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GREENPEACE AND ITS IMPACTS ON THE FORMULATION OF INTERNATIONAL
ENVIRONMENTAL POLICY
1. Greenpeace's Global Influence
I. International advocacy campaigns
It‘s worth stressing that; Greenpeace has grown to become a powerful actor that significantly
influences the development of the international policies; in the sphere of environmental
protection and sustainable development, through its large-scale advocacy campaigns. The
organization in question has been very influential when it comes to raising awareness and,
therefore, applying pressure on the policy-makers to bring about necessary changes at the
international level regarding the environmental issues. Some main features and benefits of
Greenpeace campaigns include; prominence, ambition, innovation, and media engagement that
has led to the placement of environmentalism as one of the utmost important topics in the global
society. As noted by Ivers (2020), Greenpeace has been instrumental in shaping the global
environmental discourses in many ways acting as the world‘s environmental agenda setter. One
must note that campaigns by the organization have traversed various aspects of the environment
from climate change to conservation of the water bodies showing that it is a one-stop
organization gone green. Thus, Foster (2022) notes that Greenpeace‘s global impact is based on
its focus on making people more environmentally conscious, citing how the campaigns have
made millions of citizens around the globe more conscious of their negative impact on the
environment. This has indeed been very important in forcing governments and other
corporations‘ to come up with policies that can help the environment. In addition; Greenpeace‘s
advocacy campaigns have targeted the global corporate world, which has been ideal; because it
has unveiled several instances of corporate environmental law-breaking. According to Garcia
(2022), Greenpeace organization‘s focused campaigns that have been waged against the
corporate culprits have ensured that there is policy shift and enhanced corporate governance in
business organizations. It is worth stating that the organization has done a commendable job in
bringing into the limelight many corporate crimes resulting in different companies changing their
ways for the better. Also; through the advocacy endeavors, Greenpeace has made significant
contributions to the international climate agreements. Globally, Quinn (2021) also explores how
the campaigns of Greenpeace influenced the crafting of climate accords and shaped effective
policies to curb emissions as well as the organization‘s impact in the contemporary global
policymaking.
II. Media presence and public awareness
The focus has been towards; the extension of media engagement as one of the key areas of
strength, that have defined Greenpeace‘s influence on the international policies. The utilization
of media in this organization; has therefore played a very useful role in magnifying the
organization‘s voice and also creating awareness of some important environmental issues.
Anderson (2019) shows how Greenpeace has been strategic on media to change the perception of
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the public for the better, especially in the environmental concern. In return, this public support
has made policy makers to act on environmental issues hence improving the environment. The
awareness campaign by this organization mostly involves the use of dramatic messages
communicated through attractive scripts and performs, often attracting media publicity. Briggs
(2019) also delves into; the effects of Greenpeace‘s efforts in the media; where the campaigns
have indeed help popularize the discourse on climate change. Thus, Greenpeace has played its
part in making the environmental problems a part of people‘s concerns which otherwise would
not be known to the public. In the article, Walker (2023) discusses the media accounts of
Greenpeace and its contributions to environmental consciousness enhancing purposes- The
author explains the roles of media, both mainstream and social media, for the organization. Such
a strategy; has helped Greenpeace reach out to different target groups and establish a way to
communicate, that would be effective. In addition, Vaughn (2019) looks at how Greenpeace has
managed to impact corporate environmentalism through their campaigns evident through the
effectiveness of media pressure in the modern society. Furthermore, Fisher (2021) expands on
the organization‘s media in relation to international agreements, to illustrate media drives
backing monumental treaties such as the Paris Agreement. This thus makes the strategic
approach; not only raise support from the public, but also delivers on police reforms. In the
coming sections; Greenpeace‘s media approach benefits will be distinguishable, making it clear
that its media strategy not only raised Global environmental consciousness but also ensured
policy changes were made; proving the importance of strategic communication in environmental
activism. Presumably, Greenpeace has sustained a strong media presence as a result of which it
remains a significant actor in the global environmental activism today using people‘s support to
make institutional changes (Vaughn, 2019; Walker, 2023; Briggs, 2019; Anderson, 2019).
III. Collaboration with policymakers
Thus, Greenpeace as one of the few global environmental watchdogs can influence international
environmental policies and agendas not only through campaigns, but through media presence. It
has also evolved a quite elaborate ‗modus operandi‘ for engaging policy makers, which maker
enable the organization to feed into the policy making process. Thus Carter (2021) gives insight
into; Greenpeace‘s involvement with international policymakers and the specifics of the Paris
Agreement; which elucidates how this environmentalist organization contributed to the
formation of this major climate accord. Such an involvement in policy processes indicates that
Greenpeace has not only grown into a more typical activist organization, but it can also quite
successfully function within the framework of the official policy-making bodies and institutions.
Closely analyzing the activity of Greenpeace, Nelson (2020) also pays crucial attention to the
organization‘s contribution towards the adoption and development of transnational climate
policies. Through the research-specific information making it to the policymakers and active
involvement of the civil society in endorsing green measures, Greenpeace has been given a
strategic position in the global policy making forum. Zimmerman (2021) gives the example of
Greenpeace‘s participation in COP26, to present how the organization engages alongside policy
makers not only at the national level but also at major international climate conferences. This
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enables; Greenpeace to set the tone of such important meetings and guide their developments.
Furthermore, Abell (2021: 37) gives a chronological analysis of Greenpeace‘s impact on world
policies describing its evolution from an activist group to an expert advisor. Moreover; Reed
(2022) examines other types of cooperation; between Greenpeace and other environmental
organizations, as well as international organizations to show that such collaborations; bolster the
organization‘s leverage on policies. Such partnerships allow for pooling together of collective
resources and personnel thus improving the functioning of Greenpeace. Actively working with
the Government, fostering partnerships and professional communication in the media
environment, Greenpeace has turned into one of the leaders in the sphere of environmental
politics and policy. This comprehensive strategy evidences Greenpeace as an organization adept
at and transitioning from being an activist group to a policy maker (Carter; Nelson; Zimmerman;
Abell; Reed).
IV. Impact on global environmental discourse
Greenpeace has therefore been an instrumental organization in altering the international political
environment. Its impact has been thus crucial in the reshaping of the ways in which
environmental issues both of the global and the local scale are; perceived, debated, and handled.
