Consumer Perceptions of Eco-Friendly Products
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
In 2009 the Environmental Protection Agency (EPA) reported that U.S. consumers
generated over 3.19 million tons of e-waste including televisions, telephones, video
cameras, and computer equipment. In the United States, only 430,000 tons, or
13.6%, of these electronic items had been disposed of and recycled (Environmental
Protection Agency, 2009). The creation of global electronic waste was 40 million
tons per year, and the United Nations Environment Programme (UNEP) estimated
that, by 2020, e-waste levels could rise by as much as 500%. As the global e-waste
has grown by about 40 million tons a year concerns about e-waste ramifications
have increased (Sanitation Updates, 2010). Walsh (2009) suggested that the
massive amount of improperly disposed e-waste has raised toxicity in the air to
dangerous levels. Consequently, researchers have begun to investigate strategies
to mitigate the negative ramifications of e-waste (Robinson, 2009).
One strategy to reduce e-waste is to encourage consumers to purchase electronic
products that are environmentally friendly (Ngo, 2008). Research by Ngo (2008)
found that consumers were more likely to make purchases based on product
labeling design combining specific environmental details and a numerical rating
system. Consumers who would pay more for eco-products believed that eco-
friendly products would reduce ewaste variables (Datta, 2011). The purpose of the
present study was to assess the level of consumer willingness to pay more for eco-
friendly products, and consumers willing to recycle e-waste at drop-off recycling
centers. The relationships among quality (Ladhari, Souiden, & Ladhari, 2011),
price (Bennett, 2011), and brand loyalty (Muk, 2012) have been the subject of
research for several decades; however, the relationship between these variables and
consumer outcomes related to eco-friendly products has not been extensively
explored in the current literature. This paper will add to the current research on
product factors and consumer behavior, thus attempting to close a gap in the
professional literature regarding eco-friendly products and consumer conservation
behavior.
