the due diligence phase
(Garzella & Fiorentino, 2015). As a result, synergies are either overestimated or
underestimated (Garzella & Fiorentino, 2015). Gort (1969) stated that an economic
disturbance is a stimulus for several acquirers to compete in seeking to secure strategic
differentiating capabilities. The research findings highlighted the fact that assessing
synergy from a strategic acquisition is difficult. For example, expected synergies from a
technology-based acquisition would differ those expected from a consumer productbased
acquisition. Part of the challenge is that acquirers are venturing into new, unfamiliar
territories when they acquire companies that have fundamentally different business
models. The findings of the study also suggest assumptions play a large role in the
synergy assessment activity because information is either insufficient or incomplete.
All the research participants indicated that an M&A transaction driven by a weak synergy
hypothesis could result in an M&A failure or a divestiture. Business leaders can apply the
research findings to evaluate and enhance their synergy assessment practices, tools, and
processes. The research participants also highlighted that having a good understanding of
the synergy targets help set the direction of postacquisition IT integration strategy.
Consideration of these findings could help business and integration leaders to formulate
an IT integration strategy that allows the acquirer to realize expected synergies through
the transfer of strategic differentiating capabilities.
Have a plan to realize synergies. The research participants highlighted that
acquirer’s ability to realize the expected synergies, especially for strategic acquisitions,
depends largely on business leaders’ vision and their plans to integrate and operationalize
the acquired capabilities. Business leaders should articulate and communicate their vision
to create discrete value and how the value creation would occur. An acquirer has greater
access to the target organization’s information, knowledge, and capabilities after the
target is acquired and the transaction is completed (Burke & Kovela, 2017). My findings
suggest that determining the level of integration of the acquirer’s people, process,
technology, and information with those of the acquired organization to achieve specific
business objectives is a critical first step towards realizing the expected operational and
strategic synergies. Based on the potential synergies identified during the due diligence
phase, business leaders should conduct detailed analyses to explore and identify the
sources of synergies and related business objectives. Consideration of these findings
could help business leaders to validate opportunities identified during the due diligence
process. Based on the participant’s perceptions and responses, in addition to the value
creation, the business objectives prioritization activity should consider (a) resource
constraints; (b) risks; (c) organization’s business capabilities (people, process,
technology, and information); (d) operational assumptions; and (e) functional area
impacts. Consideration of these findings could allow business leaders to set specific,
measurable, achievable, relevant, and time-bound objectives to deliver M&A success.
Harmonizing Culture
LugoSantiago (2017) stated that a harmonized cultural environment brings life to
the newly merged organization by instilling a sense of pride and belonging among the
employees. My findings suggest that ignoring cultural integration alleviates the potential
for postacquisition IT integration success. Individuals’ values and beliefs shape
organizational behavior (LugoSantiago, 2017). According to Sarala et al. (2017), a
cultural clash is inevitable when integrating two companies. My findings revealed that
cultural differences could be significant for strategic acquisitions. Business and
integration leaders should take time to identify the cultural differences, determine the
critical cultural gaps to be addressed by the merged organization, celebrate cultural
differences between the two organizations, and consciously work towards creating a
harmonized culture.
Business and integration leaders need to be architects of change. As architects of
change, business and integration leaders should use the strategic intent of the M&A
project to drive words and actions. My findings showed that business leaders should
define and communicate the objectives and plan to achieve cultural alignment. Cultural
differences could be significant for strategic acquisitions, could hinder the integration
process, and put anticipated synergies at risk. Business and integration leaders should pay
close attention to cultural fit analysis during the due diligence phase. Depending on the
size of the deal and the anticipated cultural differences informed by the cultural fit
analysis, business and integration leaders should consider jump-starting the cultural
integration process before closing the M&A deal.
IT Integration Strategies
Achieving successful IT integration for value-creating M&As is a critical
challenge (Hedman & Sarker, 2015). According to Henningsson and Kettinger (2016), IT
integration strategy should align with the M&A motives and expected synergies. The
study’s findings support Henningsson and Kettinger’s recommendation. M&A motives
vary for each strategic acquisition. Moreover, each strategic acquisition is unique
regarding the business model, brand image, core competencies, and is idiosyncratic—
size, location, resources, technology, culture, and customers they serve. The research
participants acknowledged that a one-size-fits-all IT integration strategy does not apply to
strategic acquisitions. Consideration of these findings could help business and integration
leaders to develop IT integration strategies that align with the strategic intent of the
M&A.