Writing for Ivers, in 2020, it was Greenpeace that has played a significant role in informing
society, and in the first instance, governments on the state of the environment. This has hence
created awareness among the people thereby about environmental issues. In stressing practical
and prompt solutions; Greenpeace has hence spurred global environmentalism and ensured it
became one of the important topics of the global politics. More fundamentally; Foster (2022)
explores how Greenpeace has contributed to; shaping the environmental discussion and
advocating for policies at the global level. Foster delineates how Greenpeace used its public
campaigns to premiere the idea of ‗echo-realism‘ and shifted the tenor of the environmental
discourses within media and political domains. It has been thus crucial in realizing improved
progressive environmental policies; due to this change of narrative. Anderson (2019) also
discusses Greenpeace media strategy, indicating how it altered communication on environmental
matters. Through setting terms of reference and fighting for a better environment policy;
Greenpeace has thus played a crucial role in the future of international environmental policy. In
addition; Briggs (2019) explores the influence of the climate change media activities of
Greenpeace for thus developing public awareness of that cause. To Briggs argue that Greenpeace
has arguably played a role in placing climate change on the international environmental table. In
the provided article by Walker (2023), the author explores the use of both the mainstream media
and social networks, with the latter highlighted as the main means of extending the scope of
Greenpeace‘s activities. This has therefore diversified the viewership and also increased the
extent to which the organization can hence shape opinion as well as reform on policy. Vaughn
(2019) gives a clear perspective on the matter by; analyzing how the Greenpeace campaigns have
influenced the corporate culture towards environmental management. It also focuses on; the
extent to which media advocacy help create pressure for organizations to adopt sustainable
measures. First; Vaughn contends that the communication strategies of Greenpeace are
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inherently radical and also have led to profound changes in the social reality of the society with
regard to the environment; through focused media activism. The emphasis on advocacy and
media has been a major strength for Greenpeace where he has central membership and focus on
environment awareness and policy change. Such media powerhouses have ensured that
Greenpeace has a widely-followed audience and has conveyed the need for environmental
change. It has therefore not only informed the public about the adverse impacts of climate
change and also other environmental issues; but also influenced decisions by policymakers as
well as businesses to act more responsibly towards the environment. Through campaigns they
bring about change in public opinion and the formulation of policies regarding the environment
and thus have been influential in the international environmental movement. The promotion of
the media and advocacy campaigns; has made a profound impact on the perception and response
to environmental challenges. The organization effectively fosters; the culture of
environmentalism across the globe and has had a positive impact on enhancing dynamic
environmental policies. They have succeeded in this in a way that has not only educated citizens,
but also contributed to the push that change has to occur within governments and also various
corporations as well. The literature review presented by Ivers (2020), Foster (2022), Anderson
(2019), Briggs (2019), Walker (2023), and Vaughn (2019) all clearly outline how Greenpeace
has influenced and shaped the environmental conversation across the world. The role that
Greenpeace thus plays in the global battle against environmental degradation is therefore further
underlined by the fact that the organization remains an active participant in the dominant struggle
to define the environmental agenda.
2. Climate Change Policy Initiatives
I. Promoting renewable energy adoption
Greenpeace for instance has been very instrumental in advocating for the use of renewable
energy as one of the ways of mitigating for climate change. Their endeavors in this regard; have
been important in putting forward international policies on renewable energy. Barrett (2020)
therefore analyses Greenpeace‘s contribution in formulating renewable energy polices to indicate
how the renewable energy associations have boosted the uptake of renewable energy across the
globe. It has been through the consistent pressure it has laid on various governments to
implement more renewable energy goals and educating the public about the consequences of
using fossil energy that Greenpeace has succeeded in making the shift towards cleaner sources.
Harrison (2019) deploys Greenpeace‘s‘ strategies to advance renewable energy and their
consequences on the global level, though he also notes how successful campaigns by the
organization have framed public opinion and public policy toward renewables. These actions
have spanned from; protests against the construction of structures related to fossils, to
comprehensive policy frameworks on the shift to renewable energy sources. For instance, Evans
(2023) has described Greenpeace‘s efforts in the campaign for renewable electricity policies as
an excellent example of how an NGO can lobby policymakers to demand extra rigor with regard
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to renewable energy initiatives and by extension supportive polices. Renewable energy its
policies have been influenced as a result of lobbying especially at national and international
forums. Furthermore, Watson (2022) investigates Greenpeace‘s practices and results in terms of
campaign for the nuclear power replacements demonstrating that Greenpeace International has
never stopped providing information how renewable energy is much safer in comparison with
both traditional sources and nuclear one. Moreover; the action plans of Greenpeace also contain
communication purposes targeted at, raising the society‘s concerns with using renewable energy
sources. These campaigns not only call for policy changes, but the general aim of these adverts
and awareness campaigns is to persuade the general public into embracing individual and
community based renewable energy solutions. Greenpeace has used advocacy, awareness
creation and activism and all these strategies have been very useful in the fight against dangerous
energy sources and the advocacy for better renewable energy policies across the world (Barrett,
2020; Harrison, 2019; Evans, 2023; Watson, 2022).
II. Lobbying for emissions reduction targets
Persons desiring to become members of the EU board must pledge to cut down their nation‘s
emissions, a measure Greenpeace has campaigned for through urging the formulation of specific
targets. Greenpeace has been very consistent in wanting much stronger measures, sometimes
applying much more pressure than the single party majority government. Therefore, the
organization has been in a position to raise the bar on the global climate negotiations, ambition.
To support this decision, in the work of Klein (2023) the author introduces Greenpeace as the
subject that defines the limits on emission reduction, noting that the organization not only
influences the strategies of emission reduction at the state level but also contributes to the
formation of climate policy on the international level. Not only has Greenpeace given policy
recommendations and proper measures, but the organization has also created political
imperative; for more ambitious reductions. In turn; Irwin (2022) highlights the contribution of
Greenpeace in setting global emission reduction agreements; stressing on organization‘s
advocacy of more stringent goals and insistence on compliance and implementation mechanisms.
According to Nelson (2020), Greenpeace supports international climate policies, expanding from
emission goals to various policy interventions in order to boost the de-carbonization process.
This approach has provided a basis for creating policies; that are far more integrated relating to
climate. Furthermore, Zimmerman‘s (2021) coverage gives the reader a glimpse into what
Greenpeace has been doing during COP26; this is useful in explaining how the organization
carries out lobbying during big climate conferences. Through lobbying escapades, Greenpeace
has performed well in its mandate of ensuring there is an improvement in climate policies
governing the world. Thus; the organization exists not only to set the standard for emissions
reduction but to call for wide-ranging climate policies; that would cover essential aspects of the
climate problem, from the productivity of renewable power generation to emissions
responsibility. The case of Greenpeace in this particular regard points to the revelation that non-
governmental organizations (NGOs) are capable of exerting a lot of pressure and are influential
in overseeing that governments put down their stipulated efforts for the environment. However,
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Greenpeace has kept the pressure on the concerned parties and has offered well researched policy
options on climate change implying that the issue has not been relegated to the background.
Altogether; the works by Klein (2023), Irwin (2022), Nelson (2020) and Zimmerman (2021)
reveal the organization‘s importance in influencing international climate politics and demanding
the enhancement of climate policies; to address climate change effectively. One cannot
underestimate the roles Greenpeace has been playing to unlock climate policies that sought not
only emissions‘ cuts but also similar environmental undertakings. Hence; the structure of the
organization has been useful in promoting the adoption of compounded climate policies; that
captured all facets of the climate problem. This includes; matters regarding the promotion of
renewable energy, emissions responsibility, as well as enhancement of the punitive measures. In
addition; Greenpeace‘s advocacies in the global climate change forums including the COP26; is
a clear demonstration of how the organization formulates effective policies. Since Greenpeace
directly interacts with the policymakers and other influential personalities, it has been helpful in
demanding stronger climate policies; and to make sure that environment protection
considerations are upheld during the international agreements. Thus; one can note that
Greenpeace‘s advocacy has played an enormous role; in paving the way for change in global
climate politics and boosting the climate talks‘ degree of progression. The organization‘s
insistence; on the improved emission targets as well as all-rounded strategies; provides critical
impetus, leading the climate change efforts. This paper, relying on the secondary sources by
Klein (2023), Irwin (2022), Nelson (2020), and Zimmerman (2021), showed how significant is
the contribution of NGOs, such as Greenpeace, to the global environmental agenda and the
assurance of governments‘ compliance with their obligations. Greenpeace continues to remain as
one of the world‘s leading advocates for change since it has not relented in its efforts to lobby its
goals.
III. Exposing corporate environmental violations
Greenpeace knows the importance of corporate behavior; for facing climate change for many
years. Thus; the fight against climate change has been one of the critical policy areas, in which a
major strategy has been to reveal corporate environmental crimes. It has proven to be quite
effective in this regard by demanding for more stringent legislation and the promotion of self-
regulation by organizations. Garcia (2022) discusses how it leads to policy change and Corporate
Accountability; in cases of corporate environmental violations through Greenpeace‘s campaigns.
However, through exposure of corporate wrongdoings Greenpeace not only influence the
specific company‘s behavior, but also build the overall pressure for legislative improvements.
When it comes to the methods of influencing companies for violation of the environment; Keller
(2019) notes that; Greenpeace exposes such violations under the cloak of investigative actions as
well as dramatic direct actions. Such strategies have been of most help especially on attracting
the media and public outcry hence, pressuring both the business entities and the policy makers.
In this aspect, Vaughn (2019) analyses how stringency of Greenpeace‘s campaigns forces
corporations into changing their policies because of the looming threat of exposure and negative
public perception. It has been acknowledged that this change in corporate culture has so far
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played a huge role in cutting down on emissions and the general strides towards sustainability.
Also, in Cole (2022), the campaign launched by Greenpeace against the toxic waste pollution is
analyzed explaining how this organization‘s interventions have led to the identification of
corporate polluters and legal and managerial measures improvement. Greenpeace here focuses
on some of the largest polluters in the world and thus works to effect a change in the kind of
environmental responsibility that large companies should exhibit. The total sustainability
strategy implemented through public campaigns as well as direct interaction and advocacy for
change has been the key to the improved standards of corporate responsibility in the world of
business (Garcia, 2022; Keller, 2019; Vaughn, 2019; Cole, 2022).
IV. Supporting international climate agreements
Greenpeace has thus been extremely active in supporting climate agreements on the international
level; which has hence become one of the major focuses of the organization‘s activity in the
context of promoting climate policies. The organization has ability to participate in;
development, negotiations and implementation of important international climate agreements.
Carter (2021) offered a case study which described Greenpeace‘s cooperation with the
policymakers of the international level with special reference to the Paris Agreement in the
present study. With the help of technical input, public support on the one hand, and the pressure
put on governments on the other, Greenpeace has greatly contributed to enhancement of the level
of the climate agreements of the countries. Specifically, as Quinn (2021) notes, Greenpeace‘s
campaigns are explored on their contribution on shaping policy and implementing the climate
accords due to their ability to place public pressure on the establishment of solid international
action on climate change. This pressure has been felt to have made governments to come up with
even more stringent climate change action plans. In their article Yates (2022) describes the
organization‘s role in supporting climate agreements on the international level and how
Greenpeace has tried to extend the scopes of those agreements beyond merely focusing on
emissions and to include more questions of justice and support for affected populations. Taking
this approach; has assisted in framing special and more efficient climate change agreements.
Additionally, Zimmerman (2021) provides the description and analytical discussion of the case
Greenpeace at COP26 which shows how the organization tries to shape the decision-making
processes of important climate summits and make sure that their outcomes correspond to the
necessity of the climate emergency. Thus, by engaging in these high-stakes diplomacy,
Greenpeace makes sure that those who otherwise often remain unheard and the imperatives for
faster climate transition are placed at the heart of the climate regime. Their active engagement in
such deals; illustrates their desire for strategizing aggressive climate measures along; technical,
social, and advocacy angles as well as positive equity. Thanks to Greenpeace‘s activism,
inclusive and science-based climate policies have been developed at the international levels that
are as challenging as possible (Carter, 2021; Quinn, 2021; Yates, 2022; Zimmerman, 2021).
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3. Ocean Conservation Efforts
I. Combating overfishing and whaling
The critiques as well as the kind of environmental activism promoted by Greenpeace are really
important in the formation of the international policies in relation to ocean resources such as
anti-whaling and overfishing. The organization‘s campaigns have thereby played a critical role;
making a difference in changing the outlook and also practices of the global society on these
illuminating practices. Overfishing is one of the biggest issues that Greenpeace has been trying
to address, Taylor (2023) looked at the measures the organization has taken and whether they
helped in achieving the goal of improving the protection standards for fish and fish products
worldwide. Thus, direct actions, policy shaping and awareness campaigns allowing Greenpeace
to focus essential attention on the instances of unsustainable practices and call for stricter
regulation of the latter. Stewart (2020) considers the case of Greenpeace‘s anti-whaling
campaigns and their effectiveness in influencing the international policies noting that such efforts
have been instrumental in fortifying and sustaining the international banned on whaling. From
the campaigns against whaling activities, the governments under pressure from Greenpeace and
non-compliance the anti-whaling agreement, Greenpeace has played a critical role in the
conservation of whales. I proceed with Baker (2020) to focus on Greenpeace‘s contributions to
the formulation of MMPA, and its advocacy in the formation of sustainable fishing. This has
entailed lobbying for formation of MPAs and advocating for changes to banning of certain
fishing methods like the bottom trawling. Moreover, the article by Jones (2020) focus on ways
and means by which Greenpeace are trying to protect marine species pointing out how the
organization‘s fight against overfishing and whaling is the part of the bigger picture of marine
environment protection. The organization‘s campaign against the depletion of marine life is
premised on a combination of; direct action, lobbying, and awareness creation — with the latter
yielding actual strategic policy gains for the oceans. It points to the need for aggressive, robust
and legal activities in addressing conservation of the environment especially marine habitats and
proper utilization of the ocean assets (Taylor, 2023; Stewart, 2020; Baker, 2020; Jones, 2020).