My findings show that consolidation and standardization of core business
functions and associated IT systems help the acquirer achieve economies of scale by
streamlining core business processes and potentially eliminating redundant IT systems,
including personnel. Core business functions include marketing, legal, human resources,
finance, vendor and contract management, software and hardware procurement, data
centers, networks, telecommunication, and call centers. Business and integration leaders
have to carefully evaluate if the consolidation and standardization efforts would benefit
the merged organization. The findings of the study confirm that the recommended IT
integration strategy is similar to the consolidation IT integration strategy suggested by
Henningsson and Kettinger (2016) and Baker and Niederman (2014).
My findings show that strategic differentiating capabilities from strategic
acquisitions should be identified, preserved, and grown. These findings are consistent
with the recommendations provided by Brueller et al. (2016). According to Wei and
Clegg (2014), similarity and complementarity of the strategic resources possessed by the
acquirer and acquired organizations influence the IT integration strategy. The research
participants indicated that strategic acquisition type (technology-based or product-based)
profoundly influences the IT integration strategy. My findings suggest that for
technology-based acquisitions the acquired organization was given the responsibility to
preserve and grow all the strategic differentiating capabilities—business processes and IT
systems, including personnel. For consumer product-based acquisitions, business and
integration leaders used a hybrid IT integration strategy by consolidating the core
business functions and allowing the acquired organization to preserve and grow the
strategic differentiating capabilities. Consideration of these findings could help business
and integration leaders to develop IT integration strategies that allow the acquirer and
acquired organizations to identify, preserve, and grow the strategic differentiating
capabilities. The findings of the study confirm that the recommended IT integration
strategy is similar to the coexistence IT integration strategy suggested by Henningsson
and Kettinger (2016) and Baker and Niederman (2014).
The research participants shared their perceptions and views on the IT integration
approach taken to consolidate the business processes and related IT systems to multiple
strategic acquisitions that had identical business models. Because of the similarities and
interrelatedness between the acquisitions, business leaders decided to merge multiple
acquisitions into one organization. The findings suggest that selecting the best of breed
business processes and IT systems enabled the acquirer to execute on the M&A business
strategy of the merged organization. Consideration of these findings could help business
and integration leaders to develop an IT integration strategy that helps eliminate
redundant business processes and IT systems that do not align with the strategic vision of
the M&A and replace with new business processes and IT systems. The findings of the
study confirm that the recommended IT integration strategy is similar to the best of breed
IT integration strategy suggested by Henningsson and Kettinger (2016) and
transformation IT integration strategy suggested by Baker and Niederman (2014).
Organizational Autonomy
According to Tarba et al. (2017), when organizations grant autonomy to acquired
organizations they achieve expected synergies and M&A performance. The research
participants highlighted the critical role of autonomy, especially for strategic acquisitions.
According to Martin and Butler (2015), uncertainty during the postacquisition has been
linked to employee stress, employee retention, increased employee absenteeism, and
decreased employee engagement. My findings suggest that granting organizational
autonomy to the acquired organization had a positive impact on the acquired
organization’s employee engagement and employee retention, especially voluntary
turnover of the key employees. Business leaders can adopt these findings to retain key
employees with an entrepreneurial mindset who could play an important role in achieving
planned synergies from postacquisition IT integration phase.
My findings also suggest that depending on the level of interdependence between
the acquirer and acquired organization, granting acquired organizations with
decisionmaking autonomy helped to create a collaborative environment conducive to
implementing the postacquisition IT integration activities. This allowed the employees of
the merged organization to explore and exploit opportunities that the business leaders did
not plan or anticipate during the synergy evaluation. Martin et al. (2017) called this
“serendipitous value creation” (p. 381). The decision-making autonomy also allowed the
acquired organization’s business leaders to continue to make strategic investment
decisions without having to seek acquirer’s approval. Business leaders can adopt these
findings to go beyond the anticipated value by creating market opportunities that were
either unplanned or unknown. Granting a degree of autonomy to the acquired
organization allowed the business and integration leaders to gain insights into where the
valuable knowledge and capabilities resided within the acquired organization. Business
and integration leaders should preserve the acquired organization’s culture, which in turn,
allows them to protect the acquired organization’s knowledge and capabilities (people,
process, technology, and information).