II. Marine pollution awareness campaigns
Greenpeace environmental organization's anti-pollution marine campaigns have been helpful;
with creating awareness and influencing international policies on the issue of marine pollution.
In Jenkins (2022) the consequences of Greenpeace‘s awareness campaigns about marine
pollution are analyzed focusing on the effects that these campaigns have had on supporting
policy change. In this way, the evaluation of Greenpeace‘s campaign as the one which
consciously turned to the appealing images and exciting stories can be considered as quite
justified since these approaches indeed help the organization address the problem of the growing
pollution of the seas and oceans to the public and policy makers. Hughes (2021) also highlights
Greenpeace to fight against marine pollution; the organization inspires the world‘s attention to
the largest polluters, campaigns for regulation and reduction of plastic waste and industrial
discharges to the sea. These campaigns have been therefore very useful in policy advocacy and
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also change at both national and thus the international levels. In a recent work of Davis (2023),
which works on Greenpeace and its campaign for MPA, the author discusses how the awareness
on pollution has helped to mobilize the society to support MPAs that are devoid of any polluting
activity. This has hence been vital in the process of conserving marine ecosystems and also the
biodiversity through establishing protected areas for animals. More specifically, Walker (2023)
investigates Greenpeace media effect on environmentalism and its agendas in media and how the
organization‘s marine pollution campaigns influenced awareness and policy. In particular, the
effort of the Greenpeace organization that uses such media techniques, direct actions, and
lobbying to increase the level of awareness and promote tangible policy measures to mitigate
marine pollution is evident. Their actions demonstrate the importance of environmental
organizations in; coming up with practical solutions of handling pollution problems affecting the
globe and demanding eco-friendly practices, which preserve the oceans (Jenkins, 2022; Hughes,
2021; Davis, 2023; Walker, 2023).
III. Advocating for marine protected areas
The push for Marine Protected Areas (MPAs) has been thereby one of Greenpeace‘s most
important activities; and also arguably; one of the most influential environmental campaigns in
the world of marine conservation. In the context of the present work, the articles chosen by Davis
(2023) focuses on examining the campaign of Greenpeace organization for MPAs and the result
of this campaign as this organization played the important role in establishing MPAs in different
countries. Thus, with this use of the endorsements, Greenpeace has been able to align public and
policy-level support towards the creation of MPAs on ecological-economic grounds. Some of the
actions supported by the organization include; the maintenance of vital marine habitats, which is
vital in ensuring that the bio-diversity of the productivity of the sea and the fish stock. In Reed
(2022), the author reflects on the impacts of Greenpeace‘s campaigns for marine protected areas
and their repercussions on a worldwide scale; regarding the strengthening of MPA to establish
new MPAs and hence better govern them. This reduces its ability to mobilize resources
effectively; since it relies on different tactics, including a combination of; publishing research,
lobbying, and engaging the public. This wide ranging strategy has been critical in getting better
protection for marine habitats and in ensuring that there is not mere paper MPAs. In Morgan
(2023), Greenpeace‘s campaign on MPAs and sustainable fishing is discussed with focus on the
organization‘s campaign for sound MPA management in order to meet the intended
conservational objectives. This entails supporting ideas such as no-take areas that restrict any
consumptive practices and the recognition of stakeholders‘ local communities‘ rights to be
involved in MPA governance. This is because; such measures are important in the management
of MPAs and the creation of stewards. Also, the case of Greenpeace and marine environment
preservation is discussed by Jones (2020), which focuses on how the organization‘s advocacy for
MPAs is just one part of the wider marine conservation effort. This thus consists of campaigns
against overfishing and marine pollution; an example provides the reader with understanding on
how Greenpeace practices the various strategies towards the promotion of healthy oceans. Due to
Greenpeace‘s unwavering campaign and comprehensive tactics, the status and management of
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MPAs across the world have greatly improved and attainable, steady MPAs have also been
created (Davis, 2023; Reed, 2022; Morgan, 2023; Jones, 2020).
IV. Influencing sustainable fishing policies
Greenpeace has been quite instrumental in the promotion of sustainable policies in the fishing
industry and other marine activities that are friendly to the environment as well as providing food
for peoples‘ sustainability. Baker (2020) then reviews the cases where Greenpeace emerges as an
influential agent in the formulation of measures in an area of sustainable fishing. Some of the
measures that have been developed and implemented as part of the conservation strategies
include; campaigns to eliminate the incidental capture of non-target species, promotion of
selective fishing technologies and the implementation of fishing capacity and catch limits framed
from scientific studies. These key steps are necessary to reduce environmental effects of fishing
as well as to create an adequate use of the sea resources. Taylor (2023) focuses on Greenpeace‘s
fight against overfishing and the measures they have taken; in this regard and their impact; which
is raising the global standards of rules regulating fishing and also protecting endangered marine
wildlife. Activism works by Greenpeace primarily by revealing the non-sustainable activities like
fisheries and this result into formation of pressure groups which forces change of laws. Thanks to
Greenpeace, many people have become aware of the environmental and economic consequences
of overfishing and thus, more support has been given to changing the laws for better and more
sustainable fishing. For example, Morgan (2023) delves into Greenpeace‘s campaign on MPA
and sustainable fishing, showing how the campaign advocates and seeks to ensure that the
fishing policies capture the need in sustaining ecosystems for fishing to be endless. Some of
them are the campaign for establishing no-take zones where any form of fishing is prohibited and
support the rights of small-scale fishers with a proper implementation the responsible use of
fishing gear. Additionally, Jones (2020) looks into Greenpeace‘s approaches to conserving
marine life; by analyzing how the work they do on responsible fishing management forms part of
a larger conservation plan. This strategy covers work to prevent marine pollution and promotion
for Marine Protected Area indicating how Greenpeace operates universally to preserve marine
and coastal environments. In this regard, Greenpeace has continued to play an instrumental role
in enhancing sustainable fishing throughout the world and improving the status of the world‘s
oceans (Baker, 2020; Taylor, 2023; Morgan, 2023; Jones, 2020).
4. Forest Protection and Biodiversity
I. Campaigns against deforestation
It has also been through Greenpeace that international policies on deforestation and forest
management have been shaped. This has impacted attitudes to deforestation and changed legal
framework on both national and international level; as a result of the organization‘s work. In
Edwards (2020), the author discussed the case of Greenpeace and the operations of deforestation
campaigns including the approach and results. Some of the ways through which Greenpeace has
helped in checking deforestation include in the following ways: This organization has helped in
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exposing some of the logging activities that are unlawful, pressuring some companies to adopt
sustainable approaches to their sourcing strategies and the passing of better laws that would
protect the forests. These have also created awareness on the consequences of deforestation on
the environment; in addition to; promoting more scrutiny and responsibility among businesses
and governments. In this regard, Lewis (2021) writes about the Greenpeace movements and its
role in the regulation of global deforestation focusing on its contribution to the changes in the
international agreements and national policies on forest protection. Some issues the organization
has campaigned for include; the incorporation of measures to protect forests in climate deals like
the Paris accord and indigenous people‘s rights for protection of the forests. This binary
approach of policy and rights has; bolstered global missions to protect forests and also
considered indigenous people as custodians of forest. Upton (2021) discusses Greenpeace
approaching the tactics of achieving sustainable forestry observing that while carrying out
campaigns against destructive logging practices, the organization has also advocated for
sustainable practices. This has played a major role in changing the world as a whole; from timber
production by ensuring environmentally friendly logging and seeing the development of good
forestry procedures being put in practice. Also, Dunn (2021) argues the effects Greenpeace
campaigns on endangered species habitats through reviewing how the campaigns fight against
deforestation to increase the protection of endangered species and their habitats. Through the
implementation of the forest conservation alongside the protection of bio-diversity, Greenpeace
has been playing a pivotal role in conserving some of the critical ecosystems, as well as the
species that inhabit within them (Edwards, 2020; Lewis, 2021; Upton, 2021; Dunn, 2021).
II. Promoting sustainable forestry practices
Greenpeace has played a very active role in the protection of world‘s forests through
encouraging an effective policy on responsible management of world‘s forests. The organization
has for instance continuously called for sustainable forestry systems taking into consideration the
economic standing as well as the environmental and Biodiversity prospective of the region.
Upton (2021) investigates one of the organization‘s primary functions or impact, which is
Greenpeace‘s role in the change of international timber products industry. This has entailed
sensitization against rampages of destructive logging systems, pressure on governments to
tighten the laws on forestry and selling of timber from well-managed renewable resources. Some
of these key activities that Greenpeace has sought to address include the illegal acquisition and
logging of forests as well as the organization‘s efforts in advocating for the adoption of proper
practices that will reduce on the impacts caused by such natural disasters and boost on the
stability of forests. Simpson made some points on Greenpeace focus on sustainable forestry
which indicated that the organization is important in defining and advocating for good forestry
practices. Such campaigns include campaign for the adoption of low impact logging system that
is aimed at having least effect on ecosystems and campaign on the rights of the people most
dependent on forests and are key players in the management of those resources. Further, the
organization has been advocating for reforestation action on undeclared lands as well as
defending the well-known indigenous forest health. Edwards (2020) further understands the
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depth of Greenpeace concerning the fight against deforestation by elaborating that while the
organization is advocating for the sustainable management of the world‘s forests, it also has
more elaborate campaigns that involve forest protection. This approach recognizes that forests
are complex systems and the objectives and also practices of management should be
complementary in the principles of; conservation, sustainable use and thus people‘s participation.
In this way, Greenpeace succeeds in accomplishing the mission and producing the positive
consequences of its activities – the policy on sustainable logging and global forest protection has
indeed been enhanced and promoted by the organization.
III. Protecting endangered species habitats
Greenpeace according to its activities for the protection of endangered species has been an aspect
in the protection of forests as well as maintaining the natural balance in ecosystems. It has
further elaborated and supported policies that help in the protection of such vital habitats; as it is
imperative to the general ecosystem. In the article under analysis; Dunn (2021) investigates the
effects of Greenpeace‘s campaigns on endangered species‘ habitats; and thus, reveals how the
campaigns support the protection of necessary ecosystems and also the species inhabiting them.
Several strategies and tactics are used by Greenpeace, including; take direct actions, policy
campaigns and awareness raising; in order to tackle habitat destruction and to pursue the efforts
for enhanced conservation. Thus, in the course of its work; Greenpeace has managed to attract
the attention of the whole world to the problem of, habitat conservation and to achieve political
decisions that make in pursuit of; the protection of endangered populations. Lambert (2021)
describes Greenpeace‘s impact on the conservation of policy for the diversity of habitats
dependent on global and state approaches to the same. Starting with the instance of Greenpeace,
a strategic role has been played by the agency in the cause of increasing the area designated for
protection, as well as other legislative measures regulating destructive human activity in the
critical habitat, including deforestation and industrialization. All these efforts have contributed
significantly to pushing forward; the conserved clearing and get legal shields for endangered
species. According to Jones (2020), Greenpeace‘s focal areas of operation include the effort to
protect marine habitat and, thereby, marine bio-diversity. Currently; Greenpeace acknowledges
the correlation between the land and the water and supports holistic preservation efforts for the
two biomes. This approach thereby makes it easy to coordinate the protection of marine habitats;
with other associated goals of damages, to the broader specimen of the fauna. Also, Young
(2020) explores the advocacy function of Greenpeace; and points to the fact that this
organization focuses on the protection of the world‘s marine life and includes; both terrestrial
and aquatic spaces in its campaign. This approach to convention and versatility; reflects the
organization‘s pro-diversity conservation approach and concern for threats affecting multiple
ecosystems, for an integrated and thus efficiently strategized means of conservation (Dunn,
2021; Lambert, 2021; Jones, 2020; Young, 2020).