My findings also suggest that the acquirer’s ability to shield the acquired
organization from internal and external disruptions fostered tighter interaction and
coordination between the acquirer and acquired organizations during the postacquisition
IT integration. The research participants highlighted how embedding a seasoned
executive with a high degree of political skill from the acquirer’s organization into the
acquired organization helped in shielding the acquired organization from the acquirer’s
bureaucracy and are consistent with the recommendations of Martin and Butler (2015),
who stated that executives with political skills could help reduce levels of uncertainty,
protect acquired organization’s brand identity, and secure necessary organizational
resources. Business leaders can adopt these findings (a) accelerate the postacquisition IT
integration process, (b) reduce the probability of failures during the postacquisition IT
integration phase, and (c) identify opportunities to maximize the investment value.
Implications for Social Change
The healthcare industry is going through a tumultuous transformation, and
healthcare payers are at the epic center of this transformation (Muppalla & Capobianco,
2010). Healthcare payer organizations’ business models and reimbursement structures are
shifting from volume-based to value-based (Jette, 2018). Also, healthcare consumerism is
on the rise; consumers are becoming more informed, more demanding, and actively
engaged in making decisions about their health care (Boston-Fleischhauer, 2017). In
response, healthcare organizations are providing a broader range of consumer-oriented
products and services by diversifying their product portfolios and expanding their
strategic capabilities that enable them to know, guide, and engage consumers in their
health care decisions. Healthcare payer organizations continue to rely on M&As as a
strategic tool to diversify their product portfolios and to expand their strategic
capabilities. Healthcare payer organizations are pursuing both horizontal and vertical
M&As in an attempt to streamline operations and control costs. M&A success allows
healthcare payer organizations to advance their respective business strategies, drive
continued growth, create a competitive advantage, and gain access to innovative and
disruptive technologies. M&A success also allows healthcare payer organizations to meet
the needs, preferences, and interests of the consumers they serve. For example, expansion
of in-home care-management and care-coordination capabilities would aid healthcare
payer organizations to meet the needs of the consumers, who prefer to receive care in
their home. These strategic capabilities also allow for tighter integration with all the
participants of the care delivery system, such as physicians, nurses, pharmacists, and
clinicians. The findings of this study could lead to positive social change by stimulating a
business environment that might allow healthcare payers to expand their strategic
capabilities and serve their local communities with new products and choices that
improve the quality of care, health outcomes, well-being, and longevity of the consumer.
Recommendations for Action
Many study participants reported a need for effective synergy evaluation,
especially assessing the expected synergy value and achievement of potential synergy. I
recommend that business leaders define their M&A motives. I also recommend that
business leaders articulate the sources of synergies from the M&A transaction and
communicate how those synergies would help further their business strategies. This
recommendation is consistent with research by Garzella and Fiorentino (2015), who
argued that having a well-defined set of M&A motives prevent any synergy illusions and
help set the direction of postacquisition integration approach. I recommend that business
leaders exercise caution while assessing the synergies during the due diligence phase.
This recommendation is consistent with the perceptions and views of research
participants. Mistakes made during the assessment phase might undermine the projected
economic benefits from the M&A transaction (Garzella & Fiorentino, 2015).
I recommend that business leaders play an active role in the integration efforts.
Business leaders should help prioritize the integration activities that are likely to create
the most value. The prioritization process should take into account the opportunities
identified during the due diligence process. Integration leaders needed to maintain a
prioritized list of integration activities to assist them in developing an integration plan and
assessing any potential difficulties associated with accomplishing those tasks. Due to the
idiosyncrasies associated with each strategic acquisition, I recommend that integration
leaders develop an integration plan that is adaptable and flexible and can be modified to
meet the specific needs of an M&A project.