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IV. Influencing biodiversity conservation policies
Greenpeace has been active on the international level and also has enormously contributed to the
formulation of the policies; aimed at conserving biological diversity of the world. Lambert
(2021) obliges a look into Greenpeace‘s role in advancing theories particularly in the area of
biodiversity conservation policies from which the author underscores the role of Greenpeace in
launching the idea of protecting biodiversity as central to environment and sustainability regimes
at the global and national levels. The numerous campaigns run by Greenpeace through scientific
support, awareness creation and political activism has helped to enhance the relative measures
for support of biodiversity across the globe. In the article under analysis; Turner (2021) focuses
on Greenpeace‘s involvement in influencing the development of international policies; related to
biodiversity, pointing out the organization‘s efforts to promote higher goals and enhance
regulatory measures in this sphere. These advocacies include campaigns of increasing the
geographical areas that are conserved, encouraging responsible use of the land, and the
introduction of tight policies against practices that harm nature, deforestation, and pollution
among others. In Edwards (2020), it is understanding that Greenpeace has been struggling with
deforestation; at the same time, the fight against deforestation is interdependent with the
organization‘s work on the issue of biodiversity. Tying all of these issues together in this
approach; acknowledges the centrality of forests in sustaining the planet‘s biotic diversity;
showing the conservation importance of the fight against them. In addition, Young (2020)
focuses on such aspects of Greenpeace‘s work as the organization‘s attempts at the protection of
marine biodiversity. Greenpeace [itself] is one of the most prominent examples of the
campaigning organization, consisting of the strategy of biochemical change, combating for the
preservation of the different kinds of animal and plant terrestrial and aquatic life threatening the
marine life and biodiversity. As such; this holistic approach proves Greenpeace‘s dedication to
the protection of a wide array of biomes; and highlights the integration of environmental
conservation endeavors in different ecosystems (Lambert, 2021; Turner, 2021; Edwards, 2020;
Young, 2020).
5. Toxic Waste and Pollution Control
I. Exposing industrial pollution practices
Greenpeace thus has been very instrumental in exposing corporate industrial pollution deeds and
is involved in formulating policies about toxic wastes disposal and pollution control globally.
Through investigation and big campaigns; the organization has properly educated people on the
matters relating to industrial pollution, leading to changes in policies at the national and
international levels. In this article, Cole (2022) assiduously frames Greenpeace‘s campaign
against toxic waste pollution and how the NGO‘s efforts to hold polluter industries to account in
terms of exposure have resulted in better policies and management of wastes. Through;
undercover investigations, scientific research, and public awareness; Greenpeace has made
industrial pollution as a hot issue in the topics of environmental policies. Martinez (2022) writing
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on advocacy and campaigning strategy of Green peace for stricter regulation of industrial
pollution explains that when Greenpeace unveiled the pollution practices it had documented, it
mobilized public opinion for tighter controls on industrial pollution. Some of the adverse impacts
of Greenpeace campaigns include; focusing on several particular industries and encouraging the
use of clean production technologies for investing in live and improving the regulation policies
and laws. In Powell (2021), the author analyzes the effectiveness of Greenpeace campaigns
against industrial pollution: The case shows that the organization successfully achieved both
policy and behavioral outcomes. Thus; focusing on the polluting behaviors, Greenpeace has
forced many companies to improve their ecological standards; by avoiding negative
consequences for their image and possible fines. Furthermore, Garcia (2022) delves into
Greenpeace‘s other initiative in dealing with the company polluting industries, which shows
Greenpeace‘s campaign on industrial pollution as a part of global endeavor to enforce
corporations for environment irresponsibility. This coordinated strategy of the company refutes
Greenpeace‘s goal of actively elimination of systemic pollution control and corporate
accountability and activities by high level research and campaigning (Cole, 2022; Martinez,
2022; Powell, 2021; Garcia, 2022).
II. Advocating for stricter regulations
It could be noted that one of the main achievements of the Greenpeace organization is the fight
for a combination of toxic wastes and pollution control regulations which has significant
influence over the international legislation. It has for instance always called for higher standards
and increased measures to deal with the emerging problems of industrial pollutions and
hazardous wastes management. By analyzing Martinez (2022), it is possible to learn how
Greenpeace works to promote the improvement of legislation regulating industrial emissions to
make them stricter, what strategies were used during this process, and how scientific evidence,
public campaigns, and meetings with policymakers were involved. The rationale of this multiple
strategy is debatable but seems efficient to change both the domestic and the foreign pollution
policies. Owen (2022) shares Greenpeace‘s role and impact regarding the regulation on
hazardous waste management, where it is pointed out that due to Greenpeace‘s engagement more
encompassing and stricter mechanisms of waste management were developed. Greenpeace has
advocated for the use of the ―polluter pays‖ principle; and championed high standards
concerning the movement of trans-boundary hazardous wastes and hence has been involved in
major policy developments. In the recent work by Powell (2021), the nature of Greenpeace
campaigns against industrial pollution is discussed, specifically, the author points to the
organization‘s pressures for enhanced regulation that have not only resulted in the changes on the
legal level, but also stimulated self-regulation within the industry as well as adoption of
innovations in terms of cleaner technologies. This change is also indicative of the ways in which
Greenpeace‘s lobbying for rules and thus standards; that hence protect the environment, has
thereby influenced the improvement of industrial practices. Furthermore; Cole (2022) explores,
Greenpeace activism against toxic waste pollution; looking into the processes of regulating toxic
waste pollution and also the struggles of promoting the policy; as part of the industrial war
15
against toxic pollution, with a goal of saving people‘s lives and improving environmental
legislation. This integrated approach clearly shows the organizations willingness to change the
system where pollution is controlled through intense regulatory advocacy alongside focusing the
public (Martinez, 2022; Owen, 2022; Powell, 2021; Cole, 2022).
III. Promoting circular economy principles
The safeguarding of the circular economy principle has been promoted by Greenpeace especially
with regards to combating environmental problems related to toxic wastes and pollution. The
organization realizes that, transforming from the linear model of ‗take-make-dispose‘ to the
circular model is crucial for; managing the waste and impacts on the environment. In the article
Peters (2020), the author focuses on the example of Greenpeace as the subject that has
successfully implemented the concept of circular economy on the international level of policy-
making. Greenpeace is interested in adequate product design for reuse and recycling, extended
producer responsibility, and minimization of waste. Such measures have also led to changes of
discursive practice in the global approach to waste management in the right direction. Writing
for Harvard Business Review Zimmer (2019) has attempted examining Greenpeace‘s role in the
circular economy where the author has focused on how the organization has advocated for
circular economy through specific campaigns as well as lobbying for policy change. This
includes; campaigning for policies that support and encourage the recycling and reuse aspects,
and fighting against planned deterioration of consumables. Mainly, writing for O‘Connor (2023),
Greenpeace‘s approaches and achievements in terms of presenting toxic waste discharge
activities are examined here, and the author identifies that Greenpeace‘s implementations and
campaigns regarding circular economy are intertwined with its fight against industrial pollution
and the issue with hazardous wastes. Through this approach of going circular, Greenpeace has
the objective of not only dismissing problems of wastes, but also eliminating wrong industrial
practices. Furthermore, Martinez (2020) looks into the campaigns of Greenpeace regarding the
promotion of increased sanctions against industries based on pollution and explains how circular
economy approaches work in line with the organization‘s endeavors towards reducing pollution.
This multi-faceted approach points to Greenpeace‘s desire to encourage the development of
sustainable waste disposal and management solutions as well as lessening the negative impacts
which are brought forth by ineffective and destructive economic models and subpar policies
(Peters, 2020; Zimmer, 2019; O‘Connor, 2023; Martinez, 2022).
IV. Influencing hazardous waste management policies
Non-governmental organization like Greenpeace has given its support to the cause of striving for
new measures and improving the management of hazardous waste on an international level. They
have been very active in ensuring that people understand the risks that surround hazardous
wastes as well as refusing and demanding better ways of managing hazardous wastes. Xavier
(2023) describes Greenpeace‘s role in relation to policies on hazardous wastes and dispose them
by pointing out how through membership of the Basel Convention on the Control of Trans-
boundary Movements of Hazardous Wastes and Their Disposal, Greenpeace has enhanced these
16
international instruments. From the enforcement point of view, Greenpeace‘s instituted campaign
and policy-making activities are very relevant in achieving rationalization and enhancement of
controls on hazardous wastes. In Owen (2022); the author illustrates Greenpeace‘s contribution
to the formulation of restrictive measures for; the classification, handling, and disposal of
hazardous wastes. This encompasses supporting the precautionary principle in waste
management and demanding increase in the accountability in the waste tracking arrangement. In
the article, O‘Connor (2023) looks into Greenpeace‘s campaign on toxic wastes focusing on the
effectiveness of the exposures made by Greenpeace in solidifying the people‘s support for the
enhancement of policies on hazardous wastes. Greenpeace has also engaged in both investigate
and advocacy that has placed attention on bad practices concerning waste management and
enforcement has been exerted to compel the policy-makers to offer better policies. Furthermore;
Cole (2022) provides an expanded view of Greenpeace‘s war on toxic waste; discussing how the
hazardous waste disposal is an essential component of the organization‘s war on industrial
pollution and environmental and public health. Also, this synergistic strategy illustrates EGA‘s
determination to further global strict hazardous waste management and the improvement of a
safer and more responsible global waste management platform collectively (Xavier, 2023; Owen,
2022; O‘Connor, 2023; Cole, 2022).
6. Nuclear Disarmament and Safety
I. Anti-nuclear weapons campaigns
Greenpeace was highly active for nuclear disarmament and nuclear threats; always opposing
nuclear weapons and also advocating for international polices that would minimize nuclear
dangers. Its anti-nuclear weapon‘s campaigns remain critical in changing people‘s perception
and in the latter on disarming efforts globally. In the paper by Fisher (2021), the author discusses
efforts made by Greenpeace towards nuclear disarmament on the international level and puts
stress on the fact that the organization‘s campaigning has been contributing to the creation and
strengthening of international nuclear non-proliferation treaties. Through campaigning,
Greenpeace uses direct actions as well as policy and political lobbying to continuously focus
international policy makers on nuclear disarmament. In his article titled; Advancing
sustainability through advocacy, published in April 2019, Roberts describes how Greenpeace has
taken it upon itself to expose the risks to the environment and human health associated with
nuclear weapons generation and detonation. These findings have thus played a critical role; in
therefore mobilizing the public in support for disarmament efforts and hence to bring concerted
pressure on government to thereby engage in arms control talks. Nolan (2019) investigates the
link between Greenpeace‘s no-nukes campaigns and its nuclear safety and disarmament
campaigns argues that these two are initiates of Greenpeace‘s No Nukes Campaign, meaning that
Greenpeace advocates for the progressive phase out of nuclear energy. Nonetheless; this
approach demonstrates that, Greenpeace endeavors to evaluate both disarmament and safety
matters comprehensively. Equally important, Gordon (2020) also focuses on the general mandate
17
of Greenpeace in the nuclear issue, exploring how Greenpeace uses disarmament within an
overarching nuclear risk reduction framework. In these ways, Greenpeace has been incredibly
influential in pushing for nuclear disarmament and thus creating a safer world order for all
countries (Fisher, 2021; Roberts, 2019; Nolan, 2019; Gordon, 2020).
II. Promoting nuclear power alternatives
As a result; Greenpeace has aligned with the critiquing of Nuclear power while presenting
renewable forms of energy as; safer, cleaner, seamless ways to meet humanity‘s energy
demands. A special focus must be made on the impact of the organization‘s work; on
transformation of the international energy policies and hence changing attitudes to nuclear
energy. Reviewing the Watson (2022) on the nuclear power alternative by Greenpeace, the
researcher looks at how the organization has popularized other sources of energy like solar,
wind, hydro power among others. Greenpeace uses highly elaborate campaigns and sound
policies to make the desired transition from the conventional sources of energy to these cleaner
renewable sources that can well serve humanity‘s needs without the negative consequences of
nuclear power. A Greenpeace report on renewable energy by Harrison (2019) shows that massive
campaigns have been launched towards the development of renewable energy sources,
explaining how the high growth of this sector has been as a result of such campaigns. In this
respect, Greenpeace‘s campaigns not only promoted renewable energy technologies but also
rehearsed the economic arguments about nuclear power. In this way; Greenpeace‘s activism in
campaigning for policy change and promoting positive role models and also the economic and
environmental benefits of renewable energy sources; has been instrumental in seeding a shift
toward more sustainable energy provision. Specifically, Evans (2023) describes Greenpeace‘s
pressures for the renewable energy policies, the best example of the how the organization‘s
promotion of the non-nuclear approach is in line with its long-term target at the strategic-level
approach to promote the clean energy. This range from encouraging a comprehensive renewable
energy and showing that nuclear energy lacks depth. Besides; Barrett (2020) explores the case of
Greenpeace to understand how the organization helped to form the perspectives, in the field of
renewable energy policies and actions emphasizing the role of constant demandingness; for
affecting the national and international energy policies. The focus of the present study is the
ways to maintain the results achieved by Greenpeace in the sphere of nuclear energy through;
public awareness campaigns, policy lobbying and partnerships as well as; the role of the
organization in initiating a global change in the development of nuclear energy and transition to
the clean energy sources.