Acquirers’ inability to manage the three critical risks—people, structure, and
synergy—can impede the success of postacquisition integration. People’s resistance to
change can negatively impact their engagement during the postacquisition integration
activities (Appelbaum et al., 2017). I recommend that business and integration leaders
instill a sense of belongingness to increase employee engagement and adherence to the
merged organization. I also recommend that business and integration leaders refrain from
making any false promises to appease or gain the trust of employees from the acquired
organization. Moreover, employees respond positively to the changes during the
postacquisition integration phase if they perceive the changes as fair (Khan,
Soundararajan, Wood, & Ahammad, 2017). I recommend that business and integration
leaders openly and frequently communicate the potential changes during the
postacquisition integration activities.
According to Stahl et al. (2013), the acquirer’s degree of cultural tolerance,
leadership style similarities between the acquirer and acquired organizations, and the
overall social environment surrounding the M&A transaction has a profound influence on
the success of the postacquisition integration activities. I recommend that business and
integration leaders formulate their postacquisition integration strategy while recognizing
the existence of cultural differences between the acquirer and acquired organizations,
which may influence employee’s engagement during the postacquisition integration
phase. I also recommend that business leaders invest time to broaden their cultural
intelligence and enhance their cultural integration skills.
Employee resilience—an individual’s ability to cope with uncertainty and rebound
from adversity—plays an important role in the success of postacquisition integration
(Khan et al., 2017). I recommend that business and integration leaders implement
adequate human resource management practices to foster employee emotional resilience.
According to Khan et al. (2017), financial and nonfinancial rewards have a positive
influence on the employee emotional resilience during the postacquisition integration
phase. Depending on the social environment surrounding the M&A, employees tend to
either respond to financial or nonfinancial rewards (Khan et al., 2017). Moreover, since
each strategic acquisition has its unique cultural norms, I recommend that business and
integration leaders assess the financial and nonfinancial rewards they would deem
appropriate to their employees.
According to Zhang et al. (2015), effective leadership styles have an impact on
talent retention strategies during postacquisition integration, which is consistent with the
findings of this study. Due to acquirer’s lack of expertise to preserve and maintain the
acquired capabilities, the need to retain talent from the acquired organizations is much
greater for strategic acquisitions. I recommend that business leaders assign individuals
with transformational and authentic leadership styles to be part of the postacquisition
integration team, especially for strategic acquisitions. I recommend that business and
integration leaders identify individuals with an entrepreneurial mindset and insert them
early into the postacquisition integration process.
I would disseminate the results of this study by publishing in scholarly and
professional journals. Furthermore, because of research topic’s relevance in the
healthcare industry, I may present the study findings at various healthcare M&A
conferences. I may also disseminate the results of this study to business and integration
leaders responsible for M&A activities through training or consultation.
Recommendations for Further Research
The healthcare industry is undergoing a tumultuous transformation, and healthcare
payers are at the epic center of this transformation. Extant literature and research exist on
M&A activity. There is limited research on M&As in the healthcare industry, specifically
healthcare payers, however. I conducted this case study research in a large healthcare
payer in the midwestern United States. Future researchers could conduct a qualitative
exploratory case study to identify the strategies used to achieve desired synergies during
the postacquisition IT integration phase in other types of healthcare organizations such as
healthcare providers—hospitals, pharmaceutical, and biotechnology, using other
postacquisition integration typologies such as cultural integration, human resource
integration, and speed of integration. Future research can build on the present study by
conducting a quantitative study to determine the relationship between the level of
organizational autonomy granted and effectiveness of postacquisition IT integration
strategies as independent variables and M&A success (reduction in healthcare costs or
improvement in the quality of care or increase in organizational performance) as the
dependent variable. Future researchers could also conduct a comparative case study
across two or more healthcare payer organizations to compare their strategies to achieve
operational and strategic synergies of strategic acquisitions during the postacquisition IT
integration phase. Lastly, future researchers could conduct a qualitative exploratory case
study to identify the strategies used to achieve desired synergies during the
postacquisition IT integration phase of vertical M&As in the healthcare industry. An
acquisition of a healthcare payer by a retail pharmacy is an example of a vertical M&A.
As healthcare organizations continue to diversify their business portfolios and expand
their strategic capabilities, the above recommendations may provide additional insights
into postacquisition IT integration challenges, practices, and strategies that could enable
them to achieve the expected synergies of their strategic acquisitions.
Reflections
I immensely enjoyed my journey at the Walden University pursuing the degree
Doctor of Business Administration. I faced significant challenges coping with the rigor,
commitment, and discipline needed for the research process, particularly during the
research proposal stage. The university resources including my chair, the committee, the
research center, the writing center, the library, and a cohort of students on the same
journey helped me stay focused and motivated. The research process helped me grow as
an M&A practitioner by furthering my knowledge in the field of M&A, especially IT
integration. I also want to acknowledge that learning what it means to be a research
professional was intriguing and enlightening. Striking a balance between work, school,
home, and other competing life priorities for over the past seven years was quite
overwhelming.
I chose the topic of M&As due to its relevance in the healthcare industry. Many
healthcare organizations continue to rely on M&As to expand their strategic capabilities.
Undertaking a sensitive research topic, I was skeptical if the participants would openly
share their experiences, knowledge, insights, and perspectives. The enthusiasm and
support I received from the participants during the data collection process was the most
humbling experience of all. As an experienced healthcare professional, I had the
opportunity to work on the IT integration efforts for multiple strategic acquisitions.
Practicing epoché (bracketing) during the data collection process allowed me to engage in
stimulating conversations with the participants. As a result, I have developed empathetic
listening skills, which helped me understand participant’s point of view, capture new
insights and perspectives, and learn new ideas on how to realize expected synergies.
The literature review process allowed me to develop an academic perspective of
the various M&A IT integration frameworks and postacquisition integration strategies.
During the data analysis process, I realized that even though the participants may have
lacked an academic perspective, it was gratifying to see the adoption of core principles
and concepts offered by some of the leading M&A IT integration frameworks, including
Haspeslagh and Jemison’s integration approach model. The data analysis process also
revealed that the participants had been unconsciously practicing key aspects of
postacquisition integration strategies discussed within the literature review section. As I
conclude with my study, I feel that this journey had an unequivocally positive impact on
me, both professionally and personally. I hope to be a better M&A practitioner as a result
of this research study.
Conclusion
The healthcare industry is going through a tumultuous transformation. To stay
relevant, remain viable, and compete in the changing dynamics of the healthcare industry,
healthcare payer leaders are compelled to assess their business models and analyze their
strategic approach (Woodlock, 2014). To deliver consumer-centric healthcare in
innovative and cost-effective ways, healthcare payer leaders are continually assessing,
exploring, and expanding their strategic capabilities, either internally or externally
through joint ventures, affiliations, or M&As. Despite the high rate of failure in M&A
transactions, many organizations continue to rely on M&A as their primary growth
strategy and to address market competition (Gomes et al., 2013). The success of
postacquisition IT integration activities is vital, to the success of M&A transactions and
acquirer’s business objectives. Three out of 4 companies involved in M&As face
significant challenges during the postacquisition IT integration phase and is the third
most critical reason for M&A failure (Alaranta & Mathiassen, 2014).
I explored strategies that healthcare payer organization managers used to achieve
operational and strategic synergies during the postacquisition IT integration phase. The
four themes were (a) plan for the expected business synergies from the postacquisition IT
integration, (b) make cultural harmonization a key element of change management, (c)
align and continuously evaluate the progress of postacquisition IT integration strategies
against planned synergies, and (d) preserve durability of acquired capabilities by granting
autonomy to the acquired organization. The four themes support the extant body of
literature on post-M&A IT integration and the two key dimensions (strategic
interdependence and organizational autonomy) proposed by Haspeslagh and Jemison’s
integration approach model essential in achieving planned synergies from postacquisition
IT integration phase.
As healthcare payers continue to expand their strategic capabilities, the identified
themes confirm a fundamental, yet a transformative shift in healthcare payer’s thinking
and approach towards integrating and maximizing their strategic acquisition investments.
The findings of the study also emphasize the importance of aligning the postacquisition
IT integration strategy to the M&A goals and objectives. Business and integration leaders
may implement the findings and recommendations from this study to realize the expected
synergies from their M&As.