III. Advocating for nuclear safety measures
For many years, Greenpeace has been calling for improved measures of nuclear safety; given the
fact that nuclear accidents have potentially devastating effects for the environment and humanity
as a whole, and the long term effects of nuclear power generation. Ideally; the organization has
remained active in the change of policies regarding nuclear safety and regulation in the
international market. Nolan 2019 discusses the nuclear advocacy of Greenpeace and focuses on
18
the desire of the said organization for a safer nuclear energy with enhanced measures in terms of
protection, increased readiness to intervene specifically on disasters, and openness in the nuclear
industry. Working as an investigative organization as well as using methods of public
campaigning and policy change; Greenpeace has revealed numerous failures in safety measures
and has advocated for the improvement of regulation of nuclear stations; thus progressing the
discourse about nuclear safety on an international level. Greenpeace thereby employs various
forms of actions thus addressing the numerous aspects of the problems related to nuclear power.
More to the point, Gordon (2020) focuses on the activity of Greenpeace and its campaign for
nuclear security measures by arguing that Greenpeace ought to advance the nuclear safety in the
international energy and environment strategies. Since 9/11 Greenpeace has requested that there
should be annual safety checkup, the retirement of all old nuclear power stations, and the
adoption of even stricter measures against natural calamities and terrorists. These are the
programs that seek to reduce the threatening factors that go with nuclear energy and see that
procedures to counter threats are modernized to accord with the current problems. Furthermore,
Greenpeace is not limited to lobbying for measures of safety only but goes a step further. In part,
Fisher (2021) analyses Greenpeace‘s attempts to address nuclear risks worldwide; he also
mentions that the organization‘s focus on the nuclear safety is intertwined with its general efforts
to counter nuclear arms deployment. In this respect; Greenpeace has made a significant
contribution in expanding the perspectives for the minimization of nuclear threats all over the
world; by uniting the approaches connected with safety and disarmament. This double objective
emphasizes the organization‘s predisposition to avoiding short-term threats in addition to
addressing a threat related to nuclear weapons in the long term. Greenpeace understanding and
management of nuclear safety is also found in its position on nuclear power options. As in
Watson (2022), analyzing Greenpeace‘s efforts to promote non-nuclear energy, it is possible to
specify that the organization‘s activity in the field of nuclear safety is a part of a much larger
campaign, which would consider nuclear energy too dangerous in any terms. Some of the safest
and sustainable sources of electricity include renewable sources of energy; Greenpeace‘s stance
is therefore clear, seeking to eradicate nuclear risks while creating a world that derives electricity
from clean energy sources. Some of the organization campaigns entail; partnerships with other
environmental and safety organizations, governments, and other international organizations.
Such collaborations; complement the scope and influence of Greenpeace‘s goals and help
implement practical solutions, to increase safety levels as well as transition to safer energy
sources. Particularly, since its principal focus is pointing out the dangers of nuclear energy and
proposing the use of renewable energy sources, Greenpeace participates in awareness-raising
activities that promote changes in the policies. Therefore, the aspects that Greenpeace covers in
their nuclear safety advocacy are an enhancement of measures, demanding for regulatory reform,
disarmament, and promotion of renewable energy resources. In addition to the identification of
the concerns regarding safety; the work of the agency has also helped to become the framework
for the international policies, for nuclear fields. Thus; by analyzing the directions of
Greenpeace‘s positions‘ development concerning nuclear energy; it is possible to observe how
19
the organization keeps on shaping the global narrative of nuclear safety and responsibility for the
future, addressing both immediate and also long-term threats of this kind of energy.
IV. Influencing international nuclear agreements
An important activity of Greenpeace is the efforts to encourage the development of the
international nuclear agreements which this organization could make taking into account the
presence of the world-wide net and knowledge about tendencies in the sphere all over the world.
This has helped the organization in ensuring that protection for human rights world has been
supported by the enhancement as well as strengthening of key intergovernmental conventions
and treaties. Fisher (2021) looks at Greenpeace and its activities for nuclear disarmament
internationally; how Greenpeace has assisted in getting public support for disarmament efforts as
well as pressuring the governments into getting to meaningful arms control talks. It entails
calling for the improvement of the NPT pact and for the TPNW, thus promoting disarmament. In
this section; Roberts (2019) elaborates on Greenpeace‘s work on the nuclear disarmament issue;
stressing on the practical policies, campaigns, and protest actions this non-governmental
organization has pursued in the field, as well as on the ways it has influenced the key nuclear
agreements. These strategies have been very effective in maintaining the pace towards
disarmament as well as non-proliferation. Through the initiatives made by Greenpeace; nuclear
disarmament remains relevant and also pressing, in addition to informing the masses and thus
authorities. Nolan (2019) focuses on Greenpeace‘s voice in nuclear safety pointing of the fact
that the organization also supports agreements on international nuclear measures which entail
improved standards in nuclear safety disposal and waste management. This expanded method
deals with the threats of nuclear energy, and guarantees the maintenance of the course as a
response to modern threats. Further; Gordon (2020) analyzes how Greenpeace has taken part in
the fight for nuclear safety; by also covering international nuclear agreements as part of this
organization‘s multifaceted approach, to addressing nuclear dangers. Though Greenpeace may
have succumbed to some criticisms due to its radicalism in some issues; it has been a great
pioneer in the protection of people‘s safety and the conservation of the environment; through
campaigns like the call for better safety measures and the campaign that seeks to rid the world of
nuclear energy. Thus, the strategies of Greenpeace involved not only the efforts directed at the
particular disarmament treaties but also the overall nuclear safety touching upon both the short-
term and the long-term consequences of the usage of nuclear energy and the existence of nuclear
weapons. Some of the tactics that they use include use of public rallies, well-polished media
campaigns, and whopping lobbying that has the constant pressure on governments and
international organizations to set and enforce strict nuclear measures. This global involvement
has therefore proved crucial in ensuring that the issue of nuclear disarmament and security is
accorded the right priority; in today‘s global politics. Moreover; Greenpeace has been persistent
in its activities and has also made essential contribution to thus increasing people‘s
consciousness; of the threats of nuclear weapons spread and hence the necessity of strict safety
measures to have zero nuclear weapons in future. Their influence on public can hardly
overestimated because their campaigns put key problems and challenges into focus of media and
20
public discussions, thus, leading to peoples‘ activism in the struggle for disarm and strict nuclear
safety measures. Even now; Greenpeace remains to be an essential actor in the formation of the
completely new nuclear policies of the countries of the world; polices that are closer to a safer
and more sustainable future.
21
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